What Yoku moku does

Yoku moku (ヨックモック) is a privately-held Japanese confectionery company with a brand history dating to 1969, headquartered at the Aoyama Head Office in Minato-ku, Tokyo. The company manufactures and sells premium cookies and Western-style fresh sweets built around its signature rolled butter cookie, シガール (Cigare), which is a registered trademark of YOKUMOKU Holdings Co., Ltd. The product portfolio spans single cookies (Cigare, Double Cigare, Petit Cigare), curated gift assortments (Cinque Délices, Assortimon de Biscuit, Cadeau de l'été), Western-style fresh sweets led by the Minami Aoyama Roll cake line, seasonal limited editions, and services including e-gift vouchers and at-home DIY baking kits. Sub-brands UN GRAIN (miniature confections) and Yokumoku Museum extend the group beyond the flagship brand.

The company operates a dense omnichannel distribution network of 200+ retail touchpoints across Japan, including its flagship Aoyama store, department store counters in major chains (Isetan, Takashimaya, Mitsukoshi, Seibu, Tobu, Odakyu, Keio), airport kiosks (Haneda, Narita, Chubu, Sendai, Niigata, Hakodate), train station shops, MI Plaza/VI Fujisaki small-format stores, and a nationwide e-commerce shop. New distribution experiments include branded vending machines (debuting at Meitetsu Nagoya Station in June 2026) and pop-up stores such as UN GRAIN at GINZA SIX (July 2026). The company also maintains an international retail presence in the USA and other overseas markets.

Yoku moku generates revenue primarily through one-time unit-priced product sales (¥454-¥6,048 per item) of premium confections positioned as gifts for special occasions, with no subscription model. The customer base is fragmented across gift-givers, individual consumers, and corporate/B2B gift buyers, accessed through both physical retail and direct e-commerce. Marketing is delivered via owned social channels (Instagram, X, LINE, Note, YouTube, Facebook) plus a digital brand book, online art gallery, and seasonal content programs, anchored in the brand philosophy of creating 'sweet, gentle memories someday.'

Name

Yoku moku

Legal name

株式会社ヨックモック (YOKUMOKU Co., Ltd.)

Website

https://yokumoku.co.jp

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Premium Confectionery

NAICS

Baked Goods Retailers (445291), Confectionery and Nut Retailers (445292)

SIC

Cookies & Crackers (2052)

akta.pro primary industry

Specialty Food Gift Shops & Hampers (CRAHAGAN)

akta.pro secondary industries

Cookie & Brownie Shops (THAFAGAF), Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)

Keywords

• Premium Japanese confections
• Butter cookies
• Gift assortments
• Western-style sweets
• Boutique confectionery

Headquarters

HQ city

Nikko

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct one-time purchase of premium Japanese confections including cookies, fresh sweets, and seasonal items through retail stores and e-commerce. No subscription model. Revenue generated from individual and gift purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Yoku moku manufactures and sells premium Japanese-Western confections, anchored by the registered-trademark signature rolled butter cookie シガール (Cigare). The range spans single cookies and assorted gift sets (サンク デリス, アソルティモン ドゥ ビスキュイ, セット デリス), Western-style fresh sweets such as the 南青山ロール (Minami Aoyama Roll), seasonal limited editions, store-exclusive and online-exclusive SKUs, e-gift vouchers, and DIY at-home cookie/choux kits. Products are sold through directly operated stores, department store counters, airport and station kiosks, vending machines, and a nationwide e-commerce shop with a focus on premium gifting.

Product overview

Yoku moku is a Japanese confectionery company offering a diverse portfolio of premium cookies and Western-style fresh sweets. The core product is the signature シガール (Cigare) rolled butter cookie, available in original, matcha, and chocolate variants. The product lineup includes single cookies (シガール, クッキー), curated cookie gift assortments (クッキー詰め合わせ featuring カドー ドゥ レテ, サンク デリス, アソルティモン ドゥ ビスキュイ), and fresh pastries (洋生菓子 centered around the 南青山ロール roll cake series). Products are distributed across multiple channels: store-exclusive items, online-exclusive offerings, and seasonal limited editions. Additional services include e-gift vouchers and DIY handmade cookie/choux pastry kits for home use.

Differentiator

Problem solved

Functional benefit

Brands

• Cigare (シガール): Signature rolled cookie product - a iconic butter cookie shaped like a cigar
• UN GRAIN

