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OPTRON

Full company profile

uuid000d9zd

Namestring
OPTRON
Legal namestring
OPTRON (Pty) Ltd
Websiteurl
optron.com
Company typeenum
Private
Founded yearint
2012
Descriptiontext

OPTRON (Pty) Ltd is a South African-headquartered geospatial solutions distributor serving customers across sub-Saharan Africa. Founded in 1986 (per firmographic records; the current legal entity was registered in 2012 as a subsidiary of OPTRON Group (Pty) Ltd), the company operates from offices in Centurion (HQ), Cape Town, Durban, and Somerset West in South Africa, plus a regional office in Nairobi, Kenya. OPTRON is an authorized distributor for a broad portfolio of tier-1 geospatial brands including Trimble (GNSS receivers, total stations, laser scanners, field controllers, monitoring solutions), DJI Enterprise (Matrice series, Dock 3, Zenmuse L3 LiDAR), Spectra Geospatial, Nikon, Carlson, Reutech Mining (slope stability radar), US Radar (ground penetrating radar), Seafloor Systems (hydrographic survey), GeoCue, Exyn Technologies (autonomous drones), Quantum-Systems, and EagleNXT.

The company's core business revolves around distributing and supporting integrated positioning technologies that combine GNSS, laser, optical, and inertial systems with field and office software for surveying, mapping, construction, and mining workflows. Revenue is generated across five streams: hardware sales (GNSS, total stations, scanners, drones), software subscriptions (Trimble Access, Trimble Business Center, RealWorks, Catalyst), certified service and calibration through its factory-trained service center, professional training programs, and flexible financing/subscription options through approved partners. The company employs 51-100 people and holds ISO 9001:2015 certification plus BBBEE Level 4 status, the latter being a regulatory prerequisite for many South African government and mining contracts.

OPTRON sells primarily into the mining, construction, and surveying verticals, with secondary applications in agriculture, public safety/security, and government/infrastructure. The company employs a hybrid go-to-market combining direct enterprise field sales from its five offices with a network of resellers and agents spanning most sub-Saharan African countries. Customers receive consultation, installation, calibration, training, and ongoing technical support through a Zendesk-backed helpdesk. The company actively publishes industry content via its blog, runs educational webinars, participates in trade events, and maintains a presence on Facebook, LinkedIn, Instagram, and YouTube. Its product portfolio refresh cadence — including 2024-2025 launches of the DJI Dock 3, DJI Zenmuse L3, DJI Matrice 400/4 Series, Trimble R980, and TSC510/TSC710 controllers — indicates active vendor alignment and ongoing revenue stream renewal.

Short descriptiontext

OPTRON is an authorized sub-Saharan African distributor of geospatial hardware and software including Trimble, DJI Enterprise, and Reutech Mining, serving mining, construction, and surveying customers with hardware sales, software subscriptions, certified service, and training.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersCenturion, South Africa
HQ citystring
Centurion
HQ countrystring
South Africa
HQ regionstring
Africa
Markets served

Serves global market

Offices5 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
geospatial positioning solutions, GNSS survey equipment, aerial mapping drones, laser scanning technology, precision measurement instruments
Industry5 codes
1GNSS/GPS Navigation & Augmentation Systems
CodeIMABAFACPrimaryYes
2Remote Sensing & Geospatial Vision (satellite/drone imagery)
CodeHDAAAEALPrimaryNo
3Satellite Imagery & Remote Sensing Geospatial Platforms
CodeBPAMANAMPrimaryNo
4Optoelectronic Receivers & Transceivers (Photodetectors/Optical Modules)
CodeHDAHALAMPrimaryNo
5Sensors & Modules (IMU, GPS, Camera, RF) Retail
CodeCRACAKACPrimaryNo
NAICS code1 code
  • Electronic and Precision Equipment Repair and Maintenance8112
SIC code2 codes
  • Search, Detection, Navagation, Guidance, Aeronautical Sys3812
  • Optical Instruments & Lenses3827
Product category
Geospatial Surveying Equipment and Positioning Solutions
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model5 records
1Geospatial Equipment Sales
TypeHardware Sales
Description

Sale of hardware including GNSS receivers, total stations, laser scanners, drones, and related equipment from brands like Trimble, DJI, Nikon, and others

optron.com
2Software Sales and Subscriptions
TypeSubscription Recurring
Description

Sale and subscription of field software, office software, and processing platforms including Trimble Access, Trimble Business Center, and Trimble RealWorks

optron.com
3Service, Repair and Calibration
TypeProfessional Services
Description

Certified service center providing repairs, preventative maintenance, periodic service, calibration and certification, firmware upgrades, and extended warranties

optron.com
4Training Services
TypeProfessional Services
Description

Professional training including face-to-face classroom training, online sessions, webinars, and access to Trimble's remote learning platform

optron.com
5Financing and Subscription Options
TypeSubscription Recurring
Description

Flexible financing and subscription plans through approved partners enabling access to technology with predictable monthly payments

optron.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Pricing details1 tier
1Quote-based pricing for all products
ModelOtherBilling cadenceMulti-year contract
Notes

All product pricing requires quote requests. The company offers flexible financing and subscription plans through approved partners to provide alternatives to large upfront costs.

optron.com
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 12 records shown
1Trimble
Description

Leading provider of advanced positioning solutions integrating GPS, laser, optical and inertial technologies with application software and wireless communications.

optron.com
+11 more records
Core offering1 text field

OPTRON is an authorized distributor of geospatial positioning technology across sub-Saharan Africa, supplying high-precision GNSS receivers, total stations, laser scanners, drones, LiDAR payloads, hydrographic equipment, and ground penetrating radar from brands including Trimble, DJI Enterprise, Spectra Geospatial, and Nikon. The company complements hardware sales with software subscriptions (e.g., Trimble Access, Trimble Business Center, Origin, LP360), certified factory training, and a factory-certified service center providing repair, calibration, and preventative maintenance.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • Daily coverage up to 100 km² with Zenmuse L3 aerial LiDAR system
+3 more records
Product overview1 text field

