What Road does

Road is a Brazilian full-service digital marketing agency headquartered in Rio de Janeiro, founded around 2016 and operating for approximately nine years. The company targets enterprise and mid-market clients in Brazil, delivering an integrated offering of 15 service modules including Digital Strategy, Performance (paid media), Social Media, Influencer Marketing, Branding, Design, Content Production, Programmatic Advertising, Community Management, CRM/Email Marketing, Digital Consulting, Out-of-Home Media, Business Intelligence, and SEO/Geo. Road's client roster spans tier-1 Brazilian enterprises and institutions (CBF, Natura, Multiplan, VTEX, Golden Cross, Unipar, Limppano, NBB, SLS Brasil) alongside mid-market and growth brands (Canal Like, 213 Sports, Borana, Bienal Rio), with reported 100+ active client engagements.

The company's core technology assets are an internal softwarehouse with 200+ delivered projects (e-commerce, intranets, dashboards, applications) and a proprietary data infrastructure that aggregates cross-channel data from organic, influencer, and paid media actions and serves them through bespoke per-client dashboards. These assets support Road's end-to-end methodology of Diagnosis → Strategy → Creation → Performance and differentiate the agency from pure-play creative or media-buying shops. Road makes money through a professional services model combining project-based and retainer engagements, with pricing undisclosed and quotes handled via WhatsApp and direct contact. Media spend managed on behalf of clients is reported at R$300M+ cumulatively; this is pass-through advertising billing rather than agency revenue.

In May 2026, Grupo V3A acquired Road's operations, marking a significant ownership transition. Road acquires clients exclusively through consultative direct sales, referrals, and inbound interest from Brazil, with no disclosed international distribution or marketplace channels.

Name

Road

Legal name

Road

Website

https://road.ag

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

101–250 employees

Short description

Road is a Brazilian full-service digital marketing agency founded around 2016 in Rio de Janeiro, serving 100+ enterprise and mid-market clients across 15 service modules including performance, social media, branding, and an internal softwarehouse, now operating under Grupo V3A after a May 2026 acquisition.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

Keywords

• Digital marketing agency
• Performance advertising
• Social media management
• Web and app development
• Brand strategy services

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Digital Marketing Services: Road generates revenue by providing a comprehensive suite of digital marketing and technology services to enterprise and mid-market clients, including strategy, paid media, social media management, content production, web/app development, branding, SEO, programmatic advertising, and business intelligence. Revenue is project-based or retainer-based (professional services model).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Road is a Brazilian full-service digital agency that combines strategy, data, and creative production under one roof. It sells integrated digital marketing services—including digital strategy, paid performance media, social media management, influencer marketing, branding, programmatic advertising, SEO, CRM/email marketing, content production, and business intelligence dashboards—supplemented by an internal softwarehouse that builds websites, e-commerce platforms, intranets, and applications for clients. The agency serves enterprise and mid-market clients across Brazil through a 4-step methodology of Diagnosis, Strategy, Creation, and Performance.

Product overview

Road is a digital marketing and creative agency offering a comprehensive portfolio of 15 interconnected service modules. The offering is structured as a platform-plus-services model combining strategy, data, and creation. Core services include Digital Strategy, Performance (paid media with proprietary data analytics), and Branding as foundational pillars. Supporting services span Social Media, Influencer Marketing, Programmatic Advertising, Community Management, Content Production, Design, CRM/Email Marketing, Digital Consulting, Out-of-Home Media, Business Intelligence, and SEO/Geo optimization. The agency also operates an internal software house (Site, Plataformas e Aplicativos) that develops websites, e-commerce, intranets, platforms, dashboards, and applications. Services are delivered through a 4-step methodology: Diagnosis, Strategy, Creation, and Performance.

Differentiator

Problem solved

Functional benefit

Products and services

• Estratégia Digital (Digital Strategy)
• Mídias Sociais (Social Media Management)
• Performance (Paid Media & Performance Marketing)
• Marketing de Influência (Influencer Marketing)
• Site, Plataformas e Aplicativos (Websites, Platforms and Applications)
• Gestão de Comunidade (Community Management)
• Captação de Conteúdo (Content Production)
• Programática (Programmatic Advertising)
• Branding
• Design
• CRM e E-mail Marketing
• Consultoria Digital (Digital Consulting)
• Mídia OOH (Out-of-Home Media)
• Business Intelligence
• SEO & GEO

Quantifiable outcome

• R$300+ million in total advertising billing managed across the client portfolio
• +3 more outcomes

Named customers17 records

Segments1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• R/GA: R/GA is a global digital transformation and integrated marketing agency combining strategy, creative, technology, and data products. Like Road, it offers an interdisciplinary model blending creative, performance media, and proprietary technology (e.g., platform/dashboard builds), serving large enterprise clients.
• Artplan: Artplan is a long-standing Brazilian advertising and integrated communications agency offering strategy, creative, digital, media, and branded content services. It targets many of the same large Brazilian enterprise clients (including financial services and consumer brands) as Road.
• DPZ&T: DPZ&T is a legacy Brazilian advertising agency offering creative, media, and digital services to major Brazilian brands. It is a credible competitor for the same enterprise creative and integrated communications budgets that Road pursues.
• Huge Inc. Huge is a global digital agency specializing in strategy, design, technology, and data-driven marketing for enterprise brands. It mirrors Road's full-stack, software-plus-services orientation and competes for similar end-to-end customer experience and digital transformation mandates.
• Grupo Africa: Africa is one of Brazil's largest advertising, content, and media holding groups, with end-to-end creative, digital, PR, and influencer offerings. It competes for the same enterprise and mid-market digital marketing mandates as Road across the Brazilian market.
• Jüssi: Jüssi is a Brazilian digital-native agency focused on e-commerce, performance marketing, content, and platform integrations. It competes head-to-head with Road for performance and digital transformation mandates from Brazilian enterprise clients.

Broad incumbents

• Dentsu Brazil: Dentsu Brazil operates Dentsu Creative and Merkle-style data and performance marketing brands in the Brazilian market. It is a global incumbent with overlapping capabilities in performance media, CXM, and creative services, competing with Road for enterprise clients.
• Publicis Brazil: Publicis Brazil is the Brazilian presence of the global Publicis Groupe, operating Leo Burnett, Saatchi, Fallon and digital/media agencies. It is a broader portfolio incumbent competing for the same enterprise digital transformation and brand mandates as Road.
• Ogilvy Brazil: Ogilvy Brazil is the local arm of the global WPP-owned integrated advertising network, offering creative, digital, PR, and media services to large multinational and Brazilian brands. It competes with Road on integrated digital and brand-building engagements.
• VML (VMLY&R): VML is a global WPP-owned creative and connected commerce network with major Brazilian operations. It is a broader incumbent offering overlapping digital strategy, experience, and commerce capabilities to enterprise clients that Road also targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/road-ag
• Instagraminstagram.com/road.ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Road