What Ninja Nation does

Ninja Nation (legal entity: Ninja Nation Fitness Group LLC, Colorado) is a U.S. operator and franchisor of indoor ninja obstacle course arenas founded in 2017 by Wayne Cavanaugh and headquartered in Castle Pines, Colorado. The company operates approximately 9 brick-and-mortar arenas (14,000 sq ft each) and 11 mobile obstacle courses across at least eight states (Colorado, Texas, North Carolina, Ohio, Florida, Arizona, Washington, Tennessee), with 19 additional franchised arenas reported in development as of January 2025. Arenas feature ever-changing obstacles inspired by American Ninja Warrior, including signature pieces such as the Curved Wall and Warped Wall, with all obstacles labeled using the proprietary N Scale grading system (N1-N9 difficulty levels) developed in-house.

The product portfolio is organized around a Play, Train, Compete model spanning open gym drop-in access, structured development classes (Ninja Basics, Obstacle Flow, Balance & Agility, Skills Challenge, Adult Ninja Training), birthday party packages (Standard $100 deposit, Big Party $200, Own the Arena $300), Ninja Camps during school breaks, private lessons, and competitive pathways (Club Team ages 8-13, Elite Team ages 8-17, Ninja Night mock competitions, official World Ninja League events). The mobile division rents two configurations — Pro Course (125 ft x 12 ft x 12 ft) and Mega Competition Course (160 ft x 12 ft x 15 ft) — to events, festivals, schools, and corporate functions, with throughput of 100-200 participants per hour. Customer-facing software includes MindBody for class/open gym reservations and PCSParty for birthday bookings; no proprietary consumer app or AI capabilities are offered.

Revenue mechanics combine consumer-discretionary retail (open gym usage, drop-in classes), recurring memberships (Club Team, Elite Team, monthly open gym access), transactional event revenue (birthday parties, mobile course rentals, corporate team building), and franchise royalties/fees from independent operators. The stated mission is to create "one million heroes," and the company reports an NPS of 84. The company is privately held with no disclosed institutional funding, revenue, or valuation data.

Name

Ninja Nation

Legal name

Ninja Nation Fitness Group LLC

Website

https://ninjanation.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Ninja Nation operates indoor ninja obstacle course arenas inspired by American Ninja Warrior, serving children, families, and youth athletes across nine U.S. states via a franchise model with structured classes, birthday parties, camps, competitions, and mobile event rentals.

Ownership category

akta.pro rank

Product category

Indoor Recreation & Fitness

NAICS

Fitness and Recreational Sports Centers (71394), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Indoor obstacle courses
• Ninja warrior training
• Youth fitness programs
• Birthday party venues
• Mobile obstacle rentals

Headquarters

HQ city

New Castle

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Open Gym Access: Drop-in open gym sessions where participants can play on obstacles without formal instruction. Hourly sessions available during all operating hours.
2. Development Classes: Structured group fitness classes including Ninja Basics, Obstacle Flow, Balance & Agility, Climbing and Grip, Skills Challenge, and Advanced Class Series. Part of development program for kids and adults.
3. Birthday Party Packages: Ultimate Birthday Party Experience with 90-minute arena floor experience plus 30 minutes in party area. Packages include Standard, Big Party, and Own the Arena options with non-refundable deposits of $100-$300.
4. Ninja Camp: All-day drop-off day camp during school breaks (Summer, Spring, Fall, Winter). Includes snacks, lunch, classes, open gym, competitions and activities. 14-day notice required for switching camp weeks.
5. Private Lessons: One-on-one personalized coaching outside normal business hours, tailored to individual athlete goals for kids and adults of all ages and skill levels.
6. Club Team Membership: Weekly training sessions (2 hours) with same group, 3-month commitment. Monthly fee plus unlimited open gym or unlimited access membership. Ages 8-13, no tryouts required.
7. Elite Team Program: Advanced team training for ages 8-17 with two days per week of team training, competition level training, and local competition coaching. Tryouts required.
8. Mobile Obstacle Course Rental: Mobile ninja obstacle course rentals for events, festivals, schools, and corporate functions. Pro Course and Mega Competition Course options. Staffed by professional mobile team.
9. Merchandise and Apparel: Gift cards and apparel sold through online storefront at shop.ninjanation.com
10. Field Trips: Group field trip experiences for schools, camps, and organizations with 2 hours of coached time, mini-games, team-building exercises, and customized activities.
11. Team Building Events: Corporate team building sessions with professional instruction, mini-competitions, trust-building exercises, and customized coaching on arena floor with meeting spaces available.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Ninja Nation operates indoor obstacle course arenas inspired by American Ninja Warrior, providing a Play, Train, Compete experience for kids and adults. The company sells open gym access, structured development classes, private coaching, birthday party packages, day camps, competitive team programs, school field trips, corporate team-building events, and mobile obstacle course rentals for festivals and corporate functions. It also runs a franchise model to expand its arena footprint nationwide.

Product overview

Ninja Nation is a sports entertainment and fitness company operating world-class indoor ninja obstacle course arenas. The core offering consists of fixed-location arenas featuring ever-changing obstacle courses inspired by American Ninja Warrior, complemented by a mobile obstacle course division serving events nationwide. The product portfolio includes: arena access (Open Gym, birthday parties), structured programming (Development Classes, Private Lessons, Camps, Field Trips, Team Building), competitive offerings (Ninja Nights, Competitions, World Ninja League Events), membership pathways (Club Team, Elite Team, Hero's Journey progression), youth-specific programs (Mini Heroes ages 3-5, Homeschool Program), community initiatives (Spirit Night Fundraisers, Ninja Nation Foundation), and mobile event rentals (Pro Course and Mega Course). The company operates on a Play, Train, Compete model with a mission to create one million heroes.

