Summit Sports

What Summit Sports does

Summit Sports is a private action sports retailer founded in 1990 and headquartered in Bloomfield Hills, Michigan, with 501-1000 employees and over 18 years of Internet retail experience. The company owns and operates a combination of retail stores and e-commerce websites, with its primary online storefront "The House" (operated by CWI, LLC) serving as the flagship digital channel. The House operates as a multi-category direct-to-consumer outdoor recreation e-commerce platform spanning six verticals: snowboard, ski, hike & camp, bike, watersports, and skate, plus a dedicated Deals/Outlet channel. The storefront is built on Salesforce Commerce Cloud (Demandware), evidenced by the /on/demandware.static/ URL patterns and offers product browsing, wishlists, order tracking, and phone-based customer support at (800) 409-7669.

The company is a subsidiary within the Camping World family of brands (parent company: Camping World, a public conglomerate), with sister brands Good Sam and Overton's providing cross-promotional email marketing and shared corporate infrastructure. Summit Sports generates revenue through one-time product sales with markups on inventory purchased from brand partners including Burton, K2, Ride, Rossignol, Lib Tech, GNU, CAPiTA, Salomon, Arbor, Volcom, Union, and 686. Pricing is not publicly disclosed at the individual product level, but the platform runs seasonal promotional discounts (up to 70% off towable tubes, 50% off snowboards, 40% off water skis) and offers free shipping on most orders over $99 with a 90-day return policy on unused items. Marketing channels include email newsletter, content marketing via "The House Guide" blog, and an affiliate marketing program with tracked affiliateID parameters.

The company serves "Outdoor Enthusiasts" as a horizontal persona spanning snowboarding, skiing, hiking, camping, biking, watersports, and skateboarding consumers exclusively within the United States domestic market. Strategic history includes the January 2016 acquisition of Austin Canoe & Kayak, signaling prior appetite for inorganic expansion into adjacent outdoor recreation verticals.

Name

Summit Sports

Legal name

CWI, LLC

Website

https://summitsports.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Summit Sports is a private multi-category action sports retailer operating retail stores and e-commerce websites (primarily "The House") selling outdoor recreation gear to US consumers, with 501-1000 employees and is a subsidiary within the Camping World family of brands.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Retail

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

akta.pro secondary industries

Camping, Hiking & Backpacking Gear Retail (CRAMAMAA), Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB)

Keywords

• Outdoor recreation retail
• Action sports e-commerce
• Snowboard ski equipment
• Watersports outdoor gear
• Hike camp supplies

Headquarters

HQ city

Bloomfield Hills

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales: Retail revenue generated through direct product sales of outdoor gear, outerwear, and bikes. E-commerce transaction model with product markup on inventory purchased from brand partners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Summit Sports, operating as "The House," is a direct-to-consumer e-commerce retailer of outdoor recreation gear, outerwear, and bikes across six categories: snowboard, ski, hike & camp, bike, watersports, and skate. The company resells products from major brands including Burton, K2, Ride, Rossignol, CAPiTA, Salomon, O'Brien, Hyperlite, Coleman, and Globe through the-house.com storefront, complemented by a sale/outlet section, phone-based customer service, and a 90-day return policy on unused items with free shipping on most orders over $99.

Product overview

The House is an outdoor recreation gear retailer offering a multi-category e-commerce platform. The product portfolio spans six main product lines: Snowboard (featuring Burton, CAPiTA, Nitro, Lib Tech, GNU), Ski, Hike & Camp (featuring Coleman), Bike, Watersports (featuring O'Brien, Hyperlite, Radar, Liquid Force), and Skate (featuring Globe). The platform operates as a direct-to-consumer e-commerce site with a Deals/Outlet section for discounted merchandise. The site also offers customer support services including order tracking, wishlists, and a help desk.

Differentiator

Problem solved

Functional benefit

Products and services

• Snowboard Equipment Snowboarding equipment including snowboards, boots, bindings, and accessories from brands such as Burton, CAPiTA, Nitro, Lib Tech, GNU, and Ride, sold to consumers engaged in snowboarding.
• Ski Equipment Skiing equipment and gear including skis, ski boots, poles, and accessories from brands such as Rossignol, K2, and Salomon, sold to recreational skiing consumers.
• Hike & Camp Gear Camping and hiking equipment including tents, sleeping bags, coolers, chairs, flashlights, and outdoor equipment from brands such as Coleman, sold to consumers engaged in hiking and camping.
• Bikes and Cycling Gear Bicycles, bike racks, and cycling accessories for various riding styles, sold to cycling consumers.
• Watersports Equipment Water sports equipment including water skis, combo skis, slalom waterskis, towable tubes, and life jackets from brands such as O'Brien, WOW, HO, Hyperlite, Radar, and Liquid Force, sold to watersports consumers.
• Skateboards Skateboarding equipment including skateboards, longboards, and complete skateboards from brands such as Globe, sold to skateboarding consumers.
• Deals / Outlet Section Discounted and clearance outdoor gear including sale items and outlet products spanning all product categories, sold at promotional markdowns (e.g., up to 70% off towable tubes, up to 60% off camping gear and life jackets, up to 50% off snowboards, up to 45% off skateboards, up to 40% off water skis) to value-seeking outdoor recreation consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Camping WorldcoreOthersParent company relationship. The House is part of the Camping World family of brands. Camping World is an investor relations link provided on the website footer.
• Good SamminorOthersSister brand within the Camping World family. Shared email marketing consent and promotional communications.
• Overton'sminorOthersSister brand within the Camping World family of brands, similar outdoor recreation retail focus.
• Brand Partners (Burton, K2, Ride, Rossignol, Lib Tech, GNU, CAPiTA, Salomon, Arbor, Volcom, Union, 686)coreChannel Partner/ Reseller/ DistributorThe House resells products from major outdoor gear brands including Burton, K2, Ride, Rossignol, Lib Tech, GNU, CAPiTA, Salomon, Arbor, Volcom, Union, and 686. These are featured brands on the website with dedicated shopping pages.

Recent moves5 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/skisdotcom
• Facebookfacebook.com/summitsportsmi
• LinkedInlinkedin.com/company/summit-sports-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Summit Sports