Mapping Metrics

What Mapping Metrics does

Mapping Metrics is a privately held, AI-branded business solutions firm operating as a multi-disciplinary professional services platform. The company delivers four core service pillars — GTM Engineering, Business Development & M&A, Brand Protection, and Talent Solutions (Talent Acquisition & Orchestration) — alongside an add-on AI & Animated Video Ads offering. Its go-to-market is consultative and enterprise-oriented, with target clients spanning Technology/SaaS, Healthcare, Manufacturing, Financial Services, Retail, E-commerce, Professional Services, and Logistics. Operating geographies include the USA (New York City headquarters) and India (Bangalore, Mumbai, Hyderabad), with a stated global footprint claim supported by 75+ successful partnerships.

Underlying the offering is a suite of AI-powered capabilities rather than a single proprietary AI product. The GTM Engineering stack integrates CRM, marketing automation, sales engagement, analytics, and customer success platforms into a connected architecture, using AI for sales/marketing automation (lead qualification, personalized engagement, chatbots), predictive analytics (KPI dashboards, pipeline forecasting, performance monitoring), and recommendation engines. AI modalities disclosed are limited to text and structured data, with no proprietary models, patents, or training pipelines identified. Brand Protection is similarly positioned as AI-enabled digital monitoring, counterfeiting detection, and reputation management, but no specific tooling or vendors are named.

The revenue model is project-based professional services with quote-based, bespoke pricing — no tiers or fee schedules are publicly disclosed. Distribution is direct via consultation CTAs and email ([email protected]), with no self-serve, product-led, or channel partner motions. The headcount is reported as 50+ across a mix of fractional and full-time professionals, though official firmographics report 1–10 employees, indicating significant reliance on a fractional/contractor model. There is no evidence of external institutional funding, M&A activity, or named senior management beyond founder Jack Kostal.

Name

Mapping Metrics

Legal name

Mapping Metrics

Website

https://mappingmetrics.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Mapping Metrics is a privately held AI-branded professional services firm delivering GTM Engineering, Business Development & M&A, Brand Protection, and Talent Solutions to enterprises across Technology, Healthcare, Financial Services, and adjacent verticals, operating from India and the United States.

Ownership category

akta.pro rank

Product category

Business Consulting Services

NAICS

Computer Systems Design and Related Services (5415), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Services (8741)

akta.pro primary industry

Data Analytics & Business Intelligence Services (BPAHALAC)

akta.pro secondary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• Business consulting services
• GTM engineering solutions
• Brand protection services
• Talent acquisition orchestration
• AI-powered revenue operations

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services & Consulting: Mapping Metrics generates revenue through bespoke consulting and professional services engagements. As a business solutions firm specializing in GTM Engineering, Business Development, Brand Protection, and Talent Solutions, they offer tailored engagements that likely include project-based fees, retainer arrangements, and strategic consulting engagements. Their approach is consultative with subject matter expert guidance.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Mapping Metrics is an AI-powered business solutions firm that delivers four core service pillars: GTM Engineering (go-to-market strategy, AI-driven sales automation, revenue operations, and analytics), Business Development & M&A (growth strategy, partnerships, market expansion), Brand Protection (IP protection, digital monitoring, counterfeit prevention), and Talent Solutions (strategic acquisition, development, and workforce orchestration). Engagements are consultative, tailored to enterprise clients, and combine strategy, AI, automation, and data analytics to drive revenue growth.

Product overview

Mapping Metrics is an AI-powered business solutions company offering four core service pillars: GTM Engineering (AI-powered go-to-market strategy and revenue operations), Business Development & M&A (growth strategy and mergers/acquisitions), Brand Protection (intellectual property and digital brand protection), and Talent Solutions (acquisition, development, and orchestration). The company also offers AI & Animated Video Ads as an additional service. All offerings are branded as 'AI Powered' and leverage AI, automation, and data analytics to drive business growth. The solutions are designed for enterprises across Technology, Healthcare, Manufacturing, Financial Services, Retail, and other industries.

Differentiator

Problem solved

Functional benefit

Products and services

• GTM Engineering Go-to-market engineering service combining strategy, AI, automation, and revenue operations to design, build, and optimize systems for sustainable revenue growth. Includes GTM strategy, revenue process design, AI-powered sales automation, revenue operations, GTM technology architecture, and data analytics for enterprise clients.
• Business Development & M&A Business development and mergers & acquisitions services focused on identifying growth opportunities, building strategic partnerships, supporting market expansion, customer acquisition, and developing scalable growth strategies for enterprises.
• Brand Protection Comprehensive brand protection solutions including brand risk assessment, intellectual property protection, digital brand monitoring, counterfeit and fraud prevention, online reputation management, and brand governance for multi-industry enterprises.
• Talent Solutions (Talent Acquisition & Orchestration) End-to-end talent solutions including strategic talent acquisition, talent development, talent orchestration, workforce planning, employer branding, and talent process optimization for organizations across multiple industries.
• AI & Animated Video Ads AI-powered and animated video advertising service that creates engaging video content to boost brand engagement and conversion rates, helping brands stand out with high-quality visual content.

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Market position

Strengths5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mappingmetrics
• LinkedInlinkedin.com/company/mappingmetrics
• Instagraminstagram.com/mappingmetricsaipowered

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mapping Metrics