mac. brand spaces
- Company typePrivate
- Founded1975
- HeadquartersLangenlonsheim, Germany
- Headcount251–500
- GTM typeB2B
- OfferingServices
mac. brand spaces firmographics
Firmographics- Name
- mac. brand spaces
- Legal name
- mac. brand spaces GmbH
- Website
- https://mac.de
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
mac. brand spaces industry classification
Industry- Product category
- Exhibition & Live Communication Services
- NAICS
- Indoor and Outdoor Display Advertising (541850)
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits) (THAHAHAC)
Keywords
Where mac. brand spaces is headquartered
LocationHeadquarters
- HQ city
- Langenlonsheim
- HQ country
- Germany
- HQ region
- Europe
Offices8 records
Markets served
mac. brand spaces business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Exhibition Stand Design and Construction: Custom design and construction of exhibition stands for trade fairs and events. Projects range from 20 sqm to 20,000+ sqm, serving international clients across industries.
- Event Services and Production: Full-service event production including trade fairs, events, tours, roadshows, digital conferences, and interactive product launches. Includes on-site assembly and logistics management.
- Sustainability Consulting: Consulting services including re:think! workshops, Carbon Footprint Reduction workshops, and mac Sustainability Roadmap development for sustainable customer journeys.
- Digital and Hybrid Event Solutions: Virtual expo platforms, live streaming services, hybrid studio content production, and digital extension packages for events.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
mac. brand spaces product offering
Product offeringCore offering
mac. brand spaces is a full-service live communication company that designs and builds custom exhibition stands (from 20 sqm to 20,000+ sqm) and produces trade fairs, events, roadshows, digital conferences, and interactive product launches for international enterprise brands. The company operates an integrated 61,280 sqm campus combining consulting, creative design, in-house manufacturing (carpentry, paint, metalworking, graphics, electrical), 60,000+ sqm logistics, and proprietary digital/hybrid event platforms to deliver end-to-end physical, hybrid, and digital brand experiences across more than 35 countries.
Product overview
mac. brand spaces operates as a live communication company offering integrated physical, hybrid, and digital brand experience solutions. The core portfolio includes Custom Exhibition Stands (brand architecture and trade show booth design and construction) and Digital Brand Spaces (encompassing the Hybrid/Green-Screen Studio for content production, Live Streaming Hub for webcasts, Digital Extension Hub for microsite packages, and Virtual Spaces/Digital Expo for virtual showrooms). Supporting services include Sustainability Consulting offerings (re:think! Workshop, Carbon Footprint Reduction Workshop, and proprietary Carbon Footprint Calculator). The company manages the entire value chain from consulting and design to production and storage on its campus, serving clients in more than 35 countries.
Differentiator
Problem solved
Functional benefit
Brands
- DIGITAL BRAND SPACES | by mac: An interdisciplinary competence team offering digital and hybrid live events, from concept and consulting to technical implementation.
Products and services
- Brand Architecture / Exhibition Stands Custom design and construction of exhibition stands and trade show booths for international enterprise brands, ranging from 20 sqm to 20,000+ sqm, including sustainable and reusable booth concepts.
- Digital Brand Spaces | by mac Interdisciplinary digital and hybrid live event solutions combining creativity and technology, supporting unique brand experiences across all touchpoints from concept to technical implementation.
- Virtual Spaces / Digital Expo Proprietary virtual showroom environments and digital replacement formats for trade fairs, with multiple showrooms, virtual guided tours, live chat, online appointment scheduling, and interactive features.
- Hybrid Studio (Green-Screen Studio) Multifunctional green-screen studio for producing content according to client needs, including up to 80 clips or keynote presentations, with customizable, interactive, and immersive capabilities.
- Live Streaming Hub Easy-to-use portal for livestreams and webcasts, customizable to corporate design with optional features including Q&A, live chat, and additional interactive elements.
- Digital Extension Hub Ready-made microsite packages that complement physical events with digital touchpoints, making all relevant information available online and integrable into event communication, expandable with live streaming, gamification, and customizable as virtual 3D experiences.
- Sustainability Consulting & Workshops Consulting services including re:think! workshops, Carbon Footprint Reduction workshops, and mac Sustainability Roadmap development for sustainable customer journeys in live communication.
- Carbon Footprint Calculator / Monitor Proprietary calculator for measuring carbon footprint of live events, with a digitalized Carbon-Footprint-Monitor tool for sustainable decision-making support throughout project lifecycles.
- Event Production & Roadshow Services Full-service event production including trade fairs, events, tours, roadshows, digital conferences, and interactive product launches, including on-site assembly and logistics management.
Quantifiable outcome
- 8,765 tonnes CO2 saved by heating with wood waste instead of natural gas (2010-2024)
- +3 more outcomes
Companies that use mac. brand spaces
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
mac. brand spaces technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature8 records
mac. brand spaces partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Better StandscoreIndustry-wide initiative dedicated to promoting sustainable design and reusable trade show stand concepts. mac. brand spaces joined as certified member in January 2026. Initiative aims to accelerate transition from single-use to multiple-use trade show booths and establish reuse as industry standard.
