What Drivvn does

Drivvn is a UK-based software company that builds a modular eCommerce platform purpose-built for the automotive retail industry. Founded in 2020 and headquartered in Birmingham, the company sells a cloud-native platform composed of plug-in components — Engage, Offer, Personalise, Capture, and Assist — plus a Storefront Insight analytics layer. The platform supports both B2C and B2B storefronts with real-time offer engines, personalised finance workflows, vehicle configuration tools, and lead capture, and is delivered as a fully managed service with hosting, integration, and 24/7 support. Drivvn serves three primary customer segments: automotive OEMs (Volkswagen, Audi, Volvo, Ford, Stellantis), leasing and mobility providers (Leasys), and automotive retailers. As of 2024, the platform hosted 100+ live eCommerce channels across 16 brands in 9 countries and processed 166,590 orders with £3.6 billion in total order value. Drivvn holds ISO 27001:2022 and SOC 2 compliance certifications and operates offices in Birmingham, London, and Shanghai.

The company monetizes through annual subscription licensing on a quote-based enterprise model, with no publicly disclosed pricing tiers. Distribution is direct enterprise field sales supported by a dedicated partnership team that handles onboarding, integration, and ongoing optimization. There is no public evidence of external funding rounds, M&A activity, or institutional investor participation; Drivvn appears to be operating as a privately held, founder-owned or bootstrapped entity. Reported customer-outcome metrics include 7x more enquiries with a 55% reduction in cost per lead, 70% of users completing checkout in under four minutes, and a 120% increase in finance applications following activation of the used car leasing feature.

Name

Drivvn

Legal name

Drivvn Ltd

Website

https://drivvn.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Drivvn is a UK-based SaaS company that provides a modular, cloud-native eCommerce platform purpose-built for automotive OEMs, leasing and mobility providers, and retailers. It serves enterprise customers including Volkswagen, Audi, Volvo, Ford, Stellantis, and Leasys across 9 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Hounslow

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. eCommerce Platform Licensing: Drivvn provides a modular eCommerce platform with components that can be turned on and tailored as needed. The platform is fully managed, hosted, and supported by Drivvn after onboarding. Revenue appears to come from platform licensing with managed services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Drivvn sells a modular, cloud-native automotive eCommerce platform branded as the Drivvn Storefront, composed of plug-in components for engagement, real-time offers, personalisation, lead capture, and assisted selling, supplemented by the Storefront Insight analytics layer. The platform is delivered as a managed service with full hosting, integration, and ongoing optimisation, sold via enterprise contracts to automotive OEMs, leasing and mobility providers, and retailers across nine countries.

Product overview

Drivvn is an automotive eCommerce platform with a modular architecture. The core offering is the Drivvn Storefront, powered by a suite of plug-and-play components including Engage, Offer, Personalise, Capture, and Assist modules. Storefront Insight provides analytics capabilities. The platform serves three sectors: OEMs (Original Equipment Manufacturers), Leasing & Mobility providers, and Retailers. Each sector receives a tailored storefront solution built on the same underlying modular eCommerce engine.

Differentiator

Problem solved

Functional benefit

Products and services

• Drivvn Storefront

Quantifiable outcome

• 166,590 orders placed in 2024 with £3.6 billion total order value
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators6 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Cox Automotive: Cox Automotive is the dominant incumbent in automotive retail technology, offering Dealertrack, Manheim, and a broad suite of dealer and OEM digital retailing tools. Directly comparable to Drivvn as a provider of digital retailing platforms to OEMs and dealer networks, but at significantly larger scale and breadth.
• Salesforce Commerce Cloud: Salesforce Commerce Cloud is a broad enterprise commerce platform actively used in automotive retail. While not automotive-specialised, it competes with Drivvn for OEM and large-dealer digital storefront mandates and has materially larger engineering and sales resources.
• Adobe Commerce: Adobe Commerce (formerly Magento) is a horizontal enterprise commerce platform used by OEMs and large automotive retailers for storefront, order management, and personalisation. It overlaps with Drivvn's modular storefront capability but lacks automotive-specific ratebook and finance workflows.
• Shopify: Shopify is a horizontal commerce platform increasingly used by automotive retailers and dealer groups for online storefronts. While not automotive-specialised, it competes on ease of use and time-to-launch against Drivvn's lower-end retailer segment.

Direct peers

• Roadster: Roadster provides a digital retailing platform for automotive dealers and OEMs, covering online vehicle configuration, financing, and deal structuring. It is the closest direct peer to Drivvn in vertical SaaS for automotive eCommerce, with overlapping product scope and customer type.
• AutoFi: AutoFi offers a digital retailing and finance platform enabling online vehicle purchase, financing, and F&I workflows for dealerships and OEMs. Directly comparable to Drivvn's Capture, Personalise, and Offer modules, particularly around online credit decisioning and deal structuring.
• CarNow: CarNow provides digital retailing, live engagement, and desking tools for automotive dealers and OEM programs. It overlaps directly with Drivvn on real-time offer surfacing, lead capture, and in-showroom sales support tooling for the same OEM/dealer customer base.

Emerging players

• BigCommerce: BigCommerce is a mid-market enterprise commerce platform with automotive retail customers. It competes with Drivvn on store-front flexibility and integrations but without automotive-specific real-time offer and finance modules.

Regional players

• AutoTrader UK: AutoTrader UK is the leading UK automotive marketplace and increasingly offers digital retailing tools to dealers and OEMs. It overlaps with Drivvn's UK retailer customer base on lead capture and listing-to-purchase conversion.
• carsales.com: carsales.com is a leading APAC automotive marketplace operator that has expanded into dealer SaaS and digital retailing solutions. It is comparable to Drivvn as a vertical automotive digital platform provider, though primarily serving APAC rather than UK/Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/drivvn

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drivvn