ListHub

What ListHub does

ListHub is a real estate listing syndication platform operated as a wholly-owned subsidiary of Move, Inc. (the Realtor.com parent). Founded in 2006 by Threewide Corporation and acquired by Move, Inc. in 2010, ListHub aggregates listing data from more than 500 MLS feeds across all 50 US states, normalizes the data to Real Estate Standards Organization (RESO) standards, and distributes it to over 170 approved publisher websites. The platform exposes data via a RESO-certified Web API using OAuth 2.0 authentication and OData query syntax, with listings updated from MLSs four times daily and pushed to publishers two to four times daily; Realtor.com detail pages refresh every 15 minutes. Head brokers retain control over publisher selection, lead routing, and traffic redirection at company, office, or agent level, and the platform enforces that the MLS-sourced feed overrides any conflicting external data.

The company's customer base spans four segments: MLSs (which receive free syndication infrastructure under a single contract), brokers and brokerages (60,000+ served, free basic tier), licensed real estate agents (access via their broker's account or the integrated Realtor.com Pro dashboard), and publisher websites (vetted, contracted by ListHub's Partner Success team, subject to quarterly compliance audits). Revenue is generated through a freemium core with two paid add-on products: ListHub Global (international syndication to 70+ websites in 50+ countries via Properstar, priced from $69/month minimum on volume-tiered per-listing pricing) and The Connector (subscription data-sync service for Realogy brand affiliates into the CREST database, priced per company on agent-count tiers). Additional revenue comes from optional CDN photo hosting for publishers. Distribution operates through MLS channel partnerships, broker self-service onboarding, and direct enterprise publisher sales.

ListHub is headquartered in Morgantown, West Virginia, and employs 101–250 people. It maintains an active developer ecosystem with public API documentation, a Swagger API Explorer, a Postman collection, and a Python best-practices example on GitHub. Strategic partners include Realtor.com (parent-affiliated default destination), Fannie Mae (HomePath integration and mandatory Online Offer automation), Realogy (The Connector), and Properstar (ListHub Global). The platform is RESO Web API certified and is positioned as a neutral, broker-controlled distribution layer between MLS data sources and downstream real estate publishers.

Name

ListHub

Legal name

Move Sales, Inc.

Website

https://listhub.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

ListHub is a RESO-certified real estate listing syndication platform, wholly owned by Move, Inc., that aggregates MLS data from 500+ feeds across all 50 US states and distributes it to 170+ publisher websites for MLSs, 60,000+ brokerages, agents, and publishers.

Ownership category

akta.pro rank

Product category

Real Estate Listing Syndication Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Real estate listing syndication
• MLS data feeds
• Property listing API
• Broker marketing analytics
• Real estate data distribution

Headquarters

HQ city

Morgantown

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Basic Listing Syndication: ListHub provides free basic listing syndication service to MLSs and their broker members. MLSs provide a single set of RESO credentials and ListHub handles publisher relationships, feed management, and distribution at no cost to the MLS or broker.
2. ListHub Global (International Syndication): Premium add-on service for brokers to syndicate listings to over 70 international real estate websites across 50+ countries via Properstar partnership. Billed per listing per month on a tiered volume scale with a minimum monthly fee of $69.
3. The Connector (Realogy Sync): Monthly subscription service for Realogy brand affiliates (Coldwell Banker, Century 21, ERA, Better Homes and Gardens Real Estate) to sync MLS data into Realogy's internal database. Priced per company per month based on agent count, with setup fees.
4. CDN Photo Hosting: Optional paid service allowing publishers to link directly to listing images hosted on ListHub's CDN rather than downloading and self-hosting images, reducing transfer and storage costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

ListHub operates a real estate listing syndication platform that aggregates listing data from 500+ MLS feeds across all 50 US states, normalizes the data to RESO standards, and distributes it to a network of 170+ approved publisher websites under broker-controlled settings. Head brokers configure publisher selection, lead routing, and traffic redirection at company, office, or agent level, while publishers access standardized MLS data via a RESO-certified Web API. Premium add-on services include ListHub Global for international syndication to 70+ websites in 50+ countries, and The Connector for syncing MLS data into Realogy's CREST database.

Product overview

ListHub operates as a unified real estate listing syndication platform with three primary customer-facing products: (1) the core Syndication Platform for Agents, Brokers, and MLSs enabling distribution to 170+ publisher websites via a RESO-certified API with broker-controlled settings and performance reporting; (2) ListHub for Publishers providing scalable MLS data feeds and APIs; and (3) Additional Broker Products including ListHub Global (international syndication via Properstar, 50+ countries, $69/mo minimum) and The Connector (Realogy database sync for brand affiliates). All products share the same underlying syndication infrastructure with real-time MLS connectivity and standardized RESO data formatting.

