Sani-Matic, Inc.

What Sani-Matic, Inc. does

Sani-Matic, Inc. is a privately held U.S. manufacturer of sanitary process cleaning equipment, headquartered in a state-of-the-art facility at 2855 Innovation Way, Sun Prairie, Wisconsin. The company designs, engineers, manufactures, and programs in-house Clean-In-Place (CIP) systems, Clean-Out-of-Place (COP) systems (parts washers, cabinet washers, vat washers, tunnel washers, buggy washers), Dry-In-Place systems, and a broad line of hygienic components including sanitary strainers, spray devices and balls, tank components, sight glasses, and patented devices such as the Hygienic Spray Deflector and ALB Strainer. Its portfolio is segmented across Food & Beverage Processing (primary), Pharmaceutical (high-purity ASME BPE components and validated CIP/COP), Consumer Products, Food Service, and Industrial/Data Center cooling, with sub-brands including CleanWorx, SaniCab, CyClean, ChillGuard, and SaniTrend. Customers disclosed in the company's marketing materials include Pfizer, Johnson & Johnson, Pepsi, Nestlé, Kraft Heinz, Impossible Foods, Sargento, In-N-Out, and Estée Lauder.

The business model is a hybrid of capital-equipment sales and recurring revenue. One-time equipment sales span base configurations starting at roughly $57,500 for a CyClean 35 Parts Washer through higher-value custom CIP/COP systems, with advanced packages priced around $64,980 and bundling DPR hardware plus a one-year SaniTrend Cloud subscription. Recurring streams include SaniTrend Cloud software subscriptions ($1,950/year for Cleaning Reports Essentials; $11,450 hardware plus $1,250/year for DPR Charts), an annual Preventive Maintenance Program ($6,200 budgetary), field services billed on time-and-materials, and spare parts/consumables. Go-to-market is direct enterprise field sales across food & beverage, pharmaceutical, consumer products, and industrial accounts, with an Amazon storefront for off-the-shelf sanitary components and Ascentium Capital lease financing for capital equipment. Compliance is a structural lever: products are designed to 3-A Sanitary Standards, ASME BPE, NSF/ANSI/3-A SSI 14159-1, FSMA, HACCP, and PMO Appendix H; SaniTrend Cloud inherits ISO 27001 and SSAE16 SOC2 Type II compliance through PTC ThingWorx.

The company is owned in part by private-equity sponsor Hamilton Robinson Capital Partners (transaction dated 2023-01-03) and raised a $27.1M financing in August 2025 (lead investor undisclosed). The firm operates with 101–250 employees and markets itself as a single-country, primarily Midwest-concentrated manufacturer with industry partnerships spanning PMMI, 3-A Sanitary Standards, ISPE, ASME, BEMA, and US Poultry & Egg Association. Pete Ensch is listed as Chief Executive Officer.

Name

Sani-Matic, Inc.

Legal name

Sani-Matic Inc.

Website

https://sanimatic.com

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

101–250 employees

Short description

Sani-Matic, Inc. designs and manufactures sanitary Clean-In-Place (CIP) and Clean-Out-of-Place (COP) cleaning systems, hygienic components, and the SaniTrend Cloud data platform for food and beverage, pharmaceutical, consumer products, food service, and industrial customers, including Pfizer, Nestlé, Pepsi, and Johnson & Johnson.

Ownership category

akta.pro rank

Product category

Industrial Sanitary Cleaning Equipment

akta.pro primary industry

Restroom & Hygiene Dispensing Systems (Commercial/Industrial) (IMAHALAH)

Keywords

• Clean-In-Place systems
• Clean-Out-of-Place systems
• Sanitary process equipment
• Hygienic components
• Industrial cleaning equipment

