Rose Displays

What Rose Displays does

Rose Displays, founded in 1980 by Sid Rose in Salem, Massachusetts as a commercial signware and visual communications specialist, was acquired by Visual Creations Inc. of Pawtucket, Rhode Island in 2021 and now operates as a brand-name subsidiary within the Visual Creations group. From its 300,000-square-foot Pawtucket manufacturing campus, the combined entity operates as a full-service retail visual merchandising solutions provider organized around two product divisions: Visual Creations custom fixtures for below-8-foot installations (end caps, in-aisle fixtures, wall units, specialty fixtures, BOPIS lockers, cash wraps, and work stations) and Rose Displays Signware for above-8-foot visual communications (ceiling systems, fabric SEG systems, floor and counter mats, floor stands, frames, and sign/graphic holders).

Its core offerings combine custom hardware fabrication with proprietary illuminated and interactive technologies: the patented AnoGlow LED lightbox platform (U.S. Pat. No. 9,192,255), the Thinvisible conductive hanging system and SmoothSlide graphic-loading mechanism, the SmartStand interactive kiosk integrating a 21-inch HD Android touchscreen with LED lightboxes, and the tool-free modular Myriad Systems merchandising platform. All LED frames carry UL (UL 48) and CSA (CSA 22.2 No. 207) safety certifications, and products are backed by a five-year warranty described as the longest in the industry.

Rose Displays generates revenue primarily through project-based, custom-quoted one-time license sales of designed, engineered, and manufactured fixtures and displays, with secondary revenue streams from managed warehousing and fulfillment services for national rollouts and professional design/engineering services. Its go-to-market is enterprise field sales targeting major retail chains and consumer brands (Staples, Kohl's, CVS, BJ's Wholesale Club, Barnes & Noble, Dick's Sporting Goods, Foster Grant, Luxottica, Domino's) and complemented by trade-show presence at GlobalShop and StorePoint, blog/content marketing, and case-study driven demand generation.

Name

Rose Displays

Legal name

Visual Creations Inc.

Website

https://rosedisplays.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Rose Displays, a Visual Creations subsidiary founded in 1980, designs, engineers, and manufactures custom retail fixtures, signware, LED lightboxes, and interactive kiosks for major national retail chains and consumer brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Display Manufacturing: Design, engineer and manufacture custom retail displays including end cap fixtures, specialty fixtures, wall units, and point-of-purchase displays for retailers and brands. Project-based pricing with custom quotes for each engagement.
2. Signware Products: Sale of standardized signware systems including frames, ceiling systems, floor stands, and graphic holders under the Rose Displays Signware brand. Includes both catalog products and custom configurations.
3. LED Lightboxes and Illuminated Solutions: Sale of AnoGlow LED lightboxes and illuminated display solutions. Products include one-sided and two-sided configurations with various mounting options.
4. Custom Millwork: Custom millwork solutions including BOPIS lockers, cash wraps, service counters, and work stations. Built to client specifications in their manufacturing facility.
5. Retail Warehousing and Fulfillment: Warehousing services allowing customers to store products, fixtures, or fully stocked displays for instant delivery. Includes fulfillment services for national rollouts.
6. Design and Engineering Services: Professional services including retail display design, engineering, and prototyping. Fast turnaround on functional, full-size prototypes customized to each client. Value engineering services to optimize budget.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Rose Displays designs, engineers, and manufactures custom retail display fixtures, signware systems, LED lightboxes, custom millwork (BOPIS lockers, cash wraps, work stations), interactive kiosks, and modular merchandising systems for major national retail chains and consumer product brands. The company offers full-service capabilities from concept design through prototype engineering, manufacturing, warehousing, and fulfillment for multi-location rollouts, operating from a 300,000-square-foot state-of-the-art facility in Pawtucket, Rhode Island under Visual Creations Inc. ownership.

Product overview

Rose Displays operates as a comprehensive retail visual merchandising solutions provider, organized under two primary divisions: Visual Creations (custom fixtures for below 8 feet) and Rose Displays Signware (systems for above 8 feet). The product portfolio spans custom fixtures (end caps, wall units, specialty displays), custom millwork (BOPIS lockers, cash wraps, work stations), custom displays (CPG displays, window displays, shelf displays), illuminated solutions (AnoGlow LED lightboxes), Signware systems (frames, floor/counter mats, ceiling systems, fabric signware), and interactive technology (SmartStand kiosks with Android tablets, Myriad Systems merchandising). The company also offers design, engineering, manufacturing, and warehousing services as a full-service provider for retail visual merchandising.

Differentiator

Problem solved

Functional benefit

Brands

• AnoGlow™: LED lightbox product line with advanced LED components for maximum brightness and even illumination
• FabriWare™
• SmartStand™
• FloorWindo®
• DeskWindo®
• PosterFix®
• Myriad Systems
• AnoFrame™
• AnoGotcha™
• AnoKiosk™
• AnoSkyBox™
• EasyUp™ 360
• EconoFrame™
• EconoStand™
• FreedomFrame®
• InfoHolder™
• Newbury™
• Off-the-Wall™
• ThinLine™
• TwinStand™
• UltraFrame™
• Zipline™
• B-Line®
• LaunchPort™