Differentiator

Problem solved

Functional benefit

Brands

• ListHub Global: International listing syndication service enabling brokers to market U.S. listings through 70+ international real estate sites across 50+ countries, powered by Properstar.
• The Connector
• ListHub Reporting

Products and services

• ListHub Syndication Platform (for Agents, Brokers, and MLSs) Core listing syndication platform enabling MLSs, brokers, and agents to distribute property listings to over 170 real estate publisher websites across all 50 US states via a RESO-certified Web API, with broker-controlled distribution settings, lead routing, and performance reporting. Free basic tier available to MLSs and brokers.
• ListHub for Publishers A scalable real estate listing syndication solution for publishers and online real estate news sources, providing direct connection to MLSs with accurate, real-time listing data and feeds updated every one to two hours via RESO-certified Web API with no broker sponsorship required.
• ListHub Global International listing syndication service powered by Properstar, enabling brokers to market US listings across 70+ international real estate websites spanning 50+ countries with automatic currency conversion and translation. Priced per listing per month on tiered volume scale with a $69 minimum monthly fee.
• The Connector (Realogy Sync) Data synchronization service exclusively available to Realogy brand affiliates (Better Homes and Gardens Real Estate, CENTURY 21, Coldwell Banker, ERA, Sotheby's International Realty) to automatically populate listing data from MLS directly into Realogy's internal CREST database. Priced per company per month based on agent count with setup fees.
• ListHub Reporting Analytics platform providing collection, aggregation, and analysis of consumer activity metrics across all publisher websites where brokers advertise their listings. Includes insights into property detail views, search result views, click-throughs, leads, and geographic consumer locations via a JavaScript Event Tracking API.

Quantifiable outcome

• Listings updated from MLS to publishers 4 times per day, with publishers required to update their sites at least twice daily
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ProperstarcoreTechnology or Integration · 1 January 2013ListHub Global is powered by Properstar, an international listing syndication platform. Properstar provides the network of 70+ international real estate websites across 50+ countries where ListHub brokers can syndicate their US listings. The partnership includes listing translation and currency conversion capabilities to serve international buyers.
• Realogy (Better Homes and Gardens Real Estate, CENTURY 21, Coldwell Banker, ERA, Sotheby's International Realty)coreTechnology or IntegrationRealogy brand affiliates use The Connector service to efficiently sync listing data from MLSs directly into Realogy's internal CREST database, eliminating redundant manual data entry. The Connector is exclusively available to Realogy affiliates who are also members of a ListHub-enabled MLS. The partnership also includes Fannie Mae listing program participation.
• Fannie MaecoreStrategic or Co-development PartnerFannie Mae designates ListHub as its top choice for REO vendors and agents to post Fannie Mae-owned listings to HomePath.com. ListHub also automates listing agents' participation in Fannie Mae's mandatory Online Offer system for electronic offer management. HomePath.Fanniemae.com is powered by ListHub.
• ArkadiaminorChannel Partner/ Reseller/ DistributorArkadia is a publisher partner within the ListHub Global network, one of the international real estate websites where US listings are syndicated via the Properstar-powered global network.
• AnjukeminorChannel Partner/ Reseller/ DistributorAnjuke is a Chinese real estate portal partner within the ListHub Global network, enabling US brokers to reach Chinese property buyers. Anjuke is featured as a key international publisher in the ListHub Global service.
• National Association of REALTORS (NAR)minorStrategic or Co-development PartnerRESO (Real Estate Standards Organization) is a nationally recognized syndication standard endorsed by the National Association of REALTORS and managed by a committee of IT professionals. ListHub's platform is built on RESO standards and contributes to its syndication workgroup.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Zillow Group: Zillow operates one of the largest US real estate portals and is both a major ListHub publisher and a competitor building direct MLS data integrations (Zillow Showcase, Premier Agent). Represents the largest direct threat to ListHub's publisher network and broker relationships.
• Homes.com (CoStar Group): CoStar's consumer real estate portal competing with Realtor.com and Zillow. As CoStar expands Homes.com, ListHub's role in distributing listings to this emerging publisher becomes increasingly strategic within the same corporate family.
• ShowingTime: ShowingTime (now part of Zillow Group) provides showing scheduling and real estate software to MLSs and brokerages. While primarily focused on showings, it shares the same MLS-channel distribution and broker-customer overlap with ListHub.
• Realtor.com (Move, Inc. / CoStar): Sister property under the same Move, Inc. parent and ListHub's largest publisher. While not a direct competitor, its strategic priorities directly shape ListHub's product roadmap and publisher relationships within the CoStar portfolio.

Direct peers

• MoxiWorks: MoxiWorks provides a real estate technology platform for brokerages and franchises (including lead routing, CRM, and marketing automation). It is a competing B2B platform serving many of the same large broker and franchise customers as ListHub, particularly in the franchise segment.
• MLS Grid: MLS Grid provides direct MLS-to-publisher data licensing using RESO standards, competing directly with ListHub's syndication intermediary role. It represents the most direct alternative aggregation approach for MLSs seeking to bypass broader aggregator platforms.
• Trestle (CoreLogic): CoreLogic's Trestle provides MLS data licensing and syndication services using RESO standards, competing directly with ListHub in serving MLSs and publishers. It is one of the closest functional alternatives for MLS-level syndication decisions.
• Properstar: Properstar is ListHub's international syndication partner powering ListHub Global. As the underlying network operator, it is both a partner and a potential competitor if ListHub sought to build international capability independently.
• Bridge Interactive: Bridge Interactive provides RESO-based MLS API infrastructure and developer tools for real estate data distribution. Competes with ListHub on the publisher-side integration layer, particularly for MLSs and developers building direct syndication solutions.

Regional players

• Rapattoni (now CoreLogic): Rapattoni provides MLS software systems and was historically integrated with listing syndication workflows. Now part of CoreLogic, it competes indirectly with ListHub in serving MLSs with data management and distribution capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/listhub
• GitHubgithub.com/MoveInc/python-reso-api-example
• YouTubeyoutube.com/listhub
• Facebookfacebook.com/ListHub
• LinkedInlinkedin.com/company/listhub

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ListHub