Headquarters

HQ city

Sun Prairie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of capital equipment including CIP systems, COP parts washers, cabinet washers, tunnel washers, buggy washers, tanker spray washers, strainers, spray devices, and hygienic components. Products sold as complete systems with base packages and optional accessories.
2. Software Subscriptions (SaniTrend Cloud): Annual subscription-based software for cleaning data reporting, cycle monitoring, OEE tracking, and compliance documentation. Includes DPR Charts, SaniTrend Cloud CR Essentials, and online portal access.
3. Field Services: Onsite technician services for equipment start-up, training, and preventive maintenance. Billed on time and materials basis.
4. Spare Parts & Consumables: Sale of replacement strainer elements, gaskets, grommets, baskets, and other consumable and wear parts for installed equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sani-Matic designs, engineers, and manufactures sanitary process cleaning systems for regulated manufacturing environments. Its portfolio spans Clean-In-Place (CIP) systems, Clean-Out-of-Place (COP) washers (cabinet, vat, tunnel, stick, buggy, parts washers), hygienic components (strainers, spray devices, vents, sight glasses, spray deflectors), and the SaniTrend Cloud data analytics platform paired with the Digital Process Recorder (DPR).

Product overview

Sani-Matic is a manufacturer of automated industrial cleaning systems and hygienic components serving food and beverage processing, food service, consumer products, pharmaceutical, and industrial/data center markets. The product portfolio is organized into three main pillars: (1) Cleaning Technologies — including Clean-In-Place (CIP) Systems (CIP Mini, Custom CIP Systems, UltraFlow, TACTaFlow for pharma), Clean-Out-of-Place (COP) Systems (SaniCab P and PC Cabinet Washers, Vat Washers, Product Carrier Washers, Tunnel Washers, Stick Washers, COP Parts Washers), the CleanWorx sub-brand (Buggy Washer BWX-600-S, CyClean 35 Parts Washer), and Dry-In-Place (Sanitary Dryer L); (2) Hygienic Components — including Strainers (multiple types), ChillGuard Strainers for data center cooling, Spray Devices & Supply Tubes, Tanker Spray Washers, Tank Components & Accessories, Sight Glasses (VL-3A, VessaLite), Hygienic and High Purity Hygienic Spray Deflectors, Biofilm Sensor (ALVIM), Process Tanks, and Directionally Drilled Spray Ball Assemblies for pharma; and (3) Data & Analytics — including the Digital Process Recorder (DPR) hardware, SaniTrend Cloud platform, and SaniTrend Local reporting software. Sani-Matic also provides field services, custom engineering, and automation programming for all its systems.

Differentiator

Problem solved

Functional benefit

Brands

• CleanWorx: Brand of cleaning equipment for the baking and meat & poultry industries, including buggy washers and parts washers.
• SaniCab
• ChillGuard
• CyClean
• SaniTrend

