A. Baur & Co.

What A. Baur & Co. does

A. Baur & Co. offers services in agriculture, healthcare, consumer goods, industrial raw materials, machinery, airlines, and education. They provides air services such as swiss worldcargo, edelweiss air, and swisstours.

Name

A. Baur & Co.

Legal name

A. Baur & Company Private Limited

Website

https://www.baurs.com/

Company type

Private

Founded year

1897

Operating status

Operating

Headcount range

501–1,000 employees

Short description

A. Baur & Co. is a trading and development firm.

Ownership category

akta.pro rank

Product category

Diversified Trading and Distribution

NAICS

Food Manufacturing (311), Beverage and Tobacco Product Manufacturing (312)

SIC

Wholesale-Farm Product Raw Materials (5150), Food And Kindred Products (2000)

akta.pro primary industry

Concentrate/Syrup & Flavor Base Contract Manufacturing (AFAFAIAI)

akta.pro secondary industries

Starches, Flours & Milling Products Trading/Wholesale (AFAIAKAH), Coffee & Tea Concentrates, Syrups & Extracts (CRADAHAI)

Keywords

• Trading and distribution
• Agricultural products
• Healthcare distribution
• Industrial raw materials
• Textile machinery

Headquarters

HQ city

Colombo

HQ country

Sri Lanka

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Import and Distribution: Core business importing and distributing wide range of products including fertilizers, agrochemicals, pharmaceuticals, industrial raw materials, consumer goods; operates through islandwide distribution network
2. Manufacturing: Local manufacture of agricultural sprayers, agro-chemicals repacking, fertilizer mixing at Kelaniya facility; represents largest warehousing complex of its kind
3. Agency Business: Represents world-leading manufacturers as sole agent/distributor for various industrial raw materials, textile machinery, and other products
4. Education Services: Swiss Hotel Management Academy (SHMA) providing vocational education and training programs in partnership with Ecole hôtelière de Lausanne
5. Travel and Air Services: Baurs Travels and Baurs Airservices representing airlines and providing travel services

Go-to-market motion3 records

Distribution channels6 records

Marketing channels4 records

Core offering

A. Baur & Co. is a diversified trading and development firm operating across agriculture, healthcare, consumer products, industrial raw materials, textile machinery, education, and tourism/air services. The company manufactures, distributes, and supplies products to enterprises, government institutions, and consumers across Sri Lanka.

Product overview

A. Baur & Co. (Pvt.) Ltd is a diversified conglomerate operating across multiple business divisions: Agriculture (Fertilizer, Plant Protection, Animal Healthcare, Laboratory Services, Seeds), Healthcare (Pharmaceuticals, Surgical & Diagnostics, Medical Nutrition, Nutriceuticals & Cosmeceuticals), Consumer (Food & Beverage, Personal Care, Household Care, Food Ingredients), Industrial Raw Materials (Textile Effects, Coating Effects, Home & Personal Care, Lubricants), Textile Machinery, Education (Swiss Hotel Management Academy), and Tourism/Air Services. The company serves as an importer, distributor, and manufacturer of agricultural inputs, pharmaceutical products, consumer goods, and industrial materials across Sri Lanka.

Differentiator

Problem solved

Functional benefit

Products and services

• Agricultural products and services Distribution and supply of agricultural products to enterprises and consumers in Sri Lanka.
• Healthcare products and services Distribution and supply of healthcare products to institutions and consumers in Sri Lanka.
• Consumer products Distribution and supply of consumer products to retailers and consumers in Sri Lanka.
• Industrial raw materials Supply of industrial raw materials to manufacturing and industrial enterprises in Sri Lanka.
• Textile machinery Import, distribution, and supply of textile machinery to textile manufacturers in Sri Lanka.
• Education services (SHMA) Educational services through SHMA school for students in Sri Lanka.
• Tourism and air services Tourism and air services for travelers and aviation customers in Sri Lanka.

Quantifiable outcome

• Doubling healthcare operations under current leadership since October 2018
• +4 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

38 partnerships are on record, tiered core, minor and flagship.

