Cobot Lift

What Cobot Lift does

Cobot Lift Aps is a Denmark-based, privately held robotics company founded in 2018 in Slagelse by Henrik Elm Gulløv (CEO) and Flemming Bischoff Truelsen (Co-founder/CTO). The company designs and manufactures COBRO, a collaborative robot system purpose-built for automated baggage handling in airport environments, combining vacuum end-effector technology with 3D vision and collaborative safety controls to lift bags up to 70 kg at a stated throughput of 3 bags per minute, 24/7. The product is engineered for brownfield integration, requiring no fencing, significant floor space, or major operational changes, and is delivered in modular configurations covering arrival/transfer, departure, and ULD/cart loading and unloading workflows.

Cobot Lift's technology stack centers on a proprietary vacuum-and-vision cobot platform with integrated 3D cameras and sensors for real-time baggage detection, orientation, and safe operation alongside human workers, including emergency-stop functionality. The portfolio is rounded out by COBRO Advisory, a Change Management professional service that supports deployment strategy, process audits, workforce transition, regulatory compliance, and continuous performance improvement across the project lifecycle.

The company sells directly to enterprise customers — primarily airport operators and airlines — via a field sales motion ([email protected]), with quote-based multi-year contracts, recurring support and maintenance revenue, and professional services income from CM Advisory. The most prominent disclosed deployment is 19 COBRO robots at Schiphol Airport (announced July 2024), and the company claims a presence in over 20 countries. GTM is supported by industry events (e.g., PTE World 2026), a downloadable brochure, case-study content, and a multi-channel social presence on LinkedIn, YouTube, Facebook, and Instagram.

Name

Cobot Lift

Legal name

Cobot Lift Aps

Website

https://cobotlift.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Cobot Lift, founded in 2018 in Slagelse, Denmark, manufactures the COBRO collaborative robot for automated airport baggage handling. It sells hardware, support, and change-management advisory services directly to airport operators and airlines, with a flagship 19-robot deployment at Schiphol Airport and claimed presence in over 20 countries.

Ownership category

akta.pro rank

Product category

Airport Automation / Baggage Handling Robotics

NAICS

Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923)

SIC

Miscellaneous Transportation Equipment (3790), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Collaborative Robots (Cobots) (IMAHAHAB)

akta.pro secondary industries

Industrial Robotics & Cobots (IMAIAMAB), Industrial & Warehouse Robotics (HDAAAIAA)

Keywords

• Collaborative robotics
• Airport automation
• Baggage handling robots
• Industrial automation
• Ground support equipment

Headquarters

HQ city

Slagelse

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Robotics Hardware Sales: Sale of COBRO collaborative robots for baggage handling automation. The company manufactures and sells robotic systems capable of handling 3 bags per minute, 24/7 operation.
2. CM Advisory Services: Change Management Advisory services supporting deployment strategy, process audits, workforce transition, compliance, and continuous performance improvement for airport automation projects.
3. Support and Maintenance: Technical support services for purchased products via [email protected]

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Cobot Lift manufactures and sells the COBRO collaborative robot, an autonomous baggage handling system designed for airport brownfield environments. The system automates cart loading, ULD loading, cart unloading, and ULD unloading using vacuum and 3D vision technology to lift bags up to 70 kg at 3 bags per minute, 24/7. The company also provides CM Advisory professional services supporting deployment, workforce transition, process audits, and regulatory compliance.

Product overview

Cobot Lift offers a unified product portfolio centered on the COBRO robotic system — a collaborative baggage handling robot that automates loading and unloading operations across arrival, transfer, and departure workflows. The portfolio includes specialized modules for Arrival/Transfer (cart unloading and baggage claim transport) and Departure (check-in to aircraft loading), supported by a Change Management Advisory service for deployment and operational transformation. All solutions share core technology (vacuum-based lifting, 3D vision, collaborative safety systems) and are designed for integration into existing airport brownfield environments without infrastructure changes.