OPTRON is an authorized distributor of geospatial solutions across Sub-Saharan Africa, offering a comprehensive portfolio of positioning technologies including GPS/GNSS, laser, optical, and inertial systems from multiple manufacturers. The core product ecosystem comprises Trimble GNSS receivers (R980, R780), Trimble field controllers (TSC510, TSC710), Trimble 3D laser scanners (X9), and Trimble scanning total stations (SX12) for survey and mapping applications. Aerial data collection is enabled through DJI enterprise drones (Dock 3, Matrice 350 RTK, Matrice 400, Matrice 4 Series) and DJI Zenmuse L3 LiDAR payloads. Specialized solutions include US Radar ground penetrating radar systems for subsurface imaging, Seafloor hydrographic survey equipment (HydroLite-TM, EchoBoat, HyDrone), Reutech Mining slope stability radar systems (MSR Halo, MSR Modular), Carlson laser measurement devices for mining (C-ALS HD, Boretrak 3, 3D Void Scanner), GeoCue LiDAR processing tools, Exyn autonomous drones for GPS-denied environments, and Quantum-Systems fixed-wing UAVs with QBase 3D software. Supporting brands include Spectra Geospatial GNSS receivers, Nikon total stations and levels, and EagleNXT fixed-wing agricultural drones. OPTRON delivers end-to-end services including consultation, installation, calibration, servicing, technical support, and certified manufacturer training.

Product and service47 records
1Trimble GNSS Systems
CategoryGeospatial Positioning Hardware
Description

High-precision Global Navigation Satellite System receivers including the R980 and R780 models with IMU-based tilt compensation, RTK precision, and connectivity options for surveying applications. Distributed across sub-Saharan Africa.

2Trimble TSC510 Field Controller
CategoryGeospatial Data Collection Hardware
Description

Rugged field controller with 5-inch anti-glare touch screen, backlit alphanumeric keypad, 11 physical function keys, and seamless field-to-office connectivity via Wi-Fi, 4G, Bluetooth, and Android Quick Share. For survey and construction field data collection.

3Trimble TSC710 Field Controller
CategoryGeospatial Data Collection Hardware
Description

Rugged field controller with 7-inch touch screen, full keyboard, Android 14 OS, 5G WWAN connectivity, and powerful Qualcomm processor for managing large datasets in surveying and construction applications.

4Trimble X9 3D Laser Scanner
Category3D Laser Scanning Hardware
Description

Versatile 3D laser scanning system with up to 1 million points per second scan speed, 150m range, automatic calibration, self-leveling, and IP55 environmental protection for demanding surveying and scanning environments.

5Trimble SX12 Scanning Total Station
CategoryScanning Total Station Hardware
Description

High-precision scanning total station combining 1 inch angular accuracy with 3D laser scanning at 26,600 points per second, integrated VISION camera system, and 600m scan range for survey, engineering, and mining applications. 1 mm + 1.5 ppm EDM accuracy.

6Trimble SiteVision
CategoryAugmented Reality Hardware
Description

Outdoor augmented reality system that enables visualization of BIM models, CAD designs, and survey data directly in the field with high-accuracy positioning.

7Trimble Catalyst
CategoryOn-Demand GPS Positioning Service
Description

On-demand GPS positioning service delivering high accuracy positioning directly to smartphones, providing centimeter-level precision for data collection without dedicated hardware.

8Trimble Monitoring Solutions
CategoryStructural and Ground Monitoring Solutions
Description

Comprehensive monitoring solutions including hardware, software, CORS networks, InSAR satellite deformation monitoring, and slope radar for continuous surveillance of ground movement and structural stability.

9Trimble GEDO Systems
CategoryRailway Surveying Hardware
Description

Railway surveying and track geometry measurement systems for railway infrastructure monitoring and documentation.

10Trimble InSAR Monitoring
CategorySatellite Deformation Monitoring Service
Description

Satellite-based ground deformation monitoring service using Interferometric Synthetic Aperture Radar for mapping ground movement across wide areas, applicable to mining, construction, and infrastructure monitoring.

11DJI Dock 3
CategoryAutonomous Drone System
Description

Drone-in-a-box solution with autonomous deployment capability supporting both fixed-mount and mobile vehicle-mounted configurations, 10km max operating radius, and integrated environmental monitoring for surveying, mapping, and security applications.

12DJI Matrice 350 RTK
CategoryEnterprise Drone Platform
Description

Enterprise drone platform for surveying, aerial mapping, and inspection with extended flight time, high payload capacity, and advanced obstacle sensing and navigation capabilities.

13DJI Matrice 400
CategoryIndustrial Drone Platform
Description

Industrial drone with 9.74kg weight, up to 59 minutes flight time, IP55 rating, extended payload capacity, and advanced obstacle sensing for professional surveying and inspection operations.

14DJI Matrice 4 Series
CategoryEnterprise Drone Platform
Description

Enterprise drone series with thermal imaging (Matrice 4TD), 48MP multi-camera system, up to 45 minutes flight time, omnidirectional obstacle sensing, and advanced RTK module for precise positioning in surveying, inspection, and security applications.

15DJI Zenmuse L3
CategoryAerial LiDAR Payload
Description

High-precision aerial LiDAR system with 950m maximum detection range, dual 100MP RGB mapping cameras, up to 2 million pulses per second, and daily coverage capability of up to 100 km². Up to 47 minutes flight time with Matrice 4D/4TD drones.

