Tesla Capital

What Tesla Capital does

Tesla Capital is a Belgrade, Serbia-based broker-dealer (Brokersko Dilersko Društvo) offering retail brokerage and corporate capital markets services. The firm provides access to trading in stocks, ETFs, bonds, CFDs, and futures on both domestic (Belgrade Stock Exchange / BELEX) and international markets, complemented by corporate services such as corporate restructuring, takeover offers, securities issuance, share listing, IPO advisory, research and analytics, legal and compliance advisory, and mandatory share buyouts.

The company was established in its current form on November 29, 2013 through the merger of three Serbian brokerage firms — East West Invest, Citadel Securities, and AC-Broker — described as the largest brokerage merger in Serbia. It operates as a regulated investment firm under the supervision of the Serbian Securities Commission and is a member of the Fund for Protection of Small Investors organized by the Deposit Insurance Agency. The firm experienced a 15-working-day suspension of its investment firm license from December 31, 2024 to January 23, 2025 before resuming operations.

Tesla Capital serves two primary segments: individual investors seeking capital growth, dividend income, and portfolio diversification via domestic and international securities, and corporate entities requiring capital markets advisory and execution services. Revenue is generated through transaction-based brokerage commissions and professional services fees for corporate mandates. Distribution is relationship-led and consultative, with onboarding handled directly through a Client Onboarding Department rather than via self-service digital channels. The firm is privately held, headquartered at Bulevar Mihajla Pupina 115Đ in New Belgrade, and has historically operated with a small team.

Name

Tesla Capital

Legal name

Tesla Capital d.o.o.

Website

https://tesla-capital.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Tesla Capital is a Belgrade-based, licensed Serbian broker-dealer (BDD) offering retail brokerage in stocks, ETFs, bonds, CFDs, and futures alongside corporate capital markets services including IPO advisory, M&A, restructuring, and securities issuance for individuals and corporates.

Ownership category

akta.pro rank

Headquarters

HQ city

Belgrade

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brokerage Commissions: The company earns revenue through commissions on securities trading including stocks, ETFs, bonds, and other financial instruments. Transaction fees apply to buy and sell orders executed on behalf of clients.
2. Corporate Services Fees: Revenue generated from providing corporate services including corporate restructuring, takeover offers, issuance of financial instruments, IPO support, listing assistance, research and analytics, and legal/compliance advisory. These are professional services delivered to corporate clients.
3. Investment Account Services: Fees related to opening and maintaining investment accounts, with services supporting both domestic and international market access.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Tesla Capital is a Belgrade-based broker-dealer (BDD) that provides retail and institutional investors with access to trade stocks, ETFs, bonds, CFDs, and futures on domestic (Belgrade Stock Exchange/BELEX) and international markets, supported by personalized investment advice and account services. Alongside brokerage, it offers corporate clients a full suite of capital market services including corporate restructuring, takeover offers, issuance of financial instruments, share listing on BELEX, IPO support, research and analytics, legal and compliance advisory under MiFID II, and mandatory share buyouts.

Product overview

Tesla Capital is a Belgrade-based brokerage and dealer company (BDD) offering a comprehensive suite of brokerage services for retail and institutional investors. The core product portfolio consists of stock trading, ETF contracts, and bonds, which enable clients to invest in domestic and international markets. These core offerings are complemented by a robust corporate services division that provides corporate restructuring, takeover offers, financial instrument issuance, share listing support, IPO services, research and analytics, and legal and compliance advisory. The company serves both individual investors seeking passive income through dividends and corporations requiring support for capital market transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Stock Trading Enables investors to buy and sell stocks on domestic (Belgrade Stock Exchange/BELEX) and international markets, offering access to dividend-paying stocks, portfolio diversification, liquidity, and ownership in publicly listed companies. Targeted at individual investors and institutional clients seeking capital growth and dividend income.
• ETF Contracts Exchange-Traded Funds that enable portfolio diversification through a single investment holding dozens or hundreds of securities, with lower management fees than actively managed funds and real-time intraday trading flexibility on exchange.
• Bonds Fixed-income investment instruments representing loans to governments or corporations, providing stable and predictable returns with lower volatility than equities, for investors seeking capital preservation and steady income.
• Corporate Restructuring Solutions for optimizing corporate structures, including changes in legal form, mergers, demergers, and reorganization to enhance operational efficiency for joint-stock companies and corporations.
• Takeover Offers Expert guidance and hands-on support throughout company acquisition processes, from initial assessment through valuation, negotiation, and final transaction execution, delivered to Serbian joint-stock companies and corporate acquirers.
• Issuance of Financial Instruments Registration of securities with full regulatory compliance, including documentation submission and listing of instruments on the Belgrade Stock Exchange (BELEX).
• Listing of Shares on the Organized Market Comprehensive support for joint-stock companies to list shares on organized markets (Belgrade Stock Exchange), including regulatory compliance and transparency requirements.
• Initial Public Offerings (IPO) Deep industry expertise and strategic partner network to help clients make informed decisions on valuation, market positioning, and execution for public offerings on the Belgrade Stock Exchange.
• Research and Analytics Detailed insights into financial markets and investment opportunities through timely research reports, market trend analyses, and economic forecasts for corporate clients.
• Legal and Compliance Advisory Ensures compliance with the Capital Market Law, Companies Act, and MiFID II Directive with the highest standards of regulatory compliance for corporate clients in capital market transactions.
• Mandatory Share Buyouts Implementation of mandatory buyouts, repurchases and disposals of own shares, and procedures for increasing or decreasing share capital for Serbian joint-stock companies.

