Finna Sensors

What Finna Sensors does

Finna Sensors (legal entity: AQM Acquisition Group DBA Finna Sensors) is a private US industrial sensor company headquartered in Greenwood Village, Colorado, that designs and manufactures on-line and handheld moisture measurement systems for manufacturing process control. Its core technology portfolio centers on Near Infrared (NIR) and Radio Frequency (RF) moisture sensing, with the OMNIR NIR sensor family (including an IP69K-rated stainless steel variant) and the SMART III RF sensor/probe family serving as flagship products. These sensors integrate with plant PLC/DCS systems via Ethernet/IP, Profinet, Profibus-DP, Modbus, RS485, and DeviceNet, and the company's DataSense Architecture and Persistent Innovative Development platform deliver cloud-based software upgrades, predictive maintenance, and analytics across the installed base. The company also offers handheld moisture meters ($700–$3,635), a laboratory moisture analyzer (~$5,300), lumber-specific grading and sorting systems (Densigrader, Precigrader), kiln performance software (ProTrac, KilnScout), and a Scanframe web-profiling system developed with Sweden-based partner Dynalyse. Manufacturing is split between a California facility (Rancho Cucamonga) and a Canadian facility (Fort St. James, BC).

The company serves nine vertical markets: lumber and forest products (its largest and most entrenched segment, serving 'almost every major lumber producer in North America'), agriculture and food processing, chemicals and pharmaceuticals, minerals and mining, pulp and paper, building materials, asphalt, biomass, and textiles. The product line originated as Signature Control Systems in the early 1990s, was reorganized around SCS Forest Products in 2008 with the acquisition of Northern Milltech, and was rebranded as Finna Sensors in 2015 following the acquisition of Moisture Register Products from Aqua Measure Instruments. Finna is operated as a division of holding company AQM Acquisition Group.

The business model is primarily hardware sales of on-line sensors, handheld meters, and lab analyzers, supplemented by professional services including inspection ($80 US / $155 international), calibration ($175 US / $250 international), and customized service plans for lumber mills. Distribution is hybrid: direct enterprise field sales for major accounts, a multi-tier channel partner program (Finna Sales Builder) covering representatives, resellers, OEMs, and referral partners, plus an e-commerce storefront for parts, accessories, and lower-ACV handheld meters. The company markets through content (blog, LinkedIn, YouTube), industry tradeshows (e.g., International Powder & Bulk Solids), and partner-driven demand generation.

Name

Finna Sensors

Legal name

AQM Acquisition Group DBA Finna Sensors

Website

https://finnasensors.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Finna Sensors is a private US industrial sensor manufacturer that designs on-line NIR and RF moisture measurement systems, handheld meters, and lab analyzers for process control across lumber, food, pharma, mining, paper, and other manufacturing verticals, sold direct and through channel partners.

Ownership category

akta.pro rank

Product category

Industrial Moisture Sensors

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Analytical Laboratory Instrument Manufacturing (334516)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Laboratory Analytical Instruments (3826)

akta.pro primary industry

Industrial Sensors (Pressure, Temperature, Flow, Level, Proximity, Vibration) (IMAGAFAA)

akta.pro secondary industry

Process Analytical Instrumentation (Gas analyzers, spectroscopy, pH/ORP, conductivity) (IMAGAFAE)

Keywords

• Industrial moisture sensors
• Near infrared sensing
• Radio frequency moisture measurement
• Handheld moisture meters
• Process moisture analyzers

