University Radiology

What University Radiology does

University Radiology is one of the largest board-certified radiology practices in the United States, founded in 1964 and headquartered in East Brunswick, New Jersey. The practice operates 27 outpatient imaging centers across New Jersey supplemented by 12+ hospital affiliations with major systems including RWJBarnabas Health, Hackensack Meridian, Cooper University Health Care, Hunterdon Healthcare, Jersey Shore University Medical Center, Monmouth Medical Center, Saint Peter's, and Trinitas. Its diagnostic imaging portfolio spans PET-CT, MRI/MRA, CT/CTA, Ultrasound, Digital and 3D Mammography (Tomo), DXA Bone Densitometry, Nuclear Medicine, and Diagnostic X-ray, delivered by fellowship-trained subspecialty radiologists across Neuroradiology, Orthopedic & Body MRI, Interventional Radiology, Pediatric Radiology, Nuclear Medicine & PET-CT, Vascular & Interventional, and Women's Imaging. The practice also operates a dedicated Vascular & Interventional Center (URVIC) offering minimally invasive procedures such as UFE, PAE, RFA, and embolization therapies.

Revenue is generated primarily through fee-for-service diagnostic imaging billed to insurance and patients at its outpatient centers, plus professional radiology services delivered under contract at affiliated hospitals. The company markets directly to consumers via a comprehensive website with 24/7 OpenDR online scheduling, walk-in X-ray availability at select sites, and a mobile Express Check-in system, while also capturing physician referrals from its hospital and provider network. Accreditation footprint is extensive — ACR accreditation across all major modalities, ACR Centers of Excellence including Breast Imaging Center of Excellence and Lung Cancer Screening Center, RadSite Remote Scanning Accreditation, and Strategic Radiology's 2026 Compliance Seal of Excellence — alongside an academic affiliation with Rutgers Robert Wood Johnson Medical School.

University Radiology is a privately held, physician-owned entity with no disclosed external funding, no parent company, and a New Jersey-only operating footprint. It is a member of the Strategic Radiology national practice consortium and supports Clinical Trials Imaging and Sports Partnerships service lines as adjacent revenue verticals. Growth is funded organically from operating cash flow, with new locations and partnerships (Toms River in August 2026, Cooper Cherry Hill/Moorestown) driving incremental expansion rather than acquisitive or capital-markets activity.

Name

University Radiology

Legal name

University Radiology

Website

https://universityradiology.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

501–1,000 employees

Short description

University Radiology is a New Jersey-based, physician-owned diagnostic radiology practice operating 27 outpatient imaging centers and 12+ hospital affiliations, serving patients and providers with subspecialty-trained radiologists across MRI, CT, PET-CT, mammography, nuclear medicine, and interventional procedures.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB)

akta.pro secondary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

Keywords

• Diagnostic imaging services
• Radiology practice
• Interventional radiology
• Subspecialty imaging
• Outpatient imaging centers

Headquarters

HQ city

East Brunswick

HQ country

United States

HQ region

North America

Offices39 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Diagnostic Imaging Services: Fee-for-service diagnostic imaging procedures including MRI, CT, PET-CT, Ultrasound, Mammography, X-ray, and Nuclear Medicine. Revenue is generated through insurance billing and patient payments.
2. Hospital-Based Radiology Services: Radiology services provided at affiliated hospital locations, including interpretations and procedures.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

University Radiology is a private radiology practice that provides diagnostic imaging and image-guided interventional procedures through a network of 27 outpatient imaging centers across New Jersey and via hospital-based service contracts with more than 12 affiliated hospital systems. Its offering spans core modalities (PET-CT, MRI/MRA, CT/CTA, Ultrasound, Mammography including 3D Tomo, DXA, Nuclear Medicine, X-ray), subspecialty imaging (Neuroradiology, Orthopedic MRI, Pediatric Radiology, Women's Imaging), minimally invasive treatments (UFE, PAE, RFA), screening programs (lung, breast, bone), and a dedicated Vascular & Interventional Center (URVIC). Revenue is generated primarily through fee-for-service professional and technical imaging fees billed to insurers and patients, plus hospital radiology service contracts.

Product overview

University Radiology is a diagnostic imaging practice operating as a unified network of 27 imaging centers throughout New Jersey, offering comprehensive radiology services led by subspecialty-trained radiologists. The portfolio spans multiple imaging modalities (PET-CT, MRI, CT, Ultrasound, Mammography including 3D Tomo, Nuclear Medicine, X-ray, DXA) organized into service lines: core diagnostic imaging services, subspecialty imaging (Neuroradiology, Orthopedic MRI, Pediatric Radiology, Women's Imaging), interventional procedures (UFE, PAE, RFA, biopsies), and a dedicated Vascular & Interventional Center (URVIC). The practice also offers screening programs for lung cancer and bone health, walk-in X-ray services, and supports clinical trials imaging. Patient-facing digital services include online scheduling, express check-in via text, and a patient portal. The organization partners with major hospital systems including RWJBarnabas Health, Rutgers, and Cooper University Health Care for hospital-based imaging.

