IPAM The Marketing School

What IPAM The Marketing School does

IPAM The Marketing School (Instituto Português de Administração de Marketing) is a private Portuguese higher education institution founded in 1986 and operating under Ensilis - Educação e Formação, Unipessoal, Lda., itself part of the Europa Education Group. It delivers more than 40 programs spanning undergraduate degrees (Licenciaturas), master's degrees (Mestrados), CTeSP technical higher courses, postgraduate programs (Pós-Graduações), and executive education from two physical campuses in Lisbon (Lispolis) and Porto, plus a growing online catalog. Its curriculum is anchored in marketing, business management, and technology, with English-taught international tracks such as the Bachelor's in Global Business and the Master's in Global Business. The revenue model is tuition-driven, with pricing not publicly disclosed and scholarships (e.g., a 20% Study Support Scholarship for executive enrolments) used as incentive pricing; admissions run year-round through on-site and online channels.

The institution differentiates on a case-based pedagogy in which 85% of course units incorporate real business challenges supplied by a roster of corporate partners that includes Google, L'Oreal, McDonald's, SONAE, Toyota, IKEA, PwC, Accenture, Nielsen, and Feedzai, supplemented by 140+ international mobility agreements supporting a 17% international student share. Programs are formally accredited by A3ES and registered with DGES, and the entity operates under Portugal's Lei nº 62/2007 higher education framework with GDPR-compliant data governance. Recent strategic emphasis has shifted toward AI- and data-focused postgraduate and online offerings, signaling a repositioning of the curriculum to align with the digital and AI-economy skill stack, while preserving the on-campus dual-city model.

Name

IPAM The Marketing School

Legal name

Ensilis - Educação e Formação, Unipessoal, Lda.

Website

https://ipam.pt

Company type

Private

Founded year

1986

Operating status

Operating

Short description

IPAM The Marketing School is a Portuguese private higher education institution, operating under Ensilis, that delivers 40+ undergraduate, master's, postgraduate, and executive programs in marketing, business, and technology across Lisbon, Porto, and online channels for domestic and international students.

Ownership category

akta.pro rank

Product category

Higher Education (Marketing and Business)

NAICS

Colleges, Universities, and Professional Schools (6113), Professional and Management Development Training (61143), Business and Secretarial Schools (61141)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Marketing, Sales & Brand Management Schools (EDAHAHAE)

akta.pro secondary industries

Executive Education & Corporate Programs (Non-degree) (EDAHAHAN), Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA), Online Professional Schools (MBA/MPA/MPH/Etc.) (EDAHALAE)

Keywords

• Higher education marketing
• Business school programs
• Undergraduate marketing degrees
• Executive education programs
• Postgraduate specialization courses

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition and Academic Programs: IPAM generates revenue primarily through tuition fees from its comprehensive portfolio of educational programs including bachelor's degrees, master's degrees, CTeSP (technical professional higher courses), and executive education programs. Both campus-based and online delivery models are offered. The institution provides scholarships including a 20% Study Support Scholarship for enrollments until June 30th.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

IPAM The Marketing School delivers specialized higher education in marketing, business, and technology through more than 40 programs spanning undergraduate degrees (Licenciaturas), master's degrees (Mestrados), CTeSP technical-professional courses, postgraduate specializations (Pós-Graduações), and executive education. Programs are available both on-campus (Lisbon and Porto) and fully online, with a curriculum in which 85% of course units are built around solving real business challenges from corporate partners.

Product overview

IPAM The Marketing School offers a comprehensive educational portfolio of over 40 innovative programs in Marketing, Business, and Technology across undergraduate (Licenciaturas), master's (Mestrados), postgraduate (Pós-Graduações), and executive education levels. The institution operates both campus-based and fully online programs from campuses in Lisbon and Porto, Portugal. Programs include core offerings such as Bachelor's in Marketing, Bachelor's in Global Business, Master's in Marketing and Technology (Portugal's first tech-driven marketing master's), and various AI-focused programs including Postgraduate in AI in Marketing, AI & Data Intelligence, and Data Science Applied to Marketing. The school also provides specialized postgraduate programs in Digital Marketing, Social Media & Content Marketing, Sales Management, and E-commerce. Programs emphasize practical experience with 85% of courses incorporating real business challenges from partner companies.

Differentiator

Problem solved

Functional benefit

Brands

• The Marketing Game: Educational marketing simulation game developed by IPAM for practical learning experiences.
• CETRAD
• IPAM Lab
• SuPERA

