Decisive
- Company typePrivate
- Founded2003
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Decisive does
Decisive AS is a Norwegian Decision Intelligence specialist founded in 2003 and headquartered in Oslo. The company delivers and implements the SMARTS Decision Intelligence Platform, licensed exclusively from Sparkling Logic for the Nordic and Baltic markets, combined with in-house consulting, system development, and project management services. SMARTS combines rule-based decision logic, machine learning, predictive analytics, and simulation tools in a low-code/no-code interface that lets non-technical staff model, test, and modify decision logic without IT involvement. Decisive's core competency is translating complex, frequently changing Norwegian regulations (pensions, immigration, healthcare reimbursement, tax law) into auditable automated decisions deployed in large public-sector and enterprise systems.
The company's revenue model is a platform-plus-services mix: SMARTS platform licensing and implementation, plus professional consulting, architecture design, GDPR advisory, and project management. Decisive operates a consultative enterprise sales motion, with a commercial director and SDR managing direct outreach to large Norwegian public and private organizations. Its primary customer base is the Norwegian public sector, where it has been the central implementer of NAV pension calculations since 2005 (88% automation), runs IMDi's subsidy decision services handling 22 billion NOK annually across 198 rules, supports UDI immigration case processing, and automates Helsedirektoratet's eResept payments and exemption cards at 99.5% automation. Additional customers include Bane NOR (railway ERTMS) and Regnskap Norge. Decisive is 100% owned by Addnode Group, a publicly listed Nasdaq Stockholm conglomerate operating across 19 countries.
Decisive firmographics
Firmographics- Name
- Decisive
- Legal name
- Decisive AS
- Website
- https://decisive.no
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Decisive industry classification
Industry- Product category
- Decision Intelligence Software
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Other Computer Related Services (541519)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG)
- akta.pro secondary industries
- Real-Time Decisioning & Next-Best-Action Engines (HDAAAHAK), Business Rules Management Systems (BRMS) & Decision Automation (HDAEAHAE)
Keywords
Where Decisive is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Decisive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Decision Intelligence Consulting Services: Professional consulting services including decision and rule analysis, requirements specification, system development, architecture design, project management, and implementation support. Consultants work closely with clients to customize and deploy the SMARTS platform.
- SMARTS Platform Distribution: Distribution and licensing of the SMARTS Decision Intelligence Platform from Sparkling Logic to Nordic and Baltic markets. Includes implementation, training, and ongoing platform support.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Decisive product offering
Product offeringCore offering
Decisive delivers and implements the SMARTS Decision Intelligence Platform (developed by Sparkling Logic) exclusively across Nordic and Baltic markets, combining decision modeling, AI/ML predictive analytics, business rules engines, and explainable automation for complex business decisions. The offering is structured as a platform-plus-services model, bundling the SMARTS software with Decision Intelligence consulting, system development and architecture, and project management services to help public sector and enterprise clients automate high-volume case processing, regulatory compliance, underwriting, fraud detection, and pricing decisions.
Product overview
Decisive offers Decision Intelligence solutions centered on the SMARTS platform from Sparkling Logic, which they deliver to the Nordic and Baltic markets. SMARTS is a Decision Intelligence Platform that combines decision modeling, AI/ML analytics, and business rules management to enable organizations to automate, optimize, and monitor business decisions. The offering is structured as a platform-plus-services model: the SMARTS platform provides low-code/no-code decision automation capabilities with predictive modeling, while Decisive delivers complementary professional services including Decision Intelligence advisory, system development and architecture, and project management and consulting. The three service areas work together to help clients implement, customize, and maintain their decision automation solutions across industries including public sector, insurance, banking, construction, and energy.
Differentiator
Problem solved
Functional benefit
Brands
- SMARTS: Decision Intelligence Platform developed by Sparkling Logic, distributed by Decisive in the Nordic and Baltic markets.
Products and services
- SMARTS Decision Intelligence Platform A Decision Intelligence Platform combining decision modeling, AI/ML analytics, and business rules management, enabling organizations to model, automate, and monitor operational decisions. Features low-code/no-code interface, predictive modeling, simulation/A/B testing, HTTP API integration, and play-by-play explainability. Targeted at enterprise and public sector clients in Nordic/Baltic markets for case processing, underwriting, fraud detection, and pricing decisions.
- Decision Intelligence Services Advisory services helping organizations transition from data-centric to decision-centric approaches, including expertise in decision-making and rule analysis to automate decision processes, rule harvesting, and analysis for business rule development. Targeted at public sector and enterprise clients adopting the SMARTS platform.
- Development & Architecture Services System development, architecture, and solution design services including microservices and event-driven architecture, Domain-Driven Design, application security, API development, system integration (Kafka, HTTP, IBM MQ), and system modernization. Targeted at enterprise and public sector clients needing technical implementation support.
