Moventia Group

What Moventia Group does

Moventia Group is a 102-year-old, family-controlled Spanish multinational mobility company (legal entity MARFINA S.L., founded 1923, headquartered in Sabadell, Barcelona) operating two wholly-owned divisions with a combined workforce of more than 7,383 people. The Moventis division delivers collective mobility services — urban and intercity bus transport, tourist bus operations, and demand-responsive transport — through public-tender contracts with regional and national authorities in Spain, Portugal, France, Saudi Arabia, and Ireland, with the Saudi intercity concession covering 60 cities. The Movento division runs a multi-brand automotive retail and after-sales network in Spain representing nine OEMs (Mercedes-Benz, Volkswagen, SEAT, Audi, Škoda, Renault, Dacia, MG, and Mazda), with recent openings in Catalonia adding MG and Mazda franchises and the April 2026 acquisition of Auto Beltrán (LG Barcelona) adding three more Mercedes-Benz dealerships.

The group's revenue mechanics split between (i) managed-services contracts for Moventis — typically structured as a fixed operating fee plus variable revenue share, exemplified by the €42M Barcelona tourist bus concession with €3.85M fixed annual fee and 16.14% revenue-share component through the Grupo Julià UTE — and (ii) automotive retail for Movento, monetized through new and pre-owned vehicle gross margin plus recurring after-sales service. Geographic operations sit on infrastructure that includes intercity hubs in Medina, Jeddah, and a new terminal in Tabuk (Saudi Arabia), NGT Contactless ticketing operations centered on Dublin, and a Barcelona-area dealership network. Underlying technology is operationally integrated rather than productized: ticketing/payment technology is delivered through the Moventis TCC joint venture with TMB (Transports Metropolitans de Barcelona) and through a technology partnership with Indra on the NGT Contactless stack; the group's primary internal digital integration is Google Analytics on its corporate site, with no disclosed public API or AI/ML capability.

Sustainability is a stated strategic priority — €150.5 million committed to fleet decarbonization since 2020 (additional €30.5M recently approved) covering 95 new sustainable vehicles, targeting emission-free regular services by 2035 — and is increasingly tied to tender competitiveness. The Martí family retains controlling positions across all major divisions (Josep Maria Martí as Chairman and CEO of Moventis, Miquel Martí Escursell as Honorary Chairman, Sílvia Martí as Corporate Vice President, and Miquel Martí Pierre as CEO of Movento and Director of Expansion and Investments), with no identified external institutional or parent ownership.

Name

Moventia Group

Legal name

MARFINA, S.L.

Website

https://moventia.es

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Moventia Group is a 102-year-old Spanish family-owned multinational operating Moventis (public bus transport services across five countries) and Movento (multi-brand automotive dealerships across nine OEMs), serving government authorities, municipalities, and consumers in Europe and the Middle East.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Public Transport Services: Moventis provides collective mobility services including urban and intercity bus transport through contracts with public authorities, operating in Spain, Portugal, France, Saudi Arabia, and Ireland. Revenue is generated through public service contracts with fixed operating fees and variable revenue sharing.
2. Automotive Dealership: Movento operates automotive dealerships selling new and pre-owned vehicles across multiple brands including Mercedes-Benz, Volkswagen, SEAT, Audi, Škoda, Renault, Dacia, MG, and Mazda. Revenue generated from vehicle sales and after-sales service.
3. Tourist Transport Services: Barcelona City Tour and tourist bus services operated through UTE with Grupo Julià, featuring electric vehicle fleets for sustainable tourism mobility.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Moventia Group operates as a family-owned mobility company through two main divisions: Moventis, which provides collective public transport services (urban bus, intercity coach, tourist buses, school transport) under contracts with public authorities, and Movento, which runs a network of automotive dealerships selling new and pre-owned vehicles and providing after-sales service for brands such as Mercedes-Benz, Volkswagen, SEAT, Audi, Škoda, Renault, Dacia, MG and Mazda. The group also includes Moventis TCC, a joint venture with TMB for ticketing technology and mobility consulting.

Product overview

Moventia Group is a family-owned multinational mobility company founded in 1923, operating two main divisions: Moventis (collective mobility) and Movento (private mobility/automotive). Moventis provides public transportation including urban buses, interurban coaches, tourist services, and demand-responsive transport across Spain, France, Portugal, Saudi Arabia, and Ireland. Movento operates a network of automotive dealerships representing Mercedes-Benz, Volkswagen, SEAT, Audi, Škoda, Renault, Dacia, MG, and Mazda brands. The group also includes Moventis TCC, a joint venture with TMB for technology and consulting services. The company is committed to fleet decarbonization with a goal of emission-free regular services by 2035.

