722 Redemption Funding

What 722 Redemption Funding does

722 Redemption Funding operates as a specialized consumer lender providing vehicle redemption financing to Chapter 7 and Chapter 13 bankruptcy filers, structured as an assumed name of Prizm Financial Co., LLC, a Michigan-licensed lender (License No. RL-0019899) headquartered in Cincinnati, Ohio. Founded in 1994, the company has operated for over 30 years and reports more than $300 million in cumulative client savings. Its core product is the Redemption Program under 11 U.S.C. § 722, which enables debtors to retain their vehicles by paying fair market value rather than the outstanding loan balance; complementary products include the Replacement Program (financing for new or low-mileage vehicles after surrender), the Creditor Direct Program (negotiated creditor settlements), the Trustee Funding Program (financing against non-exempt vehicle equity), and Attorney Fee Financing bundled into redemption loans.

The company's proprietary technology stack centers on the Attorney SAM portal and its "Speedy SAM" Savings Analysis Machine, which delivers vehicle valuations and savings estimates in approximately 15 seconds. It is integrated with Best Case Bankruptcy software so that attorneys closing eligible client files (with at least $1,800 gross monthly income and a $300 car payment) trigger automatic referrals to 722 Redemption. Distribution combines a self-serve 1-minute online application and a toll-free phone sales line (888-721-2800) with an attorney referral channel supported by weekly webinars and memberships in NACBA and ABI.

The revenue model is primarily interest- and fee-based on originated auto loans, with a transactional component in the Creditor Direct Program. Pricing is quote-based and not publicly disclosed; an illustrative 60-month redemption loan shows a monthly payment of $359.53 against an original $489.00 payment, for a $9,724.20 total savings to the debtor. Customer segments are split between individual consumer debtors (Chapter 7 and Chapter 13 filers) and bankruptcy attorneys as a referral channel, with creditors and bankruptcy trustees as secondary counterparty segments.

Name

722 Redemption Funding

Legal name

Prizm Financial Co., LLC

Website

https://722redemption.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

722 Redemption Funding is a Cincinnati-based specialty lender operating since 1994 that finances vehicle redemptions and replacements for Chapter 7 and Chapter 13 bankruptcy filers nationwide under 11 U.S.C. § 722, distributing through attorney referrals and Best Case Bankruptcy software integration.

Ownership category

akta.pro rank

Product category

Bankruptcy Vehicle Lending

NAICS

Sales Financing (52222)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Subprime Auto Title Lending (FSAKAOAB)

akta.pro secondary industries

Auto Loan Refinance (Rate/Term) (FSAKAIAG), Title Loans (Vehicle-Backed Short-Term Credit) (FSAKAMAD), New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• Bankruptcy auto loans
• Vehicle redemption financing
• Chapter 7 lending
• Bankruptcy attorney services
• Auto loan refinance

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Redemption Loan Financing: Provides financing to Chapter 7 debtors to redeem their vehicles for fair market value instead of outstanding loan balance. The company pays off the creditor and the debtor pays 722 Redemption based on vehicle value plus fees and interest.
2. Replacement Loan Financing: Financing for debtors surrendering their current vehicle and purchasing a new or low-mileage replacement vehicle through the program
3. Attorney Fee Financing: Allows debtors to finance attorney fees associated with redemption filings into their loan, enabling broader access to redemption services
4. Creditor Direct Program: Negotiates directly with creditors to settle vehicle balances at amounts higher than auction value, providing win-win outcomes

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

722 Redemption Funding provides vehicle redemption loans to Chapter 7 bankruptcy filers, allowing them to retain their vehicle by paying the creditor its current fair market value rather than the full outstanding loan balance, pursuant to 11 U.S.C. § 722. It also offers a Replacement Program for new or low-mileage vehicles, a Trustee Funding Program, and a Creditor Direct settlement program. Lending is originated and serviced by its parent, Prizm Financial Co., LLC, under a Michigan Consumer Finance License.

Product overview

722 Redemption Funding operates as a specialized financial services company offering a unified suite of vehicle redemption and replacement loan products for Chapter 7 and Chapter 13 bankruptcy filers. The core offering consists of the Redemption Program (enabling clients to keep their vehicle by paying market value rather than loan balance) and the Replacement Program (for clients needing a different vehicle). These are supported by the Attorney SAM portal with its Savings Analysis Machine for instant valuations, the Creditor Direct Program for negotiated settlements, and the Trustee Funding Program for debtors with non-exempt equity. The company also provides an online application tool and Best Case Bankruptcy software integration for attorney referrals.