- Project Management & Consulting Services Advisory services specializing in functional requirements specification, GDPR implementation and data protection management, and public sector investigations. Decisive offers domain expertise in pensions, tax law, National Insurance Act, and NAV benefits. Targeted at public sector agencies and regulated enterprises needing compliance and domain-led project leadership.
Quantifiable outcome
- 88% automation rate for NAV pension case processing
- +4 more outcomes
Companies that use Decisive
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Decisive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature4 records
Decisive partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sparkling LogiccoreDecisive is the exclusive distributor of Sparkling Logic's SMARTS Decision Intelligence Platform for the Nordic and Baltic markets. SMARTS is a Decision Intelligence Platform that enables organizations to model, automate, and monitor operational decisions. The partnership allows Decisive to deliver and implement the platform while providing local expertise and support.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Decisive competitors and assessment
Company assessmentDirect peers
- Sparkling Logic: Developer of the SMARTS Decision Intelligence Platform that Decisive distributes in the Nordics/Baltics. Directly comparable as the originating BRMS/DMN platform with low-code decision automation capabilities.
Emerging players
- Camunda: Camunda provides workflow and decision automation (DMN) tooling with a developer-friendly stack. Comparable to Decisive in the BPMN/DMN decision automation category, though more developer-led.
Broad incumbents
- Pegasystems: Global leader in BPM and decisioning with Pega Customer Decision Hub. Competes in BRMS and real-time next-best-action automation serving financial services and public sector.
- Appian: Appian combines low-code process automation with decision rules, targeting heavily regulated industries and public sector—similar buyer profile to Decisive's Norwegian public agency customers.
- SAS (Decision Manager / Intelligent Decisioning): SAS offers decision management and analytics tooling used in banking, insurance, and government. Overlaps with Decisive's predictive analytics and rule-based decisioning capability.
- Red Hat (Decision Manager / Drools): Red Hat Decision Manager (built on Drools) is an open-source-adjacent BRMS used in enterprise Java environments. Competes in the same rule-engine and decision automation category.
- FICO Platform: FICO's decisioning platform serves banking, insurance, and public-sector use cases with rules, analytics, and ML. Directly comparable to Decisive's banking/finance and insurance target segments.
- Oracle (Oracle Business Rules / OPA): Oracle's policy automation and business rules offerings sit within its broader enterprise platform stack. Competes for decision automation budget in regulated enterprises and governments.
- IBM (Operational Decision Manager): IBM's ODM is an established enterprise BRMS offering rules and event-based decision automation. Overlaps with Decisive's rule-based decisioning serving large enterprises and regulated industries.
Regional players
- Sapiens International: Sapiens provides decision and policy administration platforms for insurance and broader regulated industries across Europe. Comparable as a decision management vendor serving regulated Nordic/European verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Decisive social profiles
Digital presenceDecisive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decisive leadership team
Management profileNumber of profiles
Profiles7 records
Decisive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decisive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decisive
What does Decisive do?
Decisive delivers and implements the SMARTS Decision Intelligence Platform (developed by Sparkling Logic) exclusively across Nordic and Baltic markets, combining decision modeling, AI/ML predictive analytics, business rules engines, and explainable automation for complex business decisions. The offering is structured as a platform-plus-services model, bundling the SMARTS software with Decision Intelligence consulting, system development and architecture, and project management services to help public sector and enterprise clients automate high-volume case processing, regulatory compliance, underwriting, fraud detection, and pricing decisions.
Is Decisive a public or private company?
Decisive is a private company. It is classified as corporate owned and is currently operating.
When was Decisive founded?
Decisive was founded in 2003. It employs 11 to 50 people.
Where is Decisive based?
Decisive is headquartered in Oslo, Norway, in the Europe region.
How does Decisive make money?
Two revenue lines are on record. Decision Intelligence Consulting Services are the primary driver. The others are SMARTS Platform Distribution.
Who are Decisive's main competitors?
Sparkling Logic is listed as a direct peer. Camunda is listed as an emerging player. Broad incumbents are Pegasystems, Appian, SAS (Decision Manager / Intelligent Decisioning), Red Hat (Decision Manager / Drools), FICO Platform, Oracle (Oracle Business Rules / OPA) and IBM (Operational Decision Manager). Sapiens International is listed as a regional player.
Does Decisive have an API?
Yes. SMARTS offers HTTP API integration for connecting with existing IT infrastructure and enterprise ecosystems. The platform provides a Software Development Kit (SDK) for integration purposes.
What industry is Decisive in?
Decisive's product category is Decision Intelligence Software. Its primary akta.pro industry code is HDAEAKAG, Business Rules & Decision Management Platforms (BRMS/DMN), with a secondary code of HDAAAHAK, Real-Time Decisioning & Next-Best-Action Engines. Its NAICS code is 54151 and its SIC code is 7372.