Beverage-Air
Beverage-Air is a privately held U.S. manufacturer (founded 1944, Winston Salem, NC) of commercial refrigeration equipment — reach-ins, merchandisers, prep tables, back bars, blast chillers, and milk coolers — for restaurants, bars, hotels, convenience stores, and delis, sold direct via e-commerce, phone, and specification channels.
- Company typePrivate
- Founded1944
- HeadquartersWinston Salem, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Beverage-Air does
Beverage-Air Corporation is a privately held U.S. manufacturer of commercial refrigeration equipment, headquartered at 3779 Champion Blvd, Winston Salem, North Carolina (Delaware-incorporated). Founded in 1944 and operating with 251–500 employees, the company designs and builds reach-in refrigerators and freezers, glass-door and open-air merchandisers, deli cases, food prep tables, worktops and undercounters, chef bases, back bars and bar equipment, milk coolers, blast chillers, and thawing cabinets for the foodservice industry — primarily restaurants, bars, hotels, convenience stores, and delis.
The company's technical differentiation is anchored in its proprietary Cross Temp convertible refrigeration platform, which allows a single cabinet to switch between refrigerator and freezer modes across a temperature range of -15°F to 40°F. It pairs this with variable speed compressor technology claiming 30% greater energy efficiency than standard compressors, R290 refrigerant systems that meet CARB, SNAP, and DOE requirements, epoxy-coated evaporator coils with adaptive defrost, and stainless steel / corrosion-resistant aluminum cabinet construction with field-reversible doors. The flagship Cross Temp line carries a 7-year parts, labor, and compressor warranty. The product portfolio is organized into sub-brands including Cross Temp, Horizon, P, RI, and Vista series for reach-ins; MarketMax, Marketeer, Breeze, and VueMax for merchandising; and Sure Sense refrigeration technology.
Beverage-Air sells primarily direct to end customers through its e-commerce storefront (beverage-air.com), a toll-free phone line (888-845-9800), and email-based sales support, with pricing provided on a quote basis. It also serves specification-driven channels by providing CAD/REVIT design files through a dedicated portal, supporting architects, contractors, and foodservice equipment dealers in specifying products into building and kitchen designs. Revenue is generated through hardware sales of complete refrigeration units across the catalog, with no disclosed pricing, revenue, or customer concentration figures in the public material.
Beverage-Air firmographics
Firmographics- Name
- Beverage-Air
- Legal name
- Beverage-Air Corporation
- Website
- https://beverage-air.com
- Company type
- Private
- Founded year
- 1944
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Beverage-Air is a privately held U.S. manufacturer (founded 1944, Winston Salem, NC) of commercial refrigeration equipment — reach-ins, merchandisers, prep tables, back bars, blast chillers, and milk coolers — for restaurants, bars, hotels, convenience stores, and delis, sold direct via e-commerce, phone, and specification channels.
- Ownership category
- akta.pro rank
Beverage-Air industry classification
Industry- Product category
- Commercial Refrigeration Equipment
- NAICS
- Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Commercial & Industrial Refrigeration Systems (IMAHAKAA)
- akta.pro secondary industry
- Compressors, Refrigeration Components & Condensing Units (IMADANAG)
Keywords
Where Beverage-Air is headquartered
LocationHeadquarters
- HQ city
- Winston Salem
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Beverage-Air business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Commercial Refrigeration Equipment Sales: Beverage-Air generates revenue through the manufacture and sale of commercial refrigeration equipment including reach-in refrigerators/freezers, back bars, undercounters, food prep tables, deli cases, glass door merchandisers, milk coolers, and blast chillers. Products are sold as complete units with various door configurations, sizes, and temperature capabilities.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Beverage-Air product offering
Product offeringCore offering
Beverage-Air manufactures and sells commercial-grade refrigeration equipment for the foodservice industry, including reach-in refrigerators and freezers, back bars, undercounters, food prep tables, deli cases, glass door merchandisers, milk coolers, and blast chillers. Its flagship Cross Temp Series features proprietary convertible temperature technology that switches a single cabinet between refrigerator and freezer modes across a -15°F to 40°F range, paired with variable speed compressors delivering 30% more energy efficiency.
