Noor Play

What Noor Play does

Noor Play is a UK-incorporated, London-based subscription video-on-demand (VOD) streaming service founded in 2019 that specializes in Arabic-language and Arabic-dubbed content, with a particular focus on Turkish historical and family dramas (including exclusive titles such as Founder Osman, Founder Orhan, and Resurrection Ertugrul), Islamic historical series (Saladin Al-Ayyubi, Khalid ibn al-Walid, Conquest of Andalusia), Korean historical dramas, and a dedicated children's content section branded Noor Play Kids. The platform serves Arabic-speaking households and historical-drama enthusiasts across the Middle East and North Africa region, distributed through a multilingual (Arabic/English) web platform, iOS and Android mobile apps on the Apple App Store and Google Play, and Huawei AppGallery.

The underlying technology is a standard multi-device video streaming stack: full HD content delivery, offline downloads, simultaneous streaming on two devices (up to six devices per month), and a dedicated Kids Mode safe-viewing environment. Content delivery appears to leverage a third-party CDN (Mangomolo), and the platform does not expose any public APIs, SDKs, or AI/ML-driven personalization capabilities in the available data. The product surface is content-driven rather than technology-driven, with the principal asset being the curated, Arabic-dubbed content library and content acquisition/licensing relationships.

Noor Play's business model is a pure direct-to-consumer subscription VOD with two publicly listed tiers: a monthly plan at USD 6.99 and an annual plan at USD 69.99 (approximately USD 5.83/month, a ~17% discount). The platform uses a product-led growth motion with wide app store availability and a free-tier sampling model (limited episodes free, full access via subscription) to drive acquisition. Marketing is executed through organic social channels (Telegram, Facebook, TikTok, X, Instagram, YouTube). The company is privately held, reports 11-50 employees, has no disclosed funding rounds, and does not publish revenue or subscriber figures.

Name

Noor Play

Legal name

Noor Play

Website

https://noorplay.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Noor Play is a London-based subscription VOD streaming platform serving Arabic-speaking households in MENA with Turkish and Arabic-dubbed historical dramas, Islamic historical series, Korean dramas, and a dedicated children's section, distributed via web and mobile apps at USD 6.99/month or USD 69.99/year.

Ownership category

akta.pro rank

Product category

Video Streaming / OTT Video on Demand

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Video Streaming Platforms (SVOD/AVOD/TVOD) (BPAMAJAA)

akta.pro secondary industry

Kids & Family Streaming Platforms (MPACAAAG)

Keywords

• Video streaming service
• Turkish drama platform
• Arabic streaming service
• Subscription video on demand
• Family entertainment streaming

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Subscription VOD: Monthly and annual subscription plans providing full access to the content library including exclusive Turkish dramas, Arabic historical series, Korean dramas, and children's content. The subscription unlocks HD streaming, offline downloads, and multi-device viewing capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Noor Play operates a subscription-based VOD streaming platform that delivers Arabic-dubbed Turkish family dramas, Arabic historical series, Korean dramas, and children's programming to Arabic-speaking households. The service is offered via monthly and annual subscriptions with HD streaming, offline downloads, multi-device access, and a dedicated Kids Mode for child-safe viewing.

Product overview

Noor Play is a subscription-based VOD streaming platform that offers Turkish and Arabic family-friendly content. The platform operates on a tiered subscription model with monthly (USD 6.99) and annual (USD 69.99) plans. Content library includes exclusive Turkish historical dramas (Founder Osman, Founder Orhan, Resurrection Ertugrul), Arabic-dubbed international series, Islamic historical series (Saladin, Khalid ibn al-Walid, Conquest of Andalusia), and dedicated children's programming through Noor Play Kids. The platform is accessible via web, mobile apps (iOS, Android, Huawei AppGallery), and supports offline downloads with multi-device viewing capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Noor Play Platform (VOD Streaming Service) A subscription-based video-on-demand (VOD) streaming platform that delivers Arabic-dubbed/subtitled Turkish family dramas, Arabic historical series, Korean dramas, and children's content to Arabic-speaking audiences. Accessible via web, iOS, Android, and Huawei AppGallery with HD streaming, offline downloads, multi-device viewing, and a dedicated Kids Mode.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• TOD (beIN Media Group): TOD is beIN's subscription streaming platform serving MENA and Turkey with live sports, Arabic series, and Turkish content. It targets a similar Arabic-speaking audience and overlaps with Noor Play on Turkish drama and family-content verticals.
• Shahid (MBC Group): Shahid is the leading Arabic SVOD/AVOD platform owned by MBC Group, offering Arabic-dubbed Turkish dramas, Arabic originals, and live TV channels. It is the closest direct competitor to Noor Play in the Arabic-speaking SVOD market with a much larger content budget and original-production capability.
• Icflix: Icflix is an MENA-based SVOD offering Arabic, Hollywood, and Bollywood content with family/kids programming. It is a smaller, niche peer with a similar Arabic-focused streaming model and overlapping family-content positioning.
• StarzPlay Arabia: StarzPlay (now part of Lionsgate) operates a subscription streaming service in the MENA region offering Hollywood, Arabic, and Turkish content. It directly competes for Arabic-speaking subscribers with overlapping Turkish drama and family-content offerings.
• Watch iT: Watch iT is an Egyptian-owned Arabic SVOD platform offering Arabic originals, Egyptian movies, and dubbed Turkish/Korean dramas. It directly competes with Noor Play for Arabic-speaking family and drama audiences across MENA.

Broad incumbents

• Amazon Prime Video (MENA): Amazon Prime Video offers subscription streaming in MENA with Arabic originals and international content. It competes broadly with Noor Play for Arabic-speaking subscribers but is not specialized in Turkish historical dramas.
• Disney+ (MENA): Disney+ operates in MENA with family-focused, kid-safe content via its dedicated Kids profile—a comparable value proposition to Noor Play's family/Kids mode, though its library is global and not Turkish/Arabic drama-focused.
• Netflix (MENA operations): Netflix operates a global SVOD service with growing Arabic original content and localized Arabic catalogs. It competes broadly with Noor Play for Arabic-speaking subscribers but is a global incumbent rather than a Turkish-drama specialist.

Others

• Eagle Films / Majid TV (regional Arabic distributors): Eagle Films and similar regional Arabic distributors license and dub Turkish dramas for Arabic-speaking markets. They are adjacent ecosystem participants—content licensors rather than direct SVOD competitors—comparable because they sit in the same Turkish-to-Arabic content supply chain that Noor Play depends on.

Emerging players

• Yango Play: Yango Play is Yandex's emerging video-on-demand and live TV service expanding across MENA with a mix of international and Arabic content. It overlaps with Noor Play on MENA SVOD positioning but is broader in content mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/noorplay_ar
• YouTubeyoutube.com/c/alnoortv/about
• Facebookfacebook.com/noorplay
• Instagraminstagram.com/noorplay_ar
• TikToktiktok.com/@noorplay_vod

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noor Play