16Spectra Geospatial GNSS Receivers
CategoryGeospatial Positioning Hardware
Description

GNSS receivers including SP100, SP85, SP60, and SP90M models providing positioning solutions for surveying with Z-Blade technology and RTX correction service support.

17Spectra Geospatial Origin Field Software
CategorySurvey Field Software
Description

Field software platform for survey data collection, processing, and management with integration to office software for seamless field-to-finish workflows.

18Spectra Geospatial FOCUS 50 Total Station
CategoryTotal Station Hardware
Description

Total station designed for surveying workflows with integrated positioning technology and connectivity options for field data collection.

19Nikon Total Stations
CategorySurveying Instruments
Description

Mechanical and electronic total stations including Nivo XF, Nivo XS, N and K Series, and NPL 322+ delivering precision, reliability, and affordability for surveying applications.

20Nikon Levels and Theodolites
CategorySurveying Instruments
Description

Automatic levels and electronic theodolites including AC-2S Level and NE-100 Series providing accurate measurements for construction and surveying applications.

21Carlson C-ALS HD
CategoryUnderground Laser Scanning Hardware
Description

Advanced underground laser scanning and high-definition visualization system for challenging underground mining environments and cavity measurement.

22Carlson Boretrak 3
CategoryBorehole Surveying Hardware
Description

Borehole deviation survey system for accurately measuring boreholes at any inclination, designed for mining and geotechnical applications.

23Carlson 3D Void Scanner
CategoryUnderground Scanning Hardware
Description

Tough, durable 3D void scanner for underground mining safety through accurate cavity scanning and structural risk assessment.

24Carlson Quarryman Pro
CategoryQuarry Surveying Hardware
Description

Laser-based quarry surveying system for stockpile monitoring and volumetric analysis in mining operations.

25Carlson FiX1 Fixed Scanner
CategoryVolumetric Scanning Hardware
Description

Fixed scanner for simple, automated volumetric data capture in mining and quarrying applications.

26Reutech MSR Halo
CategorySlope Stability Radar
Description

Synthetic Aperture Radar (SAR) system for slope stability monitoring in mining, providing real-time deformation measurement and early warning capabilities.

27Reutech MSR Modular
CategorySlope Stability Radar
Description

Modular slope monitoring radar system for real-time slope stability monitoring in surface mining operations.

28Reutech MSR IV Esprit
CategorySlope Stability Radar
Description

Modular slope monitoring radar for mining applications with advanced radar technology for detecting ground movement.

29Reutech Slope Vision
CategorySlope Monitoring Software
Description

Slope stability monitoring and visualization software for mining safety applications.

30Reutech SSP Sub-Surface Profiler
CategorySub-Surface Profiling Hardware
Description

Sub-surface profiling system for mining applications to understand underground structures and voids.

31US Radar GPRover
CategoryGround Penetrating Radar
Description

Advanced integrated ground penetrating radar system for sub-surface imaging and utility locating applications.

32US Radar Quantum Imager
CategoryGround Penetrating Radar
Description

Ground penetrating radar system offering resolution and depth for subsurface investigation applications.

33Seafloor HydroLite-TM
CategoryHydrographic Survey Equipment
Description

Portable single frequency hydrographic survey echosounder system integrating with existing GNSS survey equipment for bathymetric data collection.

34Seafloor EchoBoat 160
CategoryAutonomous Surface Vessel
Description

Highly portable 1.8m autonomous surface vessel for remote hydrographic survey with multibeam echosounder deployment capability.

35Seafloor HyDrone
CategoryAutonomous Surface Vessel
Description

Portable remotely controlled catamaran for hydrographic survey in hazardous and inaccessible areas including rivers, lakes, canals, mines, and harbors.

36Seafloor HydroCat-180
CategoryAutonomous Surface Vessel
Description

High-end autonomous catamaran for comprehensive hydrographic survey operations with advanced navigation capabilities.

37GeoCue TrueView 3D Imaging Sensors
CategoryDrone LiDAR/Imaging Sensor
Description

3D imaging sensors (True View 515/540/535) combining LIDAR and photogrammetry in lightweight payloads for drone mapping applications with automated true 3D colorized point cloud generation.

38GeoCue LP360
CategoryPoint Cloud Processing Software
Description

Drone survey data processing software for processing, analyzing, and maximizing point cloud data from True View sensors.

39Exyn Nexys
CategoryAutonomous Aerial Navigation System
Description

Autonomous navigation system enabling drones to operate in GPS-denied environments with intelligent real-time path planning and obstacle avoidance.

40ExynAero
CategoryAutonomous Mining Drone
Description

Autonomous drone system for the mining industry, enabling surveying in complex underground environments.

41Quantum Systems Trinity F90+
CategoryFixed-Wing Mapping Drone
Description

Fixed-wing VTOL mapping drone with extended flight endurance for large-scale mapping projects in geospatial, mining, and construction applications.

42Quantum Systems Trinity Pro
CategoryeVTOL Mapping Drone
Description

eVTOL drone designed for surveying and mapping operations with capabilities that adapt to business needs.

43QBase 3D Mission Planning Software
CategoryUAV Mission Planning Software
Description

Mission planning and control software developed by Quantum-Systems, tailored to their UAVs for flight operations.

44EagleNXT eBee X
CategoryFixed-Wing Mapping Drone
Description

Fixed-wing UAV for surveying and mapping with VTOL capability, designed for efficient large-area data collection.

45EagleNXT eBee AG
CategoryAgricultural Mapping Drone
Description

Fixed-wing agricultural drone for rapid crop mapping and precision agriculture data collection.

46OPTRON Training Services
CategoryTraining and Education Services
Description

Certified training programs including face-to-face classroom training, online webinars, and access to Trimble Learn platform for product and software training across the distributed geospatial portfolio.

