Velocity Sales Management

What Velocity Sales Management does

Velocity Sales Management is a private, US-based outsourced sales and marketing services firm founded in 2020 by Adam S. Levit, former Chief Sales Officer at The Hain Celestial Group. The company provides a flexible, modular platform of four service lines: Velocity Sales Management (acting as a national sales force for CPG brands across Natural, Grocery, Club, Mass, Food Service, Military, and E-Commerce channels, covering sales strategy, trade planning, budgeting and forecasting, and broker management); Velocity Marketing Services (fractional brand management from VP- to Manager-level for emerging brands); INSIGHTS (shopper insight, consumption analytics, and market intelligence for brands, retailers, and investors in the retail food space); and SaaS Sales (outsourced sales execution for SaaS companies in technology, commerce, medical, cyber, and education).

The firm is staffed by roughly 30 professionals carrying 200+ combined years of CPG experience, with senior leadership drawn from Hain Celestial, Kraft, Nabisco, Unilever, Nestlé, Campbell Soup, Pinnacle Foods, and Acosta. The underlying technology is a professional services platform rather than a software product; there are no proprietary APIs, SDKs, or AI/ML capabilities disclosed. The business model is B2B professional services with custom, quote-based pricing per client; revenue is generated through retainers, fractional engagements, and project-based fees.

The customer base consists primarily of emerging and mid-market natural and organic CPG brands that lack internal sales infrastructure, with named clients including Cerebelly and Rise Brewing Co. The company operates nationwide in the US across regional sales teams covering Midwest, Northeast, Southeast, and West, and has extended into Canada. Velocity appears bootstrapped and founder-controlled, with no disclosed funding rounds, acquisitions, or external investors.

Name

Velocity Sales Management

Legal name

Velocity Sales Management

Website

https://velocitysalesmanagement.net

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Velocity Sales Management is a US-based outsourced sales, marketing, and shopper insights services firm founded in 2020, serving primarily emerging and mid-market natural and organic CPG brands, plus SaaS companies, through a national field sales force and fractional brand management engagements.

Ownership category

akta.pro rank

Product category

CPG Sales and Marketing Services

akta.pro primary industry

Retail Merchandising Execution & Field Marketing Services (CRAOAOAB)

akta.pro secondary industries

Pricing, Revenue Growth Management (RGM) & Promo Analytics Services (CRAOAOAE), Sales Promotion Campaign Design & Management (BPAFAMAC)

Keywords

• CPG sales management
• Natural organic brands
• Outsourced sales force
• Retail broker distribution
• Shopper insights analytics

Headquarters

HQ city

Westbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Sales Management Services: National sales force services including sales strategy, channel strategy, sales calls, trade planning, budgeting and forecasting, and broker selection and management for CPG brands. Revenue likely generated through retainer or project-based professional services fees.
2. Marketing Services: Fractional brand management services including brand positioning, targeting strategy, digital marketing, social media community management, shopper marketing, trade show execution, and selling materials. Revenue generated through fractional VP-level and Director-level support engagements.
3. Insights Division: Shopper insight and business intelligence project work exclusively in the retail food space. Provides shopper insights, consumption analytics, and market intelligence to brands, retailers, and investors. Projects include new product positioning, packaging analysis, and shopper segmentation.
4. SaaS Sales Outsourcing: Outsourced sales services for SaaS companies including lead generation, pipeline management, demos and presentations, closing, and geographic expertise across technology, commerce, medical, cyber, and education sectors.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels1 record

Core offering

Velocity Sales Management operates as an outsourced sales, marketing, and insights partner for natural and organic CPG brands and SaaS companies. It delivers a national sales force, fractional brand management, shopper insights and consumption analytics, and outsourced SaaS sales execution through a flexible modular platform. Services span sales strategy, channel strategy, trade planning, broker management, brand positioning, digital marketing, and shopper research across retail food categories.

