Grupo RIC

What Grupo RIC does

Grupo RIC (legal name: Grupo Ric; previously Rede Independência de Comunicação) is a privately held, family-controlled multiplatform media corporation headquartered in Curitiba, Paraná, Brazil. Founded in 1976 by Mário José Gonzaga Petrelli and consolidated under his son Leonardo Petrelli Neto in 1988, the company operates an integrated broadcast and digital advertising ecosystem consisting of four Ric RECORD affiliate TV stations (Curitiba, Londrina, Maringá, and Oeste/Cascavel), nine radio stations (Jovem Pan FM, Jovem Pan News, and Rádio Banda B across six cities), three digital news portals (Ric.com.br, Portal Banda B, and Portal TOPVIEW), one print magazine (TOPVIEW), 243 out-of-home advertising points across 11 Paraná cities (Ric OOH), a connected-TV advertising platform (RICtv Conectada) with reported reach of 1.6 million households and 29 million monthly impressions, an influencer-marketing solution (Ric Creators), a video podcast product (Ric Videocasts), a proprietary events business (JOY), and a venture/innovation arm (Quintal Ventures). Underlying technology includes interactive smart-TV ad serving, cross-media campaign management, and audience analytics spanning CTV impressions and digital portal traffic.

Name

Grupo RIC

Legal name

Grupo Ric

Website

https://gruporic.com.br

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Grupo RIC is a privately held, family-owned multiplatform media corporation based in Curitiba, Brazil, operating four TV stations, nine radio stations, three digital portals, CTV and OOH advertising, print, events, and a venture arm, serving advertisers seeking integrated reach across the Paraná market.

Ownership category

akta.pro rank

Product category

Multi-Platform Broadcast Media Advertising

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Indoor and Outdoor Display Advertising (54185), Media Buying Agencies (54183)

SIC

Television Broadcasting Stations (4833), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Affiliate & Performance Creator Programs (BPAFAHAG), Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)

Keywords

• Multi-platform media advertising
• Broadcast television networks
• Radio station operations
• Connected TV advertising
• Out-of-home advertising

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Television Advertising: Open TV advertising through four Ric RECORD stations (Curitiba, Londrina, Maringá, Oeste) with local programming, national network content from Record, and integrated campaign options including commercial breaks, merchandising, sponsorships, and branded content.
2. Radio Advertising: Radio advertising across multiple stations including Jovem Pan FM (Curitiba, Londrina, Cascavel, Ponta Grossa), Jovem Pan News (Curitiba, Londrina, Maringá, Foz do Iguaçu), and Banda B. Options include spots, sponsorships, live reads, and community activations.
3. Digital Advertising: Digital advertising on Ric.com.br portal (29+ million views, 12+ million unique users in 2025) and Portal Banda B (11.6 million monthly page views, 2.3 million monthly unique users). Formats include branded content, display advertising, social branded content, and videocasts.
4. Print Magazine: TOPVIEW magazine - monthly lifestyle publication with 28,000 readers per printed edition, covering fashion, gastronomy, architecture, business and personalities. Premium positioning targeting Class AB+ audience.
5. Out-of-Home (OOH) Advertising: Outdoor advertising through Ric OOH with 243 inventory points across 11 cities in Paraná, including LED, outdoor, topsight, frontlight and special formats in strategic high-traffic locations.
6. Events and Experiential Marketing: JOY events division creates, manages and commercializes proprietary events including award ceremonies, festivals, sports events, and branded experiences. Events integrate TV, radio, digital and OOH for amplified reach.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Grupo RIC sells integrated multi-platform advertising inventory to brands and agencies across Paraná, Brazil, through four Ric RECORD TV stations, nine radio stations (Jovem Pan FM, Jovem Pan News, Banda B), three regional digital news portals (Ric.com.br, Portal Banda B, Portal TOPVIEW), the TOPVIEW monthly lifestyle magazine, the Ric OOH outdoor network (243 panels in 11 cities), the JOY events business, and the Ric Creators influencer and Ric Videocasts content solutions. Its differentiated proprietary layer is RICtv Conectada, a connected-TV ad-serving platform that delivers interactive ads directly on Smart TVs with real-time measurement.

