Alliance Redwoods

What Alliance Redwoods does

Alliance Redwoods Conference Grounds is a private nonprofit Christian camp and conference center operating on a 115-acre campus in coastal Sonoma County, California, 90 minutes from the San Francisco Bay Area. Founded in 1946 and celebrating its 80th year in 2026, the organization hosts multi-day group retreats, outdoor education programs, corporate offsites, and church retreats for schools, faith communities, nonprofit organizations, and corporate clients. Accommodations span lodges (20–100+ guests), bungalows (4–8 guests), rustic cabins (8–12 guests), premium homes (6–14 guests), and dormitory-style facilities, supported by a state-of-the-art dining hall and meeting venues. The business also operates several sub-brands: Sonoma Zipline Adventures, Sonoma Treehouse Adventures, the ReTREEt solo-stay program, the Outdoor Education / Science Camp aligned to NGSS standards, and the ARCG Marketplace e-commerce storefront.

Revenue is generated primarily through group retreat packages combining lodging, meals, meeting space, and programmed activities, supplemented by outdoor education programming for K-12 students, adventure activity add-ons (ziplining, ropes courses, team building), and individual/family bookings via ReTREEt. Pricing is quote-based and varies by group size, duration, season, and included services; the organization also accepts charitable donations, including a current 'Next 80 Years' capital campaign. The go-to-market model is sales-led with dedicated retreat specialists handling direct inbound inquiries via website forms and phone (707-874-3507 / 800-576-2509), supported by content marketing through a 61-page blog, organic SEO, and a Mailchimp newsletter, plus event-driven seasonal programming to drive off-peak visitation.

The organization is governed by a Board of Trustees chaired by Wayne Spriggs and affiliated with the Central Pacific District. In May 2026, Dan Ferguson was appointed Executive Director after serving as Chief Operating Officer, succeeding Jim Blake who led the organization for 27 years. The organization has no parent company, no venture or private equity backing, no subsidiaries, and no disclosed revenue, funding history, or M&A activity. Technology infrastructure is limited to standard SaaS (Mailchimp, Circuitree reservations, WordPress-based website and blog); there is no proprietary technology platform, mobile app, API, or disclosed AI capabilities.

Name

Alliance Redwoods

Legal name

Alliance Redwoods Conference Grounds

Website

https://allianceredwoods.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Short description

Alliance Redwoods Conference Grounds is a nonprofit Christian camp and conference center on a 115-acre coastal redwood campus in Sonoma County, California, hosting group retreats, K-12 outdoor education, corporate offsites, and church retreats since 1946.

Ownership category

akta.pro rank

Headquarters

HQ city

Occidental

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Group Retreat Hosting: Multi-day retreat packages including lodging, meals, meeting spaces, and activities for schools, churches, nonprofits, and corporate groups ranging from 3-5 day residential programs to single-day experiences
2. Accommodation Rentals: Various lodging options including group lodges (20-100+ guests), bungalows (4-8 guests), rustic cabins (8-12 guests), and premium homes (6-14 guests). Booked through group reservations system.
3. Adventure Activities: Zip-lining, ropes courses, guided hikes, and team-building programming offered as add-on activities to retreat packages
4. Outdoor Education Programs: Science camp and experiential curriculum programs for K-12 students with curriculum-connected learning aligned to NGSS standards
5. Donations and Charitable Support: Accepts donations for operational support and 'Next 80 Years' campaign celebrating 80 years of service

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Alliance Redwoods Conference Grounds is a 115-acre retreat and conference center in Occidental, California, providing multi-day group retreat packages that bundle lodging, meals, meeting venues, and programmed activities for schools, churches, nonprofits, and corporate groups. Ancillary offerings include K-12 outdoor education (NGSS-aligned), adventure activities (ziplines, ropes courses, treehouse stays), individual "ReTREEt" stays, and a merchandise marketplace.

Product overview

Alliance Redwoods Conference Grounds is a 115-acre retreat destination located in Occidental, Sonoma County, California, offering a comprehensive portfolio of nature-based experiences since 1946. The organization provides an integrated mix of overnight accommodations (lodges, cabins, bungalows, premium homes), meeting venues, dining services, and programmed activities all within a single campus. Core offerings include group retreats for youth and families, corporate retreats and offsites, outdoor education programs for K-12 schools, church retreats, and adventure activities including ziplining. The venue serves diverse segments including schools, nonprofits, churches, and corporate organizations with flexible lodging capacities from 10 to 250+ guests.

