A. Baur & Co.
A. Baur & Co. is a trading and development firm.
- Company typePrivate
- Founded1897
- HeadquartersColombo, Sri Lanka
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What A. Baur & Co. does
A. Baur & Co. offers services in agriculture, healthcare, consumer goods, industrial raw materials, machinery, airlines, and education. They provides air services such as swiss worldcargo, edelweiss air, and swisstours.
A. Baur & Co. firmographics
Firmographics- Name
- A. Baur & Co.
- Legal name
- A. Baur & Company Private Limited
- Website
- https://www.baurs.com/
- Company type
- Private
- Founded year
- 1897
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- A. Baur & Co. is a trading and development firm.
- Ownership category
- akta.pro rank
A. Baur & Co. industry classification
Industry- Product category
- Diversified Trading and Distribution
- NAICS
- Food Manufacturing (311), Beverage and Tobacco Product Manufacturing (312)
- SIC
- Wholesale-Farm Product Raw Materials (5150), Food And Kindred Products (2000)
- akta.pro primary industry
- Concentrate/Syrup & Flavor Base Contract Manufacturing (AFAFAIAI)
- akta.pro secondary industries
- Starches, Flours & Milling Products Trading/Wholesale (AFAIAKAH), Coffee & Tea Concentrates, Syrups & Extracts (CRADAHAI)
Keywords
Where A. Baur & Co. is headquartered
LocationHeadquarters
- HQ city
- Colombo
- HQ country
- Sri Lanka
- HQ region
- Asia
Offices6 records
Markets served
A. Baur & Co. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Import and Distribution: Core business importing and distributing wide range of products including fertilizers, agrochemicals, pharmaceuticals, industrial raw materials, consumer goods; operates through islandwide distribution network
- Manufacturing: Local manufacture of agricultural sprayers, agro-chemicals repacking, fertilizer mixing at Kelaniya facility; represents largest warehousing complex of its kind
- Agency Business: Represents world-leading manufacturers as sole agent/distributor for various industrial raw materials, textile machinery, and other products
- Education Services: Swiss Hotel Management Academy (SHMA) providing vocational education and training programs in partnership with Ecole hôtelière de Lausanne
- Travel and Air Services: Baurs Travels and Baurs Airservices representing airlines and providing travel services
Go-to-market motion3 records
Distribution channels6 records
Marketing channels4 records
A. Baur & Co. product offering
Product offeringCore offering
A. Baur & Co. is a diversified trading and development firm operating across agriculture, healthcare, consumer products, industrial raw materials, textile machinery, education, and tourism/air services. The company manufactures, distributes, and supplies products to enterprises, government institutions, and consumers across Sri Lanka.
Product overview
A. Baur & Co. (Pvt.) Ltd is a diversified conglomerate operating across multiple business divisions: Agriculture (Fertilizer, Plant Protection, Animal Healthcare, Laboratory Services, Seeds), Healthcare (Pharmaceuticals, Surgical & Diagnostics, Medical Nutrition, Nutriceuticals & Cosmeceuticals), Consumer (Food & Beverage, Personal Care, Household Care, Food Ingredients), Industrial Raw Materials (Textile Effects, Coating Effects, Home & Personal Care, Lubricants), Textile Machinery, Education (Swiss Hotel Management Academy), and Tourism/Air Services. The company serves as an importer, distributor, and manufacturer of agricultural inputs, pharmaceutical products, consumer goods, and industrial materials across Sri Lanka.
Differentiator
Problem solved
Functional benefit
Products and services
- Agricultural products and services Distribution and supply of agricultural products to enterprises and consumers in Sri Lanka.
- Healthcare products and services Distribution and supply of healthcare products to institutions and consumers in Sri Lanka.
- Consumer products Distribution and supply of consumer products to retailers and consumers in Sri Lanka.
- Industrial raw materials Supply of industrial raw materials to manufacturing and industrial enterprises in Sri Lanka.
- Textile machinery Import, distribution, and supply of textile machinery to textile manufacturers in Sri Lanka.
- Education services (SHMA) Educational services through SHMA school for students in Sri Lanka.
- Tourism and air services Tourism and air services for travelers and aviation customers in Sri Lanka.
Quantifiable outcome
- Doubling healthcare operations under current leadership since October 2018
- +4 more outcomes
Companies that use A. Baur & Co.
Customer profileNamed customers16 records
Segments7 records
Ideal customer profiles1 record
A. Baur & Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
A. Baur & Co. partnerships and signals
Strategic signalPartnerships
38 partnerships are on record, tiered core, minor and flagship.