Product overview
Beverage-Air is a manufacturer of commercial refrigeration equipment offering a comprehensive portfolio of products centered around reach-in refrigerators and freezers, display merchandisers, and foodservice preparation equipment. The product lineup includes the flagship Cross Temp Series featuring proprietary temperature-switching technology that converts between refrigerator and freezer modes, alongside Top Mount and Bottom Mount Reach-In series (Horizon, P, RI, Vista), Glass Door and Open Air Merchandisers (MarketMax, Marketeer, VueMax, Breeze), Deli Cases, Food Prep Tables (pizza, salad, sandwich), Worktops and Undercounters, Chef Bases, Bar and Wine Equipment (Back Bars in Standard, Food Rated, and Narrow configurations), Milk Coolers, and Blast Chillers. The company also provides CAD/REVIT design files, technical manuals, and warranties up to 7 years on key products.
Differentiator
Problem solved
Functional benefit
Brands
- Cross Temp Series: Refrigerator/freezer series with temperature range from -15°F to 40°F, featuring convertible refrigerator-to-freezer technology and variable speed compressor achieving 30% more energy efficiency
- Horizon Series
- P Series
- RI Series
- Vista Series
- MarketMax Series
- Marketeer Series
- Breeze Series
- VueMax Series
- Sure Sense
Products and services
- Cross Temp Series Reach-in refrigerator/freezer series featuring proprietary Cross Temp technology that allows users to switch the unit between refrigerator and freezer modes with a temperature range of -15°F to 40°F, featuring variable speed compressor technology for 30% more energy efficiency. Designed for commercial foodservice operators.
- Top Mount Reach-Ins Reach-in refrigerators and freezers with top-mounted compressor, available in Cross Temp Series, Horizon Series, and P Series variants, designed for commercial kitchens.
- Bottom Mount Reach-Ins Reach-in refrigerators and freezers with bottom-mounted compressor, available in Horizon Series, RI Series, and Vista Series variants, designed for commercial kitchens.
- Thawing Cabinets Specialized cabinets designed for controlled thawing of frozen food products, for use in commercial foodservice operations.
- Glass Door Merchandisers Refrigerated display cases with glass doors for commercial merchandising, available in Countertop Units, Dipping Cabinets, Marketeer Series, and MarketMax Series, for retail and foodservice operators.
- Open Air Merchandisers Open-front refrigerated display cases for customer self-service, available in Breeze Series and VueMax Series, designed for retail food and beverage merchandising.
- Deli Cases Display cases for deli items, available in Dry Cases and Refrigerated Units configurations, for delis and foodservice operators.
- Food Prep Tables Refrigerated prep tables for food preparation, including Pizza Prep Tables, Salad Bars, and Sandwich Prep Tables, for commercial kitchen operations.
- Worktops & Undercounters Compact refrigeration units designed to fit under counters, available as Undercounters and Worktops variants, for space-constrained commercial kitchens.
- Chef Bases Low-profile refrigeration units designed to support cooking equipment on top, available in Cross Temp, Freezer, and Refrigerator configurations, for commercial kitchens.
- Bar & Wine Equipment Refrigeration equipment for bars and wine storage, including Back Bars, Bar Mobiles, Bottle Coolers, Direct Draws, and Glass & Plate Chillers, for bars, pubs, and restaurants.
- Milk Coolers Specialized refrigeration units for milk storage, available in Cold Wall and Forced Air technologies, for schools, dairies, and foodservice operators.
- Blast Chillers Rapid cooling equipment for food safety compliance, available in Reach-In, Roll-In, and Roll-Thru configurations, for commercial foodservice operations.
- CT1HC-1S Cross Temp Solid Door Reach-In Single solid door Cross Temp reach-in refrigerator/freezer with 23.1 cu. ft. capacity, stainless steel exterior, top-mounted compressor, temperature range of -15°F to 40°F, and 7-year warranty, for commercial foodservice operations.
- CT1HC-1HS Cross Temp Half Solid Door Reach-In Half solid door Cross Temp reach-in refrigerator/freezer with dual door configuration and 26" x 33-5/8" x 85" dimensions, for commercial foodservice operations.