Differentiator

Problem solved

Functional benefit

Brands

• URVIC: University Radiology Vascular & Interventional Center - specialized center offering vascular and interventional procedures including UFE, PAE, varicose vein treatments, and other minimally invasive procedures.

Products and services

• PET-CT Positron Emission Tomography combined with CT imaging for metabolic and anatomical assessment, used primarily in cancer diagnosis and staging; available to patients across the New Jersey imaging center network.
• MRI & MRA (MR Angiography) Magnetic Resonance Imaging and MR Angiography for detailed soft-tissue visualization and vascular imaging without ionizing radiation; offered to patients and through hospital partnerships.
• CT & CTA (CT Angiography) Computed Tomography and CT Angiography for detailed cross-sectional imaging and vascular assessment, including CT Arthrogram, CT Enterography, CT Virtual Colonoscopy, Dental CT, and Low-Dose Lung Cancer Screening CT.
• Heartflow Analysis Non-invasive coronary artery disease assessment that uses coronary CT angiography to generate a personalized 3D model of the heart's blood flow.
• Ultrasound Real-time diagnostic imaging using sound waves across abdominal, vascular, obstetric, breast, and musculoskeletal (including MSK) applications; Ultrasound-Guided Core Biopsy is also offered.
• Digital Mammography Digital X-ray imaging of breast tissue for screening and diagnostic purposes with enhanced image quality compared to conventional film mammography.
• 3D Mammography (Tomo) Three-dimensional breast tomosynthesis providing clearer images and reduced call-back rates compared to conventional mammography; offered at 19 New Jersey locations.
• DXA Bone Densitometry Dual-energy X-ray absorptiometry (DXA) for measuring bone mineral density and assessing osteoporosis risk.
• Body Composition Analysis Advanced body composition assessment using DXA technology to provide detailed analysis of muscle, fat, and bone distribution.
• Nuclear Medicine Diagnostic imaging using small amounts of radioactive material to evaluate organ function and detect disease processes.
• Diagnostic X-ray Conventional X-ray imaging for rapid diagnosis of fractures, infections, and other conditions, with walk-in availability at designated New Jersey locations.
• Lung Cancer Screening Low-dose CT screening program for early detection of lung cancer in high-risk individuals such as smokers and ex-smokers; delivered under ACR Lung Cancer Screening Center designation.
• Uterine Fibroid Embolization (UFE) Minimally invasive interventional radiology procedure that blocks blood supply to uterine fibroids as a treatment alternative to surgery.
• Prostatic Artery Embolization (PAE) Minimally invasive interventional treatment for enlarged prostate (BPH) that reduces blood flow to the prostate gland.
• Thyroid / Neck Biopsy Image-guided biopsy procedures for evaluating thyroid nodules and neck masses.
• Radio Frequency Ablation (RFA) Minimally invasive technique using heat generated by radiofrequency to destroy abnormal tissue, including tumors and varicose veins.
• Neuroradiology / Neuro MRI Specialized imaging and interpretation of brain, spine, and nervous system disorders performed by fellowship-trained neuroradiologists.
• Orthopedic & Body MRI Specialized MRI services for musculoskeletal conditions, joint disorders, and body imaging with fellowship-trained musculoskeletal radiologists.
• Pediatric Radiology Diagnostic imaging services specifically designed for infants and children, with child-friendly protocols and fellowship-trained pediatric radiologists.
• Women's Imaging Comprehensive breast imaging service line encompassing digital and 3D mammography, breast MRI, breast ultrasound, stereotactic and ultrasound-guided breast biopsy, breast cyst aspiration, breast density assessment, and bone density testing; delivered under ACR Breast Imaging Center of Excellence designation.
• Breast MRI Advanced MRI of the breast for supplemental screening in high-risk patients and diagnostic evaluation of breast abnormalities.
• Breast Ultrasound Sound wave imaging of breast tissue for evaluating masses and guiding biopsy procedures.
• Breast Biopsy Minimally invasive tissue sampling procedures for breast abnormality evaluation, including stereotactic, MRI-guided, and ultrasound-guided core biopsy techniques.
• Vascular & Interventional Center (URVIC) Dedicated center offering comprehensive vascular and interventional radiology procedures including UFE, Ovarian Vein Embolization, PAE, Geniculate Artery Embolization, Hemorrhoid Arterial Embolization, Tumor Embolization, Varicocele Embolization, Kyphoplasty, Vertebroplasty, Port Placement, Tunneled Catheters, and vein treatments.
• Walk-in X-ray Same-day diagnostic X-ray services available without appointment at multiple New Jersey imaging center locations, providing rapid fracture and condition diagnosis.
• Hospital-Based Radiology Services Professional radiology coverage, interpretations, and image-guided procedures provided at 12+ affiliated hospital systems including RWJBarnabas Health, Hackensack Meridian Health, Cooper University Health Care, Saint Peter's Healthcare System, Trinitas Regional Medical Center, Bergen New Bridge Medical Center, Hunterdon Healthcare, Jersey Shore University Medical Center, and Monmouth Medical Center campuses.