Differentiator

Problem solved

Functional benefit

Products and services

• COBRO Collaborative Baggage Handling Robot Autonomous collaborative robot that automates baggage loading and unloading across arrival, transfer, and departure airport workflows. Uses vacuum and vision technology to lift bags up to 70 kg at 3 bags per minute, operating 24/7 and integrating into existing airport brownfield environments without requiring fences, significant floor space, or operational changes. Targeted at enterprise airport operators and airlines.
• COBRO Arrival and Transfers Solution COBRO-branded solution package for the arrival and transfer workflow, automating unloading of baggage from arrival carts and transporting bags to the baggage claim area via conveyor systems. Designed for enterprise airports seeking to automate brownfield arrival operations.
• COBRO Departure Solution COBRO-branded solution package for the departure workflow, automating transport and loading of luggage from check-in to the aircraft. Frees airport staff for more complex tasks while ensuring regulatory compliance.
• COBRO CM Advisory (Change Management) Strategic change management consulting service supporting airport customers through the COBRO deployment journey, aligning people, processes, and technology. Covers deployment strategy, process audits, workforce transition, compliance, and continuous performance improvement for airport automation projects.

Quantifiable outcome

• 3 bags per minute processing speed, 24/7 operation capability
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• Schiphol AirportcoreStrategic or Co-development Partner · 25 July 2024Schiphol Airport partnered with Cobot Lift to test robotic baggage lifting aids, addressing severe labor shortages at the airport with up to 90% of staff concerned about handling summer crowds. The partnership deployed 19 COBRO robots for automated baggage handling within the airport.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Daifuku: Daifuku is a global intralogistics and material handling integrator with a substantial airport baggage handling business. While broader in scope than Cobot Lift, Daifuku competes directly for airport automation opportunities and has deeper balance sheet and global reach.
• FANUC: FANUC is one of the largest industrial robotics manufacturers globally. With deep relationships across manufacturing and logistics automation suppliers, FANUC is an indirect but credible competitive threat to Cobot Lift if it targets the airport vertical.
• KUKA: KUKA is a leading industrial robot and automation supplier. KUKA's portfolio of industrial robots and AMR partnerships overlaps with the cobot-based material handling category Cobot Lift addresses in aviation.
• Universal Robots: Universal Robots is the market-leading collaborative robot (cobot) manufacturer. While it does not focus on airport baggage handling specifically, it represents the core cobot platform category in which Cobot Lift operates and could be a platform partner or competitive threat.
• ABB Robotics: ABB is a major industrial robotics and automation provider serving automotive, logistics, and warehousing customers. ABB has the resources to develop or acquire airport-specific automation solutions that compete with Cobot Lift's vertical offering.

Direct peers

• Vanderlande: Vanderlande is a leading supplier of integrated baggage handling systems for airports globally. Both companies sell automation solutions targeting airport baggage operations, making them direct competitors for the same airport capex budgets.
• Grenzebach: Grenzebach manufactures automated baggage and cargo handling systems for airports, including intralogistics and sortation solutions. Grenzebach directly competes for the same airport automation tenders that Cobot Lift targets with its COBRO solution.
• BEUMER Group: BEUMER supplies automated baggage handling systems, sortation, and conveying technology to airports worldwide. BEUMER competes with Cobot Lift for airport baggage workflow automation spend, albeit at a much larger project scale.

Others

• SITA: SITA is the dominant IT and baggage-tracking vendor for airlines and airports. Although SITA does not supply physical robots, it sits in the same airport purchasing workflows and could partner with or compete against Cobot Lift on automated baggage operations.

Emerging players

• Mobile Industrial Robots (MiR): MiR produces autonomous mobile robots for material handling in warehouses and logistics. MiR addresses adjacent logistics automation use cases with overlapping target customers (operations teams seeking flexible automation) and represents an emerging competitive vector.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXfM26LZUxggW_DRbEb5lNA
• Facebookfacebook.com/Cobot-Lift-110765698055194
• LinkedInlinkedin.com/company/cobot-lift
• Instagraminstagram.com/cobotlift

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cobot Lift