Products and services

• シガール (Cigare) — signature rolled butter cookie The signature rolled butter cookie of Yoku moku, available in original, matcha, and chocolate variants, sold as single SKUs (e.g., 20本入 ¥1,998) and as the brand's recognized flagship for gift and personal consumption.
• ドゥーブル シガール (Double Cigare) — 2種18本入 A combination package featuring two varieties of Cigare cookies in one gift-ready box, allowing customers to taste different flavors together, sold at ¥2,376 with e-gift compatibility.
• シガール オゥ マッチャ (Cigare au Matcha) — 14本入 A matcha-flavored variant of the signature Cigare cookie featuring Uji matcha green tea, offered as a seasonal limited product with premium pricing and gift-ready packaging.
• クッキー詰め合わせ (Cookie Assortments) — Cadeau de Lété, Cinque Délices, Assortimon de Biscuit, Gâteau Excélan Curated gift sets featuring multiple cookie varieties designed for premium gifting, including Cadeau de Lété (summer-limited), Cinque Délices (5種44個入 ¥3,672), Assortimon de Biscuit (2種36個入 ¥3,240 / 4種52個入 ¥5,400), and the online-exclusive Gâteau Excélan.
• 南青山ロール (Minami Aoyama Roll) — signature roll cake The signature roll cake product of Yoku moku, available in multiple flavors including plain, mango, matcha, bitter caramel, and Colombian cacao; requires refrigeration and is shipped frozen for premium gifting and personal enjoyment.
• ドゥーブル ジュレ アソート (Double Jelly Assortment) — 9種35個入 Seasonal jelly assortment featuring 8–9 varieties in sizes from 5 to 35 pieces, offered as a premium gift option with national free shipping.
• カドー ドゥ レテ (Cadeau de Lété) — summer-limited assortment Summer-limited assortment gift set positioned as "giving sweets like giving flowers," featuring 3–4 varieties of cookies in elegant seasonal packaging.
• プティ シガール (Petit Cigare) Smaller-sized version of the signature Cigare cookie, available in original and chocolate varieties, with some character-themed designs (e.g., Hachiko, panda) for gifting variety.
• ガトー エクセラン (Gâteau Excélan) — online-exclusive 4種32個入 4-variety, 32-piece cookie assortment sold exclusively through the Yoku moku online shop, with gift-wrapping and delivery-slip options.
• フィナンシェ ランゴ・ドール (Financier Langue d'Or) — 2種6個/16個入 Financier (French almond cake) product available in two varieties with 6-piece or 16-piece configurations, sold through the online shop with mail delivery support.
• クーシェ (COO-CHE) — cookie × shake dessert Cookie × shake dessert product described as "a dessert in the shape of a drink," sold as a store-exclusive item in Yoku moku boutiques.
• eギフト (e-Gift) digital gift voucher service Digital gift service allowing customers to send gift vouchers electronically with multiple payment methods supported for recipients, enabling remote gifting of Yoku moku products.
• ヨックモックおうちで手作りセット (Yokumoku At-Home Handmade Set) DIY cookie and choux pastry making kits that customers can use at home to create Yoku moku products, sold as separate kits for cookies and choux pastry.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• UN GRAINminorOthersA related brand/subsidiary specializing in miniatures confections. UN GRAIN operates a specialized shop at GINZA SIX (pop-up from July 2026) and offers gift sets for Father's Day and other occasions. Appears to be a sub-brand or related company under the Yokumoku group.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Press Butter Sand / BAKE: Premium Japanese butter-cookie brand built around a signature product (Press Butter Sand) with strong gifting positioning and airport/station distribution. Direct competitor in the premium butter-cookie gifting category.
• ROYCE': Hokkaido-based premium Japanese chocolate/confection brand with strong airport and duty-free distribution and a gift-set portfolio. Overlaps with Yoku moku in premium gifting, ingredients storytelling, and travel-retail presence.
• Morozoff: Long-established Japanese premium Western-style confection company (founding 1931) producing cakes, chocolates, and cookies for department stores and gifting. Comparable premium positioning and channel mix.
• Ginza Cozy Corner: Established Japanese gift-confection retailer specializing in individually wrapped Western-style cakes, cookies, and chocolates sold through directly operated and department store counters. Closely mirrors Yoku moku's premium gifting model and distribution footprint.
• Tokyo Banana: Iconic Japanese souvenir/gift confection brand distributed primarily through Tokyo-area stations and airports. Competes directly for the same travel-and-gift occasion spend as Yoku moku.
• Shiseido Parlour: Heritage Japanese brand operating premium Western-style confection boutiques and department store counters (Ginza flagship). Directly comparable in heritage-led premium gifting and Western-style confections.

Broad incumbents

• Godiva Japan: Global premium chocolate brand with deep Japanese retail presence across department stores, stations, and airports. Competes in the premium gifting chocolate/confection category but operates a much wider global portfolio.
• Lindt Japan: Swiss premium chocolate brand with extensive Japanese distribution via boutiques, department stores, and travel retail. Broad incumbent in the premium gifting occasion overlapping with Yoku moku.
• Pierre Hermé Paris (Japan): French luxury patisserie with boutiques in Japan (Tokyo, etc.) offering premium macarons, chocolates, and pastries. Comparable premium French-inspired confection positioning adapted to the Japanese gift market.
• Meiji Holdings: Major Japanese confectionery conglomerate with broad portfolio across chocolate, cookies, and gifting formats (e.g., Galbo, Fran). A scaled incumbent that overlaps with Yoku moku at the mass-premium gifting tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/yokumoku_jp
• YouTubeyoutube.com/@yokumoku_youtube
• Facebookfacebook.com/yokumoku.co.ltd
• Instagraminstagram.com/yokumoku_jp/?igshid=1otzlhx9889b8

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoku moku