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Industrial Moisture Sensors (NIR/RF): Sale of on-line moisture sensors including OMNIR NIR sensors, SMART III RF sensors, and specialty sensors for various industrial applications. Sensors provide real-time, non-contact, non-destructive moisture measurement for manufacturing processes.
2. Handheld & Portable Moisture Meters: Line of portable moisture meters including pin and pinless types. Prices range from $700 to $3,635 for various industrial applications.
3. Lab Moisture Analyzers: Model MCPC Lab Moisture Analyzer priced at $5,300-$5,400 for quick, accurate moisture testing in lab environments.
4. Parts & Accessories: Replacement parts, antennas, batteries, cables, control boards, filters, fuses, and accessories for handheld and on-line moisture meters. Prices range from $1.65 to $997.50.
5. Service & Repair: Restoration and re-calibration services, portable meter inspection, calibration, and repair. Inspection service: $80 US / $155 International. Calibration service: $175 US / $250 International.
6. Customized Service Plans: Customized parts and service plans for lumber mills including service visits, spare parts kits, operator training, and technical support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Finna Sensors manufactures and sells industrial on-line moisture sensors based on Near Infrared (NIR) and Radio Frequency (RF) technologies, handheld moisture meters, and laboratory moisture analyzers used for real-time, non-contact moisture and constituent measurement in manufacturing processes. The company also provides complementary software systems (Densigrader, Precigrader, ProTrac, Scanframe) and service offerings such as calibration, inspection, and customized service plans for industrial customers across lumber, food, chemicals, mining, and other process industries.

Product overview

Finna Sensors offers a comprehensive portfolio of industrial moisture sensing solutions and related products for manufacturing process optimization. The core product line includes OMNIR and OMNIR-SS on-line near infrared sensors (flagship products with built-in IoT and AI capabilities), SMART III RF moisture sensors and probes for various applications, handheld portable moisture meters, and the Model MCPC lab analyzer. Add-on modules include the Scanframe web-profiling system for cross-directional measurement, Densigrader dynamic weight sorter and Precigrader acoustic MSR system for lumber grading, ProTrac kiln performance software, and KilnScout wireless kiln monitoring. The company serves diverse industries including lumber, food/agriculture, chemicals/pharmaceuticals, pulp/paper, textiles, asphalt, building materials, minerals/mining, and biomass. Founded as Signature Control Systems in the early 1990s, the company grew through acquisitions (Northern Milltech 2008, Moisture Register Products 2015) and operates under DataSense Architecture, a software-driven approach that provides enhanced analytics and IoT connectivity across the product line.

Differentiator

Problem solved

Functional benefit

Brands

• SCS Forest Products: End-to-end lumber moisture measurement systems and process optimization tools for sawmill, kiln and planer operations.
• Dynalyse
• SCSFP (SCS Forest Products by Finna Sensors)

Products and services

• OMNIR Near Infrared Sensor Flagship on-line near infrared moisture sensor with built-in IoT and AI features that delivers accurate, instantaneous, non-contact, non-destructive moisture and coat weight measurement. Features TrueOptics technology, modular design separating sensitive electronics from harsh environments, cloud-based software upgrades, and 19 continuously monitored data points for sensor self-diagnostics and predictive maintenance. IP69K rated, operates up to 85°C, supports Ethernet/IP, Profinet, and Modbus connectivity. Designed for industrial manufacturing customers across lumber, food, chemicals, paper, and mining sectors.
• OMNIR-SS Stainless Steel Near Infrared Sensor Stainless steel version of the OMNIR near infrared sensor designed for harsh environments including food, chemical, and pharmaceutical industries. Features IP69K rating, 316 stainless steel construction, hermetic seal, and ability to withstand temperatures from -20°C to 85°C. Provides accurate, non-contact, non-destructive moisture and coat weight measurement with built-in IoT and AI features.
• SMART III RF Moisture Sensor Radio frequency moisture sensor using a patented 2 MHz power loss technique for continuous, instantaneous, non-destructive moisture measurement. Designed for thicker board-type products such as gypsum wallboard, ceiling tiles, OSB, and lumber products. Includes a high temperature option up to 485°F (250°C) for kiln or dryer applications, with 200+ units installed at production facilities.
• SMART III RF Moisture Probe Probe-type moisture sensor designed for silos, tanks, bins, hoppers, and drums where the probe is inserted into and surrounded by product. Generates a 3-inch diameter RF field for measuring powders, granular materials, grains, and chemicals. Available in lengths from 6 to 48 inches with Teflon or ceramic insulators.
• Handheld Moisture Meters Wide range of portable moisture meters including DC resistance (pin) meters and pinless (capacitance/dielectric) meters for wood, concrete, gypsum, paper, textiles, pharmaceuticals, and other materials. Model lineup includes AM-III, A8, L, LG, LP, V, T8, N8, DG-9, DC-2000-BP, DC-2011, and B variants, with prices ranging from $700 (DC-2000-BP Baled Paper) to $3,635 (A8-AF Radome).
• Model MCPC Lab Moisture Analyzer Windows-compatible, menu-driven laboratory moisture analyzer providing fast, accurate moisture content measurement for food processing and other industries. Includes intuitive features and ready-access help menu. Priced at $5,300-$5,400.
• Lumber Moisture Sensors (SCSFP) End-to-end moisture sensing solutions for lumber manufacturing under the SCS Forest Products (SCSFP) brand, including sawmill sensors (weight, bulk density, moisture, strength grading), kiln sensors (in-kiln wireless or wired moisture monitoring), and planer sensors. Served almost every major lumber producer in North America.
• Parts & Accessories Comprehensive parts and accessories for handheld, on-line, and lab moisture sensors, including antennas, batteries, cables, carrying cases, chargers, control boards, displays, filters, fuses, software, calibration checks, and extended warranties. Prices range from $1.65 to $997.50.
• Service & Repair (Inspection, Calibration, Customized Service Plans) Restoration, re-calibration, inspection, and repair services for portable and on-line moisture meters. Inspection service priced at $80 US / $155 international. Calibration service priced at $175 US / $250 international. Customized parts and service plans for lumber mills include service visits, spare parts kits, operator training, and technical support.