Differentiator

Problem solved

Functional benefit

Brands

• Sonoma Zipline Adventures: Zipline experiences offering a mile's worth of ziplines above the World's Tallest Trees
• ReTREEt
• Sonoma Treehouse Adventures
• Outdoor Education / Science Camp

Products and services

• Group Retreats Multi-day overnight and day retreats for youth groups, families, and community organizations featuring lodging, meals, activities, and meeting spaces in a Redwood forest setting. Bundled packages accommodate groups of 10-250+ guests.
• Corporate Retreats and Offsites Business retreats and corporate offsites offering meeting venues, team building activities, lodging, and dining for corporate organizations seeking offsite collaboration and strategy sessions.
• Outdoor Education / Science Camp Residential outdoor education programs for K-12 students featuring hands-on science, environmental education, and team-building experiences aligned with NGSS and state standards. The 115-acre campus serves as a living outdoor classroom.
• Church Retreats Spiritual retreats for church groups featuring sanctuary spaces, worship opportunities, and faith-based programming in a Redwood forest setting. Affiliated with the Central Pacific District of the Christian and Missionary Alliance.
• Sonoma Zipline Adventures A mile of ziplines above the Redwood canopy operated through SonomaCanopyTours.com / SonomaZiplineAdventures.com, offering adventure experiences above the world's tallest trees.
• Sonoma Treehouse Adventures Adventure experiences at treehouse facilities operated through sonomacanopytours.com/treehouse/, offering unique overnight stays in the Redwoods.
• ReTREEt (Solo Stays) Solo or individual stays in cottages or lodge rooms for personalized Redwood experiences, bookable through the Circuitree reservation system. Targets individual travelers, couples, and families seeking nature-based rest and digital detox.
• ARCG Marketplace Own e-commerce platform (arcgmarketplace.com) selling merchandise and retail items related to Alliance Redwoods Conference Grounds.

Quantifiable outcome

• Over 75 years of continuous operation since 1946 serving hundreds of churches, school groups, and nonprofits
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mount Hermon Christian Conference Center: Northern California Christian conference center offering group retreats, outdoor education, and adventure programming in a forested setting. Highly comparable as a faith-based, multi-day retreat and conference facility serving churches, schools, and corporate groups.
• Forest Home Christian Conference Center: Multi-site California Christian conference center offering youth retreats, family camps, corporate retreats, and outdoor education programs. Closely comparable business model and customer mix to Alliance Redwoods.
• Pine Cove Christian Camps: Christian camp operator running residential summer camps and year-round retreat programming. Comparable in faith-based retreat focus, group lodging, and adventure activities.
• Camp Cedar (Lebanon Cedars): Religious-affiliated camp and conference center hosting group retreats, youth camps, and corporate meetings. Comparable multi-segment vertical mix including schools, churches, and corporate.
• Calvin Center / Camp Calvin: Faith-based retreat and conference center offering lodging, meeting space, and outdoor programming for groups. Comparable as a multi-day retreat venue serving similar vertical segments.
• Skyline Ranch / Wilderness Ridge Retreat Center: Wilderness retreat center offering team building, ropes courses, and faith-based programming. Comparable in adventure programming and retreat-based group business.
• Silver Lake Conferencing & Retreat Center: Christian conference and retreat center providing lodging, meals, and meeting spaces for groups. Directly comparable in the dedicated meeting venue and group retreat model.
• Tahquitz Conference Center: Non-profit conference and retreat center serving faith-based and educational groups with lodging and meeting venues. Comparable Christian-affiliated retreat and conference operating model.

Others

• Sonoma Canopy Tours (operated by ARCG): It is in fact Alliance Redwoods' own zipline/canopy tour sub-brand listed for context. Captured here only as a related revenue line; not an independent comparable.

Emerging players

• Mel Lake Camp & Conference Center: Smaller-scale camp and conference center offering Christian retreat programming. Less than direct competitor scale but shares the same faith-based retreat venue model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AllianceRdWoods

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Redwoods