47OPTRON Service Centre
CategoryEquipment Service and Calibration
Description

Factory-certified service center in Centurion providing repairs, preventative maintenance, calibration, firmware upgrades, and genuine OEM parts for all distributed products.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership12 partners
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

OPTRON is a trusted Trimble partner across sub-Saharan Africa, authorized to distribute the full range of Trimble geospatial products including GNSS receivers, total stations, laser scanners, data collectors, and software solutions. OPTRON provides consultation, installation, calibration, servicing, repairs, and certified Trimble training.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of DJI Enterprise drone solutions including Matrice series, Mavic series, and specialized payloads for surveying, mapping, inspection, and security applications.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of Nikon survey instruments including mechanical total stations, electronic theodolites, and automatic levels for surveying applications.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of Spectra Geospatial products including GNSS receivers, total stations, field controllers, and surveying software for the survey and construction markets.

Strategic tierSecondaryTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of Carlson laser measurement and surveying systems designed for conditions where speed, accuracy, and safety matter, including quarry surveying and borehole deviation systems.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of Reutech Mining products including slope monitoring radar systems (MSR Modular, MSR IV Esprit, MSR Halo), MPP Multi Purpose Platform, and slope vision solutions for mining safety applications.

Strategic tierSecondaryTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of US Radar ground penetrating radar (GPR) products including the GPRover and Quantum Imager systems for subsurface imaging applications.

Strategic tierSecondaryTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of Seafloor hydrographic survey technology including HydroLite-TM echosounder, EchoBoat and HyDrone unmanned surface vehicles, and hydrographic survey solutions.

Strategic tierSecondaryTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of GeoCue True View 3D imaging sensors and LP360 processing software for drone mapping and LIDAR applications.

Strategic tierSecondaryTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of Exyn autonomous aerial robot systems for complex, GPS-denied environments including Exyn Nexys and ExynAero for mining applications.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of Quantum-Systems drones including Trinity Pro and Trinity F90+ fixed-wing UAVs, along with specialized payloads and QBase 3D mission planning software.

Strategic tierSecondaryTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of EagleNXT (formerly AgEagle/sensefly) fixed-wing UAV solutions including eBee GEOS, eBee X, and eBee AG for surveying, mapping, and agricultural applications.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Position Partners is an APAC geospatial solutions distributor covering Australia, New Zealand and Southeast Asia with Trimble, DJI and complementary brands, plus services and training. Its regional authorized-distributor model, vertical coverage (mining, infrastructure, agriculture) and recurring services mirror OPTRON's African footprint.

TypeDirect peer
Description

KOREC Group is one of the largest Trimble geospatial distributors, operating across the UK and Ireland with surveying, mapping, monitoring and construction solutions plus training and support services. It is the closest international analogue to OPTRON's multi-brand Trimble-led distribution and services model.

TypeDirect peer
Description

Frontier Precision is a Trimble distributor across the US with surveying, mapping, construction and geospatial technology sales, service and training. Its multi-state authorized Trimble-reseller plus service-center model is a direct functional analogue to OPTRON's offering.

TypeDirect peer
Description

Seiler Instrument is a long-established US Trimble geospatial and Nikon optical instrument reseller with sales, training and service capabilities. It is a direct peer as a multi-brand authorized geospatial distributor with a comparable product mix in surveying and optical instruments.

TypeDirect peer
Description

Opti-Cal Survey Equipment is a UK Trimble and complementary-brand geospatial distributor focused on surveying, monitoring and construction applications. It is comparable to OPTRON as a regional multi-brand Trimble reseller serving professional surveyors and engineers.

6Allen Survey
TypeDirect peer
Description

Allen Survey is a UK Trimble-authorized distributor for surveying, GNSS and 3D laser scanning equipment with training and support. It shares OPTRON's multi-brand Trimble-led distribution plus training/services business model for surveying professionals.

TypeBroad incumbent
Description

Hexagon Geosystems (Leica Geosystems) is a global manufacturer of GNSS, total stations, laser scanners and mining monitoring systems. It competes with OPTRON's principals (Trimble, Carlson, Reutech) and also sells through direct and authorized channels that overlap OPTRON's target verticals.

TypeBroad incumbent
Description

Topcon Positioning is a global manufacturer of GNSS, optical and machine-control positioning solutions competing directly with Trimble and Hexagon. It is a broad incumbent in the same surveying, construction and agriculture verticals OPTRON serves via its distribution portfolio.

TypeBroad incumbent
Description

Spectra Geospatial is a manufacturer of GNSS, total stations and field software for surveying and construction. OPTRON is one of its African distributors, and Spectra's product line and channel strategy directly compete with Trimble in the same verticals.

TypeBroad incumbent
Description

Carlson Software develops survey, GIS, mining and machine-control software plus laser measurement hardware (C-ALS HD, Boretrak, Quarryman Pro) distributed by OPTRON in Africa. It is a broad incumbent whose hardware and software compete with Trimble in mining and surveying use cases OPTRON serves.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

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Headline, Details, Source

Competitive moat5 records

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Type, Details

Key risks6 records

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Headline, Details, Source

Key highlights6 records

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Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

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Name, Industry, Type, Use case, Source, UUID

Segment6 records

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Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration18 records

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Title, Type, Description, Source

AI capability9 records

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Type, Description, Source

AI maturity
App detail

Has app

Feature5 records

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Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles22 records

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Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance2 records

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Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

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Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors2 records

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Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

OPTRON

Geospatial Surveying Equipment and Positioning Solutionsoptron.com

OPTRON is an authorized sub-Saharan African distributor of geospatial hardware and software including Trimble, DJI Enterprise, and Reutech Mining, serving mining, construction, and surveying customers with hardware sales, software subscriptions, certified service, and training.