Product overview

Grupo RIC operates as a multi-platform media communication group in Paraná, Brazil. The offering consists of four TV stations (Ric RECORD Curitiba, Londrina, Maringá, and Oeste), eight radio stations (including Banda B and Jovem Pan FM/News across multiple cities), three digital news portals (Banda B, Ric.com.br, TOPVIEW), connected TV advertising (RICtv Conectada), influencer marketing (Ric Creators), video content (Ric Videocasts), a print magazine (TOPVIEW), out-of-home advertising (Ric OOH), an events platform (JOY), and a venture capital initiative (Quintal Ventures). The portfolio spans open TV, radio, digital, print, outdoor, and events, enabling multi-platform advertising solutions for brands.

Differentiator

Problem solved

Functional benefit

Brands

• Ric RECORD: TV stations affiliated with Rede Record operating in Curitiba, Londrina, Maringá, and Oeste (Cascavel)
• Ric.com.br
• Rádio Banda B
• Jovem Pan FM
• Jovem Pan News
• TOPVIEW
• RICtv Conectada
• Ric Creators
• Ric Videocasts
• Ric OOH
• JOY
• Quintal Ventures
• Portal Banda B
• Instituto Ric

Products and services

• Ric RECORD Curitiba TV Station TV station in Curitiba, Paraná, serving 61 municipalities with 2 million viewers, offering local journalism, entertainment content and integrated TV and digital advertising solutions including RICtv Conectada.
• Ric RECORD Londrina TV Station TV station in Londrina, Northern Paraná, covering 59 municipalities with weekly reach of 237,000 people, delivering local news, entertainment and service content with associated advertising inventory.
• Ric RECORD Maringá TV Station TV station in Maringá, Northwestern Paraná, covering 120 municipalities with weekly reach exceeding 403,000 people, focused on agribusiness, commerce and services content with advertising inventory.
• Ric RECORD Oeste TV Station TV station in Cascavel, Western Paraná, covering 99 municipalities with weekly reach of 271,000 people, delivering local journalism, service content and popular entertainment with advertising inventory.
• Rádio Banda B Traditional radio station in Greater Curitiba combining journalism with community connection, providing real-time information with high contact frequency and weekly reach of 286,000 people, integrated with the Banda B digital portal.
• Jovem Pan FM Curitiba #1 Pop and Rock radio station in Curitiba with weekly reach of 733,000 listeners and average audience of 29,000 listeners per minute, combining music, entertainment, information and attitude in the economically strongest Paraná region.
• Jovem Pan FM Londrina #1 Pop and Rock radio station in Northern Paraná with average audience exceeding 54,000 listeners per hour, serving an economically dynamic region with high-frequency listening and youth audience connection.
• Jovem Pan FM Ponta Grossa #1 Pop and Rock radio station in the Campos Gerais region with average audience exceeding 10,000 listeners per hour, connecting with an active public in one of Paraná's relevant interior regions.
• Jovem Pan FM Cascavel #2 largest radio station in Cascavel and the leader in Pop and Rock genre with average audience exceeding 11,000 listeners per hour, serving Western Paraná with music, information and entertainment content.
• Jovem Pan News Curitiba News and journalism radio station in Curitiba delivering journalism with credibility, debate and solid presence across radio and digital platforms, with weekly reach of 200,000 people.
• Jovem Pan News Foz do Iguaçu News radio station covering the triple border region with credibility, opinion and strategic analysis, providing real-time news, debate and coverage of political, economic and sports topics in the international border region.
• Jovem Pan News Londrina News and opinion radio station in Londrina serving as a reference in independent journalism with qualified analysis, integrated radio and digital presence in Northern Paraná.
• Jovem Pan News Maringá News radio station in Maringá with 100% of programming dedicated to news, serving Northwestern Paraná with 80,000 daily listeners and integrated digital presence amplifying regional debate.
• Portal Banda B Digital news portal in Greater Curitiba with 11.6 million monthly page views and 2.3 million unique users, providing real-time information and branded content, display media and social advertising solutions.
• Portal Ric.com.br Digital news hub of Grupo RIC combining journalism, entertainment and regional content, with over 29 million views and 12 million unique users in 2025, offering branded content and display media digital advertising solutions.
• Portal TOPVIEW Premium lifestyle digital platform covering fashion, gastronomy, architecture, business and personalities with 1.17 million unique users, 1.69 million views, 72% female readership and Class AB demographic, connecting brands to a high-standard audience.
• RICtv Conectada Connected TV advertising solution that displays interactive ads directly on Smart TVs connected to the internet, combining the impact of open TV with digital intelligence, allowing audiences to interact via remote control or QR codes with over 29 million impressions and 1.6 million connected households in Paraná.
• Ric Creators Influencer marketing solution that professionalizes and enhances influence marketing, offering creator curation, campaign planning, complete campaign management and results measurement with structured campaigns and clear performance indicators for brands.
• Ric Videocasts Video content format with interview or chat language created to highlight brands, stories and relevant themes, positioning companies within relevant discussions with 56% female audience in Class ABC and predominant age group of 25-44 years.
• TOPVIEW Magazine Monthly lifestyle print magazine covering fashion, gastronomy, architecture, business and notable personalities, with 28,000 readers per printed edition and 6+ million Instagram reach, targeting an demanding, sophisticated and highly qualified Class AB audience with 72% female readership.
• Ric OOH Out-of-home advertising network of Grupo RIC with 243 inventory points across 11 cities in Paraná, including LED, outdoor, topsight, frontlight and special formats in strategic high-traffic locations, delivering permanent visibility and consistent brand recall building for advertisers.
• JOY Events Business unit dedicated to creating, managing and commercializing major proprietary events such as award ceremonies, festivals, sports events and branded experiences, integrating TV, radio, digital and OOH media for amplified reach and turning events into strategic platforms for visibility, relationship and business generation.
• Quintal Ventures Innovation and growth hub that invests capital in innovative businesses and boosts brands, supporting startups and growing companies with financial investments, media boosting via the Grupo RIC ecosystem and mentorship, leveraging 4 TV stations, 9 radio stations, 1 magazine and 2 digital portals impacting over 10 million people monthly.

