Stellana
Stellana is a global manufacturer of polyurethane, natural rubber, and thermoplastic wheels and tires serving OEMs and aftermarket distributors in material handling, intralogistics, heavy equipment, and agriculture across production sites in Sweden, the US, Sri Lanka, and China; a wholly-owned subsidiary of HEXPOL AB.
- Company typePrivate
- Founded1946
- HeadquartersLaxå, Sweden
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Stellana does
Stellana is a global manufacturer of polymer wheels and tires, producing polyurethane wheels and tires, natural rubber tires and caster wheels, and thermoplastic (nylon) wheels for industrial material handling and mobility applications. The company operates four production sites—in Sweden (Laxå), the United States (Lake Geneva), Sri Lanka (Horana), and China (Qingdao)—and a global distribution center in Hamburg, Germany. Its proprietary material compounds include PowerThane® 85, locally sourced Sri Lankan natural rubber formulations, bio-based rice-husk compounds developed with RheTech, and green rubber compounds containing 62% recycled content. Technical differentiation is evident in tight-tolerance AGV wheels (total runout of 0.005", OD tolerance ±0.12mm), Power Tires with 30% greater cut resistance, and tailor-made 83 Shore A sorter wheels handling 5,000 pieces per hour.
Stellana serves OEMs of forklifts, automated guided vehicles, industrial robots, AS/RS systems, scissor lifts, agricultural equipment, and heavy machinery, as well as aftermarket distributors and large end-user fleets. The business model is OEM-embedded and sales-led: direct sales teams in the Americas, Europe, and Asia Pacific are organized around key account managers, supplemented by an authorized dealer/distributor network for aftermarket replacement wheels. Pricing is quote-based with multi-year contracts, determined by material, specifications, and volume; the company does not publish list pricing. Sub-brands (PowerThane®, Lmax™, Gmax™, MillTek, Power Tires) and a custom-engineering service for tailored wheel solutions support both embedded OEM design wins and aftermarket upgrades. Documented customer outcomes include $250,000 in annual savings for a 250-truck retail distribution center, 9,190-hour tire lifespan (nearly 4 years), and zero warranty claims across 13,000+ scissor lift parts.
Stellana is a wholly-owned subsidiary of HEXPOL AB, a publicly listed Swedish polymer group (Reg. No. 556108-9631) headquartered in Malmö, and operates within HEXPOL's Engineered Products business area. Founded in 1946, the company celebrated its 80th anniversary in 2026 and pursues a sustainability agenda including a 75% Scope 1+2 CO2 reduction target by 2025, EUDR readiness for late 2025, and EcoVadis Committed status (third consecutive year, valid through December 2026).
Stellana firmographics
Firmographics- Name
- Stellana
- Legal name
- HEXPOL AB
- Website
- https://stellana.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Stellana is a global manufacturer of polyurethane, natural rubber, and thermoplastic wheels and tires serving OEMs and aftermarket distributors in material handling, intralogistics, heavy equipment, and agriculture across production sites in Sweden, the US, Sri Lanka, and China; a wholly-owned subsidiary of HEXPOL AB.
- Ownership category
- akta.pro rank
Stellana industry classification
Industry- Product category
- Industrial Wheels and Tires
- NAICS
- Urethane and Other Foam Product (except Polystyrene) Manufacturing (32615), Plastics and Rubber Products Manufacturing (326)
- SIC
- Plastics Foam Products (3086), Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Polyurethane (PU) Flexible Foam Manufacturing (IMANAIAC)
- akta.pro secondary industries
- Foam Conversion & Fabrication (Cutting, Laminating, CNC, Packaging Inserts) (IMANAIAJ), Polyurethanes (MDI/TDI, Polyols, PU Systems) (IMAEADAH)
Keywords
Where Stellana is headquartered
LocationHeadquarters
- HQ city
- Laxå
- HQ country
- Sweden
- HQ region
- Europe
Offices7 records
Markets served
Stellana business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- OEM Wheel and Tire Sales: Direct sales of polyurethane, rubber, and thermoplastic wheels and tires to original equipment manufacturers for material handling equipment including forklifts, AGVs, and industrial robots
- Aftermarket Replacement Parts: Replacement wheels and tires sold through dealer network to end-users for maintenance of existing equipment
- Custom Designed Solutions: Engineering and design services for customized wheel solutions based on specific customer application requirements
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation-based pricing for OEM and aftermarket customers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Stellana product offering
Product offeringCore offering
Stellana manufactures polyurethane wheels and tires, natural rubber tires and caster wheels, and thermoplastic (nylon/polyamide) wheels for material handling, transportation, caster, heavy equipment, and engineered applications. The company supplies OEMs of forklifts, AGVs, and material handling equipment as well as aftermarket replacement wheels through a global dealer network, with production sites in Sweden, the United States, Sri Lanka, and China.
