AP Consulting

What AP Consulting does

AP Consulting s.r.l. is a privately held Italian IT consulting and systems integration firm founded in 1999 and headquartered in San Martino Buon Albergo, in the province of Verona. The company serves Italian small and medium enterprises (10-500 employees) with a portfolio centered on the resale, implementation, and customization of Zucchetti ERP software (Mago4, Mago.Net, Mago Cloud), in which it holds Platinum Partner and Development Center status. Beyond ERP, AP Consulting offers web development, SEO and digital marketing, cybersecurity analysis (Periodic Security Check), server and networking infrastructure, VoIP telephony, mobile application development, and advisory services for government technology incentives such as Iperammortamento 2026. Its proprietary technology includes the Interagisco content management system (a registered trademark) and sector-specific management software for the stone and marble industry (EasyCo, MarbleWare), the former distributed under an exclusive Italian reseller and training agreement.

The firm's product architecture is a platform-plus-modules model: the Zucchetti ERP serves as the foundation, extended with proprietary and partner modules for business intelligence (InfoBusiness), document management (EasyAttachment), warehouse management (WMS), and web-based reporting (EasyLook). Technology stack for customizations is C++ and .NET within the Zucchetti environment. AP Consulting generates revenue through a mix of software licensing and recurring maintenance from Zucchetti resale, project-based professional services (ERP implementation, training, web projects, cybersecurity audits), and ongoing support contracts, delivered via a direct sales team and partner channel (Zucchetti, Google Partner, Dell Partner, vtenext). The company operates exclusively in the Italian domestic market, with a single headquarters in Veneto and no disclosed international expansion.

The business is founder/owner-operated, with €100,000 in paid-in share capital, no disclosed external investors, no funding rounds, no M&A activity, and no public listing. Named customer references are sparse (one healthcare case study and a collective reference to stone-sector clients), reflecting the firm's reliance on a long-tail of SME engagements rather than flagship enterprise accounts. Strategic focus appears to be deepening vertical specialization in the stone/marble sector through EasyCo while maintaining a broad generalist ERP and digital services offering for the broader Veronese and northern Italian SME market.

Name

AP Consulting

Legal name

AP Consulting s.r.l.

Website

https://apconsulting.net

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

AP Consulting s.r.l. is a Verona-based Italian IT consulting firm (founded 1999, 11-50 employees) that resells and implements Zucchetti ERP software, provides web development and digital marketing services, and offers proprietary sector-specific software (Interagisco CMS, EasyCo for the stone/marble industry) to Italian small and medium enterprises.

Ownership category

akta.pro rank

Product category

ERP Software & IT Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613), Software Publishers (513210), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

akta.pro secondary industries

Customer, Marketing & Sales Consulting (BPAHACAG), CRM Strategy & Consulting (BPAFAFAA)

Keywords

• ERP software solutions
• IT consulting services
• Web development services
• Digital marketing services
• Business management software

Headquarters

HQ city

San Martino Buon Albergo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. ERP Software Licensing and Resale: AP Consulting resells Zucchetti Mago4 and Mago.Net ERP systems as a Platinum Partner and Development Center, generating revenue through software licensing, implementation services, and ongoing support contracts.
2. Professional IT Consulting Services: On-site and in-office consulting services for software installation, training, and future development analysis. Includes system integration, network infrastructure, and cybersecurity services.
3. Web Development and Digital Marketing: Website creation, SEO optimization, paid advertising, email marketing, and web analytics services for SMEs looking to improve their online presence.
4. Incentives and Contributions Advisory: Assistance for SMEs in accessing government incentives and contributions for technology investments, including support for Iperammortamento 2026 applications.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

AP Consulting resells, implements, and develops customizations for Zucchetti Mago4 and Mago.Net ERP systems for Italian SMEs, holding Platinum Partner and Development Center status. The company offers proprietary software including Interagisco CMS, EasyCo (exclusive reseller for the stone/marble sector), and MarbleWare, complemented by professional IT consulting, web marketing, cybersecurity, mobile development, server/networking infrastructure, and government incentives advisory services.

