AYANA HOTEL

What AYANA HOTEL does

AYANA HOTEL is an Indonesian privately-held luxury hospitality group operating under the umbrella entity PT. Prima Adhitama International Development, with a 90-hectare oceanfront estate in Jimbaran, Bali as its flagship asset. The Bali estate houses four distinct hotels — AYANA Bali Villas, AYANA Resort, AYANA Bali RIMBA, and AYANA Bali SEGARA — collectively offering 1,000+ rooms, 14 pools, a private beach (Kubu), and Bali's largest pillar-less Grand Ballroom (1,850 sqm, up to 2,300 guests). The portfolio also extends to AYANA Komodo Waecicu Beach in Labuan Bajo, AYANA Midplaza Jakarta (Sudirman business district), the AYANA Lako Di'a phinisi cruise yacht, AYANA Residences long-term rentals, the AYANA Spa flagship (40+ treatments), the Rock Bar, AYANA Farm agritourism, a Montessori kids camp (Guidepost at AYANA), and an AYANA Rewards loyalty program. The proprietary technology layer is a multi-language direct booking platform (English, Chinese, Japanese, Korean) at bookings.ayana.com, integrated with the AYANA Rewards membership program and supported by an AI Chatbot for guest inquiries.

The business model is multi-stream hospitality revenue: nightly room bookings across premium tiers (private-pool cliff-top villas down to urban deluxe rooms), food and beverage across approximately 30 venues and 10+ dining genres, spa and wellness, MICE and weddings (including legal documentation for destination weddings), and cruise/excursion experiences. Pricing is quoted in Indonesian Rupiah with a 21% tax and service charge add-on and an IDR 1,500,000 per-night deposit, and the group pursues a direct-to-consumer model via its own website and physical sales offices in Tokyo and Jakarta, supplemented by Preferred Hotels & Resorts (LVX Collection) distribution for the Jakarta property and listings on third-party OTAs (Booking.com, Traveloka). Customer segments span luxury leisure couples, luxury families, MICE organizers, destination wedding couples, adventure travelers, and Jakarta business travelers, supported by marketing presence on Instagram, Facebook, YouTube, TikTok, WeChat, Xiaohongshu, and Douyin.

Operationally the group runs sustainability programs certified to EarthCheck Silver (third renewal in 2025) and positions its brand around the Balinese Hindu concept of Tri Hita Karana. There are no disclosed funding rounds, parent company, or public listing; ultimate ownership is not publicly disclosed beyond the reference to PT. Prima Adhitama International Development.

Name

AYANA HOTEL

Legal name

PT. Prima Adhitama International Development

Website

https://ayana.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

AYANA HOTEL is a privately-held Indonesian luxury resort group operating a 90-hectare Bali estate with 1,000+ rooms across four hotels, plus AYANA Komodo, AYANA Jakarta, AYANA Cruises, Residences, Spa, and Rock Bar, serving luxury leisure, family, MICE, and wedding travelers through direct multi-language booking.

Ownership category

akta.pro rank

Product category

Luxury Resort Hotels and Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Luxury Villas & Residences Resorts (THAGACAM), Resort Convention Hotels (THAGALAC), Hotel & Resort Restaurants (THAFACAH), Luxury Villa Resorts & Branded Villa Communities (THAMAEAI)

Keywords

• Luxury resort hospitality
• Hotel accommodation services
• Spa wellness programs
• Destination weddings venues
• MICE event hosting

Headquarters

HQ city

Jimbaran

HQ country

Indonesia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Luxury Accommodation: Revenue from room bookings across multiple properties including AYANA Bali Villas, AYANA Bali Resort, AYANA Bali RIMBA, AYANA Bali SEGARA, AYANA Komodo, AYANA Jakarta, and AYANA Cruises. Properties range from private pool villas to standard rooms, with pricing varying by season and property tier.
2. Food & Beverage: Revenue from over 15 restaurants and bars across properties including DAVA Steak & Seafood, Martini Bar, and Rock Bar. AYANA Bali features 10 dining genres, with dining packages and experiences such as floating brunch, romantic dinners, and cooking classes.
3. Spa & Wellness: Revenue from comprehensive spa services including 40+ treatment options at the flagship AYANA Spa Bali facility, plus thalassotherapy pool, Rock Spa, and wellness programs such as yoga, meditation, and fitness training.
4. Events & Weddings: Revenue from hosting corporate meetings, conferences, and weddings. AYANA Bali's Grand Ballroom spans 1,850 sqm and accommodates up to 2,300 guests. Properties offer multiple venues for events ranging from intimate gatherings to large-scale international conferences.
5. Cruise & Water Experiences: Revenue from AYANA Cruises including phinisi sailing yacht experiences, glass-bottom boat tours, island hopping tours, and sunset dinner cruises. The AYANA Lako Di'a features 9 air-conditioned suites for multi-day cruise adventures.
6. AYANA Rewards Loyalty Program: Membership program offering exclusive benefits, rewards, and special offers for repeat guests across all AYANA properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

AYANA HOTEL operates a portfolio of luxury resort properties across Indonesia (Bali, Komodo, Jakarta), offering upscale accommodation ranging from cliff-top private pool villas to urban business hotel rooms. The core offering includes hotel stays, comprehensive dining across 15+ restaurants and bars, full-service spa and wellness programs, MICE and wedding venues, and ancillary experiences such as luxury phinisi cruises and agritourism activities, sold primarily to leisure and corporate guests.

