Select Design

Trade Marketing Servicesselectdesign.com

Select Design is a tech-enabled marketing services firm that designs, produces, and fulfills point-of-sale materials and branded merchandise for large consumer brands, using its proprietary brandhub™ SaaS platform to manage trade marketing execution across complex multi-vendor, multi-region distribution networks.

Company typePrivate
Founded1988
HeadquartersBurlington, United States
Headcount101–250
GTM typeB2B
OfferingServices

What Select Design does

Select Design is a privately held, tech-enabled marketing services firm founded in 1988 and headquartered in Burlington, Vermont, with a regional office in Shanghai, China. The company specializes in trade marketing execution for large consumer brands with complex distribution channels, providing end-to-end creative engineering, structural design, prototyping, global manufacturing, kitting, fulfillment, and logistics for point-of-sale (POS) displays, branded merchandise, and retail activation assets. Its core technology is brandhub™, a proprietary AI-powered SaaS platform that consolidates planning, multi-vendor sourcing, ordering, inventory, demand forecasting, fulfillment tracking, and analytics into a single system — replacing the fragmented spreadsheets and email chains typical of large-brand trade marketing operations.

Select Design serves enterprise customers primarily in the spirits/alcohol (E. & J. Gallo, Tito's, High Noon, Apothic, RumHaven, LaMarca), quick-service restaurant and food (Dunkin', Pizza Hut, Ben & Jerry's, General Mills brands, Boar's Head), athletic apparel/footwear (Saucony, Saucony, KEEN, Bero), tires/automotive (Nokian Tyres), grills/outdoor cooking (Traeger), and beauty/personal care (Sol de Janeiro) verticals. The company holds two registered industrial designs — the Universal Bin (consolidating 10+ SKUs into one expandable structure) and the Pole Topper System (reducing 24 SKUs to 3 interchangeable units) — evidencing productized, reusable retail solutions. Select Design's business model combines (a) subscription SaaS revenue from the brandhub platform, (b) professional services and production contract revenue from trade marketing campaigns, and (c) per-unit manufacturing and fulfillment revenue from branded merchandise and POS production. Pricing is quote-based for both the platform and services, consistent with enterprise B2B SaaS and custom manufacturing. Customer engagements span the US, Canada, China, and Finland, with deployment footprints reaching 30+ countries for global programs.

Select Design firmographics

Firmographics

Name: Select Design
Legal name: Select Design, Ltd.
Website: https://selectdesign.com
Company type: Private
Founded year: 1988
Operating status: Operating
Headcount range: 101–250 employees
Short description: Select Design is a tech-enabled marketing services firm that designs, produces, and fulfills point-of-sale materials and branded merchandise for large consumer brands, using its proprietary brandhub™ SaaS platform to manage trade marketing execution across complex multi-vendor, multi-region distribution networks.
Ownership category
akta.pro rank

Select Design industry classification

Industry

Product category: Trade Marketing Services
NAICS: Industrial Design Services (541420), Graphic Design Services (541430), Showcase, Partition, Shelving, and Locker Manufacturing (337215)
SIC: Fabricated Structural Metal Products (3440)
akta.pro primary industry: Shopper Marketing Strategy & Planning (MPAAAJAA)
akta.pro secondary industry: Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

Trade marketing services
Point-of-sale displays
Brand merchandising
Retail activation
Marketing execution platform

Where Select Design is headquartered

Location

Headquarters

HQ city: Burlington
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Select Design business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

Trade Marketing Services: Full-service trade marketing including creative engineering, POS design and production, structural engineering, prototyping, manufacturing, fulfillment and logistics. Revenue generated through project fees, production contracts, and per-unit manufacturing for branded POS displays, merchandise, and custom product.
brandhub SaaS Platform: Software-as-a-service platform subscription for trade marketing execution. Includes implementation manager, help desk, and dedicated program manager support. Platform fees likely charged on an annual subscription basis per brand/enterprise.
Merchandise Production & Fulfillment: Design, sourcing, production, and fulfillment of branded merchandise and apparel. Revenue from per-unit production and fulfillment fees, as seen in Pizza Hut Tastewear drops, Dunkin' merch programs, and Ben & Jerry's scoop shop apparel.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Select Design product offering

Product offering

Core offering

Select Design is a tech-enabled marketing services firm that manages and executes point-of-sale (POS) materials and brand merchandise for large brands with complex distribution channels. Its proprietary AI-powered platform brandhub™ delivers real-time data and analytics combined with the planning, sourcing, and distribution of high-impact POS materials, supported by in-house creative engineering, structural engineering, prototyping, global manufacturing coordination, and franchise/distributor fulfillment services.