Quantifiable outcome

• 10%+ increase in kiln throughput through use of in-kiln sensor systems
• +4 more outcomes

Named customers1 record

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability4 records

Feature6 records

Partnerships

One partnership is on record.

• DynalysecoreStrategic or Co-development PartnerPartnership with Dynalyse (based in Sweden) for joint development of Scanframe: Web-Profiling System. The partnership enabled expansion to Europe and provides sensors for almost every major lumber producer in North America. Dynalyse collaborated with Finna Sensors to develop the scan frame that allows OMNIR sensor to take multiple-point readings across paper and textile webs.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NDC Technologies (NDC / Industrial Dynamics): Direct competitor in on-line NIR and RF sensors for moisture, coat weight, and basis weight measurement across paper, film, converting, and tobacco. Highly comparable product overlap with Finna's OMNIR and Scanframe offerings.
• PCE Instruments: Manufactures handheld and industrial moisture meters for materials, food, lumber, and concrete, with strong overlap to Finna's handheld moisture meter line and on-line sensors. Comparable mid-market industrial measurement focus.
• Kett Electric Laboratory: Specialist in NIR moisture and composition analyzers for lab and process use, with deep presence in food, agriculture, and grain. Closely comparable to Finna's lab and on-line NIR product lines serving the same end markets.

Broad incumbents

• Mettler-Toledo: Global leader in precision lab balances and moisture analyzers, with a process analytical instrument portfolio that overlaps Finna's lab moisture analyzer and on-line NIR products at the high end of the market.
• Sartorius AG: Major bioprocessing and lab equipment manufacturer with moisture/analytical capabilities relevant to Finna's chemical and pharmaceutical segment. Overlaps in lab and process analytical instrumentation for regulated industries.
• AMETEK (Process & Analytical Instruments): Diversified industrial manufacturer with NIR, infrared, and process analytical instruments used in similar moisture and composition measurement applications across chemicals, food, and metals. Broader portfolio but directly comparable sensing products.
• Endress+Hauser: Global process automation and measurement specialist with moisture, flow, and analytical sensors used in food, chemicals, water, and life sciences. Comparable in the industrial moisture and analytical sensing category but at much larger scale.
• Thermo Fisher Scientific (Process Instruments): Provides NIR and Raman process analyzers and laboratory analytical instruments for moisture and composition measurement. Overlaps with Finna's lab moisture analyzer and on-line NIR products in pharma, food, and chemical verticals.

Regional players

• Dynalyse: Swedish partner of Finna that co-developed the Scanframe web-profiling system. Comparable in web/film moisture profiling for paper, board, and textiles across European industrial customers.

Emerging players

• MoistTech Corp. Niche NIR moisture sensor manufacturer focused on on-line industrial applications in food, tobacco, chemicals, and wood products. Direct overlap with Finna's on-line NIR business at a similar scale and customer profile.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCCTMNd9kZ-KlEMdKmnvqw-w
• LinkedInlinkedin.com/company/finnasensors

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finna Sensors