- IFES (International Federation of Exhibition and Event Services)coreGlobal federation for exhibition and event services industry. mac. brand spaces is part of the partnership network.
- FWD (Bundesvereinigung Veranstaltungswirtschaft)minorGerman Federal Association for Event Industry. Partnership network member.
- UFIminorGlobal Association of the Exhibition Industry. Partnership network member.
- Sorg DesignminorDesign agency from Wiesbaden that developed the initial concept for Reifenhäuser booth at K 2025, which mac. brand spaces further developed and executed.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
mac. brand spaces competitors and assessment
Company assessmentDirect peers
- GES (Global Experience Specialists): Global exhibition services company offering custom exhibit design, fabrication, and on-site services for trade shows and corporate events. Overlaps directly with mac. brand spaces' core offering of end-to-end booth design and build for large enterprise clients across multiple geographies.
- Kögel GmbH: German exhibition stand builder and live-event service provider with in-house production. Directly competes with mac. brand spaces in DACH on custom booth construction and turnkey event services for enterprise clients.
- Nüssli Group: Swiss-headquartered specialist in custom trade show stand design and construction with international offices and own manufacturing capabilities. Closely comparable to mac. brand spaces on the core booth-construction value proposition and large-scale project execution model.
- GL Events: France-headquartered global live events and exhibition services group that designs, builds, and operates trade fair booths and event infrastructure. Directly comparable to mac. brand spaces across custom exhibition stand construction and event production for enterprise brands across Europe and APAC.
- VOK DAMS: German-headquartered full-service event and live-marketing agency providing corporate events, roadshows, trade fair booths, and hybrid event solutions. Highly comparable to mac. brand spaces' positioning as a full-service live communication partner for international enterprise brands in DACH and beyond.
- Czarnowski Display Service: US-based custom exhibit design, fabrication, and event marketing services company. Mirrors mac. brand spaces' integrated approach of in-house manufacturing combined with national/international event execution for enterprise brand clients.
- KMS Team: Munich-based agency for brand spaces, trade fair architecture, and live communication. Operates in the same DACH live-communication segment as mac. brand spaces with comparable services covering exhibition booth design, events, and digital extensions.
Broad incumbents
- Freeman: Large US-headquartered experience provider delivering custom exhibits, event production, and digital experiences at global scale. Offers the same vertical scope as mac. brand spaces — design, fabrication, logistics, and digital event services — but at substantially larger scale and broader portfolio.
- Messe Frankfurt: Global trade fair organizer with venue, event, and increasingly service operations (including booth-related services). Larger incumbent serving overlapping enterprise clients at major trade shows but operating across a broader portfolio than mac. brand spaces' booth-focused model.
Emerging players
- Bizzabo: Event experience platform providing hybrid/digital event technology including live streaming, microsites, and virtual event environments. Overlaps with mac. brand spaces' Digital Brand Spaces offerings (Live Streaming Hub, Digital Extension Hub) on the hybrid event software layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
mac. brand spaces social profiles
Digital presencemac. brand spaces compliance and trust
Trust signalCompliance4 records
mac. brand spaces financial estimates
Financial estimateRevenue estimate
Valuation estimate
mac. brand spaces leadership team
Management profileNumber of profiles
Profiles8 records
mac. brand spaces funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mac. brand spaces M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mac. brand spaces
What does mac. brand spaces do?
mac. brand spaces is a full-service live communication company that designs and builds custom exhibition stands (from 20 sqm to 20,000+ sqm) and produces trade fairs, events, roadshows, digital conferences, and interactive product launches for international enterprise brands. The company operates an integrated 61,280 sqm campus combining consulting, creative design, in-house manufacturing (carpentry, paint, metalworking, graphics, electrical), 60,000+ sqm logistics, and proprietary digital/hybrid event platforms to deliver end-to-end physical, hybrid, and digital brand experiences across more than 35 countries.
Is mac. brand spaces a public or private company?
mac. brand spaces is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was mac. brand spaces founded?
mac. brand spaces was founded in 1975. It employs 251 to 500 people.
Where is mac. brand spaces based?
mac. brand spaces is headquartered in Langenlonsheim, Germany, in the Europe region.
How does mac. brand spaces make money?
Four revenue lines are on record. Exhibition Stand Design and Construction is the primary driver. The others are event Services and Production, sustainability Consulting and digital and Hybrid Event Solutions.
Who are mac. brand spaces's main competitors?
Direct peers on record are GES (Global Experience Specialists), Kögel GmbH, Nüssli Group, GL Events, VOK DAMS, Czarnowski Display Service and KMS Team. Broad incumbents are Freeman and Messe Frankfurt. Bizzabo is listed as an emerging player.
Does mac. brand spaces have an API?
No public API is recorded for mac. brand spaces.
What industry is mac. brand spaces in?
mac. brand spaces's product category is Exhibition & Live Communication Services. Its primary akta.pro industry code is THAHAHAC, Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits). Its NAICS code is 541850 and its SIC code is 2540.