41NBC / WMGT-DT

What 41NBC / WMGT-DT does

41NBC / WMGT-DT is an NBC-affiliated local broadcast television station headquartered at 301 Poplar Street in Macon, Georgia, serving the Middle Georgia region. The station broadcasts on a digital TV channel and reaches viewers across Bibb, Houston, Baldwin, Crawford, Jones, Laurens, Monroe, Peach, and Twiggs counties via over-the-air transmission, cable and satellite carriage, and digital streaming. Its core product is local news programming distributed through dayparted broadcasts including the Daybreak morning show, 41 Today, and primetime news, supplemented by sports coverage (high school football, NASCAR), community features, and election reporting. Weather services are a key differentiated offering delivered through an AccuWeather-powered Storm Center module with radar, 7-day forecasts, severe weather alerts, and a multi-site 41 Skyview Camera Network.

The station extends its reach through digital platforms including a content-rich website (41nbc.com), dedicated mobile applications for iOS and Android (41NBC News App and 41NBC AccuWeather App), email newsletters, and active social media presence on Facebook, Twitter/X, and Instagram. A Bounce TV subchannel (41.2) provides multicast programming, and the station produces recurring community event franchises including Bridal Fair, Paint Macon Pink, Cherry Blossom Festival coverage, and Health & Senior Expo. Specialty content modules include Restaurant Report Card (food safety inspection tracking), Georgia Business Focus, Recall Watch List (consumer safety), and Morning Business Report.

Revenue is generated primarily through local and regional advertising sales (television commercial spots, digital advertising, sponsored content) and NBC network licensing/affiliation fees. Content distribution is free over-the-air with advertising support, and the station sells to local and regional advertisers including healthcare providers, educational institutions, automotive dealers, and government agencies seeking access to Middle Georgia consumer audiences. The station operates with 11–50 employees and is privately held with no disclosed parent company, funding rounds, or institutional investment.

Name

41NBC / WMGT-DT

Legal name

WMGT-DT

Website

https://41nbc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

41NBC / WMGT-DT is an NBC-affiliated local broadcast television station in Macon, Georgia, producing local news, weather (via AccuWeather), and sports content for Middle Georgia viewers across broadcast, web, and mobile platforms, monetized through local advertising and network affiliation fees.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Local broadcast television
• Television news production
• Weather forecasting services
• Mobile news applications
• Regional advertising sales

Headquarters

HQ city

Macon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Local and regional advertising sales including television commercial spots, digital advertising, and sponsored content segments
2. Broadcast Licensing: NBC network affiliation with licensing fees and content sharing arrangements

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

41NBC / WMGT-DT is an NBC-affiliated local television station headquartered in Macon, Georgia, producing and broadcasting local news, weather, sports, and community programming for the Middle Georgia market. Content is distributed through over-the-air broadcast, cable/satellite carriage, the station's website, and dedicated mobile applications for news and weather. The station monetizes its content primarily through local and regional advertising sales and NBC network affiliation arrangements.

Product overview

41NBC / WMGT-DT is an NBC-affiliated local television station serving Middle Georgia, operating as a unified broadcast platform with a main channel delivering news, weather, and sports content alongside specialized modules and subchannels. The core offering centers on 41NBC News broadcasts across multiple dayparts (Daybreak morning program, 41 Today midday and evening news, and primetime programming) supported by the WMGT-DT broadcast signal with its Bounce TV subchannel. Weather services are delivered through an AccuWeather-powered Storm Center module featuring radar, forecasts, and severe weather alerts, complemented by dedicated mobile apps for news and weather. Additional product modules include the Restaurant Report Card for food safety ratings, Georgia Business Focus for economic coverage, Recall Watch List for consumer alerts, and the 41 Skyview Camera Network for regional live camera feeds. The station distributes content across multiple digital platforms including its main website, mobile applications, and video streaming capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• 41NBC News Broadcast Primary local television news broadcast covering Macon, Middle Georgia, and surrounding communities with local news, elections, sports, and feature stories.
• WMGT-DT Broadcast Signal NBC-affiliated television station broadcasting on digital TV channel, including main programming and subchannels for Bounce TV.
• 41NBC News App Mobile application for receiving breaking news alerts, accessing local news stories, and viewing on-demand video content.
• 41NBC AccuWeather App Mobile weather application providing forecasts, severe weather alerts, and radar access for the Middle Georgia region.
• AccuWeather Storm Center Weather tracking hub featuring 7-day forecasts, radar imagery, and severe weather alerts powered by AccuWeather integration.
• 41 Skyview Camera Network Live camera network showing real-time views across Middle Georgia for weather monitoring and traffic updates.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core, flagship and minor.

• AccuWeathercoreTechnology or IntegrationAccuWeather provides weather forecasting technology, storm center tools, radar imagery, and weather alert systems integrated into 41NBC's weather coverage. The partnership enables advanced severe weather tracking for Middle Georgia viewers with professional-grade forecasting capabilities.
• NBC (National Broadcasting Company)flagshipChannel Partner/ Reseller/ DistributorWMGT-DT operates as an NBC affiliate, broadcasting NBC network programming including national news, entertainment, and sports content. The affiliation provides access to NBC's brand, content library, and national audience while serving local Middle Georgia viewers with combined national and local programming.
• Volume Chevrolet (Sponsor)minorGTM or Marketing PartnerLocal automotive dealer Volume Chevrolet sponsors weather content and appears on the storm center page as an advertising partner supporting weather programming.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• WJBF-TV (ABC 6): ABC affiliate serving a comparable mid-sized Southeastern market (Augusta, GA) with similar local news, weather coverage, and regional advertiser base.
• WMAZ-TV (CBS 13): CBS-affiliated local television station serving the same Macon/Middle Georgia market as 41NBC/WMGT-DT. Direct competitor for local viewers, news audience, and regional advertising dollars in the same DMA.
• WGXA-TV (FOX 24): FOX-affiliated local television station based in Macon, Georgia, directly competing with 41NBC for Middle Georgia viewers, local news audiences, and regional advertising inventory.
• WRBL-TV (CBS): Network-affiliated local TV station in a comparable mid-sized Southeastern market (Columbus, GA), competing on similar local news, weather, and advertising dynamics.

Broad incumbents

• Gray Television: Large publicly-traded broadcast group owning numerous local network-affiliated stations across mid-sized U.S. markets — directly comparable operating model and likely acquirer of standalone affiliates like WMGT-DT.
• Tegna: Large U.S. broadcast group with a portfolio of network-affiliated local TV stations in mid-sized markets, operating a similar NBC/ABC/CBS affiliate model with multi-platform digital distribution.
• Sinclair Broadcast Group: Major U.S. broadcast group operating local network-affiliated stations nationwide, including NBC affiliations in mid-sized markets comparable to WMGT-DT's footprint.

Others

• AccuWeather: Strategic technology partner providing the weather forecasting, radar, and storm-tracking platform powering 41NBC's Storm Center — directly comparable weather content/distribution functionality.

Regional players

• WSB-TV (ABC): Atlanta-based ABC affiliate that competes for regional viewership and advertiser reach across Middle Georgia, representing an out-of-market but geographically adjacent competitor.
• WAGA-TV (FOX 5 Atlanta): FOX-owned Atlanta station whose regional coverage extends into Middle Georgia, competing for both audience attention and larger regional advertising budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/41nbc
• Facebookfacebook.com/41NBC
• Instagraminstagram.com/41nbc
• LinkedInlinkedin.com/company/41nbc-wmgt-dt

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 41NBC / WMGT-DT