• Commercial Bank of CeyloncoreStrategic or Co-development Partner · 26 November 2025Partnership for agricultural modernisation initiative targeting paddy farmers in Polonnaruwa District. Initiative aims to boost paddy productivity through Good Agricultural Practices, high-tech agriculture, and financial inclusion for over 120 farmers. Baurs contributes agricultural expertise alongside Department of Agriculture and Browns Agriculture.
• Department of AgriculturecoreStrategic or Co-development Partner · 26 November 2025Government partnership for Good Agricultural Practices promotion in Polonnaruwa District to boost paddy productivity.
• Browns AgriculturecoreStrategic or Co-development Partner · 26 November 2025Agricultural partner in Polonnaruwa initiative to position district as model for sustainable GAP-based paddy cultivation.
• National Youth Corps of Sri Lanka (NYC)coreStrategic or Co-development Partner · 1 January 2023MoU signed under SSG project to empower youth in hospitality industry. Partnership aims to encourage and empower Sri Lankan youth with required skills and talent to become tomorrow's leaders in hospitality.
• Nestlé LankaminorStrategic or Co-development Partner · 1 January 2023Partnership under private sector synergies for upskilling hospitality professionals in the country. SHMA facilitates Nestlé Lanka's drive to upskill rising talent in the sector.
• Swiss Government / SDC (Swiss Agency for Development and Cooperation)flagshipStrategic or Co-development Partner · 1 January 2022Skills for Sustainable Growth (SSG) program partnership initiated and funded by Swiss government and SDC. Aims to bridge skills gap and prepare youth for hospitality and tourism sector opportunities in Sri Lanka. 10 learning centres established, goal to skill 2,240 youth by 2025.
• VTA Sri LankaminorStrategic or Co-development Partner · 1 January 2022MoU signed to implement Swiss-designed learning curriculum for hospitality education through SHMA programs.
• Becton DickinsoncoreChannel Partner/ Reseller/ DistributorMedical devices distribution partnership.
• OMRONcoreChannel Partner/ Reseller/ DistributorHealthcare equipment distribution partnership.
• Ecole hôtelière de Lausanne (EHL)flagshipStrategic or Co-development PartnerWorld's No.1 Hospitality Management School partnership for VET by EHL (Vocational Education and Training) Programs in Sri Lanka. SHMA is partnered by EHL through launch of VET by EHL Programs, bringing Swiss hospitality education and training to Sri Lanka with licensing of curriculum.
• Cinnamon Hotels and ResortscoreStrategic or Co-development PartnerPartnership for Cinnamon Hospitality Academy providing practical training opportunities for SHMA students. Students gain practical skill sets at partnered hotels including Cinnamon Grand Colombo, Cinnamon Lakeside Colombo, Galle Face Hotel, Shangri-La Hotels, and Taj Colombo.
• GSKcoreChannel Partner/ Reseller/ DistributorDistribution partnership for pharmaceutical products in Sri Lanka through Baurs Healthcare division's comprehensive distribution network.
• SanoficoreChannel Partner/ Reseller/ DistributorPartnership for distribution and marketing of Sanofi products in Sri Lanka. Sanofi India Ltd., Sanofi-Aventis Singapore Ltd and Baurs formed partnership for managing import, distribution and marketing.
• RochecoreChannel Partner/ Reseller/ DistributorDistribution partnership for pharmaceutical products in Sri Lanka through Baurs Healthcare network.
• NovartiscoreChannel Partner/ Reseller/ DistributorPharmaceutical distribution partnership in Sri Lanka.
• Merck GroupcoreChannel Partner/ Reseller/ DistributorPharmaceutical products distribution partnership.
• Nestlé Health SciencecoreChannel Partner/ Reseller/ DistributorMedical nutrition products distribution partnership. Baurs represents Nestlé Health Science for nutritional therapies in Sri Lanka.
• FreseniuscoreChannel Partner/ Reseller/ DistributorHealthcare products distribution partnership.
• AlconcoreChannel Partner/ Reseller/ DistributorOphthalmology products distribution through surgical and diagnostics division.
• MedtroniccoreChannel Partner/ Reseller/ DistributorMedical devices distribution partnership for surgical and diagnostics.
• KISCOcoreChannel Partner/ Reseller/ DistributorTextile Effects division representing KISCO, a leading global supplier of comprehensive solutions for textile industry including dyes and textile chemicals.
• HeubachcoreChannel Partner/ Reseller/ DistributorSole agent for coating effects including high-performance pigments and preparations for paint, plastic, printing ink, and pharmaceutical industries.
• HeubachcoreChannel Partner/ Reseller/ DistributorSole agent for Sri Lanka providing developers and manufacturers of pigments for coating applications.
• Sefar InccoreChannel Partner/ Reseller/ DistributorRepresenting Sefar Inc, a leading manufacturer of monofilament precision fabrics for filtration solutions in food, pharma, chemicals, mining industries.
• KlübercoreChannel Partner/ Reseller/ DistributorIndustrial raw materials - lubricants representation for Sri Lanka manufacturing sector.
• Akras Flavours AGcoreChannel Partner/ Reseller/ DistributorSri Lankan agent for Austrian company, leading developer and manufacturer of food flavours and ingredients for food industry.
• Mayer&CieminorChannel Partner/ Reseller/ DistributorTextile machinery representation for circular knitting machines.
• LuwaminorChannel Partner/ Reseller/ DistributorTextile machinery representation for air engineering solutions.
• DatacolorminorChannel Partner/ Reseller/ DistributorColour management solutions and colour measurement equipment for textile industry.
• Elanco Animal HealthcoreChannel Partner/ Reseller/ DistributorAnimal healthcare products distribution partnership; launched two new veterinary products in Sri Lanka.
• Adama Agricultural SolutionscoreChannel Partner/ Reseller/ DistributorPlant protection chemicals representation including herbicides, insecticides, fungicides, plant growth hormones.
• Nufarm LimitedcoreChannel Partner/ Reseller/ DistributorPlant protection products representation.
• UPL LimitedcoreChannel Partner/ Reseller/ DistributorAgricultural solutions and plant protection chemicals.
• Swiss International Air Lines & EdelweisscoreChannel Partner/ Reseller/ DistributorAir services representation for direct flights to Zurich and beyond; SWISS and Edelweiss offer 1,805 weekly flights to 155 destinations in 56 countries.
• Swiss International Air Lines & EdelweisscoreChannel Partner/ Reseller/ DistributorTravel and air services partnership representing Swiss airline and leisure carrier Edelweiss for Sri Lanka market.
• FiBL and HAFL (Switzerland)flagshipStrategic or Co-development PartnerSwiss-based agricultural research institutes collaborated with Baurs to introduce sustainable organic farming methods when Sri Lanka transitioned to organic agriculture in 2021.
• MicrosoftcoreTechnology or IntegrationExpanded partnership with Microsoft to further digital transformation objectives.
• SAPcoreTechnology or IntegrationSAP implementation including S/4HANA cloud deployment and SAP Analytics Cloud; earned Finance Transformation Award at SAP Dare to Dream Awards 2023.

