Tulster

What Tulster does

Tulster is a US-based manufacturer and direct-to-consumer retailer of Kydex concealed-carry holsters and related everyday-carry (EDC) accessories, founded in 2015 and headquartered at 11410 S Irving Ln, Suite 104, Jenks, Oklahoma. The portfolio is anchored by model-specific Inside-the-Waistband (IWB) holsters across the Profile, Profile+, OATH (optic-ready, ambidextrous, tuckable), and ARC (light-bearing) series, complemented by Outside-the-Waistband (OWB) options in the Contour and Range+ lines, the patented-MRD Echo and Echo Pro universal magazine carriers, a medical EDC category (tourniquets, gauze, kits, gloves, shears), range bags, and a Custom Shop for color/pattern personalization. Production is built on Kydex thermoforming with hand-finished, model-specific molds, with technical features including .08" Kydex shells, undercut trigger guards, multi-stage fixed retention, FlexMod clip systems, ModWing concealment, and DCC clip compatibility.

Tulster monetizes primarily through one-time hardware sales via its BigCommerce storefront with free same-day shipping, a lifetime warranty, and hassle-free returns, supplemented by an Authorized Dealer wholesale channel recruited through Jotform, and a VerifyPass-driven Military/LE/First-Responder/Government discount program. Per-unit pricing ranges from $24.99 (Echo Pro mag carrier) to $178.99 (Vertx COF Light Range Bag resold), with core IWB holsters priced $64.99-$84.99 and light-bearing ARC holsters at $94.99-$104.99. The customer base is a long tail of civilian CCW and EDC practitioners (owners of Sig Sauer, Glock, S&W, Springfield, H&K, Walther, Ruger, and Taurus pistols), with secondary segments in preparedness/medical-EDC users, competitive/match shooters, and gun-shop retailers.

The business is operated by a small team (1-10 employees) under an undisclosed ownership structure referenced through the recruiting contact [email protected]. Tulster is privately held with no disclosed funding, no parent company, no acquisitions, and no public filings. Distribution is US-domestic only, with same-day shipping from Jenks, OK. Recent operating signals include an active product launch cadence tied to new pistol OEM releases (Sig P365 DH3 AXG, H&K VP9CC), an active content and blog program, an earned-media presence through competitive-shooting sponsorships (PCSL BELT Defensive Championship), and ongoing dealer network recruitment.

Name

Tulster

Legal name

Tulster

Website

https://tulster.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Tulster is a Jenks, Oklahoma-based manufacturer and DTC retailer of Made-in-USA Kydex IWB and OWB concealed-carry holsters, magazine carriers, and EDC accessories, selling to civilian CCW, preparedness, and dealer customers across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Jenks

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct e-commerce product sales: One-time sales of Kydex holsters (IWB/OWB), mag carriers, range bags, medical gear, and related accessories via the tulster.com storefront with free same-day shipping.
2. Authorized dealer wholesale: Wholesale/resale of Tulster products through an authorized dealer network recruited via Jotform application; includes a dealer locator for store-level discovery.
3. Custom Shop personalization premium: Custom color/pattern upgrades (e.g., FlexMod Dual Clip add-on +$24.99, Mag Carrier add-on, Wedge Bundle +$21.99) layered on top of base holster SKUs to capture per-order add-on revenue.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Tulster designs, thermoforms, and ships Made-in-USA Kydex concealed-carry holsters (IWB and OWB), universal magazine carriers, and a curated set of EDC/medical/range accessories directly to consumers and through authorized dealers. Products are model-specific molded to popular Sig Sauer, Glock, Smith & Wesson, Springfield Armory, H&K, Walther, Ruger, and Taurus pistols, and are backed by a lifetime warranty with free same-day shipping. A Custom Shop service adds color/pattern personalization on top of base SKUs.

Product overview

Tulster operates a single unified e-commerce brand (rather than a platform-plus-modules architecture) centered on Kydex concealed-carry gear made in the USA and backed by a lifetime warranty. The portfolio is anchored by Inside-the-Waistband holsters (the Profile, Profile+, OATH ambidextrous optic-ready, and ARC light-bearing series) and Outside-the-Waistband holsters (the Contour and Range+ paddle series), each available in right-hand, left-hand, and ambidextrous fits. These are extended by the Echo and Echo Pro universal magazine carriers, a Medical EDC gear category (tourniquets, gauze, kits, gloves, shears, chest seals, Ryker Nylon Gear and TacMed Solutions kits), Range Bags (including the Vertx COF Light Range Bag), and a Custom Shop for color/pattern personalization, with the entire catalogue organized by a firearm-model compatibility matrix spanning Sig Sauer, Glock, Smith & Wesson, Springfield Armory, H&K, Walther, Ruger, and Taurus.