What OPTRON does

OPTRON (Pty) Ltd is a South African-headquartered geospatial solutions distributor serving customers across sub-Saharan Africa. Founded in 1986 (per firmographic records; the current legal entity was registered in 2012 as a subsidiary of OPTRON Group (Pty) Ltd), the company operates from offices in Centurion (HQ), Cape Town, Durban, and Somerset West in South Africa, plus a regional office in Nairobi, Kenya. OPTRON is an authorized distributor for a broad portfolio of tier-1 geospatial brands including Trimble (GNSS receivers, total stations, laser scanners, field controllers, monitoring solutions), DJI Enterprise (Matrice series, Dock 3, Zenmuse L3 LiDAR), Spectra Geospatial, Nikon, Carlson, Reutech Mining (slope stability radar), US Radar (ground penetrating radar), Seafloor Systems (hydrographic survey), GeoCue, Exyn Technologies (autonomous drones), Quantum-Systems, and EagleNXT.

The company's core business revolves around distributing and supporting integrated positioning technologies that combine GNSS, laser, optical, and inertial systems with field and office software for surveying, mapping, construction, and mining workflows. Revenue is generated across five streams: hardware sales (GNSS, total stations, scanners, drones), software subscriptions (Trimble Access, Trimble Business Center, RealWorks, Catalyst), certified service and calibration through its factory-trained service center, professional training programs, and flexible financing/subscription options through approved partners. The company employs 51-100 people and holds ISO 9001:2015 certification plus BBBEE Level 4 status, the latter being a regulatory prerequisite for many South African government and mining contracts.

OPTRON sells primarily into the mining, construction, and surveying verticals, with secondary applications in agriculture, public safety/security, and government/infrastructure. The company employs a hybrid go-to-market combining direct enterprise field sales from its five offices with a network of resellers and agents spanning most sub-Saharan African countries. Customers receive consultation, installation, calibration, training, and ongoing technical support through a Zendesk-backed helpdesk. The company actively publishes industry content via its blog, runs educational webinars, participates in trade events, and maintains a presence on Facebook, LinkedIn, Instagram, and YouTube. Its product portfolio refresh cadence — including 2024-2025 launches of the DJI Dock 3, DJI Zenmuse L3, DJI Matrice 400/4 Series, Trimble R980, and TSC510/TSC710 controllers — indicates active vendor alignment and ongoing revenue stream renewal.

OPTRON firmographics

Firmographics
Name
OPTRON
Legal name
OPTRON (Pty) Ltd
Website
https://optron.com
Company type
Private
Founded year
2012
Operating status
Operating
Headcount range
51–100 employees
Short description
OPTRON is an authorized sub-Saharan African distributor of geospatial hardware and software including Trimble, DJI Enterprise, and Reutech Mining, serving mining, construction, and surveying customers with hardware sales, software subscriptions, certified service, and training.
Ownership category
akta.pro rank

OPTRON industry classification

Industry
Product category
Geospatial Surveying Equipment and Positioning Solutions
NAICS
Electronic and Precision Equipment Repair and Maintenance (8112)
SIC
Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Optical Instruments & Lenses (3827)
akta.pro primary industry
GNSS/GPS Navigation & Augmentation Systems (IMABAFAC)
akta.pro secondary industries
Remote Sensing & Geospatial Vision (satellite/drone imagery) (HDAAAEAL), Satellite Imagery & Remote Sensing Geospatial Platforms (BPAMANAM), Optoelectronic Receivers & Transceivers (Photodetectors/Optical Modules) (HDAHALAM), Sensors & Modules (IMU, GPS, Camera, RF) Retail (CRACAKAC)

Keywords

  • Geospatial positioning solutions
  • GNSS survey equipment
  • Aerial mapping drones
  • Laser scanning technology
  • Precision measurement instruments

Where OPTRON is headquartered

Location

Headquarters

HQ city
Centurion
HQ country
South Africa
HQ region
Africa

Offices5 records

Markets served

OPTRON business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

  1. Geospatial Equipment Sales: Sale of hardware including GNSS receivers, total stations, laser scanners, drones, and related equipment from brands like Trimble, DJI, Nikon, and others
  2. Software Sales and Subscriptions: Sale and subscription of field software, office software, and processing platforms including Trimble Access, Trimble Business Center, and Trimble RealWorks
  3. Service, Repair and Calibration: Certified service center providing repairs, preventative maintenance, periodic service, calibration and certification, firmware upgrades, and extended warranties
  4. Training Services: Professional training including face-to-face classroom training, online sessions, webinars, and access to Trimble's remote learning platform
  5. Financing and Subscription Options: Flexible financing and subscription plans through approved partners enabling access to technology with predictable monthly payments

Pricing tiers

ModelBillingPrice
OtherMulti-year contractQuote-based pricing for all products

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

OPTRON product offering

Product offering

Core offering

OPTRON is an authorized distributor of geospatial positioning technology across sub-Saharan Africa, supplying high-precision GNSS receivers, total stations, laser scanners, drones, LiDAR payloads, hydrographic equipment, and ground penetrating radar from brands including Trimble, DJI Enterprise, Spectra Geospatial, and Nikon. The company complements hardware sales with software subscriptions (e.g., Trimble Access, Trimble Business Center, Origin, LP360), certified factory training, and a factory-certified service center providing repair, calibration, and preventative maintenance.

