Footprints to Recovery

What Footprints to Recovery does

Footprints to Recovery is a multi-state addiction and behavioral health treatment provider operating as a subsidiary brand of Aliya Health Group, a diversified behavioral healthcare conglomerate. Founded in 2013 and headquartered in Elgin, Illinois, the company operates four treatment facilities across Illinois (Elgin), Colorado (Aurora and Centennial), and New Jersey (Hamilton Township), supplemented by telehealth services that extend clinical reach nationally. The company serves individuals with substance use disorders (alcohol, opioids, stimulants, benzodiazepines, polysubstance), co-occurring mental health conditions, and specialized populations including veterans, first responders (Valor Program), and LGBTQIA individuals. Management states that the team has treated thousands of patients since founding.

The care model spans a full continuum: 24/7 medical detox, residential inpatient, partial hospitalization (PHP), intensive outpatient (IOP), outpatient, sober living/recovery homes, and an alumni aftercare community. Clinical services combine evidence-based modalities — CBT, DBT, ACT, REBT, Motivational Interviewing, EMDR, Brainspotting, NET, TF-CBT, Seeking Safety — with experiential therapies (equine-assisted, art, music, horticultural, drum circle, sand tray), expressive arts, and holistic services (acupuncture, neurofeedback, yoga, massage, chiropractic). Medication-Assisted Treatment and integrated dual diagnosis treatment are core offerings. A standalone Footprints to Recovery Mental Health sub-brand extends the line into mental health treatment.

The business model is primarily insurance-reimbursed clinical care. Footprints bills in-network with Aetna, Anthem BlueCross BlueShield, Cigna, ComPsych, Humana, Optum VA Community Care, Rocky Mountain Health Plan, Tricare, TriWest, and United Healthcare, and supplements this with private/self-pay, a scholarship and financial hardship program, and patient financing through Prosper Healthcare. Go-to-market combines a 24/7 inside-sales admissions team, a multi-state professional clinician referral network, alumni word-of-mouth, SEO-driven content marketing, and telehealth delivery. The company holds Joint Commission accreditation and NAATP, NAADAC, and NALGAP memberships, and operates with a headcount of 51–100 across four states.

Name

Footprints to Recovery

Legal name

Footprints to Recovery

Website

https://footprintstorecovery.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Footprints to Recovery is a multi-state addiction and mental health treatment provider operating four facilities in Illinois, Colorado, and New Jersey under Aliya Health Group, delivering a full continuum of care from medical detox through outpatient services, supplemented by telehealth.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Addiction treatment services
• Substance abuse rehabilitation
• Behavioral health treatment
• Dual diagnosis treatment
• Medication-assisted treatment

Headquarters

HQ city

Elgin

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Insurance Billing: Revenue generated through in-network and out-of-network insurance billing. Accepts major commercial insurance plans including Aetna, Anthem BlueCross BlueShield, Cigna, ComPsych, Humana, Optum VA Community Care, Rocky Mountain Health Plan, Tricare, TriWest, and United Healthcare. Works with insurance providers to determine coverage and handles prior authorization.
2. Private Pay / Self-Pay: Direct payment options for uninsured patients or those choosing to pay out-of-pocket. Accepts credit card payments, personal checks. Offers financing through Prosper Healthcare partnerships and sliding scale fees based on income.
3. Scholarships and Financial Assistance: Treatment scholarships provided to qualifying individuals who cannot afford full cost of treatment. Financial hardship program offers discounted rates and payment plans based on income level.
4. Professional Services: Revenue from professional referrals and clinical services including assessments, therapy sessions, case management, and psychiatric services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Footprints to Recovery operates a network of addiction and co-occurring mental health treatment centers delivering a full continuum of care — medical detox, residential treatment, partial hospitalization (PHP), intensive outpatient (IOP), outpatient programming, and sober living — augmented by therapy services (CBT, DBT, EMDR, MAT), telehealth, and specialized programs for veterans, first responders, and LGBTQIA individuals. Services are billed through insurance (Aetna, BCBS, Cigna, Humana, Tricare, United Healthcare, etc.), private pay, sliding-scale fees, and scholarships, across facilities in Illinois, Colorado, and New Jersey.

