Sheralven Enterprises Ltd.

What Sheralven Enterprises Ltd. does

Sheralven Enterprises Ltd. is a privately held, family-owned wholesale distribution and contract manufacturing company founded in 1977 and headquartered in Edgewood, New York. The firm operates five integrated service lines: Beauty Distribution, Branded and Private Label Manufacturing, E-Commerce Drop-Ship Fulfillment, Warehousing and Logistics, and Wholesale fragrance distribution. It holds distribution rights for a portfolio of 14 licensed fragrance and beauty brands including Messi Fragrance (exclusive U.S.), Frida Kahlo, Nine West, Billy Jealousy, Tova Beverly Hills, Panama Jack, Lolita Lempicka, Juvena, and WUNDERBROW, spanning fragrances, skincare, bath and body, cosmetics, and men's grooming.

The company's underlying technology stack centers on EDI-compliant transaction processing for retailer integrations and a Liferay DXP-based vendor portal for B2B partner management. Operational infrastructure includes multiple state-of-the-art distribution centers with cross-docking, direct-to-store-door shipping, hazmat-certified logistics across air, sea, and land transport, hand assembly, UPC coding, pre-ticketing, and security tagging. Private-label manufacturing capabilities cover concept-to-retail sourcing, packaging, printing, and global bottle procurement for global retailers, designers, and beauty brands.

Sheralven monetizes through wholesale distribution margins on brand-name fragrances (serving mass, chain drug, club, off-price, grocery, military, department store, independent, and e-commerce retailers), exclusive distribution agreements for licensed brands such as Messi Fragrance (launched at Ulta Beauty across 1,500+ locations at $95 retail for the 3.4 oz Elixir Parfum Intense), contract manufacturing and private-label service fees, and drop-ship fulfillment services for e-commerce retailers. The customer base spans enterprise retailers (Ulta Beauty, JCPenney), mid-market chain drug stores, and long-tail independent retailers, with no disclosed revenue, funding events, or institutional investors.

Name

Sheralven Enterprises Ltd.

Legal name

Sheralven Enterprises, LTD.

Website

https://sheralven.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Short description

Sheralven Enterprises is a family-owned, Edgewood, NY-based wholesale distributor and contract manufacturer of fragrance and beauty products, operating five service lines (distribution, private label, e-commerce fulfillment, warehousing, wholesale) across 14 licensed brands and major U.S. retailers.

Ownership category

akta.pro rank

Product category

Beauty Products Distribution & Manufacturing

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Beauty & Salon Professional Supply Marketplaces (CRAFAHAH)

akta.pro secondary industries

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA), Warehousing & Distribution / Fulfillment Operations (BPAHAHAF)

Keywords

• Beauty products distribution
• Fragrance wholesale
• Private label manufacturing
• Ecommerce fulfillment services
• Warehousing logistics

Headquarters

HQ city

Edgewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale Distribution: Wholesale distribution of brand-name fragrances at competitive prices to retailers including department stores, mass merchants, chain drug stores, and independent retailers.
2. E-Commerce Fulfillment: Drop-ship fulfillment services to e-commerce retailers. Products ship directly to customers using the retailer's company name with no inventory investment required from the retailer.
3. Private Label Manufacturing: Contract manufacturing and private label services for global retailers, designers, and beauty brands. Services include creative graphics, marketing and merchandising, packaging and printing, and global bottle and packaging sourcing.
4. Branded Product Sales: Distribution and sales of branded fragrance and beauty products including Messi Fragrances, Frida Kahlo, Lolita Lempicka, Nine West, Panama Jack, Tova, Billy Jealousy, and other licensed brands.
5. Warehousing & Logistics Services: Warehousing, storage, and logistics services including cross docking, direct to store door shipping, hand assembly, UPC coding, pre-ticketing, and security tagging services.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels4 records

Core offering

Sheralven Enterprises Ltd. is a full-service sales, manufacturing, and distribution company specializing in fragrance and beauty products. The company distributes a portfolio of licensed and owned beauty brands (including Messi Fragrance, Frida Kahlo, Nine West, Lolita Lempicka, Panama Jack, Tova, Billy Jealousy, Juvena, DeClaré, WUNDERBROW, and others) to retail channels, and provides contract manufacturing, private label development, e-commerce drop-ship fulfillment, warehousing, and logistics services to global retailers, designers, and beauty brands.