Product overview
Stellana is a global manufacturer of polymer wheels and tires offering a comprehensive portfolio including polyurethane wheels, natural rubber tires, and thermoplastic wheels (nylon). The company provides industry-specific solutions for material handling, transportation & logistics, engineered applications, and heavy-duty equipment. Their product lineup includes branded solutions like Powerthane 85, Lmax, Power Tires, Gmax, MillTek, and Hollow Tires, alongside standard product categories such as wheels for casters, forklift tires, load wheels, hand pallet truck wheels, and track pads. Stellana also offers custom-designed wheel solutions through their engineering capabilities, serving diverse applications from automated warehouse solutions (AGVs) to agricultural equipment and intralogistics systems.
Differentiator
Problem solved
Functional benefit
Brands
- Powerthane® 85: A well-balanced polyurethane material with excellent material properties for material handling, transportation & logistics, caster applications, and outdoor maintenance.
- MillTek
- Lmax™
- Gmax™
Products and services
- Polyurethane Wheels & Tires
Quantifiable outcome
- Annual savings of $250,000 on wheels and tires for large distribution center
- +4 more outcomes
Companies that use Stellana
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
Stellana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Stellana partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HEXPOL GroupcoreHEXPOL AB (publ), reg. no. 556108-9631, is the parent company of Stellana. Stellana operates as part of HEXPOL Engineered Products business area. HEXPOL is organized into two business areas: HEXPOL Compounding and HEXPOL Engineered Products. Stellana is the wheels division under HEXPOL Engineered Products.
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
Stellana competitors and assessment
Company assessmentDirect peers
- Kastalon (KCI): US polyurethane molder specializing in custom cast polyurethane wheels, tires, and parts for material handling and industrial OEMs. Comparable capability in custom PU wheel solutions for forklift and AGV customers.
- Hamilton Caster: US-based industrial caster and wheel manufacturer serving material handling, warehousing, and OEM customers. Competes with Stellana in the Americas caster and wheel aftermarket.
- Colson Group: Global caster and wheel manufacturer with multiple brands serving industrial, medical, and material handling markets. Comparable scale and multi-material portfolio to Stellana with strong North American presence.
- Darcor: Canadian manufacturer of ergonomic casters and wheels for institutional, industrial, and material handling applications. Comparable product portfolio focused on polyurethane and rubber wheels.
- RWM Casters: US manufacturer of heavy-duty industrial casters and wheels for material handling, automotive, and aerospace. Direct competitor in heavy-duty caster wheel segment.
- Wicke: German manufacturer of industrial wheels, tires, and casters serving forklifts, material handling, and intralogistics. Competes directly with Stellana in polyurethane drive and load wheels for forklift OEMs.
- Tente Casters: European-based global manufacturer of industrial casters and wheels (PU, rubber, thermoplastic) with strong presence in healthcare, logistics, and industrial segments. Direct overlap with Stellana's caster and material handling product lines.
- Blickle: German-headquartered, family-owned manufacturer of polyurethane, rubber, and thermoplastic wheels and casters for material handling and industrial applications. Closest direct competitor to Stellana in PU wheels globally with comparable product breadth.
Broad incumbents
- Solideal (Camso / Michelin): Specialty tire manufacturer (now part of Michelin) producing solid and pneumatic industrial tires for forklifts, material handling, and construction equipment. Larger incumbent with broader product line that overlaps with Stellana's forklift tire business.
- Trelleborg Wheel Systems: Division of Trelleborg AB producing industrial and material handling tires and wheels including polyurethane options. Larger diversified polymer group with overlapping forklift and AGV wheel products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Stellana social profiles
Digital presenceStellana compliance and trust
Trust signalCompliance5 records
Stellana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stellana leadership team
Management profileNumber of profiles
Profiles13 records
Stellana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stellana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stellana
What does Stellana do?
Stellana manufactures polyurethane wheels and tires, natural rubber tires and caster wheels, and thermoplastic (nylon/polyamide) wheels for material handling, transportation, caster, heavy equipment, and engineered applications. The company supplies OEMs of forklifts, AGVs, and material handling equipment as well as aftermarket replacement wheels through a global dealer network, with production sites in Sweden, the United States, Sri Lanka, and China.
Is Stellana a public or private company?
Stellana is a private company. It is classified as corporate owned and is currently operating.
When was Stellana founded?
Stellana was founded in 1946. It employs 501 to 1,000 people.
Where is Stellana based?
Stellana is headquartered in Laxå, Sweden, in the Europe region.
How does Stellana make money?
Three revenue lines are on record. OEM Wheel and Tire Sales are the primary driver. The others are aftermarket Replacement Parts and custom Designed Solutions.
Who are Stellana's main competitors?
Direct peers on record are Kastalon (KCI), Hamilton Caster, Colson Group, Darcor, RWM Casters, Wicke, Tente Casters and Blickle. Broad incumbents are Solideal (Camso / Michelin) and Trelleborg Wheel Systems.
Does Stellana have an API?
No public API is recorded for Stellana.
What industry is Stellana in?
Stellana's product category is Industrial Wheels and Tires. Its primary akta.pro industry code is IMANAIAC, Polyurethane (PU) Flexible Foam Manufacturing, with a secondary code of IMANAIAJ, Foam Conversion & Fabrication (Cutting, Laminating, CNC, Packaging Inserts). Its NAICS code is 32615 and its SIC code is 3086.