Products and services

• SmartStand Interactive Kiosks Interactive touchscreen kiosk solution featuring 21-inch HD Android tablet that brings online shopping experience in-store. Integrates LED lightboxes and allows graphic changes in seconds for promotional updates. Includes central management system to configure any number of tablets from one location.
• AnoGlow LED Lightboxes Advanced LED light displays featuring ultra-thin double-sided profile with patent-pending technology (U.S. Pat. No. 9,192,255). Includes SmoothSlide loading and Thinvisible Conductive Hanging System for clean cord-free installation. Available in one-sided and two-sided configurations.
• Myriad Systems Versatile ready-to-ship merchandising system with minimal assembly required. Customizable with add-on kits including hook bars, wire grids, shelving, shoe shelves, and graphic holders. Designed for various retail environments from boutiques to department stores.
• BOPIS Lockers Modular millwork solution featuring integrated illuminated Signware and locker system for Buy Online Pickup In Store programs. Offers flexibility for open shelving or secure lockers.
• Cashwraps/Service Centers Custom designed cash wraps and checkout counters for retail environments, value engineered to meet budget requirements.
• Work Stations & Counters Custom work tables and counters designed for shoppers and employees, serving multiple functions in front or back of house.
• Specialty Fixtures Custom designed fixtures for showcasing specific products. Examples include eyewear displays, athletic merchandisers, jewelry tables, wine cubes, and promotional tables.
• Wall Units Custom wall units transforming perimeter and feature walls into focal areas with visual interest. Includes floor-to-ceiling wall fixturing and illuminated feature wall units.
• FabriWare Fabric Signware Fabric-based soft signware collection available in one-sided and two-sided configurations for retail visual messaging.
• Visual Creations Custom Fixtures Full-service custom fixture design, engineering, and manufacturing for below 8-foot retail fixtures. Includes end caps, in-aisle fixtures, front-of-store displays, specialty fixtures, and wall units.
• Custom Millwork Custom millwork services including BOPIS lockers, cash wraps, service centers, work stations and counters, designed and built to meet specific client needs.
• Custom Displays Custom display solutions including CPG/brand displays, display bases, interactive/electronic displays, shelf displays, table/counter top displays, and window displays.
• Signware Systems Signware division specializing in above 8-foot visual communications. Includes ceiling systems, fabric SEG systems, floor/counter mats, floor stands, frames, sign/graphic holders, and accessories.
• LED Lightboxes Illuminated signage solutions including AnoGlow LED lightboxes and lit fabric SEG systems for high-impact visual communication.
• System Solutions Digital and interactive retail solutions including SmartStand interactive kiosks, wire bin merchandisers, and Myriad Systems for integrating technology with physical displays.
• PosterFix Transitional graphic display system for easy graphic changes in retail environments.
• Sanitization Series Floor Stands Sanitization stands including HandStand and WipeStand designed for retail environments to support hygiene and customer safety.
• LaunchPort Removable docking system with charging base for tablets.
• Zipline Cable-based ceiling hanging system with adjustable cables up to 60 inches in length. Compatible with standard grid ceilings and Spider Track, Butterfly Track, and Tile Divider.
• FloorWindo Floor mat graphic display system for transforming unused floor surfaces into promotional opportunities. Features skid-resistant design and easy graphic changes.
• DeskWindo Counter mat graphic display for point-of-purchase visual messaging at checkout areas.
• Retail Display Design Services Professional design services for retail displays, including concept sketching and visualization to bring client visions to life.
• Retail Display Engineering Services Engineering services offering fast turnaround on functional, full-size prototypes customized to each client, with specialization in value engineering to optimize budget.
• Retail Display Manufacturing Services Full-service manufacturing of retail displays, fixtures, and millwork using skilled craftsmen to build custom solutions on time and on budget.
• Retail Warehousing Services Warehousing services allowing customers to store products, fixtures, or fully stocked displays for instant delivery. Includes fulfillment services for national rollouts.

Quantifiable outcome

• 27% sales increase for products moved to end cap displays vs standard shelf placement
• +7 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Visual CreationscoreStrategic or Co-development PartnerRose Displays was acquired by Visual Creations, combining Rose's signware expertise with Visual Creations' custom fixture manufacturing capabilities. The acquisition created a 'one-stop shop' for retail visual merchandisers. Rose Displays operates as a subsidiary of Visual Creations, maintaining the Rose Displays brand while leveraging VCI's 300,000-square-foot manufacturing facility. Dean Rubin serves as CEO of Rose Displays, while Jay Long is President and CEO of Visual Creations.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Outform: Global provider of retail display, shopper marketing, and in-store experience solutions, manufacturing custom fixtures, digital signage, and POP displays for major consumer brands and retailers. Closely comparable B2B custom display model with similar international footprint and customer base.
• Hughes Enterprises: US-based custom retail display and fixture manufacturer serving national retailers with in-house design, engineering, and production. Highly comparable operating model, customer segments, and product categories to Rose Displays/Visual Creations.
• Great Northern Strata: Specialty division of Great Northern focused on custom retail fixtures, permanent displays, and in-store brand activations. Comparable customer base (national retailers) and custom manufacturing capabilities.
• Bernstein Display: Manufacturer of custom retail display fixtures and merchandising solutions for department stores, specialty retailers, and consumer brands. Direct overlap with Rose Displays' fixture and millwork offerings.
• Phoenix Display & Packaging: Custom retail display and packaging manufacturer serving CPG brands and mass retailers. Comparable focus on point-of-purchase displays and national rollouts.
• Tricon Display: Custom manufacturer of POP displays, retail fixtures, and merchandising solutions for major retail chains. Direct overlap in custom fixtures and end-cap display categories.
• DCI Artform: Designer and manufacturer of retail merchandising displays, sign holders, and fixtures with vertically integrated production. Comparable product breadth in displays and signware.

Broad incumbents

• Smurfit Kappa POP Displays: Global packaging-led company with a substantial point-of-purchase display business serving major CPG brands. Overlaps with Rose in custom displays but operates as a much larger, broader player spanning packaging and displays.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rosedisplays
• YouTubeyoutube.com/user/rosedisplays
• Facebookfacebook.com/rose.displays
• LinkedInlinkedin.com/company/rose-displays
• Pinterestpinterest.com/rosedisplays

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rose Displays