Product overview

Velocity Sales Management is a CPG (Consumer Packaged Goods) sales and marketing services company offering four integrated service lines: Velocity Sales Management (national sales force and channel strategy), Velocity Marketing Services (fractional brand management and marketing execution), INSIGHTS (shopper analytics and market intelligence), and SaaS Sales Services (outsourced software sales). The company operates as a flexible platform allowing brands to select services as needed, with each division staffed by experienced professionals bringing 20-30+ years of industry experience across natural, organic, grocery, mass, and e-commerce channels.

Differentiator

Problem solved

Functional benefit

Brands

• Velocity Marketing Services: Division providing outsourced fractional brand management services to emerging brands including brand positioning, targeting strategy, digital marketing, social media management, shopper marketing, and trade show execution.
• INSIGHTS

Products and services

• Velocity Sales Management National sales force service acting as a complete sales solutions partner for CPG brands, providing sales strategy, channel strategy, sales calls, trade planning, budgeting and forecasting, and broker selection and management across Natural, Grocery, Club, Mass, Food Service, Military, and E-Commerce channels.
• Velocity Marketing Services Fractional brand management services providing outsourced marketing expertise from VP-level to Manager-level, including brand positioning, targeting strategy, digital marketing, social media community management, shopper marketing, trade show execution, and selling materials for emerging CPG brands.
• INSIGHTS Shopper insight and business intelligence division providing consumption analytics, market intelligence, and shopper behavior analysis exclusively in the retail food space, informing decisions on new product positioning and packaging, claims and ingredient formulation, core-product refinement, shopper segmentation, and brand-to-brand SWOT analysis.
• Velocity SaaS Sales Outsourced SaaS sales execution offering lead generation, pipeline management, demos and presentations, and closing support for software companies across technology, commerce, medical, cyber security, and education sectors.

Quantifiable outcome

• Projects completed touching nearly every center-store category and perimeter department in retail food space over 24 months

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Acosta Group: The largest US CPG sales and marketing services agency, providing broker, retail, and marketing services to brands across all major channels. Acosta is the dominant scaled incumbent against whom Velocity competes for the same natural/organic and emerging-brand CPG mandates.
• Advantage Solutions: Publicly traded CPG sales, marketing, and merchandising services firm covering grocery, club, mass, and e-commerce channels. Direct overlap with Velocity's national sales force and field marketing offerings for CPG manufacturers.
• C.A. Fortune: Mid-market CPG sales, marketing, and brokerage agency focused on emerging and natural brands across grocery, mass, club, and e-commerce. Closely matches Velocity's target customer profile and service mix.
• The Emerson Group: CPG sales and brand management agency with national reach across grocery, club, mass, drug, and dollar channels. Comparable to Velocity in providing outsourced sales and category management for mid-sized CPG brands.
• Bridge Management Group: Boutique CPG sales and brand management firm offering fractional sales leadership, broker management, and channel strategy for emerging brands. Most direct mid-market analog to Velocity's flexible, fractional service model.
• Blue Clover Studios: Shopper marketing, brand strategy, and digital activation agency serving CPG brands. Overlaps with Velocity Marketing Services in providing outsourced marketing execution for emerging and mid-market food and beverage clients.
• TPN (The Partnering Group): Shopper marketing and retail activation agency serving CPG brands across all major channels. Comparable to Velocity's marketing and shopper-marketing capabilities, particularly for clients needing national retail activation.
• Mars Agency: Promotional, shopper marketing, and brand experience agency for CPG brands. Overlaps with Velocity Marketing Services in delivering brand activations, trade marketing, and shopper marketing programs.
• Belkins: Outsourced sales and lead generation firm with a strong focus on SaaS and technology clients. Comparable to Velocity's SaaS Sales division in providing outsourced appointment setting, pipeline development, and sales execution for software vendors.

Emerging players

• Springboard Brand & Creative Strategy: Boutique CPG brand strategy and creative agency working with natural and specialty food brands. Partially overlaps with Velocity Marketing Services on brand positioning and creative execution for emerging natural/organic clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velocity Sales Management