Iscream

What Iscream does

Iscream is a privately held tween lifestyle merchandise brand operating as a division of The Mines Press, Inc., a diversified New York-based parent company that also runs custom printing (Pikmoto) and direct mail (FormCenter) operations. Founded around 2004 and headquartered at 231 Croton Avenue in Cortlandt Manor, NY, the company sells a broad portfolio of colorful, fun-designed products targeted primarily at the 8–12 age demographic and the parents and gift-buyers who purchase on their behalf. The product catalog spans apparel, bags and backpacks, beauty and spa, footwear, headwear, jewelry, decorative pillows, plush characters, lights, drinkware, stationery, stickers, and toys, with a dedicated licensed-gifts category built on partnerships with major consumer brands including Hershey's, M&M's, Oreo, Haribo, Care Bears, Kool-Aid, Skittles, Twix, and others, plus an in-house sub-brand called Little Scoops.

The business operates a direct-to-consumer e-commerce model through iscream-shop.com with unit-priced items ranging from approximately $3 for small accessories to $52 for plush characters, alongside a clearance channel and a B2B 'Become a Wholesaler' program that distributes merchandise to retailers and boutiques. The company is small (1–10 employees), ships primarily within North America from its New York facility, and markets through organic social channels (Instagram, Facebook), its own e-commerce site, and trade-focused B2B outreach. No subscription, membership, or enterprise pricing is in evidence, and no public revenue, funding, or headcount growth data is disclosed. The underlying technology stack is not publicly documented; the storefront functions as a standard catalog-driven e-commerce site. The core revenue mechanics rest on diversified low-AOV consumer transactions, wholesale reorder cycles tied to seasonal and licensed collections, and royalty-bearing licensed-brand merchandise.

Name

Iscream

Legal name

The Mines Press, Inc.

Website

https://iscream-shop.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Iscream is a privately held tween lifestyle brand and division of The Mines Press, Inc., selling apparel, bags, accessories, plush, and licensed gifts (Hershey's, M&M's, Oreo, etc.) direct-to-consumer online and through a wholesale program targeting tweens, parents, and gift-buyers.

Ownership category

akta.pro rank

Product category

Tween Lifestyle Products

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Costume Jewelry & Novelties (3960), Dolls & Stuffed Toys (3942)

akta.pro primary industry

Pop Culture, Licensed & Fandom Gifts Retail (CRALAJAK)

akta.pro secondary industries

Seasonal & Holiday Gifts & Decor Retail (CRALAJAD), Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)

Keywords

• Tween lifestyle products
• Licensed character merchandise
• Novelty gift accessories
• Youth apparel accessories
• Room decor products

Headquarters

HQ city

Cortlandt Manor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct Product Sales: Iscream generates revenue through direct-to-consumer sales of lifestyle products including apparel, accessories, home décor, and plush toys sold through their e-commerce website.
2. Licensed Product Sales: Revenue is generated from selling products featuring licensed brands and characters from major consumer brands including Hershey's, M&M's, Oreo, Haribo, and other well-known brands. These licensing arrangements create royalty-based revenue streams.
3. Wholesale Distribution: Iscream sells products through wholesale channels to retailers, as evidenced by their 'Become a Wholesaler' program, allowing other businesses to stock their lifestyle products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Iscream designs, sources, and sells fun, colorful lifestyle products for tweens, including apparel, bags, footwear, jewelry, beauty/spa items, plush toys, decorative pillows, room décor, stationery, drinkware, and toys. A significant share of the assortment features licensed designs from major consumer brands such as Hershey's, M&M's, Oreo, Haribo, Care Bears, Sour Patch Kids, Skittles, and others, sold direct-to-consumer via iscream-shop.com and through a wholesale program for retailers.

Product overview

Iscream is a lifestyle products company for tweens offering a diverse portfolio of fun, colorful accessories and gifts. The core product line spans Apparel (sweatshirts, shorts, onesies), Bags & Backpacks (lunch totes, backpacks, cosmetic bags), Beauty & Spa (lip gloss, nail polish, spa sets), Eye Masks & Scrunchies, Jewelry & Hair Clips, Decorative Pillows, Plush Animals & Characters, Lights, and Stationery. Key sub-brands include Licensed Products featuring major consumer brands (M&M's, Haribo, Oreo, Hershey's, etc.), Holiday Themed Gifts, Back-to-School essentials, and the Little Scoops ice cream-themed collection. The company positions itself as making 'the ordinary extraordinary' through playful licensed collaborations and creative designs targeting the tween demographic.

Differentiator

Problem solved

Functional benefit

Brands

• Little Scoops: A collection/product line featuring ice cream-themed products and plush characters.