Products and services

• Clean-In-Place (CIP) Systems Automated systems that clean the interior surfaces of process pipes, tanks, mixers, and equipment without disassembly, offered as standardized CIP Mini units or fully customized multi-tank/multi-circuit systems for food, beverage, consumer products, and pharmaceutical manufacturers.
• CIP Mini Compact, portable single-tank CIP system for smaller-scale sanitary cleaning of process tanks and lines, with recipe-based automation programmed in-house.
• UltraFlow CIP Systems Pharmaceutical-grade CIP system engineered for high-purity cleaning applications in biotech and pharmaceutical manufacturing.
• TACTaFlow CIP Systems Pharmaceutical CIP system using the TACT (Time, Action, Concentration, Temperature) framework for validated flow-based cleaning of pharmaceutical process equipment.
• Clean-Out-of-Place (COP) Systems Automated washers that clean parts removed from process lines, encompassing cabinet washers, vat washers, product carrier washers, tunnel washers, stick washers, and COP parts washers designed for specific part geometries and throughput.
• SaniCab P Cabinet Washers Automated cabinet washers for COP cleaning of small to medium process parts with short cleaning cycles and configurable racks for diverse part geometries.
• SaniCab PC Cabinet Washers Automated cabinet washers designed to NSF/ANSI/3-A SSI 14159-1 sanitary standards for stricter hygienic and sanitary compliance in food processing environments.
• Vat Washers COP washers for large containers including vats and buggies, featuring dual reservoirs to reduce chemical consumption and inverted cleaning for complete coverage.
• Product Carrier Washers High-capacity washers for large racks, trees, cages, and trucks in pit or floor-mounted configurations accommodating overhead rail or roll-in racks.
• Tunnel Washers Conveyorized washers for high-volume throughput cleaning of pallets, trays, totes, and similar items, supporting manual or automated load/unload with customized cleaning zones.
• Stick Washers Specialized washers for product or meat sticks capable of cleaning up to 1,000 sticks per hour in minimal floor space.
• CyClean 35 Parts Washer All-electric automated parts washer for COP cleaning of buckets, totes, trays, and utensils, with pre-programmed wash cycles and modular sanitation carts for scalable part capacity.
• Buggy Washer BWX-600-S All-electric automated washer designed for cleaning stainless steel dump buggies used in meat, poultry, produce, and baking industries, cleaning up to 20 buggies per hour with selectable wash cycles.
• Sanitary Dryer L Dry-In-Place (DIP) skidded system for drying sanitary process lines and small equipment after CIP cleaning, integrable with automated CIP systems or operable as a standalone unit.
• Boosted Pressure Systems Pressure boosting systems designed to enhance CIP and COP cleaning performance by ensuring sufficient flow and pressure for thorough soil removal.
• PharmaCab Cabinet Washers (SP, MP, LP) Pharmaceutical-grade cabinet washers in three sizes (SP, MP, LP) for COP cleaning of pharmaceutical process parts including vials, stoppers, trays, and equipment components.
• Immersion Parts Washers Immersion-style COP washers for pharmaceutical parts requiring deep soaking and thorough cleaning of complex geometries and sensitive components.
• Digital Process Recorder (DPR) Hardware data-capture device that replaces paper chart recorders, supporting up to 8 analog and 12 digital input signals and feeding the SaniTrend Cloud platform with cleaning cycle data, dashboards, alerts, and compliance reporting.
• SaniTrend Cloud Cloud-based platform powered by PTC ThingWorx providing cleaning cycle data acquisition, OEE trending, live dashboards, preventive maintenance trackers, and event notifications for FSMA, HACCP, and PMO compliance.
• SaniTrend Local Cleaning Reports On-premise version of Sani-Matic's cleaning report software for facilities that prefer local data storage over cloud access.
• SaniTrend Local Data+ Enhanced on-premise data management module for SaniTrend reporting with additional analytics and reporting features for cleaning cycles.
• Sanitary Strainers Stainless steel sanitary strainers in multiple configurations including Straight-Line, Angle-Line, Angle-Line Basket (ALB), Tee-Line, Y-Strainer, Basket, Magnetic Trap, and Multi-Strainer Assemblies to protect process equipment and product integrity.
• ChillGuard Strainers High-capacity precision strainers for liquid cooling applications in data centers, industrial cooling, HVAC, and process cooling, providing filtration down to 25 microns with customizable sensor and drain ports.
• Spray Devices & Supply Tubes Sanitary spray devices including static spray balls, rotary TANKO-series spray devices, jet spray devices, and custom static spray devices, plus supply tubes in standard and custom designs.
• Tanker Spray Washers Drop-in style spray washers for tanker trucks, including the TS-4 static spray washer for tanks up to 44 ft and the TS-5 jet spray washer for tanks up to 50 ft or longer, providing complete top-to-bottom coverage with reduced wash times and chemical use.
• Tank Components & Accessories Tank accessories including anti-siphons, mushroom and gooseneck vents, sample valves, steam injection, level control, air eliminators, chemical delivery systems (diaphragm and metering pumps), and COP parts baskets.
• VL-3A Sanitary Sight Glass 3-A authorized sanitary sight glass with standard tri-clamp connection, certified to the 65-01 standard, fully CIP-able and available in 1.5 to 4 in tri-clamp connections for visibility into process lines and equipment.
• VessaLite Sight Glass Light LED illumination accessory for sanitary sight glasses with integrated tri-clamp mounting bracket, available in lighting-only sizes and a combined 4.0 in TC light-and-sight-glass model.
• Hygienic Spray Deflector Patented tri-clamp connected vent housing with an interior reversed dish that deflects spray solution back into the process tank to prevent water and chemical loss during CIP operations, available in 2 in, 3 in, and 4 in tri-clamp connections.
• High Purity Hygienic Components Line of ASME BPE-compliant high-purity components for pharmaceutical, biotech, OSD, and animal health manufacturing, including the High Purity ALB Strainer, Directionally Drilled Spray Balls, Gooseneck Vents, and High Purity Spray Deflector.
• ALVIM Biofilm Sensor Real-time biofilm monitoring sensor distributed by Sani-Matic that detects bacterial settlement from early stages through electrochemical measurement, helping reduce chemical overuse, prevent microbiologically influenced corrosion, and manage Legionella risk in cooling and water systems.
• Process Tanks Custom and standard process tanks designed and manufactured to meet sanitary design requirements for food, beverage, pharmaceutical, and industrial applications.
• System Automation In-house automation programming services that design CIP recipes and control logic to optimize cycle times, reduce chemical and water use, lower operating costs, and maximize production uptime.
• Field Services On-site field services including installation, startup, operator training, preventive maintenance programs, and remote support for installed cleaning and sanitizing equipment.
• CleanWorx Sub-brand of automated cleaning equipment for the baking and meat and poultry industries, encompassing the Buggy Washer BWX-600-S and CyClean 35 parts washer products, with its own logo and product identity.