Product overview

OPTRON is an authorized distributor of geospatial solutions across Sub-Saharan Africa, offering a comprehensive portfolio of positioning technologies including GPS/GNSS, laser, optical, and inertial systems from multiple manufacturers. The core product ecosystem comprises Trimble GNSS receivers (R980, R780), Trimble field controllers (TSC510, TSC710), Trimble 3D laser scanners (X9), and Trimble scanning total stations (SX12) for survey and mapping applications. Aerial data collection is enabled through DJI enterprise drones (Dock 3, Matrice 350 RTK, Matrice 400, Matrice 4 Series) and DJI Zenmuse L3 LiDAR payloads. Specialized solutions include US Radar ground penetrating radar systems for subsurface imaging, Seafloor hydrographic survey equipment (HydroLite-TM, EchoBoat, HyDrone), Reutech Mining slope stability radar systems (MSR Halo, MSR Modular), Carlson laser measurement devices for mining (C-ALS HD, Boretrak 3, 3D Void Scanner), GeoCue LiDAR processing tools, Exyn autonomous drones for GPS-denied environments, and Quantum-Systems fixed-wing UAVs with QBase 3D software. Supporting brands include Spectra Geospatial GNSS receivers, Nikon total stations and levels, and EagleNXT fixed-wing agricultural drones. OPTRON delivers end-to-end services including consultation, installation, calibration, servicing, technical support, and certified manufacturer training.

Differentiator

Problem solved

Functional benefit

Brands

  • Trimble: Leading provider of advanced positioning solutions integrating GPS, laser, optical and inertial technologies with application software and wireless communications.
  • DJI Enterprise
  • Spectra Geospatial
  • Nikon
  • Carlson
  • EagleNXT
  • Reutech Mining
  • US Radar
  • Seafloor Systems
  • GeoCue
  • Exyn
  • Quantum-Systems

Products and services

  • Trimble GNSS Systems High-precision Global Navigation Satellite System receivers including the R980 and R780 models with IMU-based tilt compensation, RTK precision, and connectivity options for surveying applications. Distributed across sub-Saharan Africa.
  • Trimble TSC510 Field Controller Rugged field controller with 5-inch anti-glare touch screen, backlit alphanumeric keypad, 11 physical function keys, and seamless field-to-office connectivity via Wi-Fi, 4G, Bluetooth, and Android Quick Share. For survey and construction field data collection.
  • Trimble TSC710 Field Controller Rugged field controller with 7-inch touch screen, full keyboard, Android 14 OS, 5G WWAN connectivity, and powerful Qualcomm processor for managing large datasets in surveying and construction applications.
  • Trimble X9 3D Laser Scanner Versatile 3D laser scanning system with up to 1 million points per second scan speed, 150m range, automatic calibration, self-leveling, and IP55 environmental protection for demanding surveying and scanning environments.
  • Trimble SX12 Scanning Total Station High-precision scanning total station combining 1 inch angular accuracy with 3D laser scanning at 26,600 points per second, integrated VISION camera system, and 600m scan range for survey, engineering, and mining applications. 1 mm + 1.5 ppm EDM accuracy.
  • Trimble SiteVision Outdoor augmented reality system that enables visualization of BIM models, CAD designs, and survey data directly in the field with high-accuracy positioning.
  • Trimble Catalyst On-demand GPS positioning service delivering high accuracy positioning directly to smartphones, providing centimeter-level precision for data collection without dedicated hardware.
  • Trimble Monitoring Solutions Comprehensive monitoring solutions including hardware, software, CORS networks, InSAR satellite deformation monitoring, and slope radar for continuous surveillance of ground movement and structural stability.
  • Trimble GEDO Systems Railway surveying and track geometry measurement systems for railway infrastructure monitoring and documentation.
  • Trimble InSAR Monitoring Satellite-based ground deformation monitoring service using Interferometric Synthetic Aperture Radar for mapping ground movement across wide areas, applicable to mining, construction, and infrastructure monitoring.
  • DJI Dock 3 Drone-in-a-box solution with autonomous deployment capability supporting both fixed-mount and mobile vehicle-mounted configurations, 10km max operating radius, and integrated environmental monitoring for surveying, mapping, and security applications.
  • DJI Matrice 350 RTK Enterprise drone platform for surveying, aerial mapping, and inspection with extended flight time, high payload capacity, and advanced obstacle sensing and navigation capabilities.
  • DJI Matrice 400 Industrial drone with 9.74kg weight, up to 59 minutes flight time, IP55 rating, extended payload capacity, and advanced obstacle sensing for professional surveying and inspection operations.
  • DJI Matrice 4 Series Enterprise drone series with thermal imaging (Matrice 4TD), 48MP multi-camera system, up to 45 minutes flight time, omnidirectional obstacle sensing, and advanced RTK module for precise positioning in surveying, inspection, and security applications.
  • DJI Zenmuse L3 High-precision aerial LiDAR system with 950m maximum detection range, dual 100MP RGB mapping cameras, up to 2 million pulses per second, and daily coverage capability of up to 100 km². Up to 47 minutes flight time with Matrice 4D/4TD drones.
  • Spectra Geospatial GNSS Receivers GNSS receivers including SP100, SP85, SP60, and SP90M models providing positioning solutions for surveying with Z-Blade technology and RTX correction service support.
  • Spectra Geospatial Origin Field Software Field software platform for survey data collection, processing, and management with integration to office software for seamless field-to-finish workflows.
  • Spectra Geospatial FOCUS 50 Total Station Total station designed for surveying workflows with integrated positioning technology and connectivity options for field data collection.
  • Nikon Total Stations Mechanical and electronic total stations including Nivo XF, Nivo XS, N and K Series, and NPL 322+ delivering precision, reliability, and affordability for surveying applications.
  • Nikon Levels and Theodolites Automatic levels and electronic theodolites including AC-2S Level and NE-100 Series providing accurate measurements for construction and surveying applications.
  • Carlson C-ALS HD Advanced underground laser scanning and high-definition visualization system for challenging underground mining environments and cavity measurement.
  • Carlson Boretrak 3 Borehole deviation survey system for accurately measuring boreholes at any inclination, designed for mining and geotechnical applications.
  • Carlson 3D Void Scanner Tough, durable 3D void scanner for underground mining safety through accurate cavity scanning and structural risk assessment.
  • Carlson Quarryman Pro Laser-based quarry surveying system for stockpile monitoring and volumetric analysis in mining operations.
  • Carlson FiX1 Fixed Scanner Fixed scanner for simple, automated volumetric data capture in mining and quarrying applications.
  • Reutech MSR Halo Synthetic Aperture Radar (SAR) system for slope stability monitoring in mining, providing real-time deformation measurement and early warning capabilities.
  • Reutech MSR Modular Modular slope monitoring radar system for real-time slope stability monitoring in surface mining operations.
  • Reutech MSR IV Esprit Modular slope monitoring radar for mining applications with advanced radar technology for detecting ground movement.
  • Reutech Slope Vision Slope stability monitoring and visualization software for mining safety applications.
  • Reutech SSP Sub-Surface Profiler Sub-surface profiling system for mining applications to understand underground structures and voids.
  • US Radar GPRover Advanced integrated ground penetrating radar system for sub-surface imaging and utility locating applications.
  • US Radar Quantum Imager Ground penetrating radar system offering resolution and depth for subsurface investigation applications.
  • Seafloor HydroLite-TM Portable single frequency hydrographic survey echosounder system integrating with existing GNSS survey equipment for bathymetric data collection.
  • Seafloor EchoBoat 160 Highly portable 1.8m autonomous surface vessel for remote hydrographic survey with multibeam echosounder deployment capability.
  • Seafloor HyDrone Portable remotely controlled catamaran for hydrographic survey in hazardous and inaccessible areas including rivers, lakes, canals, mines, and harbors.
  • Seafloor HydroCat-180 High-end autonomous catamaran for comprehensive hydrographic survey operations with advanced navigation capabilities.
  • GeoCue TrueView 3D Imaging Sensors 3D imaging sensors (True View 515/540/535) combining LIDAR and photogrammetry in lightweight payloads for drone mapping applications with automated true 3D colorized point cloud generation.
  • GeoCue LP360 Drone survey data processing software for processing, analyzing, and maximizing point cloud data from True View sensors.
  • Exyn Nexys Autonomous navigation system enabling drones to operate in GPS-denied environments with intelligent real-time path planning and obstacle avoidance.
  • ExynAero Autonomous drone system for the mining industry, enabling surveying in complex underground environments.
  • Quantum Systems Trinity F90+ Fixed-wing VTOL mapping drone with extended flight endurance for large-scale mapping projects in geospatial, mining, and construction applications.
  • Quantum Systems Trinity Pro eVTOL drone designed for surveying and mapping operations with capabilities that adapt to business needs.
  • QBase 3D Mission Planning Software Mission planning and control software developed by Quantum-Systems, tailored to their UAVs for flight operations.
  • EagleNXT eBee X Fixed-wing UAV for surveying and mapping with VTOL capability, designed for efficient large-area data collection.
  • EagleNXT eBee AG Fixed-wing agricultural drone for rapid crop mapping and precision agriculture data collection.
  • OPTRON Training Services Certified training programs including face-to-face classroom training, online webinars, and access to Trimble Learn platform for product and software training across the distributed geospatial portfolio.
  • OPTRON Service Centre Factory-certified service center in Centurion providing repairs, preventative maintenance, calibration, firmware upgrades, and genuine OEM parts for all distributed products.