Product overview

Sheralven Enterprises Ltd. operates as a full-service sales, manufacturing, and distribution company specializing in beauty products. The company offers a portfolio of 14 licensed and owned fragrance and beauty brands including Messi Fragrance, Frida Kahlo, Nine West, Billy Jealousy, Tova, Panama Jack, Laundry, Jessica McClintock, Lolita Lempicka, 100 Bon, DeClaré, Juvena, Rinna Beauty, and WUNDERBROW. These brands span fragrances, skincare, bath & body, cosmetics, and men's grooming categories. The company also provides complementary service offerings: Beauty Distribution (sales and distribution across retail channels), Branded & Private Label Manufacturing (contract manufacturing and custom private label products), ECommerce Fulfillment (drop-ship services for online retailers), Warehousing & Logistics (storage, EDI-compliant transactions, and shipping), and Wholesale (fragrance wholesale distribution). The product architecture is a platform-plus-services model where the brand portfolio represents the core product categories, supported by distribution, manufacturing, fulfillment, and logistics service modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Messi Fragrance Licensed fragrance brand of football legend Lionel Messi, distributed exclusively in the U.S. by Sheralven Enterprises. Messi Elixir Parfum Intense is a specific 3.4 oz parfum with 25% oil concentration and travel atomizer, sold at $95 retail at Ulta Beauty.
• Frida Kahlo Signature EDT Fragrance brand inspired by Mexican artist Frida Kahlo, celebrating authenticity and artistic spirit. Distributed by Sheralven as part of its licensed beauty brand portfolio.
• Nine West Fragrance Fashion lifestyle brand offering footwear, apparel, and accessories, expanded into fragrance and beauty products distributed by Sheralven.
• Billy Jealousy Men's grooming product line combining science and nature with cosmeceutical formulations, distributed by Sheralven.
• Tova Beverly Hills Luxury lifestyle brand offering fine fragrance and skincare products inspired by founder Tova Borgnine, distributed by Sheralven.
• Panama Jack Lifestyle fragrance and personal care brand evoking island living and relaxation since 1974, distributed by Sheralven.
• Lolita Lempicka French designer fragrance brand creating enchanting and sensual scent experiences, distributed by Sheralven.
• Laundry by Shelli Segal Fashion fragrance brand balancing red carpet glamour with West Coast chic aesthetic, distributed by Sheralven.
• Jessica McClintock Romance-inspired lifestyle brand encompassing fragrance and personal care products for women, distributed by Sheralven.
• DeClaré Swiss-developed skincare line specifically formulated for sensitive skin, available in over 50 countries, distributed by Sheralven.
• Juvena Swiss anti-aging skincare brand utilizing Skinnova SC Technology for skin regeneration, distributed by Sheralven.
• Rinna Beauty Clean, vegan, and cruelty-free beauty line inspired by actress Lisa Rinna, distributed by Sheralven.
• WUNDERBROW Top-performing brow product line and beauty brand certified cruelty-free by Leaping Bunny, distributed by Sheralven.
• Beauty Distribution Services Distribution services across beauty categories including fragrances, skin care, bath & body, cosmetics, and men's grooming to high-end, mass merchant, chain drug, and e-commerce retailers.
• Branded & Private Label Manufacturing Full-service contract manufacturing and distribution for custom private label fragrance, personal care, and beauty products with capabilities spanning creative graphics, marketing, packaging, and global bottle and packaging sourcing. One-stop shopping and sourcing solutions bringing products from concept to retail for global retailers, designers, and beauty brands.
• ECommerce Fulfillment Drop-ship fulfillment services for e-commerce retailers allowing orders to ship directly to customers under the retailer's company name with no inventory investment required from the retailer.
• Warehousing & Logistics State-of-the-art warehousing, storage, cross-docking, direct-to-door shipping, EDI-compliant transactions, hand assembly, and security tagging services for beauty industry clients. Hazmat certified logistics trained in latest air, sea, and land transportation regulations.
• Wholesale Distribution Wholesale distribution of brand-name fragrances with the largest and most diversified inventory in the industry, offering customized sales programs and international shipping to retailers including department stores, mass merchants, chain drug stores, off-price and club stores, independent retailers, apparel companies, grocery stores, and military bases.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Ulta BeautyflagshipChannel Partner/ Reseller/ Distributor · 8 April 2026Exclusive partnership for launch of Messi Elixir Parfum Intense at Ulta Beauty stores and online. The fragrance will be available at over 1,500 Ulta Beauty locations and Ulta Beauty Mexico starting May 17, 2026. This marks Sheralven's entry into Ulta Beauty's prestige retail channel and first major distribution expansion since inception.
• Game On Product GroupcoreStrategic or Co-development Partner · 1 January 2025Partnership with Game On Product Group for the launch of Messi Platinum fragrance line, a collaboration in brand development and distribution.
• Messi FragrancescoreGTM or Marketing PartnerSheralven is the exclusive U.S. distributor of Messi Fragrances, representing the brand's entry into prestige retail channels and major distribution expansion.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Inter Parfums: Inter Parfums develops, manufactures, and distributes prestige fragrances under licensed brands worldwide. Directly comparable to Sheralven's model of licensing celebrity/designer fragrance brands and handling manufacturing plus U.S. distribution for those brands.
• Parlux Ltd: Parlux is a fragrance manufacturer and distributor that builds brands through licensing and direct retail distribution. Comparable to Sheralven as a mid-sized fragrance company combining brand development with wholesale distribution.
• Maesa: Maesa is a private-label beauty manufacturer producing fragrance, skincare, and personal care products for global brands and retailers. Directly comparable to Sheralven's Branded & Private Label Manufacturing service line serving global retailers and designers.
• SalonCentric: SalonCentric is a major professional beauty products distributor serving salons and licensed professionals with broad brand assortments. Comparable to Sheralven as a beauty-category distributor leveraging broad inventory and multi-channel reach to specialty retail customers.

