What Bartell Machinery Systems does

Bartell Machinery Systems, L.L.C. designs and manufactures engineered industrial machinery for three primary verticals: Tire & Rubber (bead winding systems such as the SWS and TDS series, automatic tire-component handling, and the BeadView non-contact optical inspection system), Wire & Cable (ArmourLock interlock armouring lines, planetary and tubular stranders, bow cablers, drum stranders, fiber optic and aramid/ribbon fiber stranders, and ancillary pay-off and capstan equipment), and Oil & Gas (carcass machines, pressure and tensile armouring lines, tapers, caterpullers, tensioners, and under rollers for flexible-pipe production rated for ocean depths beyond 7,000 feet and internal pressures up to 10,000 psi). The company's underlying technology is precision rotating machinery for bending and forming metals, supported by proprietary wire-tension control, modular configurable winding heads, and integrated automation with vision-based inspection and smart-control interfaces; its portfolio is protected by patents including US 9,790,050 (single-wire bead winding), US 6,230,478 (double twist stranding), US 9,303,355 (umbilical stranding), and US 9,643,226 (carcass pipe technology).

The business model rests primarily on one-time capital-equipment sales of custom-engineered systems with long production cycles, supplemented by recurring parts and 24/7 field service, machine rebuild/upgrade services (including for legacy CEECO equipment), and customer financing programs. Pricing is quote-based and not publicly disclosed for most products, with heavy-duty cantilever pay-offs starting at $57,500 as a reference point for competitively priced ancillary equipment. Bartell serves enterprise manufacturers globally through a direct enterprise field-sales force and regional offices in Rome, NY (170,000+ sq ft headquarters and R&D), Telford, UK, China, and India, augmented by a channel-partner network and Preferred Integrator relationships with FANUC, Kawasaki Robotics, and Rockwell Automation. The company operates as a privately held subsidiary of The Heico Companies' Capital Equipment Segment, is WBENC-certified as a women-owned business, and has installed more than 8,500 machines across 40+ countries since 1940.

Name

Bartell Machinery Systems

Legal name

Bartell Machinery Systems, L.L.C.

Website

https://bartellmachinery.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

101–250 employees

Short description

Bartell Machinery Systems designs and manufactures engineered industrial machinery — bead winding, wire stranding, armouring, and flexible-pipe production equipment — for enterprise manufacturers in the tire, wire and cable, and oil and gas industries globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Rome

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Capital Equipment Sales: Sale of highly-engineered industrial machinery including bead winding systems, stranding/bunching/cabling machines, pipe armouring lines, and related equipment. Equipment is custom-designed and built for specific customer requirements with long production cycles.
2. Parts and Service: Replacement parts, technical support, and field service for Bartell equipment. 24/7 support available globally with parts warehouses in multiple locations. Includes rebuild and upgrade services for existing equipment.
3. Rebuild and Upgrade Services: Machine restoration to OEM standards with design improvements to enhance productivity, serviceability, and extend equipment lifecycle. Also supports legacy CEECO equipment.
4. Financing Options: Financing programs available to customers for equipment purchases, supporting capital equipment sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Bartell Machinery Systems designs and manufactures engineered industrial machinery systems for three primary end markets. In Tire & Rubber it produces bead winding systems, tire component handling equipment, and inspection systems. In Wire & Cable it produces interlock armouring lines, stranders, bunchers, cablers, and ancillary equipment. In Oil & Gas it produces carcass machines, pipe armouring lines, tapers, caterpullers, tensioners, and under rollers for flexible pipe production. The company also provides parts, rebuild, and upgrade services through its Ceeco Bartell Products division and global service network.