- CT1HC-1G Cross Temp Glass Door Reach-In Glass door Cross Temp reach-in refrigerator/freezer with product visibility through the glass door and a door lock included, for commercial foodservice operations.
Quantifiable outcome
- 30% more energy efficiency with variable speed compressor technology
- +2 more outcomes
Companies that use Beverage-Air
Customer profileSegments1 record
Ideal customer profiles1 record
Beverage-Air technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Beverage-Air partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Beverage-Air competitors and assessment
Company assessmentDirect peers
- True Manufacturing: One of the largest US manufacturers of commercial refrigeration, including reach-ins, merchandisers, and prep tables — the closest direct competitor to Beverage-Air across nearly every product category.
- Continental Refrigerator: US manufacturer of commercial reach-ins, roll-ins, and prep tables with strong overlap with Beverage-Air's reach-in and food prep product lines.
- Traulsen: Established commercial refrigeration manufacturer focused on reach-in and roll-in refrigeration for foodservice — direct overlap with Beverage-Air's reach-in portfolio.
- Victory Refrigeration: Commercial refrigeration manufacturer producing reach-ins, roll-ins, and merchandisers for foodservice and retail — comparable product portfolio and customer base.
- Hoshizaki America: Major manufacturer of commercial ice machines and refrigeration for foodservice, with overlap on reach-ins, merchandisers, and bar equipment — competing for the same foodservice operators.
- Norlake: Manufacturer of commercial and scientific refrigeration including reach-ins, walk-ins, and prep tables — overlapping core product categories with Beverage-Air.
- Turbo Air: Manufacturer of commercial refrigerators, freezers, merchandisers, and prep tables with a comparable product breadth aimed at restaurants and convenience stores.
Broad incumbents
- Ali Group: Global foodservice equipment conglomerate whose brands overlap with Beverage-Air's product categories (reach-ins, prep tables, bar equipment) — a potential acquirer or strategic competitor depending on ownership evolution.
- Hussmann (a Panasonic company): Large incumbent in commercial refrigeration and merchandising display cases with a broader retail-grocery focus — overlaps with Beverage-Air's merchandiser and reach-in product lines.
Emerging players
- Avantco Equipment: Value-oriented commercial refrigeration and foodservice equipment brand sold primarily through online channels — competes with Beverage-Air's direct-to-customer motion on price-sensitive SKUs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Beverage-Air social profiles
Digital presenceBeverage-Air financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beverage-Air leadership team
Management profileNumber of profiles
Beverage-Air funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beverage-Air M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beverage-Air
What does Beverage-Air do?
Beverage-Air manufactures and sells commercial-grade refrigeration equipment for the foodservice industry, including reach-in refrigerators and freezers, back bars, undercounters, food prep tables, deli cases, glass door merchandisers, milk coolers, and blast chillers. Its flagship Cross Temp Series features proprietary convertible temperature technology that switches a single cabinet between refrigerator and freezer modes across a -15°F to 40°F range, paired with variable speed compressors delivering 30% more energy efficiency.
Is Beverage-Air a public or private company?
Beverage-Air is a private company. It is classified as unknown and is currently operating.
When was Beverage-Air founded?
Beverage-Air was founded in 1944. It employs 251 to 500 people.
Where is Beverage-Air based?
Beverage-Air is headquartered in Winston Salem, United States, in the North America region.
How does Beverage-Air make money?
One revenue line is on record: commercial Refrigeration Equipment Sales.
Who are Beverage-Air's main competitors?
Direct peers on record are True Manufacturing, Continental Refrigerator, Traulsen, Victory Refrigeration, Hoshizaki America, Norlake and Turbo Air. Broad incumbents are Ali Group and Hussmann (a Panasonic company). Avantco Equipment is listed as an emerging player.
Does Beverage-Air have an API?
No public API is recorded for Beverage-Air.
What industry is Beverage-Air in?
Beverage-Air's product category is Commercial Refrigeration Equipment. Its primary akta.pro industry code is IMAHAKAA, Commercial & Industrial Refrigeration Systems, with a secondary code of IMADANAG, Compressors, Refrigeration Components & Condensing Units. Its NAICS code is 333415 and its SIC code is 3585.