Quantifiable outcome

• SaniCab P cabinet washer cuts water usage from 1,000 gallons to 60 gallons per rack
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Rockwell Automation / PTC (ThingWorx)coreTechnology or IntegrationSani-Matic's SaniTrend Cloud software platform is powered through a partnership with Rockwell Automation and PTC, using PTC's ThingWorx platform. PTC Cloud operations are ISO 27001 audited and certified, SSAE16 SOC2 Type II compliant, with data encrypted in transit using HTTPS/TLS and AES 128 encryption.
• Douglas Machine Corp.minorChannel Partner/ Reseller/ DistributorDouglas Machine Corp. is referenced alongside Sani-Matic's COP Systems for Food & Beverage as a partner serving the baking and meat & poultry industries with the CleanWorx brand.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Alfa Laval: Global leader in hygienic processing equipment, including Clean-In-Place (CIP) systems, sanitary valves, and heat exchangers serving food, dairy, beverage, and pharmaceutical manufacturers. Direct competitor to Sani-Matic's CIP core product line with substantially larger global footprint and broader product portfolio.
• GEA Group: Major supplier of process technology for food/beverage and pharmaceutical industries with CIP systems, separation, homogenization, and aseptic processing equipment. Overlaps directly with Sani-Matic's CIP offerings and serves similar blue-chip F&B and pharma customers at higher scale.
• SPX FLOW: Provides processing solutions including sanitary pumps, valves, heat exchangers, and CIP systems for the food/beverage, dairy, and personal care industries. Direct comparable on hygienic process equipment, with broader scale and global sales coverage than Sani-Matic.
• Krones AG: Global beverage industry supplier of process technology, filling, packaging, and CIP systems. Direct overlap with Sani-Matic in beverage manufacturing cleaning applications; complementary in bottling-line integration where Sani-Matic's CIP is a sub-system.
• Tetra Pak: Food packaging and processing company with a broad processing-equipment portfolio including CIP and hygienic components for dairy, beverage, and prepared-food plants. Comparable customer base and regulatory alignment; much larger global installed base.

Emerging players

• Strahman Valves: Specialty manufacturer of hygienic sample valves, washdown equipment, and steam/water mixing valves serving food/beverage, pharmaceutical, and personal-care manufacturers. Overlaps with Sani-Matic's hygienic component and tank-accessory product lines but with a narrower product breadth.
• Yardney Technical Products: Specialty manufacturer of industrial filtration equipment including strainers and filter housings used in water, chemical, and process applications. Partial overlap with Sani-Matic's strainer product line, primarily serving industrial (vs. sanitary F&B/pharma) end markets.

Others

• Douglas Machine Corp. Channel partner that references Sani-Matic's COP Systems for Food & Beverage under the shared CleanWorx brand for baking, meat, and poultry applications. Packaging-machine OEM with adjacent—not competing—offerings and a co-marketed relationship.

Broad incumbents

• Ecolab: Global leader in water hygiene, infection prevention, and cleaning chemistry, also supplying cleaning equipment, sanitation services, and digital monitoring across F&B, healthcare, and industrial customers. Overlaps with Sani-Matic at the boundary of cleaning services/chemistry/equipment and competes for end-customer sanitation budgets.
• Diversey Holdings: Provider of hygiene, cleaning, and sanitization solutions — including chemicals, equipment, and services — to food service, hospitality, healthcare, and food processing customers. Adjacent incumbent with broader chemical/service portfolio; competes for the same sanitation wallets but a different core product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sani-matic

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sani-Matic, Inc.