Product overview

Bartell Machinery Systems designs and manufactures engineered industrial machinery systems across three primary segments: Tire & Rubber, Wire & Cable, and Oil & Gas. The product portfolio centers on bead winding systems (SWS series including SWS-1000, SWS-2000, SWS-4000T, SWS-6000, SWS-6000HST, SWS Step Saver, Festoonless, Dual Giant; and TDS series including TDS-860, TDS-980), tire component handling systems, and tire component inspection equipment including the BeadView Advanced Bead Measurement System. The Wire & Cable division offers armouring lines (ArmourLock SA-4, 50mm and 125mm Strip Armouring), stranding and cabling equipment (Planetary Strander, Tubular Stranders, Bow Cablers, Drum Stranders and Cablers, Fiber Optic Planetary Strander, High Speed Twinner, Data Cabler, Data Group Twinner, Single Twist Strander, Roll Form Strander System, Backtwist Twinner, Aramid Fiber Strander, Ribbon Fiber Strander), and ancillary equipment. The Oil & Gas division provides pipe armouring lines (Carcass Machines, Pressure Armouring/Flexlock Machines, Tensile Armouring Machines), tapers (Bobbin Style and Pad Style Taping Heads), caterpullers, tensioners, and under rollers. Software upgrades for automatic starting and user management are also offered. The company operates globally from headquarters in Rome, NY with additional offices in Telford, UK and China.

Differentiator

Problem solved

Functional benefit

Brands

• BeadView™: Advanced non-contact optical inspection system for quality inspection of production tire beads, measuring bead diameter, height, width, and weight.
• Ceeco Bartell Products
• ArmourLock™

Products and services

• SWS Bead Winding Systems (SWS series) Modular single wire systems (SWS-1000, SWS-2000, SWS-4000T, SWS-6000, SWS-6000HST, SWS Step Saver, Festoonless, Dual Giant) and ESW series tire bead winding machines engineered for precision, consistency, and high-volume tire bead production across taper base, hexagonal, square section, and weftless bead types.
• BeadView Advanced Bead Measurement System Non-contact optical inspection system for production tire bead quality inspection with integrated Cognex controller, GigE cameras, and data storage, measuring bead diameter, height, width, and circumference with high accuracy and repeatable results.
• Tire Component Handling Systems Automated systems including the Servo Driven Six Arm Carousel and Automatic Bead Handling Systems that reduce operator intervention, increase production rates, and support precision handling in high-volume tire manufacturing environments.
• Tire Component Inspection Systems Inspection equipment for production tire beads including the Bead Evaluation Station and Bead Measuring Machine, plus the BeadPro/in-line robotic inspection system launched at Tire Tech 2019.
• ArmourLock SA-4 Strip Armouring System Advanced strip armouring system for wire and cable manufacturing with expanded diameter capability, improved strip tension control, improved operator ergonomics, and unmatched productivity for armored cable production.
• Wire Stranders, Bunchers, and Cablers Comprehensive range including Planetary Strander, Tubular Stranders, Bow Cablers, Drum Stranders and Cablers, Fiber Optic Planetary Strander, High Speed Twinner, Data Cabler, Data Group Twinner, Single Twist Strander, Roll Form Strander System, Backtwist Twinner, Aramid Fiber Strander, and Ribbon Fiber Strander for complex wire and cable production.
• Wire & Cable Ancillary Equipment Ancillary equipment including Caterpullers & Capstans, Fiber Pay-Off, Shaftless Cantilever, Gantry, and Roll Through/Portal systems for wire pay-off, tension control, and cable handling processing.
• Carcass Machines Specialized machines for flexible pipe production including inner steel liner manufacturing for deep sea oil pipe, supporting ocean depths greater than 7,000 feet and internal pressure resistance up to 10,000 psi.
• Pipe Armouring Lines (Pressure and Tensile Armouring Machines) Complete production lines for flexible pipe armouring including Pressure Armouring/Flexlock Machines and Tensile Armouring Machines for offshore and subsea oil and gas pipe applications.
• Oil & Gas Tapers and Taping Heads Tapers and taping heads including Bobbin Style Taping Heads and Pad Style Taping Heads for flexible pipe manufacturing in oil and gas applications.
• Oil & Gas Caterpullers, Tensioners, and Under Rollers Caterpullers and tensioners for pipe processing and under rollers supporting pipe processing operations in flexible pipe manufacturing for oil and gas.
• Parts, Rebuild, and Upgrade Services Replacement parts, technical support, and field service for Bartell equipment with 24/7 support available globally, parts warehouses in multiple locations, and machine rebuild/upgrade services to OEM standards for both Bartell and legacy CEECO equipment.

Quantifiable outcome

• Reduced scrap and rework rates through precision bead tension and geometry control
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core, minor and preferred.