- Commercial Bank of CeyloncorePartnership for agricultural modernisation initiative targeting paddy farmers in Polonnaruwa District. Initiative aims to boost paddy productivity through Good Agricultural Practices, high-tech agriculture, and financial inclusion for over 120 farmers. Baurs contributes agricultural expertise alongside Department of Agriculture and Browns Agriculture.
- Department of AgriculturecoreGovernment partnership for Good Agricultural Practices promotion in Polonnaruwa District to boost paddy productivity.
- Browns AgriculturecoreAgricultural partner in Polonnaruwa initiative to position district as model for sustainable GAP-based paddy cultivation.
- National Youth Corps of Sri Lanka (NYC)coreMoU signed under SSG project to empower youth in hospitality industry. Partnership aims to encourage and empower Sri Lankan youth with required skills and talent to become tomorrow's leaders in hospitality.
- Nestlé LankaminorPartnership under private sector synergies for upskilling hospitality professionals in the country. SHMA facilitates Nestlé Lanka's drive to upskill rising talent in the sector.
- Swiss Government / SDC (Swiss Agency for Development and Cooperation)flagshipSkills for Sustainable Growth (SSG) program partnership initiated and funded by Swiss government and SDC. Aims to bridge skills gap and prepare youth for hospitality and tourism sector opportunities in Sri Lanka. 10 learning centres established, goal to skill 2,240 youth by 2025.
- VTA Sri LankaminorMoU signed to implement Swiss-designed learning curriculum for hospitality education through SHMA programs.
- Becton DickinsoncoreMedical devices distribution partnership.
- OMRONcoreHealthcare equipment distribution partnership.
- Ecole hôtelière de Lausanne (EHL)flagshipWorld's No.1 Hospitality Management School partnership for VET by EHL (Vocational Education and Training) Programs in Sri Lanka. SHMA is partnered by EHL through launch of VET by EHL Programs, bringing Swiss hospitality education and training to Sri Lanka with licensing of curriculum.
- Cinnamon Hotels and ResortscorePartnership for Cinnamon Hospitality Academy providing practical training opportunities for SHMA students. Students gain practical skill sets at partnered hotels including Cinnamon Grand Colombo, Cinnamon Lakeside Colombo, Galle Face Hotel, Shangri-La Hotels, and Taj Colombo.
- GSKcoreDistribution partnership for pharmaceutical products in Sri Lanka through Baurs Healthcare division's comprehensive distribution network.
- SanoficorePartnership for distribution and marketing of Sanofi products in Sri Lanka. Sanofi India Ltd., Sanofi-Aventis Singapore Ltd and Baurs formed partnership for managing import, distribution and marketing.
- RochecoreDistribution partnership for pharmaceutical products in Sri Lanka through Baurs Healthcare network.
- NovartiscorePharmaceutical distribution partnership in Sri Lanka.
- Merck GroupcorePharmaceutical products distribution partnership.
- Nestlé Health SciencecoreMedical nutrition products distribution partnership. Baurs represents Nestlé Health Science for nutritional therapies in Sri Lanka.
- FreseniuscoreHealthcare products distribution partnership.
- AlconcoreOphthalmology products distribution through surgical and diagnostics division.
- MedtroniccoreMedical devices distribution partnership for surgical and diagnostics.
- KISCOcoreTextile Effects division representing KISCO, a leading global supplier of comprehensive solutions for textile industry including dyes and textile chemicals.
- HeubachcoreSole agent for coating effects including high-performance pigments and preparations for paint, plastic, printing ink, and pharmaceutical industries.
- HeubachcoreSole agent for Sri Lanka providing developers and manufacturers of pigments for coating applications.
- Sefar InccoreRepresenting Sefar Inc, a leading manufacturer of monofilament precision fabrics for filtration solutions in food, pharma, chemicals, mining industries.
- KlübercoreIndustrial raw materials - lubricants representation for Sri Lanka manufacturing sector.
- Akras Flavours AGcoreSri Lankan agent for Austrian company, leading developer and manufacturer of food flavours and ingredients for food industry.
- Mayer&CieminorTextile machinery representation for circular knitting machines.
- LuwaminorTextile machinery representation for air engineering solutions.
- DatacolorminorColour management solutions and colour measurement equipment for textile industry.
- Elanco Animal HealthcoreAnimal healthcare products distribution partnership; launched two new veterinary products in Sri Lanka.
- Adama Agricultural SolutionscorePlant protection chemicals representation including herbicides, insecticides, fungicides, plant growth hormones.
- Nufarm LimitedcorePlant protection products representation.
- UPL LimitedcoreAgricultural solutions and plant protection chemicals.
- Swiss International Air Lines & EdelweisscoreAir services representation for direct flights to Zurich and beyond; SWISS and Edelweiss offer 1,805 weekly flights to 155 destinations in 56 countries.