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• ReMED RENT (Removable Medical Equipment Rentals LLC)coreStrategic or Co-development Partner · 11 May 2026Tesla Capital was officially approved as the corporate and issuing agent for ReMED RENT's transformation from a limited liability company to a joint-stock company. Tesla Capital provides complete professional support throughout the process of changing the company's legal form, including registration of ordinary shares and implementation of private issuance of preferred shares. The process began June 10, 2026 with expected completion by July 15, 2026.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Trading 212: Commission-free retail broker offering stocks, ETFs, and CFDs across European markets via a digital platform. Competes for the same retail investor segment in Serbia but with a self-service, low-cost digital model Tesla Capital does not match.
• Saxo Bank: Danish-headquartered multi-asset broker with a strong corporate services franchise (IPO, M&A advisory, custody) and broad retail trading offerings. Closely mirrors Tesla Capital's dual retail + corporate services model, though at global scale.
• Interactive Brokers: Global multi-asset broker offering stocks, ETFs, bonds, futures, and CFDs to retail and institutional clients across international markets. Directly comparable to Tesla Capital's retail brokerage model but operates at vastly greater scale and geographic reach.
• eToro: Global retail-focused broker offering stocks, ETFs, and CFDs with a social-trading angle. Targets the same individual investor use cases as Tesla Capital's retail brokerage in international markets accessible to Serbian residents.

Regional players

• Concorde Securities: Hungarian broker-dealer offering retail and institutional brokerage plus corporate advisory across Central European markets. Comparable independent broker model to Tesla Capital, though operating primarily in Hungary rather than Serbia.
• Wood & Company Financial Services: Prague-based investment bank and broker serving Central and Eastern European markets with equities, fixed income, and corporate advisory. Comparable to Tesla Capital's regional brokerage and corporate services profile but with deeper CEE reach and no direct Serbian domestic retail franchise.

Broad incumbents

• Erste Group Bank (Erste Bank Serbia): Major CEE banking group with brokerage operations in Serbia through its Serbian subsidiary. Competes with Tesla Capital in both retail brokerage and corporate advisory, leveraging balance sheet, deposit franchise, and integrated FX/lending capabilities.
• OTP Bank Serbia (formerly Vojvođanska banka): Hungarian-owned Serbian universal bank offering integrated brokerage, custody, and corporate services. A direct competitor to Tesla Capital in the Serbian market with materially larger balance sheet and distribution.
• Halkbank Serbia: Turkish-owned Serbian bank offering integrated brokerage and corporate services to retail and corporate clients in the Serbian market. Competes with Tesla Capital's domestic franchise with the advantage of a deposit-taking banking license.
• Raiffeisen Bank International (Raiffeisen banka Beograd): Austrian-headquartered banking group with a major Serbian subsidiary offering integrated brokerage, custody, and corporate advisory services. Competes across Tesla Capital's full product suite with the backing of a universal banking platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@TeslaCapitalBgd
• Facebookfacebook.com/795516710462052
• LinkedInlinkedin.com/company/tesla-capital-beograd
• Instagraminstagram.com/teslacapital.official
• TikToktiktok.com/@teslacapital.official

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tesla Capital