Differentiator

Problem solved

Functional benefit

Products and services

• Moventis Public Transport Services Urban, intercity and demand-responsive public bus transport services operated under contracts with municipalities, regional governments and transport authorities across Spain, Portugal, France, Saudi Arabia and Ireland.
• Movento Automotive Dealership Services New vehicle sales, after-sales service, maintenance, repairs and corporate fleet solutions delivered through a network of branded dealerships in Spain.
• Moventis TCC Technology and Consulting Services Ticketing, contactless payment and mobility management technology plus consulting services offered to public transport operators and authorities.
• Barcelona City Tour Service Sightseeing tourist bus service in Barcelona using electric vehicles, aimed at visitors and the tourism sector.
• Saudi Arabia Intercity Transport Service Intercity passenger bus services operating across 60 cities in Saudi Arabia, targeting residents and visitors needing long-distance public transport.
• Movento Pre-Owned Vehicle Sales (AutoSelecci) Sale of pre-owned vehicles through Movento's dealership network, targeted at individual consumers seeking used cars with dealer-backed service.

Quantifiable outcome

• Fleet decarbonization investment of €150.5 million since 2020, targeting full fleet sustainability by 2035
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Eight partnerships are on record, tiered core.

• Johan Cruyff FoundationcoreStrategic or Co-development Partner · 1 March 2026Movento serves as mobility partner for Johan Cruyff Foundation events, providing transportation for adapted snow sports events at La Molina ski resort and supporting inclusive sport initiatives for children with disabilities or functional diversity.
• IndracoreTechnology or Integration · 1 February 2026Moventis TCC participated in NGT Contactless project inauguration in Dublin alongside Indra and National Transport Authority, advancing next-generation ticketing technology.
• Gil GroupcoreStrategic or Co-development Partner · 1 January 2024Partnership with Gil Group enabled Movento to integrate Mazda into its dealership portfolio in Catalonia, expanding from previous Madrid-only collaboration.
• Grupo JuliàcoreStrategic or Co-development Partner · 1 January 2024Joint venture (UTE) between Moventis and Grupo Julià awarded Barcelona tourist bus service contract worth €42 million initial investment with €3.85 million fixed operating fee and 16.14% revenue share.
• TMB (Transports Metropolitans de Barcelona)coreStrategic or Co-development PartnerJoint venture Moventis TCC combining Moventia's transport operations expertise with TMB's metropolitan transport authority capabilities for technology and service innovation.
• Mercedes-BenzcoreChannel Partner/ Reseller/ DistributorMovento operates official Mercedes-Benz dealership network under Movento Stern brand, including acquisition of Auto Beltrán (LG Barcelona) adding three Mercedes-Benz dealerships.
• MG (SAIC Motor)coreChannel Partner/ Reseller/ DistributorMovento commercializes MG vehicles in Catalonia through first dealerships in Barcelona and Vic, representing new brand addition to portfolio.
• MazdacoreChannel Partner/ Reseller/ DistributorMovento expanding Mazda presence in Catalonia with first dealership in Terrassa, building on long-standing Madrid collaboration through Gil Group partnership.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• ComfortDelGro Corporation: Singapore-listed global multimodal transport operator with bus and rail operations in Europe, Australia, and Asia. Broad incumbent peer operating multi-country urban bus concessions similar to Moventis's international model.
• Arriva (Deutsche Bahn): European passenger transport subsidiary of Deutsche Bahn, operating bus and rail services in 14 countries. Comparable multi-country public transit operator with overlapping European presence and concession-based model.
• National Express Group: UK-listed public transport operator (parent of ALSA) running bus, coach, and rail services globally. Broad incumbent peer through its ALSA subsidiary competing head-to-head with Moventis in Spain and internationally.
• FirstGroup: UK-listed multi-modal transport operator running bus and rail services in the UK and North America. Broad incumbent peer given overlap in bus operations and concession-based revenue model, though Moventia is private and more regionally concentrated.

Direct peers

• ALSA (National Express Group): Spain's largest private bus operator, part of UK-listed National Express Group. Directly comparable as a multi-country public and private bus service provider competing with Moventis in Spanish urban/interurban concessions and Morocco/Portugal cross-border routes.
• Transdev: France-based global private transit operator running urban bus, intercity, and rail services across dozens of countries. Directly comparable as a private multi-country public-transport concession holder operating in overlapping European geographies.
• Keolis: French private transit operator majority-owned by SNCF, operating urban and intercity bus/light-rail concessions globally. Comparable to Moventis in operating model, multi-country footprint, and reliance on public authority concessions.
• Grupo Avanza (Mobility ADO): Spanish bus operator acquired by Mexico's Mobility ADO. Directly comparable in urban and intercity bus services across Spain, sharing the same concession-tender business model as Moventis and competing for municipal contracts.

Others

• Sunsundegui / Irizar Group: Spanish bus and coach manufacturer group with which Moventis partners for electric bus deployment. Adjacent supplier ecosystem rather than direct competitor, but operationally intertwined with Moventia's fleet renewal strategy.
• Moventia TCC partner Irizar e-mobility: Spanish electric bus manufacturer and existing Moventia partner for EV fleet deployment. Adjacent ecosystem participant providing the underlying hardware that Moventia operates; comparability comes from the Spanish e-mobility value chain overlap rather than direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xtwitter.com/grupmoventia
• LinkedInes.linkedin.com/company/moventia

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moventia Group