Quantifiable outcome

  • Daily coverage up to 100 km² with Zenmuse L3 aerial LiDAR system
  • +3 more outcomes

Companies that use OPTRON

Customer profile

Named customers1 record

Segments6 records

Ideal customer profiles2 records

OPTRON technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability9 records

Feature5 records

OPTRON partnerships and signals

Strategic signal

Partnerships

Twelve partnerships are on record, tiered core and secondary.

  • TrimblecoreChannel Partner/ Reseller/ DistributorOPTRON is a trusted Trimble partner across sub-Saharan Africa, authorized to distribute the full range of Trimble geospatial products including GNSS receivers, total stations, laser scanners, data collectors, and software solutions. OPTRON provides consultation, installation, calibration, servicing, repairs, and certified Trimble training.
  • DJI EnterprisecoreChannel Partner/ Reseller/ DistributorAuthorized distributor of DJI Enterprise drone solutions including Matrice series, Mavic series, and specialized payloads for surveying, mapping, inspection, and security applications.
  • NikoncoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Nikon survey instruments including mechanical total stations, electronic theodolites, and automatic levels for surveying applications.
  • Spectra GeospatialcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Spectra Geospatial products including GNSS receivers, total stations, field controllers, and surveying software for the survey and construction markets.
  • CarlsonsecondaryChannel Partner/ Reseller/ DistributorAuthorized distributor of Carlson laser measurement and surveying systems designed for conditions where speed, accuracy, and safety matter, including quarry surveying and borehole deviation systems.
  • Reutech MiningcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Reutech Mining products including slope monitoring radar systems (MSR Modular, MSR IV Esprit, MSR Halo), MPP Multi Purpose Platform, and slope vision solutions for mining safety applications.
  • US RadarsecondaryChannel Partner/ Reseller/ DistributorAuthorized distributor of US Radar ground penetrating radar (GPR) products including the GPRover and Quantum Imager systems for subsurface imaging applications.
  • Seafloor SystemssecondaryChannel Partner/ Reseller/ DistributorAuthorized distributor of Seafloor hydrographic survey technology including HydroLite-TM echosounder, EchoBoat and HyDrone unmanned surface vehicles, and hydrographic survey solutions.
  • GeoCuesecondaryChannel Partner/ Reseller/ DistributorAuthorized distributor of GeoCue True View 3D imaging sensors and LP360 processing software for drone mapping and LIDAR applications.
  • Exyn TechnologiessecondaryChannel Partner/ Reseller/ DistributorAuthorized distributor of Exyn autonomous aerial robot systems for complex, GPS-denied environments including Exyn Nexys and ExynAero for mining applications.
  • Quantum-SystemscoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Quantum-Systems drones including Trinity Pro and Trinity F90+ fixed-wing UAVs, along with specialized payloads and QBase 3D mission planning software.
  • EagleNXTsecondaryChannel Partner/ Reseller/ DistributorAuthorized distributor of EagleNXT (formerly AgEagle/sensefly) fixed-wing UAV solutions including eBee GEOS, eBee X, and eBee AG for surveying, mapping, and agricultural applications.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