Quantifiable outcome

• 2 million viewers for Ric RECORD Curitiba
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Rede RecordcoreStrategic or Co-development Partner · 1 January 1999Grupo RIC operates as the official affiliated network of Rede Record in Paraná since 1999. The partnership includes access to national programming, news content, and network branding. Ric RECORD stations carry both local programming and national Record network shows including Jornal da Record, Domingo Espetacular, and other national content.

Scale indicators12 records

Recent moves22 records

Expansion highlights6 records

Broad incumbents

• TV Globo: Brazil's dominant broadcast and digital media group. Competes with Grupo RIC for Paraná ad budgets and audience share across TV, streaming (Globoplay) and digital news, while operating at vastly greater scale.
• SBT: Brazilian broadcast network with national reach and affiliated regional stations. Competes with Grupo RIC for advertising dollars and TV audience in Paraná through affiliate operators.
• Grupo Bandeirantes: Brazilian broadcast group operating Band TV, BandNews TV, BandSports and radio. Comparable as a multi-platform broadcaster with affiliated regional stations and digital portals competing for national and regional advertisers.
• Grupo Folha: Major Brazilian media group operating Folha de S.Paulo newspaper, UOL portal and other digital properties. Comparable as an integrated print + digital + events media company monetizing audiences via advertising.
• Clear Channel Outdoor: Global OOH advertising operator. Comparable to Ric OOH's 243-point out-of-home inventory in Paraná as a benchmark for OOH business model, sales motion and scaling of digital/LED out-of-home formats.
• Globo (OOH & Digital Extensions): Operates digital news portals (G1, O Globo) competing with Ric.com.br and Portal Banda B for Paraná digital ad spend, while also offering premium content and brand environments similar to TOPVIEW magazine.
• Rede Record (Record TV): National broadcast network to which Grupo RIC's TV stations are affiliated. Comparable because it operates the same broadcast TV + RecordNews + R7 digital ecosystem and shares affiliate economics with Grupo RIC.

Regional players

• Grupo RBS: Long-standing regional media group in Rio Grande do Sul with TV affiliates, radio stations, portals (RBS Notícias, GaúchaZH) and digital properties. Closest peer in terms of integrated regional multi-platform media strategy.

Direct peers

• Jovem Pan: National radio network whose FM and News brands Grupo RIC operates under license in Paraná. Comparable as a radio-led multi-platform brand with strong news/politics vertical and growing digital presence.
• Grupo ND: Former sister company of Grupo RIC, spun off in 2019 to focus on Santa Catarina. Operates a near-identical multi-platform model (TV stations, radio, portals, print) affiliated to Rede Record, making it the closest like-for-like comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/gruporicpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo RIC