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Fräsch (legal name Fräsch; dba Frasch) is a U.S.-based brand that designs and manufactures acoustical treatment solutions for commercial interiors, specializing in products made from PET (polyethylene terephthalate) felt materials. Its portfolio is organized across five surface categories — ceilings, walls, dividers, lighting, and colors/finishes — and includes named product lines such as PIXL (printable ceiling and wall panels), VIBE TILE, SKINNY BAFL, WÜD (WoodPrint collection), FAZR and FAZR Wall (a PET dovetail system that clips onto the Rockfon symmetrical carrier), LINYFELT, BLADE BAFL, HASHTAG, and VIBE NAMI. Several of these have been recognized by Architectural Record, including the 2022 Product of the Year (HASHTAG) and the 2021 HIP Honoree (VIBE NAMI). The company is headquartered at 1425 Avenue R, Grand Prairie, Texas 75050, and operates as a brand within Catalyst Acoustics Group.

Fräsch's technology base is built around PET felt substrates, proprietary printing and fabrication capabilities that enable customizable graphics, colorways, and wood-look textures, and mechanical integration with established ceiling grid systems such as Rockfon. The product line is designed to be specified by architects and interior designers using BIM (Revit) assets and is supported by CEU courses, webinars, and sample fulfillment through Material Bank.

The company sells primarily through a network of independent manufacturer sales representatives and authorized dealers, supplemented by direct quote-and-order functionality on its website and a B2B Pay Now payment link. Pricing is project-specific and quote-based, with revenue generated from one-time product sales into new build and renovation commercial interior projects. The publicly displayed customer base spans technology (Google), retail and consumer brands (Amazon, Lululemon, Staples, Starbucks, Whole Foods, Gartner), education (Oklahoma State University, University of Texas Arlington), and fitness (LAI Fitness). The company employs 11–50 people, and its January 2026 appointment of a Sales Director with prior $110M revenue responsibility signals a deliberate move toward more structured enterprise and channel sales.

Name

Fresh

Legal name

Fräsch

Website

https://frasch.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Fräsch designs and manufactures PET felt acoustic treatment products — including printable panels, ceiling baffles and tiles, wall systems, and lighting — for commercial interior projects, serving architects, designers, and enterprise customers through reps, dealers, and direct channels.

Ownership category

akta.pro rank

Product category

Architectural Acoustic Products

NAICS

Office Furniture (including Fixtures) Manufacturing (3372)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Louvers, Vents & Architectural Grilles (IMADAIAM)

akta.pro secondary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Acoustic treatment solutions
• Felt ceiling baffles
• Acoustic wall panels
• Sound dampening products
• Office noise control

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Acoustic Product Sales: Fräsch generates revenue primarily through the direct sale of acoustic treatment products — felt ceiling baffles, wall panels, dividers, lighting, and printable tile systems — to commercial interior projects. Sales are facilitated through independent manufacturer reps, a dealer network, and direct web-based ordering. Products are specified by architects and interior designers and procured for new build and renovation projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Fräsch designs and manufactures acoustical solutions for the modern commercial office, producing felt ceiling baffles, wall panels, dividers, acoustical lighting, and printable ceiling/wall tile systems from PET (polyethylene terephthalate) materials. Products are specified by architects and interior designers and sold through independent manufacturer reps, dealers, and direct B2B ordering for new build and renovation projects. The portfolio spans ceilings, walls, dividers, lighting, and a full color/finish library.

Product overview

Fräsch is a brand within Catalyst Acoustics Group specializing in acoustic treatment solutions for the modern office. The product portfolio includes a unified platform of acoustical products organized across five main categories: Ceilings (baffles, clouds, tiles), Walls (panels, murals), Dividers (partitions), Lighting (acoustical fixtures), and Colors/Finishes. Key named products include PIXL (printable ceiling/wall panels), VIBE TILE (ceiling tiles), SKINNY BAFL (slim-profile baffles with 8 new designs), WÜD (wood-inspired WoodPrint collection), FAZR/FAZR Wall (PET dovetail acoustic system), LINYFELT, BLADE BAFL (WÜD), HASHTAG, and VIBE NAMI. Several products have received industry recognition including Architectural Record Product of the Year and HIP Honoree awards. The company operates from Grand Prairie, Texas, serving channels across North America.