OPTRON competitors and assessment

Company assessment

Direct peers

  • Position Partners: Position Partners is an APAC geospatial solutions distributor covering Australia, New Zealand and Southeast Asia with Trimble, DJI and complementary brands, plus services and training. Its regional authorized-distributor model, vertical coverage (mining, infrastructure, agriculture) and recurring services mirror OPTRON's African footprint.
  • KOREC Group: KOREC Group is one of the largest Trimble geospatial distributors, operating across the UK and Ireland with surveying, mapping, monitoring and construction solutions plus training and support services. It is the closest international analogue to OPTRON's multi-brand Trimble-led distribution and services model.
  • Frontier Precision: Frontier Precision is a Trimble distributor across the US with surveying, mapping, construction and geospatial technology sales, service and training. Its multi-state authorized Trimble-reseller plus service-center model is a direct functional analogue to OPTRON's offering.
  • Seiler Instrument: Seiler Instrument is a long-established US Trimble geospatial and Nikon optical instrument reseller with sales, training and service capabilities. It is a direct peer as a multi-brand authorized geospatial distributor with a comparable product mix in surveying and optical instruments.
  • Opti-Cal Survey Equipment: Opti-Cal Survey Equipment is a UK Trimble and complementary-brand geospatial distributor focused on surveying, monitoring and construction applications. It is comparable to OPTRON as a regional multi-brand Trimble reseller serving professional surveyors and engineers.
  • Allen Survey: Allen Survey is a UK Trimble-authorized distributor for surveying, GNSS and 3D laser scanning equipment with training and support. It shares OPTRON's multi-brand Trimble-led distribution plus training/services business model for surveying professionals.

Broad incumbents

  • Hexagon Geosystems: Hexagon Geosystems (Leica Geosystems) is a global manufacturer of GNSS, total stations, laser scanners and mining monitoring systems. It competes with OPTRON's principals (Trimble, Carlson, Reutech) and also sells through direct and authorized channels that overlap OPTRON's target verticals.
  • Topcon Positioning: Topcon Positioning is a global manufacturer of GNSS, optical and machine-control positioning solutions competing directly with Trimble and Hexagon. It is a broad incumbent in the same surveying, construction and agriculture verticals OPTRON serves via its distribution portfolio.
  • Spectra Geospatial: Spectra Geospatial is a manufacturer of GNSS, total stations and field software for surveying and construction. OPTRON is one of its African distributors, and Spectra's product line and channel strategy directly compete with Trimble in the same verticals.
  • Carlson Software: Carlson Software develops survey, GIS, mining and machine-control software plus laser measurement hardware (C-ALS HD, Boretrak, Quarryman Pro) distributed by OPTRON in Africa. It is a broad incumbent whose hardware and software compete with Trimble in mining and surveying use cases OPTRON serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

OPTRON social profiles

Digital presence

OPTRON compliance and trust

Trust signal

Compliance2 records

OPTRON financial estimates

Financial estimate

Revenue estimate

Valuation estimate

OPTRON leadership team

Management profile

Number of profiles

Profiles22 records

OPTRON funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

OPTRON M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OPTRON

What does OPTRON do?

OPTRON is an authorized distributor of geospatial positioning technology across sub-Saharan Africa, supplying high-precision GNSS receivers, total stations, laser scanners, drones, LiDAR payloads, hydrographic equipment, and ground penetrating radar from brands including Trimble, DJI Enterprise, Spectra Geospatial, and Nikon. The company complements hardware sales with software subscriptions (e.g., Trimble Access, Trimble Business Center, Origin, LP360), certified factory training, and a factory-certified service center providing repair, calibration, and preventative maintenance.

Is OPTRON a public or private company?

OPTRON is a private company. It is classified as corporate owned and is currently operating.

When was OPTRON founded?

OPTRON was founded in 2012. It employs 51 to 100 people.

Where is OPTRON based?

OPTRON is headquartered in Centurion, South Africa, in the Africa region.

How does OPTRON make money?

Five revenue lines are on record. Geospatial Equipment Sales are the primary driver. The others are software Sales and Subscriptions, service, Repair and Calibration, training Services and financing and Subscription Options.

Who are OPTRON's main competitors?

Direct peers on record are Position Partners, KOREC Group, Frontier Precision, Seiler Instrument, Opti-Cal Survey Equipment and Allen Survey. Broad incumbents are Hexagon Geosystems, Topcon Positioning, Spectra Geospatial and Carlson Software.

Does OPTRON have an API?

No public API is recorded for OPTRON.

What industry is OPTRON in?

OPTRON's product category is Geospatial Surveying Equipment and Positioning Solutions. Its primary akta.pro industry code is IMABAFAC, GNSS/GPS Navigation & Augmentation Systems, with a secondary code of HDAAAEAL, Remote Sensing & Geospatial Vision (satellite/drone imagery). Its NAICS code is 8112 and its SIC code is 3812.

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