Quantifiable outcome

• Stage 1 Lung Cancer has 70% 5-year survival rate with early detection via CT screening protocols

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core.

• Rutgers Robert Wood Johnson Medical SchoolcoreStrategic or Co-development PartnerAcademic affiliation with Rutgers medical school for medical education, research, and clinical training in radiology.
• RWJBarnabas HealthcoreStrategic or Co-development PartnerMajor hospital system partnership providing radiology services at multiple RWJBarnabas Health locations including New Brunswick and Somerset campuses.
• Cooper University Health CarecoreStrategic or Co-development PartnerPartnership for radiology services at Cooper locations including Cherry Hill and Moorestown imaging centers.
• Bergen New Bridge Medical CentercoreStrategic or Co-development PartnerHospital affiliation providing radiology services at Bergen New Bridge Medical Center in Paramus, NJ.
• Hunterdon HealthcarecoreStrategic or Co-development PartnerHospital affiliation at Hunterdon Medical Center in Flemington, NJ.
• Jersey Shore University Medical CentercoreStrategic or Co-development PartnerHospital affiliation providing radiology services at Jersey Shore University Medical Center in Neptune, NJ.
• Monmouth Medical CentercoreStrategic or Co-development PartnerHospital affiliation at Monmouth Medical Center in Long Branch, NJ.
• Monmouth Medical Center Southern CampuscoreStrategic or Co-development PartnerHospital affiliation at Monmouth Medical Center Southern Campus in Lakewood, NJ.
• Hackensack Meridian HealthcoreStrategic or Co-development PartnerHospital system partnership providing radiology services at Old Bridge Medical Center and Raritan Bay Medical Center (Perth Amboy division).
• Saint Peter's Healthcare SystemcoreStrategic or Co-development PartnerHospital affiliation at Saint Peter's University Hospital in New Brunswick, NJ.
• Trinitas Regional Medical CentercoreStrategic or Co-development PartnerHospital affiliation at Trinitas Regional Medical Center in Elizabeth, NJ.
• Strategic RadiologycoreStrategic or Co-development PartnerPractice member of Strategic Radiology, a national radiology practice consortium providing shared resources, quality standards, and compliance excellence certification.
• American College of Radiology (ACR)coreStrategic or Co-development PartnerACR accredited practice with multiple Centers of Excellence designations and AI Quality Assurance Program participation.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• RadNet: RadNet is the largest outpatient diagnostic imaging operator in the U.S. with hundreds of centers across multiple states. It is the most directly comparable national scale peer, competing on the same modalities (MRI, CT, mammography, PET) and the same outpatient model.
• Akumin: Akumin is a national provider of outpatient diagnostic imaging services, including MRI, CT, PET, and mammography, operating fixed-site centers. It is a direct competitor on the multi-state outpatient imaging model.
• Envision Radiology: Envision Radiology is a multi-site outpatient diagnostic imaging group operating in multiple U.S. states. It is a direct peer on multi-modality outpatient imaging with a comparable community-based delivery model.
• RAYUS Radiology: RAYUS Radiology (formerly Center for Diagnostic Imaging) is a national outpatient imaging network offering MRI, CT, PET, mammography, and interventional services. It is a direct multi-modality peer with a similar subspecialty-driven delivery model.
• Smart Choice MRI: Smart Choice MRI operates a network of outpatient MRI centers with transparent, flat-rate pricing. While narrower in modality scope, it targets the same self-pay and price-sensitive imaging segment in overlapping geographies.
• Solis Mammography: Solis Mammography is a national breast-imaging specialty chain offering mammography (including 3D Tomo), breast ultrasound, biopsy, and bone density. It directly competes with University Radiology's Women's Imaging service line, which is offered at 19 sites.
• SimonMed Imaging: SimonMed is one of the largest outpatient imaging networks in the U.S., offering MRI, CT, ultrasound, mammography, and advanced imaging. It competes head-to-head as a multi-site outpatient imaging operator with similar modality breadth.

Broad incumbents

• Hackensack Meridian Health: Hackensack Meridian Health is a major New Jersey health system that both partners with and competes against University Radiology. Its employed radiology groups and hospital-based imaging represent the primary insourcing risk for the practice.
• RWJBarnabas Health: RWJBarnabas Health is one of New Jersey's largest health systems and a core hospital partner of University Radiology. Its radiology services arm is both a key customer and a potential insourcing threat.

Regional players

• Atlantic Medical Imaging: Atlantic Medical Imaging is a large New Jersey–headquartered outpatient radiology group with multiple sites across the state. It is the closest direct in-market competitor to University Radiology for patients, referring physicians, and hospital contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UniversityRadiology
• Xx.com/univrad
• LinkedInlinkedin.com/company/university-radiology

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University Radiology