Product overview

Footprints to Recovery is an addiction treatment provider offering a full continuum of care with multiple levels of treatment programs. The core portfolio consists of Medical Detox, Residential Treatment, Partial Hospitalization (PHP), Intensive Outpatient (IOP), Outpatient, and Sober Living/Recovery Homes. These programs are complemented by specialized services including Telehealth, Medication-Assisted Treatment (MAT), and Dual Diagnosis Treatment for co-occurring disorders. The treatment approach incorporates various therapy modalities including Individual, Group, and Family Therapy, along with Behavioral Therapy (CBT, DBT, ACT), Trauma Therapy (EMDR, Brainspotting), Experiential Therapy (equine, horticultural), and Expressive Arts Therapy. Holistic services such as acupuncture, yoga, neurofeedback, and massage therapy support the overall treatment. Specialized programs include the Valor Program for Veterans and First Responders, and an Alumni Community for aftercare support. The company operates facilities in Illinois (Elgin), Colorado (Aurora, Centennial), and New Jersey (Hamilton Township).

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Detox Program
• Residential Treatment Program
• Partial Hospitalization Program (PHP)
• Intensive Outpatient Program (IOP)
• Outpatient Program
• Sober Living / Recovery Homes
• Telehealth Services
• Medication-Assisted Treatment (MAT)
• Dual Diagnosis Treatment
• Individual Therapy
• Group Therapy
• Family Therapy
• Behavioral Therapy
• Trauma Therapy
• Experiential Therapy
• Expressive Arts Therapy
• Holistic Services
• Valor Program
• Alumni Community
• Case Management Services

Quantifiable outcome

• 96% of patients would recommend treatment to family and friends
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• PAWsitive RecoveryminorStrategic or Co-development PartnerPartnership with PAWsitive Recovery (SPCA International initiative) provides temporary pet foster care services for individuals seeking substance abuse treatment. Addresses barrier to treatment entry related to pet care concerns by facilitating pet placement during treatment stays.
• Aliya Health GroupcoreOthersParent company and brand portfolio managing multiple addiction treatment facilities. Operates under Aliya Health Group umbrella with multiple treatment center brands including Footprints to Recovery, Unity Chemical Dependency, and others.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• American Addiction Centers: Largest publicly-traded addiction treatment operator in the U.S. with a multi-state network of residential, PHP, IOP and detox facilities — directly comparable in service model, insurance contracting approach, and target patient population.
• Hazelden Betty Ford Foundation: Leading non-profit addiction treatment provider offering the full continuum of care (detox through outpatient, including telehealth) across multiple U.S. sites; highly comparable in clinical model, accreditation profile, and insurance mix.
• Caron Treatment Centers: Non-profit addiction treatment system with residential, PHP, IOP and outpatient programs plus specialized tracks for adolescents, healthcare professionals, and older adults — comparable in continuum-of-care structure and clinical depth.
• Promises Behavioral Health: Multi-brand addiction treatment operator running residential and outpatient programs across several states with strong insurance contracting; comparable as a portfolio operator offering the same full continuum of SUD care.
• Summit Behavioral Health: Operator of residential and outpatient addiction and mental health treatment facilities across multiple U.S. states; directly comparable in scale, service mix, and payor-driven GTM.
• Lakeview Health: Multi-state addiction treatment provider offering medical detox, residential, PHP and IOP with co-occurring disorder programming; comparable in clinical model, dual-diagnosis positioning, and patient demographic focus.
• Ashley Addiction Treatment: Non-profit addiction treatment provider on the East Coast offering detox, residential, PHP and IOP with strong insurance contracting; comparable in continuum-of-care model and payor mix.
• Bradford Health Services: Southeast-based addiction treatment operator with residential and outpatient programs across multiple states; comparable as a multi-site private provider with similar payor-driven admissions model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FootprintsRehab
• YouTubeyoutube.com/channel/UC2Wf7VSqMu0PgFQDKh2uBrA
• Facebookfacebook.com/FootprintsRehab
• LinkedInlinkedin.com/company/footprints-to-recovery
• Instagraminstagram.com/footprintstorecovery

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Footprints to Recovery