Product overview

AYANA HOTEL operates a multi-property luxury hospitality portfolio across Indonesia, comprising five distinct hotel sub-brands (AYANA Villas Bali, AYANA Bali Resort, AYANA Bali Rimba, AYANA Bali Segara), a standalone resort property (AYANA Komodo Waecicu Beach), an urban hotel (AYANA Jakarta Midplaza), a luxury cruise experience (AYANA Cruises / Lako Di'a), a comprehensive spa and wellness brand (AYANA Spa with 40+ treatments), the iconic Rock Bar dining/nightlife venue, the AYANA Farm agritourism experience, a Montessori kids camp partnership (Guidepost at AYANA), a loyalty program (AYANA Rewards), a long-term residences brand (AYANA Residences), and MICE/event venues including Bali's largest Grand Ballroom. The properties share a unified booking platform (bookings.ayana.com), the AYANA Rewards loyalty system, and the AYANA Spa brand, while maintaining distinct identities and guest experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• AYANA Bali Villas

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• EarthCheckcoreOthers · 1 January 2025AYANA Bali has achieved EarthCheck Silver certification for the third time, demonstrating commitment to sustainable tourism practices. EarthCheck is a global environmental certification and benchmarking organization that evaluates hotels on criteria including greenhouse gas emissions, energy efficiency, freshwater management, waste management, and ecosystem conservation.
• Guidepost MontessoricoreStrategic or Co-development PartnerGuidepost Montessori operates world-class Montessori children's programs at AYANA Bali, offering Adventure Camps (2-day and 4-day options) for children ages 2.5-6 years. The program runs Tuesday-Friday weekly except July-August, with Summer Camps available during July-August 2026. Children enjoy curiosity-driven activities while parents utilize resort amenities including pools, spa, and Rock Bar.
• White Door Weddings BaliminorStrategic or Co-development PartnerExclusive wedding boutique partnership offering bridal gowns and accessories from European and Asian designer collections. Located at AYANA Resort Bali, the boutique provides dresses and suits for purchase or rental in sizes XXS to XXL.
• Preferred Hotels & Resorts (LVX Collection)minorChannel Partner/ Reseller/ DistributorAYANA Jakarta Midplaza operates as a member of Preferred Hotels & Resorts LVX Collection and participates in the iPrefer loyalty program, providing access to Preferred's global distribution network and customer base.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bulgari Resort Bali: Bulgari's Bali ultra-luxury resort in Uluwatu with cliff-edge villas and a similar Tri Hita Karana-inspired design philosophy. Targets the same top-of-pyramid luxury guest with comparable villa product.
• Capella Ubud: Ultra-luxury tented camp in Bali's Ubud region offering high-end experiential stays. Comparable in positioning to AYANA Bali Villas for HNW travelers seeking a Bali cultural-immersion experience.
• Four Seasons Resort Bali at Sayan: Four Seasons' flagship Bali luxury resort with comparable cliff/river settings and ultra-luxury positioning. Targets the same HNW leisure, family, and wellness traveler segments in Jimbaran/Ubud, making it the most directly comparable competitor for the AYANA Bali estate.
• Mandapa, a Ritz-Carlton Reserve: Ultra-luxury Reserve property in Ubud competing for wellness, cultural immersion, and villa-led luxury demand in Bali. Comparable per-night pricing tier and target customer profile.
• Six Senses (Six Senses Uluwatu, Six Senses Canggu): Six Senses Bali properties compete directly for wellness- and sustainability-focused luxury guests. Shared emphasis on spa/wellness, sustainability certifications, and villa product parallels AYANA's positioning.
• COMO Hotels and Resorts (Bali: Uma Ubud, Uma Canggu): COMO's wellness-led luxury hotels in Bali share AYANA's positioning around spa/wellness programming and high-end leisure. Direct overlap on luxury wellness traveler demand.
• The Ritz-Carlton, Bali: Luxury cliff-top resort in Nusa Dua area of Bali with comparable MICE and family-friendly amenities. Competes directly for luxury leisure, wedding, and corporate retreat demand that AYANA serves from Jimbaran.
• Aman Resorts (Amankila, Amandari): Aman's Bali properties (Amankila in Manggis, Amandari in Ubud) compete directly for ultra-luxury wellness- and tranquility-focused travelers, with comparable per-night rate points and similar villa/resort product mix.

Broad incumbents

• Shangri-La Hotels and Resorts: Global luxury hotel group with Asian focus and broader portfolio including Indonesia. Not a single-resort competitor but operates comparable luxury inventory across Asia and competes for the same group/MICE travel flows.
• Marriott Luxury Collection (Indonesia properties): Global collection of luxury hotels including Bali properties (e.g., The Laguna, Renaissance Bali Uluwatu) that compete for leisure and MICE luxury demand. Broader brand portfolio, not a single-resort niche competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_kpXI5okMObng4qxYZP09g
• Facebookfacebook.com/AyanaResort
• Instagraminstagram.com/ayanaresort
• TikToktiktok.com/@ayanahotels
• Xx.com/ayanaresort
• LinkedInlinkedin.com/company/ayana-resort-and-spa-bali

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AYANA HOTEL