Sportive

What Sportive does

Sportive Spor Malzemeleri Ticaret A.Ş. (Sportive) is a Turkish multi-brand sportswear and sporting goods retailer operating a domestic omnichannel distribution model. The company was incorporated on June 18, 1993, in Istanbul and is jointly owned as a 50/50 venture between İş Girişim Sermayesi Y.O. A.Ş. (İş Venture Capital) and Marka Mağazacılık A.Ş., with paid-in capital of 37,550,000 TL and PwC as independent auditor. It carries a portfolio of more than 25 authorized international brands — including Nike, adidas, Puma, HOKA, The North Face, Asics, Skechers, Salomon, New Balance, Crocs, Jordan, Columbia, Converse, Vans, Birkenstock, GAP, Stanley, Herschel, Oakley, Quiksilver, Roxy, Merrell, Arena, Igor, and Slipstop — alongside its own Sportive private label.

Sportive operates 15+ physical retail stores across major Turkish cities (Istanbul, Ankara, Antalya, Bursa, Izmir, Konya, Trabzon, Aydın, Balıkesir, Eskişehir, Kocaeli, Çanakkale, Amasya, Muğla) plus a full e-commerce platform at sportive.com.tr and a mobile application, integrated with payment gateways (Iyzico, Visa, Mastercard), logistics partners (Hepsijet, Kolay Gelsin, MNG Kargo), and analytics/advertising tools (Google Analytics, Yandex Metrica, Hotjar, Facebook Pixel, TikTok Pixel, Criteo). The Sportive Club loyalty program offers tiered membership (Starter, Pro, Elite) with points, birthday discounts, early product access, and event invitations, while Click & Collect (Mağazazadan Teslimat) bridges online and offline retail with orders held 15 days.

Sportive earns revenue primarily through B2C retail sales of apparel, footwear, and accessories to individual consumers across men, women, and children segments, complemented by a B2B corporate sales stream that supplies Gift Cards and custom-branded Nike and Sportive team apparel to businesses, schools, and sports clubs. Marketing is driven by a tiered loyalty program, event sponsorships (Istanbul Marathon, Istanbul Half Marathon, commemorative runs, Sportive Club Running Team, and elite team sponsorships with Türk Hava Yolları Volleyball, VakıfBank Volleyball, and Türk Telekom Basketball), email/SMS campaigns, and broad programmatic advertising. International shipping is not available, with operations and revenue concentrated entirely within Turkey.

Name

Sportive

Legal name

Sportive Spor Malzemeleri Ticaret Anonim Şirketi

Website

https://sportive.com.tr

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Sportive is a Turkish multi-brand sportswear retailer operating 15+ physical stores and an e-commerce platform. It serves Turkish consumers and corporate clients with 25+ international brands and a private label, supported by a tiered loyalty program.

Ownership category

akta.pro rank

Product category

Sportswear Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)

Keywords

• Sportswear retail
• Athletic footwear
• Multi-brand retail
• Sports apparel
• Sports accessories

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales — E-commerce & Physical Stores: Sportive generates the majority of its revenue through direct retail sales of sports apparel, footwear, and accessories to individual consumers via its e-commerce platform and physical store network across Turkey. Products span categories for men, women, and children including shoes, clothing, and accessories across numerous international brands (Nike, adidas, Puma, The North Face, Asics, Skechers, Crocs, New Balance, Salomon, Columbia, Converse, Vans, Birkenstock, Jordan, Quiksilver, Roxy, Herschel, Salomon, Merrell, Oakley, Igor, Slipstop, Arena, GAP, Stanley) as well as its own Sportive private label.
2. Corporate / B2B Sales: Sportive offers B2B Gift Card programs and custom-branded product procurement for corporate clients, schools, and sports clubs. Corporate sales represent a distinct revenue stream targeting businesses that purchase sports apparel and equipment in bulk for employees, clients, or institutional use.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sportive is a multi-brand sportswear and footwear retailer operating an omnichannel platform across Turkey. The company operates 15+ physical retail stores in major Turkish cities alongside an e-commerce website (sportive.com.tr) and a companion mobile application, selling authentic international sports brands (Nike, adidas, Puma, HOKA, The North Face, Asics, Skechers, Crocs, New Balance, Salomon, Columbia, Converse, Jordan, Quiksilver, Vans, Birkenstock, GAP, Stanley, Herschel, Merrell, Oakley, Roxy, Igor, Slipstop, Arena) plus its own Sportive private label across men's, women's, and children's categories. The offering is supported by the Sportive Club loyalty program with multi-tier membership (Starter/Pro/Elite), Mağazadan Teslimat (Click & Collect) fulfillment, and a B2B Kurumsal Satış corporate sales program with Sportive Gift Cards and custom-branded team apparel for businesses, schools, and sports clubs.

Product overview

Sportive operates as a multi-channel sports apparel and footwear retailer in Turkey, offering a unified platform combining e-commerce website, mobile application, and physical retail stores. The core product is the Sportive E-Commerce Platform, which enables sales of footwear, apparel, and accessories for men, women, and children across various sports categories. The offering is supplemented by the Sportive Club loyalty program, Kurumsal Satış (Corporate Sales) B2B services, Mağazadan Teslimat (Click & Collect) in-store pickup, and Sportive Gift Cards. The company distributes products from owned inventory as well as multiple brand partners including Nike, adidas, Puma, HOKA, The North Face, Asics, Skechers, New Balance, Arena, Salomon, Columbia, Converse, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Sportive Club: Sportive's loyalty program offering points, discounts, and exclusive benefits to members across Starter, Pro, and Elite tiers.