- Swiss International Air Lines & EdelweisscoreTravel and air services partnership representing Swiss airline and leisure carrier Edelweiss for Sri Lanka market.
- FiBL and HAFL (Switzerland)flagshipSwiss-based agricultural research institutes collaborated with Baurs to introduce sustainable organic farming methods when Sri Lanka transitioned to organic agriculture in 2021.
- MicrosoftcoreExpanded partnership with Microsoft to further digital transformation objectives.
- SAPcoreSAP implementation including S/4HANA cloud deployment and SAP Analytics Cloud; earned Finance Transformation Award at SAP Dare to Dream Awards 2023.
Scale indicators8 records
Recent moves6 records
Expansion highlights12 records
A. Baur & Co. competitors and assessment
Company assessmentDirect peers
- Hayleys PLC: Largest Sri Lankan conglomerate with parallel diversification across agriculture inputs, plantations, healthcare, consumer products and industrial inputs; closest comparable in operating breadth and B2B distribution model.
- John Keells Holdings PLC: Diversified Sri Lankan conglomerate spanning consumer goods, healthcare, transportation and leisure; comparable scale, brand portfolio and multi-vertical operating model.
- Hemas Holdings PLC: Sri Lankan conglomerate with direct overlap in pharmaceutical distribution (Hemas Pharma), FMCG (Hemas Consumer) and personal care; closest pure comparable in healthcare agency business.
- CIC Fertilizer / CICRA: Sri Lankan fertilizer manufacturer and distributor; direct competitor in the agriculture inputs segment that has been A. Baur's heritage business since 1897.
- Chemanex PLC: Sri Lankan chemical and industrial raw materials distributor; comparable B2B industrial agency model serving textiles, coatings and manufacturing customers.
- Brown & Company PLC: Diversified Sri Lankan group with agricultural inputs, plantations and consumer brands; directly competes with Baurs Agriculture and recently partnered in the Polonnaruwa paddy initiative.
- Aitken Spence PLC: Sri Lankan conglomerate with tourism, logistics and services exposure; comparable multi-vertical structure including travel services similar to Baurs Travels/Airservices.
- Sunshine Holdings PLC: Sri Lankan conglomerate with healthcare (Pharmaceuticals), consumer (FMCG) and agriculture segments; directly comparable agency-distribution model.
Emerging players
- George Steuart Health: Sri Lankan pharmaceutical and consumer goods distributor; emerging peer with comparable healthcare agency/distribution focus though narrower scale than Baurs.
Regional players
- DIMO (Diesel & Motor Engineering PLC): Sri Lankan conglomerate representing global principals (Mercedes-Benz, Siemens, Komatsu) in industrial equipment and consumer products; comparable agency-distribution business model in a single-country market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights8 records
Customer concentration
A. Baur & Co. social profiles
Digital presenceA. Baur & Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
A. Baur & Co. leadership team
Management profileNumber of profiles
A. Baur & Co. subsidiaries and ownership
Company hierarchySubsidiaries4 records
A. Baur & Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A. Baur & Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A. Baur & Co.
What does A. Baur & Co. do?
A. Baur & Co. is a diversified trading and development firm operating across agriculture, healthcare, consumer products, industrial raw materials, textile machinery, education, and tourism/air services. The company manufactures, distributes, and supplies products to enterprises, government institutions, and consumers across Sri Lanka.
Is A. Baur & Co. a public or private company?
A. Baur & Co. is a private company. It is classified as family owned and is currently operating.
When was A. Baur & Co. founded?
A. Baur & Co. was founded in 1897. It employs 501 to 1,000 people.
Where is A. Baur & Co. based?
A. Baur & Co. is headquartered in Colombo, Sri Lanka, in the Asia region.
How does A. Baur & Co. make money?
Five revenue lines are on record. Import and Distribution is the primary driver. The others are manufacturing, agency Business, education Services and travel and Air Services.
Who are A. Baur & Co.'s main competitors?
Direct peers on record are Hayleys PLC, John Keells Holdings PLC, Hemas Holdings PLC, CIC Fertilizer / CICRA, Chemanex PLC, Brown & Company PLC, Aitken Spence PLC and Sunshine Holdings PLC. George Steuart Health is listed as an emerging player. DIMO (Diesel & Motor Engineering PLC) is listed as a regional player.
Does A. Baur & Co. have an API?
No public API is recorded for A. Baur & Co..
What industry is A. Baur & Co. in?
A. Baur & Co.'s product category is Diversified Trading and Distribution. Its primary akta.pro industry code is AFAFAIAI, Concentrate/Syrup & Flavor Base Contract Manufacturing, with a secondary code of AFAIAKAH, Starches, Flours & Milling Products Trading/Wholesale. Its NAICS code is 311 and its SIC code is 5150.