Products and services

• Licenciatura em Gestão de Marketing (Bachelor's in Marketing Management) Three-year undergraduate degree program teaching essential strategic competencies in marketing management through practical and innovative methodology, for prospective students seeking foundational marketing education.
• Licenciatura em Gestão de Negócios (Bachelor's in Business Management) Three-year undergraduate degree in Business Management that prepares students to face increasingly global and competitive markets with innovation and adaptability skills.
• Bachelor's in Global Business Three-year English-language undergraduate program providing deep understanding of international business practices, taught entirely in English to prepare future business leaders.
• Bachelor's in Marketing (English-taught, Lisbon) Three-year undergraduate program designed to meet challenges of the disruptive global market environment, being the only program in Portugal taught in English.
• Master's Degree in Global Business Two-year English-language master's program designed to align with the accelerating pace of global business, with international mobility opportunities.
• Master's Degree in Marketing Two-year master's program in English designed to empower students to lead needs and trends of the global marketplace.
• Mestrado em Marketing e Tecnologia (Master's in Marketing and Technology) First one-year master's program in Portugal combining a tech-driven approach to marketing to leverage the potential of technologies in business.
• Mestrado Online em Marketing Digital (Online Master's in Digital Marketing) Online master's program focused on digital marketing strategies and implementation.
• Mestrado Online em Gestão de Marketing (Online Master's in Marketing Management) Online master's program in marketing management with flexible learning options.
• Mestrado Online em Inovação em Marketing e Negócios (Online Master's in Marketing and Business Innovation) Online master's program focused on innovation in marketing and business strategy.
• Pós-Graduação em Marketing Digital (Postgraduate in Digital Marketing) Postgraduate program combining strategy and practice in digital marketing, covering SEO, email marketing, paid media, video marketing, and AI with over 3,400 alumni.
• Pós-Graduação em Inteligência Artificial no Marketing (Postgraduate in AI in Marketing) Postgraduate program preparing professionals with solid practical understanding of AI concepts, terminology, and technologies applied to marketing.
• Pós-Graduação AI & Data Intelligence New postgraduate program focused on mastering AI, data, and automation in business contexts.
• Pós-Graduação Online em Inteligência Artificial e Transformação Digital em Negócios (Online Postgraduate in AI and Digital Transformation in Business) Online postgraduate program covering AI and digital transformation in business operations.
• Pós-Graduação em Data Science Applied to Marketing (Postgraduate in Data Science Applied to Marketing) Online postgraduate program teaching transformation of data into strategic insights for campaign optimization using Power BI, Excel, Google Analytics, and SAS Viya with partnerships with SAS, DSPA, and Microsoft.
• Pós-Graduação em Social Media e Marketing de Conteúdo (Postgraduate in Social Media and Content Marketing) Postgraduate program focused on developing strategies for content creation for social media creatively and coherently with brand positioning.
• Pós-Graduação Online em Sales Management (Online Postgraduate in Sales Management) Online postgraduate program focused on sales management skills and techniques.
• CTeSP em Marketing Digital (Technical Professional Higher Course in Digital Marketing) Two-year technical higher professional course for planning, managing, executing, and evaluating digital marketing strategies.
• CTeSP em Gestão de Negócios Internacionais (Technical Professional Higher Course in International Business Management) Two-year training program designed to enhance competencies in international business management.
• Executive Master em Gestão de Negócios (Executive Master in Business Management) Nine-month blended executive master's program for CEOs and business owners seeking to elevate competitiveness and lead with strategic vision and real innovation.

Quantifiable outcome

• 85% of course units are based on solving real cases from national or international companies
• +2 more outcomes

Named customers28 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Partnerships

28 partnerships are on record, tiered core and minor.