• FANUCcoreTechnology or Integration · 1 January 2019Bartell became an Authorized Systems Integrator for FANUC robotic systems, allowing analysis of customer system requirements and delivery of robotic solutions to improve quality, throughput, and productivity. Bartell receives advanced training in programming and maintenance for full integration, installation, and support.
• Syracuse UniversityminorStrategic or Co-development Partner · 1 January 2018Partnership with Syracuse University's College of Visual and Performing Arts industrial and interaction design program for AR technology research. Engineering students developed concepts for augmented reality applications in machine design, human-machine interaction, and smart machinery systems.
• Automated DynamicscoreStrategic or Co-development Partner · 1 January 2017Development agreement to leverage complementary technologies for innovative composite processing solutions. Bartell's rotating equipment combines with Automated Dynamics' composite processing technology for continuous pipe solutions using fiber composite materials, targeting subsea components and industrial cables.
• Kawasaki RoboticspreferredTechnology or IntegrationBartell joined Kawasaki Robotics Preferred Integrator Network for robotic integration capabilities.
• Rockwell AutomationpreferredTechnology or IntegrationBartell joined Rockwell Automation OEM Partner Program for automation and control system integrations.
• Manufacturers Association of Central New York (MACNY)minorStrategic or Co-development PartnerPartnership with MACNY for NYS Apprenticeship Training Program, with Bartell as program sponsor for workforce development in skilled trades including Machinists, Electronics, Mechanics, CNC Systems Maintenance, Electricians, and Advanced Assembly.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Maillefer: Maillefer (part of Davis-Standard) designs and manufactures extrusion and downstream cable manufacturing equipment, including stranding, jacketing, and fiber optic cable production lines. Direct overlap with Bartell's Wire & Cable segment in planetary stranders, cablers, and fiber optic equipment.
• Skaltek AB: Swedish manufacturer of cable winding, coiling, and stranding equipment for the wire and cable industry. Directly comparable to Bartell's wire & cable ancillary and stranding equipment lines, particularly for high-volume power and data cable producers.
• Rosendahl Nextrom: Austrian/Finnish maker of extrusion, fiber optic cable, and stranding equipment serving the wire and cable industry. Direct peer to Bartell's wire & cable stranding, cabling, and fiber optic machinery lines, often competing on the same global tenders.
• VMI Group: Dutch manufacturer of tire building machinery, including bead setting, ply servers, and tire assembly systems. Closest direct peer to Bartell's Tire & Rubber segment, competing for the same leading global tire OEM customers with bead handling and tire component automation.
• Troester GmbH & Co. KG: German manufacturer of rubber processing and cable production equipment, including CV (continuous vulcanization) lines, extruders, and cable-making machinery. Overlaps directly with Bartell's tire/rubber and wire/cable machinery businesses, particularly for high-voltage and specialty cables.

Broad incumbents

• Mitsubishi Heavy Industries: Japanese industrial conglomerate with significant tire and rubber machinery, metalworking, and rotating equipment operations. Competes with Bartell in tire manufacturing equipment (named as a finalist in the same 2017 Tire Manufacturing Innovation award) but across a vastly broader industrial portfolio.
• Davis-Standard: US-based broad extrusion systems manufacturer serving film, sheet, coating, and cable industries. Parent of Maillefer, competing with Bartell through Maillefer in cable equipment but operating a much wider machinery portfolio across multiple converting industries.
• SMS group: German global leader in metallurgical plant and heavy metalworking machinery for steel, aluminum, and copper processing. Broad incumbent in the precision rotating/metalworking machinery category that overlaps with Bartell's core rotating-equipment competence, though serving metals production rather than tire/wire applications.

Others

• The Heico Companies: US-based privately held parent conglomerate of Bartell Machinery Systems. Not a product competitor but the holding entity that owns and provides financial backing to Bartell within its Capital Equipment Segment; relevant as the controlling shareholder rather than a market peer.

Emerging players

• Kobe Steel / Kobelco: Japanese diversified materials and machinery company with tire/rubber machinery, rotating equipment, and welding technology. Named alongside Bartell as a Tire Manufacturing Innovation finalist, positioning it as an emerging competitor in tire bead winding and rubber processing equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bartell-machinery

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bartell Machinery Systems