Differentiator

Problem solved

Functional benefit

Brands

• Attorney SAM: Proprietary online portal for bankruptcy attorneys providing instant vehicle valuation and redemption savings analysis.
• Speedy SAM

Products and services

• Redemption Program Loan program that allows Chapter 7 bankruptcy clients to keep their vehicle by paying the creditor the vehicle's current fair market value rather than the full outstanding loan balance, pursuant to 11 U.S.C. § 722. For individual debtors seeking to retain an upside-down vehicle post-bankruptcy.
• Replacement Program Vehicle replacement financing program enabling Chapter 7 or Chapter 13 debtors to surrender their current vehicle and obtain financing for a new or low-mileage replacement vehicle before surrendering, allowing them to start fresh. Features wholesale-based pricing, competitive rates, zero pressure, and free nationwide delivery.
• Attorney SAM Portal Proprietary attorney-facing portal featuring the Speedy SAM Savings Analysis Machine that delivers instant vehicle valuation and redemption savings analysis in 15 seconds. Enables bankruptcy attorneys to refer clients directly from the portal and includes attorney fee financing options.
• Creditor Direct Program Settlement program that negotiates directly with auto loan creditors to achieve above-auction-value settlements for creditors while drastically reducing loan balances for debtors. Used in Chapter 7 and Chapter 13 cases to avoid vehicle liquidation and produce win-win outcomes.
• Trustee Funding Program Program that lends money to Chapter 7 debtors for the fair market value of their vehicles, helping clients with non-exempt equity repurchase their vehicle from the Trustee without vehicle liquidation.

Quantifiable outcome

• Over $300 million saved for Chapter 7 filers
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Best Case BankruptcycoreTechnology or IntegrationSoftware integration enabling automatic client referrals from Best Case Bankruptcy platform to 722 Redemption. Attorneys can configure automatic referrals when clients meet minimum eligibility ($1,800 gross monthly income, $300 car payment). Referrals trigger when attorney closes client file in Best Case.
• National Association of Consumer Bankruptcy Attorneys (NACBA)minorChannel Partner/ Reseller/ DistributorIndustry association membership providing networking and credibility with bankruptcy attorney community
• American Bankruptcy Institute (ABI)minorChannel Partner/ Reseller/ DistributorIndustry association membership providing networking and credibility with bankruptcy attorney community

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Westlake Financial Services: Large subprime auto lender offering indirect and direct financing for consumers with credit challenges. Comparable because it serves similar subprime/credit-impaired borrowers purchasing vehicles, though not specifically through the bankruptcy redemption pathway.
• Credit Acceptance Corporation: Public subprime auto lender focused on consumers with limited credit history or past credit problems. Comparable business model of underwriting non-prime auto loans through dealer partnerships; targets a similar borrower profile though through dealer channels rather than bankruptcy attorney referrals.
• Exeter Finance Corporation: Subprime auto finance company serving near-prime and non-prime consumers through dealer relationships. Comparable in targeting credit-challenged borrowers needing vehicle financing, though Exeter operates across new/used and not specifically through bankruptcy redemption.
• Prestige Financial Services: Subprime auto lender specializing in deep subprime borrowers with bankruptcies, repossessions, and other credit issues on their records. Highly comparable because Prestige explicitly lends to consumers with bankruptcy history — overlapping 722 Redemption's borrower segment.
• Santander Consumer USA: Major subprime auto finance provider (now under subsidiaries of Santander) serving near-prime and non-prime borrowers. Comparable scale of subprime auto operations, though exposure to bankruptcy reorganization history makes some segments highly analogous to 722 Redemption's borrower base.
• Ally Financial: Large consumer auto lender with programs across the credit spectrum including subprime tiers. Comparable as a full-spectrum auto lender that touches bankruptcy-related scenarios, though Ally operates much more broadly across all credit tiers rather than focusing on the bankruptcy niche.
• Capital One Auto Finance: Major auto finance provider serving customers across the credit spectrum. Comparable as a large-scale consumer auto lender including subprime segments, though Capital One serves much broader markets and is not specialized in bankruptcy-vehicle redemption.

Others

• Best Case Bankruptcy Software: Bankruptcy filing and case management software used by attorneys nationwide; 722 Redemption's primary software integration partner. Connected through channel partnership rather than direct competition — attorneys using Best Case automatically generate referral volume for 722 Redemption.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/722redemption
• Facebookfacebook.com/722redemption
• Instagraminstagram.com/722redemption

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 722 Redemption Funding