Neuroprofiler

What Neuroprofiler does

Neuroprofiler is a French Fintech founded in 2016 that builds behavioral finance software for financial institutions. The company offers two integrated products: InvestProfiler, a digital questionnaire that uses indirect questioning and a proprietary behavioral analysis algorithm to assess investor risk profiles, financial knowledge, and ESG preferences; and EduProfiler, a gamified e-learning platform with short modules, spaced repetition, and reward mechanics designed to raise client financial literacy. Together the products form a continuous three-stage cycle (assess → educate → reassess) intended to support regulatory compliance, suitability assessment, and upsell of complex financial products.

The platform is purpose-built for European regulatory frameworks including MiFID II, LSFin, FCA, SFDR, DDA, and the EU Taxonomy, with data hosted in France on OVH infrastructure under GDPR. Neuroprofiler sells primarily through a consultative enterprise motion targeting banks, asset managers, insurance companies, and wealth management firms, with deployments available on-premise, cloud, or SaaS and customization to client branding. Named customers include Société Générale, One Swiss Bank, and Formue.

In 2024 Neuroprofiler was acquired by Mantu, an international consulting and transformation group with 12,000+ employees and over €1 billion in revenue, gaining access to Amaris Consulting's financial services delivery capability. Revenue is generated through SaaS platform licensing and professional services for implementation and customization, with quote-based enterprise pricing and no publicly disclosed tiers. The company operates with a small core team (1-10 employees) and is headquartered legally in Marseille, France.

Name

Neuroprofiler

Legal name

NEUROPROFILER NG

Website

https://neuroprofiler.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Neuroprofiler is a French Fintech, founded in 2016 and acquired by Mantu in 2024, that sells behavioral finance software (InvestProfiler and EduProfiler) to banks, asset managers, insurers, and wealth managers for investor risk profiling, ESG preference capture, and MiFID II/LSFin/FCA compliance.

Ownership category

akta.pro rank

Product category

Behavioral Finance & Investor Profiling Software

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Digital/Robo Financial Planning (FSAEAAAK)

akta.pro secondary industries

Financial Education & Coaching (Digital Programs, Tools) (FSAGADAH), Financial Planning Tools & Financial Coaching (Goal Setting, Apps, Advisors) (EDAAAJAN), Financial Services Personalization (Banking, Investing, Insurance) (HDAAAGAH)

Keywords

• Behavioral finance software
• Investor risk profiling
• Financial education platform
• ESG preference assessment
• Regulatory compliance tooling

Headquarters

HQ city

Puteaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Licensing: Neuroprofiler generates revenue through SaaS platform licensing of InvestProfiler and EduProfiler to financial institutions. Products are available in multiple deployment modes including on-premise, cloud, and SaaS, suggesting subscription-based licensing with enterprise contracts. The company provides customization and integration services as part of implementation.
2. Professional Services: Implementation and customization services for deploying the platform within financial institutions' existing systems. Deployment support includes tailored implementation, integration assistance, and ongoing maintenance as evidenced by mentions of 'customized deployment' and 'fully tailored implementation'.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Neuroprofiler develops a behavioral finance SaaS platform sold to financial institutions that combines an interactive investor risk profiling questionnaire (InvestProfiler) with a gamified financial education platform (EduProfiler). The products assess investor risk profiles, financial knowledge, and ESG/sustainability preferences using proprietary behavioral analysis algorithms to support suitability assessment and regulatory compliance.

Product overview

Neuroprofiler offers two integrated products: InvestProfiler (a digital behavioral finance questionnaire for investor risk profiling and ESG preference assessment) and EduProfiler (an interactive gamified financial education platform). These products work together in a continuous three-stage cycle where InvestProfiler first assesses client risk profiles and financial knowledge, EduProfiler then builds financial competencies through gamified modules, and InvestProfiler reassesses to open access to more complex financial products.

Differentiator

Problem solved

Functional benefit

Brands

• InvestProfiler: Digital questionnaire combining behavioral finance and risk profile analysis to optimize clients' investment choices, compliant with MiFID II, LSFin, and FCA regulations.
• EduProfiler

Products and services

• InvestProfiler

Quantifiable outcome

• 0% litigation rate on product recommendations through accurate behavioral profiling
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• Amaris ConsultingcoreStrategic or Co-development PartnerAmaris Consulting is the founding brand of the Mantu group, renowned for excellence in technology, data, and innovation. The company has supported leaders in the financial and industrial sectors for more than fifteen years in their transformation projects. NeuroProfiler's integration with Amaris provides deep expertise in financial sector digital transformation and access to Amaris's established client relationships in banking and finance.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Riskalyze (Nitrogen): US-based risk tolerance profiling platform for financial advisors, offering questionnaire-based risk assessments and behavioral analytics. Direct competitor to InvestProfiler in the advisor-facing behavioral profiling category.
• FinaMetrica: Australia-based risk tolerance profiling tool widely used by financial planners globally. Highly comparable as a specialist risk profiling questionnaire licensed to advisory firms — overlapping core functionality with InvestProfiler.
• Moneyfarm: European (UK/Italy) robo-advisor with integrated risk profiling and ESG preference capture. Comparable as a regulated digital wealth platform with MiFID II-driven suitability assessment at its core.
• Scalable Capital: Germany-headquartered European digital wealth manager with risk profiling and ESG/SFDR-aligned portfolio construction. Comparable as a regulated European platform addressing the same MiFID II suitability and ESG preference requirements.

Broad incumbents

• Wealthsimple: Canadian digital wealth platform with risk tolerance questionnaires and ESG portfolio options. Comparable as a broader consumer-facing digital wealth manager with embedded behavioral profiling, though at a much larger scale and product breadth.
• Envestnet: Large US wealth management technology platform offering risk profiling, financial planning, and advisor tools as part of an integrated suite. Comparable as a broad incumbent that could bundle behavioral profiling as a feature against standalone specialists.
• Morningstar: Global investment research firm with risk analytics, portfolio construction tools, and ESG ratings widely used by European advisors. Comparable as an incumbent providing overlapping risk/ESG capabilities within a much broader research platform.
• Backbase: Digital banking platform vendor serving European banks with onboarding, profiling, and customer engagement modules. Comparable as a broader incumbent whose banking platform could absorb behavioral investor profiling as a native feature.

Emerging players

• MyVest: US wealth management technology platform offering portfolio management and advisor tools. Comparable as a niche competitor serving financial institutions with investor-centric technology, though smaller scale and US-focused.
• AdviceRobo: European behavioral data and alternative credit scoring fintech using psychometric and behavioral signals. Comparable as an emerging behavioral-finance player applying psychological profiling to financial decisioning, overlapping with Neuroprofiler's cognitive bias methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/neuroprofiler
• Xx.com/neuroprofiler

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neuroprofiler