Products and services

• Apparel Clothing items including sweatshirts, shorts, onesies, leggings, and robes designed for tweens, featuring fun and colorful prints and licensed character designs.
• Bags & Backpacks Backpacks, lunch totes, duffel bags, travel bags, crossbody bags, cosmetic bags, cardholders, and belt bags in various fun designs including camo, snakeskin, and licensed themes.
• Beauty & Spa Beauty and self-care products including lip gloss sets, lip balms, nail polish, vanity mirrors, and spa-themed gift sets for tweens.
• Eye Masks & Scrunchies Sleep and spa accessories including eye masks and scrunchie sets featuring various themes like hearts, butterflies, unicorns, and licensed characters.
• Footwear Fun footwear including fur slides and other playful shoe options designed to complement the tween lifestyle product line.
• Headwear Hats and headwear accessories including headbands, hair clips, and scrunchies in various playful designs.
• Jewelry & Hair Clips Accessories including bracelets, earrings, rings, necklaces, hair clips, scrunchies, and bead kits designed for tweens who love sparkle and fun accessories.
• Purses & Wallets Mini wallets, cardholders, and small purses in various colorful and licensed designs.
• Decorative Pillows Throw pillows and plush cushions featuring licensed characters, food themes, sports designs, and playful patterns including microbead-filled pillows, sequin pillows, and licensed brand pillows from companies like M&M's, Haribo, and Oreo.
• Plush Animals & Characters Stuffed animals, plush characters, and collectible plush featuring licensed brands, food-inspired designs, animals, and fantasy themes including interactive and scented plush options.
• Lights Room lighting including neon lights, mood lights, string lights, night lights, and picture frames with LED features for bedroom decor.
• Drinkware Drinkware items including travel cups and beverage accessories featuring playful designs.
• Stationery & Journals Journals, notebooks, pens, pencils, message boards, and stationery supplies for school and creative use.
• Stickers & Patches Decorative stickers, rhinestone decals, and embroidered patches for personalizing belongings.
• Toys & Games Fun games and toys including bead kits, jewelry-making kits, and collectible items for tweens.
• Licensed Products Products featuring licensed brands including Care Bears, Chips Ahoy, Dippin' Dots, Dum-Dums, Haribo, Hershey's, Kraft, Kool-Aid, Lifesavers, Lunchables, M&M's, Oreo, Oscar Mayer, Reese's, Rubik's, Skittles, Sour Patch Kids, Smarties, Snickers, Starburst, Swedish Fish, THEME, Twix, and Twizzlers.
• Holiday Themed Gifts Seasonal gift products for Christmas, Easter, Halloween, and Valentine's Day featuring appropriate themes and licensed characters.
• Back-to-School School-related products including backpacks, lunch bags, stationery, and accessories designed for the back-to-school season.
• Little Scoops Ice cream-themed product collection celebrating the company's name with various ice cream-inspired accessories and gifts.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Mines Press, Inc.coreOthersIscream is a division of The Mines Press, Inc., which is a company offering custom printing and direct mail services. The parent company also operates sister divisions Pikmoto and FormCenter.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Justice: Justice is a specialty retailer focused on tween girls' apparel, accessories, and lifestyle products with a strong licensed-brand portfolio (e.g., Disney, Warner Bros). It directly overlaps with Iscream's apparel, accessory, and gift assortment for the same demographic.
• Loungefly: Loungefly is a designer of licensed pop-culture handbags, backpacks, wallets, and accessories — directly comparable to Iscream's bags & backpacks and purse categories built on the same Disney, candy, and entertainment brand partnerships.
• FYE (For Your Entertainment): FYE is a specialty retailer of licensed entertainment and pop-culture products including apparel, collectibles, plush, and gifts. Its mix of licensed plush, room décor, and accessories for a youth/family audience overlaps significantly with Iscream's product range.
• Hot Topic: Hot Topic operates as a pop-culture-licensed specialty retailer selling apparel, accessories, gifts, and collectibles featuring music, gaming, and entertainment IP. While more teen/young-adult focused, its licensed-product breadth and channel model closely mirror Iscream's.
• American Greetings: American Greetings is a leading greeting card and social expression products company with strong licensed-character product lines and seasonal gift offerings. Its greeting cards, wrap, and seasonal gift assortment directly overlaps with Iscream's greeting cards and holiday gift categories.
• BoxLunch: BoxLunch is a pop-culture-licensed gift and lifestyle retailer offering apparel, accessories, bags, home décor, and plush featuring major entertainment and food brands. Its licensed-product-first model is highly comparable to Iscream's M&M's, Hershey's, Oreo, and Care Bears positioning.
• Claire's: Claire's is a global specialty retailer of jewelry, accessories, and gifts targeting tweens and teens, with a similar product mix (jewelry, hair accessories, plush, beauty) and similar tween-focused go-to-market. It is the most direct comparable for Iscream's accessories and gift business.

Emerging players

• Kidrobot: Kidrobot is a designer-toy and collectibles brand producing limited-edition vinyl figures, plush, and lifestyle goods, often via artist and brand collaborations. It overlaps with Iscream's plush/collectibles line and licensed-product strategy but at a higher price/collector positioning.
• Squishmallows (Kelly Toys / Jazwares): Squishmallows is one of the fastest-growing plush IP brands, distributed via Jazwares. It competes with Iscream's plush character category and exemplifies how a single licensed-style IP can scale into a multibillion-dollar collectibles business relevant to the same tween/family demographic.

Broad incumbents

• Vera Bradley: Vera Bradley is a publicly traded lifestyle brand offering bags, accessories, and home goods with a distinctive design language. It competes in the same broad tween/women's accessories and gift space but with proprietary rather than licensed IP and a more premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/nyiscream
• Facebookfacebook.com/NYIscream
• LinkedInlinkedin.com/company/iscreamshop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iscream