• GooglecoreStrategic or Co-development PartnerCorporate partnership for student projects and real business case studies. Students work on actual Google marketing challenges as part of their coursework, gaining practical experience with digital marketing tools and platforms.
• SONAEcoreStrategic or Co-development PartnerMajor Portuguese retail conglomerate providing real business projects for student case studies across multiple programs, enabling practical experience in retail and business management contexts.
• L'OrealcoreStrategic or Co-development PartnerInternational cosmetics company collaborating with IPAM for student competitions (L'Oreal Brandstorm) and real marketing projects, providing industry exposure for marketing students.
• McDonald'scoreStrategic or Co-development PartnerGlobal fast-food chain providing real business challenges for IPAM student projects in marketing and business management programs.
• RenovacoreStrategic or Co-development PartnerPortuguese paper manufacturer collaborating with IPAM for student projects, offering practical experience in B2B and consumer marketing contexts.
• AuchancoreStrategic or Co-development PartnerInternational retail group providing real business case studies for IPAM students in retail management and marketing programs.
• IKEAcoreStrategic or Co-development PartnerGlobal furniture retailer collaborating with IPAM on student projects involving brand management, customer experience, and retail operations.
• Leroy MerlincoreStrategic or Co-development PartnerDIY retail chain providing business challenges for IPAM student projects in operations, marketing, and business strategy.
• ToyotacoreStrategic or Co-development PartnerAutomotive manufacturer providing real business projects for IPAM students, particularly in business strategy and operations contexts.
• AccenturecoreStrategic or Co-development PartnerGlobal professional services company collaborating with IPAM's Master's in Global Business program, providing real consulting projects for students.
• PwCcoreStrategic or Co-development PartnerProfessional services firm partnering with IPAM for the Master's in Global Business program, offering real business challenges in consulting and business analysis.
• NielsencoreStrategic or Co-development PartnerMarket research company providing data and real projects for IPAM's Master's programs, enabling students to work with actual market analytics.
• FeedzaicoreStrategic or Co-development PartnerPortuguese fintech company collaborating with IPAM on technology and business projects, providing exposure to financial technology innovation.
• WhirlpoolcoreStrategic or Co-development PartnerGlobal appliance manufacturer providing real business challenges for IPAM students in operations, supply chain, and marketing.
• Pace University (NYC, USA)coreStrategic or Co-development PartnerInternational mobility partner for the Bachelor's in Global Business program, enabling students to spend a semester studying in New York City at a top US business school.
• Dublin City University (Ireland)coreStrategic or Co-development PartnerInternational mobility partner enabling IPAM students to study abroad in Ireland as part of their Global Business degree.
• SolBridge International School of Business (South Korea)coreStrategic or Co-development PartnerAACSB-accredited business school in South Korea providing international exchange opportunities for IPAM students in the Global Business program.
• Cardiff Metropolitan University (UK)coreStrategic or Co-development PartnerUK university partner for international mobility exchanges, enabling IPAM students to study in Wales.
• University of Southern DenmarkcoreStrategic or Co-development PartnerErasmus+ mobility partner in Denmark for the Master's in Global Business program, located in Odense.
• INSEEC School of Communication (Paris, France)coreStrategic or Co-development PartnerFrench business school partner for international mobility, providing exchange opportunities in Paris for Master's students.
• International School of Management GermanycoreStrategic or Co-development PartnerGerman business school with campuses in Dortmund, Frankfurt, Munich, Hamburg, and Berlin, offering mobility options for IPAM Master's students.
• Escola Superior de Propaganda e Marketing (São Paulo, Brazil)coreStrategic or Co-development PartnerBrazilian partner institution in São Paulo for international exchange, providing Latin American business exposure for IPAM students.
• LUMSA University (Rome, Italy)coreStrategic or Co-development PartnerItalian university in Rome offering mobility opportunities for IPAM Master's students through Erasmus+ program.
• StaplesminorStrategic or Co-development PartnerOffice supplies retailer providing student projects and case studies for business programs.
• DHLminorStrategic or Co-development PartnerLogistics company providing real supply chain and operations challenges for IPAM student projects.
• FidelidademinorStrategic or Co-development PartnerPortuguese insurance company providing business challenges for student projects in risk management and services marketing.
• Junior AchievementminorStrategic or Co-development PartnerNon-profit organization supporting entrepreneurship education through student competitions and mentorship programs.
• Junior AchievementminorStrategic or Co-development PartnerNon-profit organization supporting entrepreneurship education through student competitions and mentorship programs.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ISCTE Business School: Lisbon-headquartered business school with AACSB-equivalent standing in Portugal. Operates undergraduate, master's, and postgraduate programs in marketing and management targeting similar Portuguese and international student segments as IPAM.
• Porto Business School (PBS): Triple-accredited business school based at the University of Porto. Directly overlaps IPAM's Porto offering with MBA, master's, and executive programs in marketing/management targeting similar students and corporate clients in northern Portugal.
• ESCP Business School: European multi-campus business school with marketing specializations and executive education. Comparable to IPAM in undergraduate/master's/postgraduate breadth, international mobility, and corporate partner-driven curriculum.
• NOVA SBE: One of Portugal's leading business schools (Carcavelos/Lisbon), offering bachelor's, master's and executive education with strong international cohort. Comparable to IPAM in program breadth, target customer, and AACSB-tier positioning.
• CATÓLICA-LISBON School of Business and Economics: Lisbon-based business school offering BSc, MSc and executive programs in marketing, management, and economics. Competes with IPAM in the same Portuguese premium higher-education segment, with similar corporate partner networks and international mobility options.
• MIP Politecnico di Milano (MIP): Italy-based business school offering MBAs, master's and executive education with strong digital marketing and technology-management programs. Comparable to IPAM in postgraduate/online mix, international cohort focus, and corporate partner-driven learning model.
• ESPM (Escola Superior de Propaganda e Marketing): Brazil's premier marketing-focused higher education institution. Direct comparable to IPAM in the marketing-school niche, offering undergraduate, postgraduate and executive marketing programs with strong corporate brand partnerships (L'Oreal Brandstorm partner of both).
• IESEG School of Management: Triple-accredited (AACSB, EQUIS, AMBA) French business school with campuses in Lille and Paris offering BSc, MSc, MBA and executive programs with marketing specializations. Comparable in customer profile, corporate partnerships, and international cohort orientation.
• IE Business School: Madrid-based international business school with strong marketing and digital business programs, multiple campuses, and a high-ARPL postgraduate mix. Closely comparable to IPAM in product structure and self-positioning as a marketing-focused business school.

Broad incumbents

• BI Norwegian Business School: Large European business school with broad undergraduate and master's portfolio including marketing specializations. Comparable to IPAM in program architecture and international student recruitment, though broader/niche-less than IPAM's marketing focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ipammktnet
• Facebookfacebook.com/ipam-the-marketing-school
• LinkedInlinkedin.com/company/ipam

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IPAM The Marketing School