Broad incumbents

• Coty Inc. Coty is a global beauty conglomerate that manufactures and distributes mass and prestige fragrances, color cosmetics, and skin/body care. Operates in adjacent space to Sheralven with overlapping fragrance distribution and manufacturing capabilities at much larger scale.
• Revlon: Revlon is a long-established mass beauty manufacturer and distributor spanning fragrance, color cosmetics, and skincare. Comparable as an incumbent beauty company with overlapping distribution channels to mass, drug, and off-price — channels where Sheralven also operates.
• Edgewell Personal Care: Edgewell is a personal care products company covering shaving, sun/skincare, and feminine care with broad retail distribution. Overlaps with Sheralven's distribution-and-manufacturing platform in personal care categories across mass and drug channels.
• Ulta Beauty: Ulta Beauty is the largest U.S. specialty beauty retailer with broad assortment across price points. Listed as a broad incumbent because Ulta is both a flagship Sheralven customer and a defining channel in prestige beauty distribution that shapes the competitive landscape for fragrance suppliers.
• Sephora: Sephora is a global prestige and specialty beauty retailer with curated brand assortments and strong digital presence. Comparable to Ulta as the other major prestige beauty channel that fragrance distributors and brand licensors target for placement.

Emerging players

• e.l.f. Beauty: e.l.f. Beauty is a fast-growing mass beauty brand with strong DTC and digital channels. Adjacent emerging player demonstrating the structural shift toward digital-first beauty distribution that could pressure traditional wholesale distributors like Sheralven.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sheralven
• Xx.com/sheralven
• Facebookfacebook.com/sheralven-enterprises-ltd-121397194627974
• LinkedInlinkedin.com/company/sheralven-enterprises-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sheralven Enterprises Ltd.