Saxo Markets Australia

Name

Saxo Markets Australia

Legal name

Saxo Bank A/S

Website

https://home.saxo

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Retail Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Investment Banking and Securities Intermediation (52315)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Discount & Online Retail Brokerage (FSAEACAB)

akta.pro secondary industries

Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA), Fixed Income Brokerage (Bonds) (FSAEACAJ)

Keywords

• Online trading platform
• Multi-asset brokerage
• Retail investment services
• Global securities trading
• Forex and CFD trading

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Commission-based Trading: Saxo generates revenue through commissions charged on trades across various asset classes including stocks, options, bonds, and other instruments. Commission rates vary by exchange and product type.
2. Stock Lending: Earn more on securities by lending stocks and ETFs based on market demand, generating additional income for clients and revenue for Saxo.
3. Premium Account Tiers: Saxo Elite and premium account tiers offering lower fees and better service through high trading activity, creating tiered revenue opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Saxo Markets Australia provides online brokerage and trading services through the SaxoInvestor platform for simple investing and the SaxoTrader platform for advanced, margin-enabled trading. Clients access stocks, ETFs, mutual funds, bonds, options, CFDs, forex, futures, and commodities across 40+ global exchanges from a single account, with supporting services such as stock lending, a Saxo Elite premium tier, and a 20-day demo account.

Product overview

Saxo offers a dual-platform architecture consisting of SaxoInvestor and SaxoTrader, accessible through web, mobile, and desktop applications. SaxoInvestor is designed for beginning investors seeking essential portfolio management tools, while SaxoTrader provides advanced trading capabilities for experienced traders with access to margin trading and complex instruments. Both platforms share access to a comprehensive product suite including stocks, ETFs, mutual funds, bonds, options, CFDs, forex, futures, and commodities. Additional offerings include stock lending services for earning passive income, Saxo Elite for high-volume clients, and a demo account for practice trading. The company also integrates with TradingView for third-party chart analysis and trading execution.

Differentiator

Problem solved

Functional benefit

Brands

• SaxoInvestor: Simple investing platform with essential tools for easy portfolio management, offering stocks, ETFs, mutual funds, bonds, options, CFDs, forex, futures, and commodities.
• SaxoTrader
• Saxo Elite

Products and services

• SaxoInvestor Simple investing platform offering essential portfolio management tools for individual investors to trade stocks, ETFs, mutual funds, bonds, options, CFDs, forex, futures, and commodities via web and mobile.
• SaxoTrader Advanced trading platform providing professional and active traders with full multi-asset range, margin trading capability, complex order tools, and Professional Status benefits.
• SaxoTrader Desktop Standalone downloadable desktop application of SaxoTrader delivering a customisable, multi-screen trading environment with additional features for professional traders.
• Stock Lending Securities lending service that allows clients to earn potential extra income by lending their held stocks and ETFs to borrowers according to market demand.
• Saxo Elite Exclusive membership tier providing enhanced service, premium benefits, and lower fees for clients with high trading volumes or significant investable assets.
• Demo Account Self-serve simulated trading account offering 20 days of access with USD 100,000 in virtual funds to practice trading across the Saxo platform.

Quantifiable outcome

• Low commissions starting from EUR 2 for stocks on Euronext exchanges
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

One partnership is on record.

• TradingViewcoreTechnology or IntegrationSaxo offers TradingView integration allowing clients to access third-party charting and analysis tools through the Saxo platform. TradingView is a popular charting and social network for traders.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Interactive Brokers: Global multi-asset online broker offering stocks, options, futures, forex, bonds and funds on 150+ markets with advanced professional-grade platforms — the closest direct comparable to SaxoTrader in product breadth and target professional/active trader.
• eToro: Global multi-asset retail platform offering stocks, ETFs, crypto, CFDs and forex with a social/community layer; directly comparable to SaxoInvestor in retail onboarding and to SaxoTrader in product breadth for self-directed investors.
• IG Group: UK-listed multi-asset broker with a strong CFD, forex and share-dealing business; comparable to Saxo in product mix, platform depth and reliance on retail active-trading volume.
• CMC Markets: Global CFD and multi-asset broker serving retail and institutional clients with proprietary trading platforms; highly comparable to SaxoTrader in CFD/forex focus and professional-trader positioning.
• DEGIRO: European low-cost discount broker offering stocks, ETFs, bonds, options and futures across global exchanges; comparable to SaxoInvestor in retail price-sensitive positioning and pan-European distribution.
• Plus500: Global online CFD-focused broker with proprietary platforms; directly comparable to Saxo's CFD/retail-derivatives segment and similarly dependent on retail trading activity.
• Trading 212: Commission-free multi-asset retail broker with stocks, ETFs, CFDs and forex; competes head-on with SaxoInvestor and SaxoTrader in European retail and is a key zero-commission pricing benchmark.
• Robinhood: US-listed zero-commission multi-asset retail broker with a mobile-first platform; comparable to SaxoInvestor in retail onboarding and increasingly in product breadth as it adds crypto and derivatives.
• Hargreaves Lansdown: UK-leading direct-to-consumer investment and savings platform with stocks, funds, bonds and SIPPs; comparable to SaxoInvestor in long-term retail wealth accumulation and platform-based distribution.

Broad incumbents

• Charles Schwab: Large US incumbent broker-dealer with retail trading, wealth management and institutional services; a broader incumbent that competes with Saxo on retail brokerage but with a much larger product, asset and balance-sheet footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SaxoAustralia
• Facebookfacebook.com/saxomarketsAU
• LinkedInlinkedin.com/company/saxo-bank

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saxo Markets Australia