Differentiator

Problem solved

Functional benefit

Brands

• PIXL: Ceiling and wall acoustic panels with printable surfaces.
• VIBE TILE
• SKINNY BAFL
• Wüd
• FAZR
• HASHTAG
• LINYFELT
• VIBE NAMI

Products and services

• PIXL Ceiling and wall acoustic panels with printable surfaces, allowing architects and designers to specify custom graphics, colors, and branding integrated into PET felt acoustic panels for modern office interiors.
• VIBE TILE Ceiling tile acoustic solution designed to enhance sound dampening while providing aesthetic appeal as an upgrade to conventional ceiling tiles in commercial workspaces.
• SKINNY BAFL Slim-profile felt ceiling baffles designed to reduce reverberation, available in multiple design variants for visual differentiation in open offices.
• Wüd (WoodPrint Collection) WoodPrint collection of acoustic panels featuring wood-inspired textures that combine natural wood aesthetics with sound dampening performance for ceilings, walls, and baffles.
• FAZR Acoustic ceiling solution composed of PET 9mm dovetail channels that clip onto the Rockfon symmetrical carrier system, providing modular and specifiable acoustic ceiling treatment.
• FAZR Wall Wall-mounted acoustic panels using the PET 9mm dovetail design as the FAZR ceiling version, providing consistent sound treatment across wall surfaces.
• LINYFELT Ceiling baffle solution featuring a linear felt design recognized as an Architectural Record award winner, providing reverberation control with a distinctive linear aesthetic.
• BLADE BAFL (Wüd) Baffle design within the Wüd collection featuring a blade-style profile with wood-inspired WoodPrint textures for ceiling applications.
• HASHTAG Award-winning ceiling product recognized with the 2022 Architectural Record Product of the Year Award, designed for modern commercial interior acoustic treatment.
• VIBE NAMI Wall-mounted acoustic panel with sculptural design, recognized as a 2021 HIP Honoree by Architectural Record for design innovation in commercial interiors.
• Acoustical Lighting Acoustical lighting solutions that combine illumination with sound dampening properties, integrating acoustic performance into commercial lighting fixtures.
• Acoustic Dividers and Partitions Partition walls and dividers that create acoustic separation in open office layouts, combining space division with sound dampening.
• PET Printing Capabilities Custom printing capabilities on PET acoustic materials enabling personalized design solutions including custom graphics, colors, and branding on acoustic panels.

Named customers9 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• RockfoncoreTechnology or IntegrationFräsch's FAZR acoustic wall product is designed to integrate with the Rockfon symmetrical carrier system. The FAZR panels clip onto Rockfon's standardized ceiling carrier infrastructure, making Fräsch's product interoperable with and specifiable alongside Rockfon's ceiling systems. This positions Fräsch as a compatible add-on specification within Rockfon's established acoustic ceiling ecosystem.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Offecct (Flokk): Swedish acoustic furniture and panel manufacturer now under Flokk, known for design collaborations and architect-specified acoustic solutions. Comparable on design-led acoustic products for commercial interiors.
• BAUX: Acoustic panels and tiles manufactured from sustainable materials, marketed to architects and designers for commercial interiors. Directly comparable to Fräsch on PET-based acoustic product positioning and A&D channel GTM.
• Turf Design: Design-forward PET felt acoustic panels, baffles, and lighting for commercial interiors. Highly comparable as a design-led, architect-specified acoustic brand competing in the same open-plan office segment.

Others

• Material Bank: Sample-discovery platform for A&D specifiers where Fräsch is listed. Not a competitor but a strategic channel partner/infrastructure provider relevant to Fräsch's GTM motion and ecosystem.

Emerging players

• SonoSpray (Accurate Industries): Specialty acoustic treatment provider offering spray-applied and panel solutions for commercial interiors. Comparable in targeting project-based acoustic treatment opportunities, though uses different material technologies.

Regional players

• Atkar Group: Australian manufacturer of architectural acoustic panels and ceiling systems serving commercial projects. Comparable on architectural acoustic product positioning, though geographically focused on Australia/APAC rather than Fräsch's North American base.

Broad incumbents

• Knauf USG Ceiling Solutions: Global manufacturer of ceiling panels and grids, formed through Knauf's acquisition of USG's ceilings business. Direct incumbent competitor in commercial acoustical ceiling systems.
• Ecophon (Saint-Gobain): Saint-Gobain brand specializing in acoustic ceilings and wall panels for offices, education, and healthcare. Comparable on acoustic product portfolio and specification-driven commercial sales motion.
• Rockfon: Saint-Gobain-owned acoustic ceiling manufacturer and Fräsch's integration partner (FAZR clips onto Rockfon's carrier system). Comparable as a major incumbent competing in the same architectural acoustic ceiling category.
• Armstrong World Industries: Largest North American manufacturer of acoustical ceiling panels and wall solutions for commercial buildings. Competes with Fräsch in the commercial interior acoustics category at much greater scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCcJND8a4735hKL_dLrg0Xqg
• Facebookfacebook.com/fraschacoustics
• LinkedInlinkedin.com/company/frasch
• Instagraminstagram.com/fraschacoustics
• Pinterestpinterest.com/fraschacoustics
• Xx.com/fraschacoustics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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