Scale indicators8 records

Recent moves6 records

Expansion highlights12 records

Direct peers

• Hayleys PLC: Largest Sri Lankan conglomerate with parallel diversification across agriculture inputs, plantations, healthcare, consumer products and industrial inputs; closest comparable in operating breadth and B2B distribution model.
• John Keells Holdings PLC: Diversified Sri Lankan conglomerate spanning consumer goods, healthcare, transportation and leisure; comparable scale, brand portfolio and multi-vertical operating model.
• Hemas Holdings PLC: Sri Lankan conglomerate with direct overlap in pharmaceutical distribution (Hemas Pharma), FMCG (Hemas Consumer) and personal care; closest pure comparable in healthcare agency business.
• CIC Fertilizer / CICRA: Sri Lankan fertilizer manufacturer and distributor; direct competitor in the agriculture inputs segment that has been A. Baur's heritage business since 1897.
• Chemanex PLC: Sri Lankan chemical and industrial raw materials distributor; comparable B2B industrial agency model serving textiles, coatings and manufacturing customers.
• Brown & Company PLC: Diversified Sri Lankan group with agricultural inputs, plantations and consumer brands; directly competes with Baurs Agriculture and recently partnered in the Polonnaruwa paddy initiative.
• Aitken Spence PLC: Sri Lankan conglomerate with tourism, logistics and services exposure; comparable multi-vertical structure including travel services similar to Baurs Travels/Airservices.
• Sunshine Holdings PLC: Sri Lankan conglomerate with healthcare (Pharmaceuticals), consumer (FMCG) and agriculture segments; directly comparable agency-distribution model.

Emerging players

• George Steuart Health: Sri Lankan pharmaceutical and consumer goods distributor; emerging peer with comparable healthcare agency/distribution focus though narrower scale than Baurs.

Regional players

• DIMO (Diesel & Motor Engineering PLC): Sri Lankan conglomerate representing global principals (Mercedes-Benz, Siemens, Komatsu) in industrial equipment and consumer products; comparable agency-distribution business model in a single-country market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xtwitter.com/A_Baur_Co
• Facebookfacebook.com/Ceylon.Baurs
• LinkedInlinkedin.com/company/a.-baur-&-co.-pvt.-ltd
• Instagraminstagram.com/baurscorporatesl

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A. Baur & Co.