Product overview

AP Consulting offers a portfolio of management software solutions centered around Zucchetti ERP products (Mago4 and Mago.Net) for small and medium enterprises, complemented by EasyCo for the stone/slabs sector. The company also provides proprietary solutions including the Interagisco CMS for web presence and various add-on modules including InfoBusiness (business intelligence), EasyLook (web reporting), EasyAttachment (document management), and WMS (warehouse management). Services include web marketing, cybersecurity (Periodic Security Check), mobile development, CRM, VoIP telephony, and server/networking infrastructure. The offering follows a platform-plus-modules architecture where the core ERP systems serve as the foundation, with specialized vertical solutions and add-on modules extending functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Mago4 Zucchetti ERP software for small and medium enterprises covering accounting, administration, logistics, warehouse, and production planning with 40+ implementable modules. AP Consulting resells, implements, and develops customizations as a Zucchetti Platinum Partner and Development Center.
• Mago.Net Previous-generation Zucchetti ERP with over 25,000 installations in Italy, offering modular, scalable, and web-oriented business management for SMEs. Distributed by AP Consulting as a Zucchetti Platinum Partner.
• EasyCo Management software specifically designed for the stone/slabs sector (settore lapideo) with features for tracking processing paths and work orders. AP Consulting is the exclusive reseller and training provider for EasyCo in this vertical market.
• Interagisco CMS Proprietary Content Management System designed and developed by AP Consulting (registered trademark Interagisco®) for creating websites with strong visual impact, easy updates, and SEO optimization capabilities.
• MarbleWare Industry-specific management solution for the marble and stone sector, part of AP Consulting's portfolio of vertical products for stone processing businesses.
• Web Marketing Services Digital marketing services for Italian SMEs including market and competitor analysis, SEO positioning, SEO-optimized copywriting, paid advertising, email marketing, and web analytics.
• Mobile Solutions Custom mobile application development services enabling businesses to extend their operations and processes to mobile devices.
• Periodic Security Check (PSC) Cybersecurity analysis, design, and installation service for analyzing, designing, and installing tools to protect client IT infrastructure.
• Server & Networking Hardware and software design and assistance services for network infrastructure, including Dell partner-based hardware supply.
• VoIP Telephony Voice over IP telephony solutions and services for business communications infrastructure.

Quantifiable outcome

• +1,878% increase in website traffic for healthcare client case study
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ZucchetticoreTechnology or IntegrationAP Consulting is Partner Platinum and Centro di Sviluppo (Development Center) for Zucchetti Mago4 and Mago Cloud ERP solutions. This is the company's primary technology partnership, enabling them to resell, implement, and develop customizations for Zucchetti's enterprise management software targeting Italian SMEs.
• EasyCocoreChannel Partner/ Reseller/ DistributorAP Consulting is the exclusive reseller and training provider for EasyCo, the management software specifically designed for the stone/marble sector (settore lapideo). They hold an exclusive distribution relationship for this vertical market solution.
• GoogleminorGTM or Marketing PartnerAP Consulting holds Google Partner status, indicating certification in Google advertising products and digital marketing services. This partnership enables them to offer Google Ads and analytics services to their SME client base.
• DellminorChannel Partner/ Reseller/ DistributorPartner Direct Dell status, allowing AP Consulting to resell Dell hardware and integrate it into their IT infrastructure solutions for clients.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Webranking: Webranking is an Italian SEO and digital marketing agency offering SEO, content marketing, and analytics services to Italian SMEs. It is the most direct peer for AP Consulting's Web Marketing area, which contributes meaningful revenue with documented case-study outcomes.

Direct peers

• Altea Federation: Altea Federation is an Italian ERP, business consulting, and IT services group that implements Microsoft, Oracle, and Infor platforms for Italian SMEs and mid-market. Direct overlap in consulting-led ERP implementation for the Italian SME segment.
• TeamSystem: TeamSystem is one of Italy's largest business software and ERP providers for SMEs and professionals. It competes directly with Zucchetti in the Italian SMB ERP market, making it the closest parallel to AP Consulting's positioning.
• Sinfo One: Sinfo One is an Italian IT consulting and systems integration company with a comparable focus on ERP, business intelligence, and digital transformation for SMEs and mid-market — directly overlapping AP Consulting's service portfolio and customer base.
• Var Group: Var Group (a Sesa Group company) is an Italian IT consulting and digital transformation firm that resells and implements enterprise management software for SMEs and mid-market. Its hybrid consulting/reseller business model closely mirrors AP Consulting's Zucchetti-centric offering.
• MHT: MHT is an Italian IT consulting firm that resells Zucchetti ERP and provides implementation/customization services to SMEs. It directly parallels AP Consulting's Zucchetti Platinum Partner / systems integrator role in the Italian SME market.

Broad incumbents

• Reply: Reply is a large Italian-headquartered digital transformation consulting and systems integration firm. While operating at larger scale and across enterprise segments, it competes for Italian SME digital transformation mandates that AP Consulting targets.
• Zucchetti: Zucchetti is the primary software vendor whose Mago4 and Mago Cloud ERP products AP Consulting resells, customizes, and supports as a Platinum Partner / Development Center. Zucchetti is both channel partner and adjacent competitor in the broader Italian SMB business software market.
• SAP Italy: SAP's Italian operations (with Business One and S/4HANA Cloud Public Edition) compete for the same Italian SME ERP wallet that AP Consulting addresses through Zucchetti. SAP's push into the mid-market is a structural competitive threat.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/apconsultingnet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AP Consulting