Product overview

Select Design offers brandhub™, a unified trade marketing platform that combines proprietary software with creative and production services. The platform provides AI-powered demand planning, end-to-end campaign visibility, centralized ordering, inventory management, fulfillment tracking, and analytics—all integrated with creative engineering and POS production services. The ecosystem enables brands to manage programs from concept through execution, with real-time data and analytics informing ongoing optimization.

Differentiator

Problem solved

Functional benefit

Products and services

brandhub™ Proprietary AI-powered trade marketing execution SaaS platform for large CPG and consumer brands. Combines centralized ordering, multi-vendor sourcing, AI-powered demand planning, real-time shipment tracking, configurable reporting, and an Analytics Dashboard into a single system that serves as the source of truth for programs, orders, costs, and outcomes across brands, regions, distributors, and franchise networks.
Creative Engineering Services

Quantifiable outcome

Universal Bin reduced bin cost by 20% while consolidating 10+ SKUs into one expandable structure for Gallo.
+4 more outcomes

Companies that use Select Design

Customer profile

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Select Design technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature7 records

Select Design partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Origin AgencyminorStrategic or Co-development Partner · 1 January 2024Co-development partnership on the High Noon Lenticular Sunglasses Mass Display. Origin Agency collaborated with Select Design on the award-winning temporary product display that won a P2PI OmniShopper Award.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Select Design competitors and assessment

Company assessment

Direct peers

Meyers: Retail and shopper-marketing agency operating within Omnicom's precision marketing group, executing end-to-end trade-marketing programs for major brands — closely aligned with Select Design's CPG-focused services and platform model.
The Vomela Companies: Large-scale visual merchandising and POS production company combining printing, fabrication, and fulfillment for enterprise retail and CPG customers — directly comparable to Select Design's POS display and merchandise production business.
Tombras: Independent full-service agency with explicit retail and shopper-marketing practice executing national campaigns for major brands — overlaps with Select Design's CPG trade-marketing delivery.
Group Delphi: Designs and fabricates retail experiences, exhibits, and brand activations for global brands — directly comparable physical-production capabilities alongside creative engineering for enterprise customers.
Brandmuscle: Brand activation and channel marketing platform helping brands manage local marketing, POS, and co-op programs through technology — comparable software-plus-services trade-marketing playbook targeting enterprise CPG.
Sparks: Experience design and brand activation agency (Cheil) producing retail, event, and trade-marketing programs for global brands — competitive overlap in design-engineering-to-fulfillment for CPG and spirits customers.
Cramer: Brand experience and design-build agency producing events, environments, and content for enterprise customers — direct competitor in integrated production-led trade marketing.

Emerging players

Pivotl (an Inmar company): Trade promotion management and execution software platform serving CPG brands — overlaps with brandhub's planning and analytics layer but lacks Select Design's integrated production and fulfillment services.

Broad incumbents

SGK: Global packaging, brand design, and pre-media services provider that touches POS and shopper marketing as part of a much broader portfolio — comparable category presence but not specialized in Select Design's software-led trade execution niche.
Epsilon (Publicis): Large-scale advertising, data, and tech-enabled marketing services business within Publicis with CPG trade-marketing and retail activation capabilities — competes for the same enterprise marketing budgets though across a much wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Select Design compliance and trust

Trust signal

Compliance3 records

Select Design financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Select Design leadership team

Management profile

Number of profiles

Profiles2 records

Select Design funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Select Design M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Select Design

What does Select Design do?

Is Select Design a public or private company?

Select Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Select Design founded?

Select Design was founded in 1988. It employs 101 to 250 people.

Where is Select Design based?

Select Design is headquartered in Burlington, United States, in the North America region.

How does Select Design make money?

Three revenue lines are on record. Trade Marketing Services are the primary driver. The others are brandhub SaaS Platform and merchandise Production & Fulfillment.

Who are Select Design's main competitors?

Direct peers on record are Meyers, The Vomela Companies, Tombras, Group Delphi, Brandmuscle, Sparks and Cramer. Pivotl (an Inmar company) is listed as an emerging player. Broad incumbents are SGK and Epsilon (Publicis).

Does Select Design have an API?

No public API is recorded for Select Design.

What industry is Select Design in?

Select Design's product category is Trade Marketing Services. Its primary akta.pro industry code is MPAAAJAA, Shopper Marketing Strategy & Planning, with a secondary code of BPAHAKAL, Exhibition, Retail & Experiential Design. Its NAICS code is 541420 and its SIC code is 3440.