Differentiator

Problem solved

Functional benefit

Products and services

• Open Gym Unstructured hourly access to ever-changing obstacle courses at Ninja Nation arenas with no formal instruction, suitable for kids and adults of all skill levels.
• Birthday Party Packages Hosted birthday party experience including 90 minutes on the arena floor followed by 30 minutes in a party area for food and celebration, available in three tiers (Standard, Big, Own the Arena).
• Ninja Development Classes Group fitness classes covering Ninja Basics, Obstacle Flow, Balance & Agility, Climbing and Grip, Skills Challenge, Advanced Class Series, Adult Ninja Training, and Elite Ninja Training for kids and adults.
• Private Lessons One-on-one personalized coaching sessions held outside normal business hours, tailored to individual athlete goals for kids and adults of all ages and skill levels.
• Field Trips Two-hour coached group experiences for schools, camps, and organizations featuring professional instruction on obstacles, mini-competitions, team-building exercises, and customized activities.
• Ninja Camp All-day drop-off day camps offered during summer, spring, fall, and winter school breaks, including snacks, lunch, classes, open gym, competitions, and activities.
• Team Building Events Corporate team-building sessions featuring professional instruction, mini-competitions, trust-building exercises, and customized coaching on the arena floor, with meeting space available.
• Mini Heroes Program Instructor-led classes for children ages 3-5 featuring smaller, ground-based obstacles in a safe and fun environment with age-specific creative obstacles rotated weekly.
• Homeschool Program Homeschool programs offered at all Ninja Nation locations, providing opportunities for kids to play, train, and compete as part of their homeschool curriculum.
• Club Team Weekly 2-hour training sessions for ages 8-13 with no tryout required, designed as a community for new ninjas to grow into the sport with a 3-month commitment option.
• Ninja Team / Elite Team Advanced team training for ages 8-17 featuring two days per week of team training, advanced obstacle techniques, competition-level training, and local competition coaching, with tryouts required.
• Ninja Night Weekly mock competitions featuring a new course design challenging athletes in strength, balance, and endurance, with rules walk-through and practice time.
• Ninja Nation Competitions Local competitions testing ninja skills against the clock in a fun, energetic, and encouraging atmosphere for all participants.
• World Ninja League Events Official World Ninja League (WNL) competition events hosted at Ninja Nation locations, where elite athletes compete for qualification to the WNL World Championship on challenging obstacles counting only successive completions.
• Mobile Obstacle Course Rentals Mobile ninja obstacle course rentals for events, festivals, schools, and corporate functions, offered in two configurations: Pro Course (125 ft x 12 ft x 12 ft with dual lanes and Curved Wall) and Mega Competition Course (160 ft x 12 ft x 15 ft with Curved Wall and Warped Wall).
• Spirit Night Fundraiser Community fundraising events held during evening hours at Ninja Nation locations, where participating schools and organizations receive 20% of revenue from participant sales.
• Merchandise and Apparel Branded Ninja Nation apparel and merchandise sold through the online storefront at shop.ninjanation.com.

Quantifiable outcome

• Industry-leading NPS score of 84
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Ninja Nation Fitness Group LLCcoreOthers · 1 January 2017Corporate entity operating Ninja Nation brand and franchising operations. Headquartered in Castle Pines, Colorado.

Scale indicators7 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Sky Zone Trampoline Parks: Large franchise of indoor trampoline and active entertainment parks serving families, kids' birthday parties, and group events. Most directly comparable competitor in indoor family active entertainment with a similar franchise model and birthday-party-led revenue mix.
• Launch Trampoline Park: Franchise trampoline and indoor active entertainment park chain with birthday party and group event focus. Operates in a similar arena size profile and competes for the same family entertainment dollar.
• Defy Gravity: Indoor trampoline and active entertainment park offering parties, open jump, and team events. Comparable size and venue format competing for similar birthday and family recreation spend.
• Rockin' Jump: Indoor trampoline and active entertainment franchise with birthday parties, open jump, and group events. Overlapping venue footprint, GTM motion, and target customer (kids and families seeking active entertainment).
• Urban Air Adventure Park: National franchise of indoor adventure parks offering trampolines, obstacle courses, climbing walls and party packages. Closely overlapping product mix (parties, classes, open play) and franchise expansion strategy targeting the same family demographic.
• iFLY Indoor Skydiving: Indoor active-experience franchise offering vertical wind tunnel skydiving, parties, and group events. Comparable in capital-intensive single-activity venue model, franchise structure, and family/team-building customer base.
• Altitude Trampoline Park: National franchise of indoor trampoline parks with party packages, open jump, and fitness programming. Direct overlap with Ninja Nation's party, open gym, and class-based revenue model.

Emerging players

• Spartan Race: Global obstacle course racing event and training brand with adjacent youth/sport programming. Comparable OCR training and competition audience, but no direct indoor arena overlap with Ninja Nation's family entertainment model.
• Tough Mudder Bootcamp: Obstacle course racing brand that has expanded into indoor fitness/bootcamp venues. Overlaps with Ninja Nation's OCR-adjacent training and competition positioning, but operates more in event and fitness formats than youth family entertainment.

Broad incumbents

• Planet Fitness: Large national low-cost fitness franchise chain. Comparable membership-based recurring-revenue fitness model, but operates at much greater scale and offers traditional gym equipment rather than obstacle-based recreation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLJvfm3_oBO9a_JkT_b1W0BrhKN7g-HhP2
• Facebookfacebook.com/oneninjanation
• Instagraminstagram.com/ninjanation
• Xx.com/oneninjanation
• LinkedInlinkedin.com/company/ninja-nation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ninja Nation