Differentiator

Problem solved

Functional benefit

Brands

• Profile: Tulster IWB (Inside the Waistband) holster product line.
• Profile+
• OATH
• ARC
• Contour
• Range+
• Echo

Products and services

• Profile IWB Holster
• Profile+ IWB Holster
• OATH IWB Ambidextrous Holster
• ARC IWB Light-Bearing Holster
• Contour OWB Holster
• Range+ OWB Paddle Holster
• Echo Ambidextrous Mag Carrier
• Echo Pro Ambidextrous Mag Carrier
• Medical EDC Gear
• Range Bags
• Custom Shop

Quantifiable outcome

• Same-day shipping on standard SKUs (operational SLA)
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• VerifyPasscoreTechnology or IntegrationVerifyPass powers Tulster's identity verification flow for the Military & LE Discounts program, validating eligibility for active duty/veterans/retirees, police, fire, EMT, and federal/local government employees. After verification, a one-time discount code is issued for checkout; users re-verify to obtain a code on future purchases.
• VertxminorChannel Partner/ Reseller/ DistributorVertx COF Light Range Bag is resold on the Tulster storefront as part of the Range Gear category; Vertx is the listed brand on the Range Bags collection page.
• North American RescueminorChannel Partner/ Reseller/ DistributorNorth American Rescue's CAT (Combat Application Tourniquet) is resold on the Tulster medical-gear page as a recommended tourniquet for medical EDC.
• TacMed SolutionsminorChannel Partner/ Reseller/ DistributorTacMed Solutions' SOF-T Wide Tactical Tourniquet and TacMed vehicle trauma kits are resold in the Tulster medical-gear catalog as part of the preparedness bundle.
• Ryker Nylon GearminorChannel Partner/ Reseller/ DistributorRyker Nylon Gear ankle-mounted medical kits are listed in the Tulster medical-gear category as a carry option for compact trauma kits.
• Ammo For SaleminorGTM or Marketing PartnerAmmo For Sale is repeatedly cited in the Tulster blog (e.g., 'Why You Should Buy Ammo In Bulk') as a bulk-ammo referral partner; Tulster purchased 9mm in bulk from them for the BELT Defensive Championship match and links out to specific SKUs.
• Hunter Constantine / BELT (Constantine Concealed Carry)minorGTM or Marketing PartnerTulster covers and equips shooters (Tim) at Hunter Constantine's PCSL BELT Defensive Championship, with a blog post featuring the ARC Holster and Echo Mag Carriers used in the match; reciprocal links to hunterconstantine.com.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Safariland Group: Large tactical and holster conglomerate owning multiple holster brands (Bianchi, Blackhawk product lines) serving law enforcement, military, and civilian concealed carry. A broader incumbent with deeper R&D and dealer relationships that competes at scale rather than in Tulster's niche D2C focus.
• Blackhawk (Viper/GTM): Broad tactical brand offering holsters, mag carriers, and range gear across IWB/OWB and duty configurations. Larger incumbent with broader product portfolio and deeper dealer penetration than Tulster, competing at the same CCW and range use cases.

Direct peers

• DeSantis Gunhide: US-made holster manufacturer with deep IWB/OWB catalog covering the same CCW pistol families as Tulster. Comparable on Made-in-USA positioning, model-specific molds, and dealer distribution.
• Galco Gunleather: Long-established holster maker offering both leather and Kydex IWB/OWB solutions across a broad firearm fitment catalog. Comparable on concealed-carry product mix, dealer network, and lifetime-warranty brand promise.
• Vedder Holsters: Direct-to-consumer Kydex holster maker for concealed carry with deep fitment catalog across Sig, Glock, Springfield and similar pistol families. Most directly comparable competitor to Tulster on product, customer base, and D2C business model.
• Tier 1 Concealed: Premium Kydex IWB/OWB holster maker focused on micro-compact and optic-cut concealed carry, overlapping Tulster's Profile+, OATH, and ARC lines. Comparable on premium positioning, optic-ready design, and CCW customer.
• CrossBreed Holsters: Established US-made IWB holster maker combining Kydex and leather for concealed carry. Comparable on Made-in-USA positioning, lifetime warranty, and model-specific fitment catalog.
• Alien Gear Holsters: Hybrid Kydex and shell-backed holster brand serving the same concealed-carry customer base with similar model-specific fitment, lifetime warranty positioning, and broad online catalog. Directly comparable on value proposition and channel mix.
• Sticky Holsters: Direct-to-consumer brand selling friction-fit IWB holsters for concealed carry across major pistol models. Competes with Tulster on D2C channel and CCW customer, though differentiated by material (silicone/friction vs. Kydex).
• C&G Holsters: Modular Kydex IWB/OWB holster maker with model-specific molds and modular accessories; competes head-to-head with Tulster's OATH and FlexMod systems on configurability and concealed carry use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tulsterholsters

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tulster