Products and services

• Multi-brand Sportswear and Footwear Retail Core retail offering of authentic international and local sports apparel, footwear, and accessories for men, women, and children across running, outdoor, training, swimming, basketball, volleyball, and casual lifestyle categories. Distributed via 15+ physical retail stores across major Turkish cities (Istanbul, Ankara, Antalya, Bursa, Izmir, Konya, Trabzon, Aydın, Balıkesir, Eskişehir, Kocaeli, Çanakkale, Amasya, Muğla) and online through sportive.com.tr and a companion mobile application. Brands carried include Nike, adidas, Puma, HOKA, The North Face, Asics, Skechers, Crocs, New Balance, Salomon, Columbia, Converse, Jordan, Quiksilver, Vans, Birkenstock, GAP, Stanley, Herschel, Merrell, Oakley, Roxy, Igor, Slipstop, Arena, and Sportive's own private label.
• Kurumsal Satış (Corporate Sales) — B2B Service B2B sales service offering Sportive Gift Cards and custom-branded Nike and Sportive team apparel (uniforms, accessories, corporate merchandise) for corporate clients, schools, and sports clubs. Managed through a dedicated corporate sales team with custom pricing handled via direct B2B inquiries ([email protected] / 0850 221 23 95). Supported by downloadable product catalogs such as Nike Takım Sporları 2025, Nike Aksesuar 2025, Arena 2025, and Sportive Takım Sporları.
• Sportive Gift Card Digital and physical gift cards sold to both individual customers and corporate buyers (via the Kurumsal Satış program), enabling recipients to select their own sports apparel and footwear from any Sportive channel (online, mobile app, or physical stores). Gift Card denominations and corporate pricing are handled through direct inquiry.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Türk Hava Yolları Voleybol TakımıcoreGTM or Marketing PartnerSportive is the official jersey/form sponsor for the Turkish Airlines (Türk Hava Yolları) volleyball team, providing team uniforms and sports apparel. This is a high-profile sports team sponsorship that aligns Sportive with elite Turkish volleyball.
• VakıfBank Voleybol TakımıcoreGTM or Marketing PartnerSportive is the official product supplier for the VakıfBank volleyball team, one of Turkey's most decorated women's volleyball clubs. Sportive provides team sports apparel and equipment.
• Türk Telekom Basketbol TakımıcoreGTM or Marketing PartnerSportive is the official jersey/form sponsor for the Türk Telekom basketball team, providing team uniforms and sports apparel. This sponsorship connects Sportive with Turkey's professional basketball league.
• PwC (Bağımsız Denetim ve Serbest Muhasebeci Mali Müşavirlik A.Ş.)minorOthersPwC Bağımsız Denetim ve Serbest Muhasebeci Mali Müşavirlik A.Ş. serves as the independent auditor for Sportive Spor Malzemeleri Tic. A.Ş., located at Kılıçali Paşa Mahallesi Meclis-i Mebusan Cad. No:8 İç Kapı No:301 Beyoğlu - İstanbul.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Decathlon: Global multi-brand sporting goods retailer with a sizable Turkish store and online footprint (decathlon.com.tr). Directly comparable to Sportive: both offer multi-brand sports apparel, footwear and equipment across price points, with an omnichannel store-plus-e-commerce model targeting Turkish consumers and families.
• Intersport: International multi-brand sporting goods retailer operating in Turkey through franchised stores and intersport.com.tr. Closely comparable business model: aggregating Nike, adidas, Puma and other premium brands under one roof with a national physical and online presence competing for the same Turkish sportswear shopper.

Emerging players

• Nike (Turkey direct): Nike operates its own D2C stores and nike.com in Turkey, focusing on the same premium athletic footwear/apparel shopper that Sportive targets. The growing share of Nike and Jordan inventory allocated to brand.com represents a structural disintermediation risk for multi-brand retailers like Sportive.
• adidas (Turkey direct): adidas runs its own branded retail and e-commerce channel in Turkey (adidas.com.tr), which both supplies and competes with Sportive's assortment. Comparable because it is a key brand partner today whose growing D2C allocation is also a long-term competitor to Sportive's wholesale-style multi-brand model.
• Puma (Turkey direct): Puma operates D2C and selective store presence in Turkey while remaining one of Sportive's top five brand partners. Comparable as a parallel premium athletic brand with growing direct-retail ambitions that compete with Sportive for the same mid-premium sneaker and apparel consumer.
• Skechers (Turkey direct): Skechers runs its own branded stores and e-commerce in Turkey with a focus on casual/comfort athletic footwear. Comparable because Skechers is both a Sportive supplier and a growing D2C competitor targeting overlapping value-oriented athletic and casual sneaker shoppers.
• New Balance (Turkey direct): New Balance operates D2C and selected monobrand retail in Turkey. Comparable as both a key Sportive brand partner and a parallel D2C channel competing for the same premium athletic-footwear consumer segment in Turkey.
• The North Face / Columbia (Turkey direct): Outdoor brands with their own direct retail and e-commerce in Turkey. Comparable to Sportive's outdoor category footprint: both Sportive and these brand.com channels target Turkish consumers seeking hiking/outdoor apparel, representing both partnership overlap and D2C competitive overlap.

Others

• Trendyol: Turkey's largest e-commerce marketplace, with a substantial sportswear category selling Nike, adidas, Puma and other Sportive suppliers at aggressive promotional pricing. Relevant as a structural competitor: Trendyol's traffic and logistics subsidies can undercut Sportive's e-commerce pricing on identical SKUs.
• Hepsiburada: Leading Turkish e-commerce platform that lists the same international sports brands Sportive carries, often at marketplace-discounted pricing. Comparable not as a direct rival brand but as a parallel sales channel that captures sportswear demand Sportive would otherwise fulfill through its own e-commerce site.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sportiveturkiye

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportive