What Elixir Group does

Elixir Group is a Serbian privately held industrial conglomerate founded in 1990, headquartered in Novi Sad with primary production at Prahovo and Šabac. The group operates six member companies spanning chemical production (Elixir Prahovo), mineral fertilizer manufacturing (Elixir Zorka), animal feed additive distribution (Elixir Feed), construction services (Elixir Craft), corporate philanthropy (Elixir Fondacija), and agricultural trading (Elixir Agrar). Elixir Prahovo is one of six factories in Europe producing phosphoric acid, while Elixir Zorka is the largest producer of complex mineral fertilizers (NPK, NP, PK formulations) in the Balkans. The group employs approximately 2,300 professionals and produces more than 1 million tons of chemical products annually, exporting over 70% of output to 85+ countries and serving 7,000+ partners.

The company is vertically integrated from phosphoric acid to finished fertilizers and uses proprietary HDH (Hydration-Dehydration) technology that reduces thermal energy consumption by 50%, electricity by 25%, and water by 30% per ton of phosphoric acid. Its product portfolio includes technical and food-grade phosphoric acid, complex mineral fertilizers under the Elixir Basic, Premium, Supreme, and Micro Gran sub-brands, AlumoFluor (aluminum fluoride with 97%+ concentration), and a forthcoming waste-to-energy plant (30 MW capacity) that will reduce carbon footprint by 26% per ton of phosphoric acid. The group also operates port logistics at Prahovo and Šabac, waste management services through its Eco Energy division, and is developing Serbia's first Industrial Chemical Park at Prahovo.

Elixir Group operates a B2B sales-led model, distributing directly to industrial and agricultural customers globally, with a strategic distribution partnership with German company K+S for crystalline fertilizer exports. Revenue is generated through one-time sales of chemical products and fertilizers, professional services (logistics, waste management, construction, engineering), and transaction-fee-based distribution of feed additives. Pricing is quote-based for industrial volumes and not publicly disclosed. Strategic priorities through 2027 include becoming the largest phosphoric acid producer in Europe, achieving decarbonization by 2040, and advancing automation and digitalization. The Prahovo2027 investment cycle represents over EUR 300 million in committed capital expenditure, financed in part by a EUR 300 million syndicated debt facility secured in December 2025 from UniCredit, NLB, and OTP Bank, alongside issued green corporate bonds.

Name

Elixir Group

Legal name

DOO ZA PROIZVODNJU, PROMET I USLUGE ELIXIR GROUP ŠABAC

Website

https://elixirgroup.rs

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Elixir Group is a Serbian private industrial conglomerate producing phosphoric acid, complex mineral fertilizers, and aluminum fluoride, serving 7,000+ agricultural and industrial customers across 85+ countries with 2,300+ employees and 1+ million tons of annual capacity.

Ownership category

akta.pro rank

Product category

Industrial Chemicals and Mineral Fertilizers

NAICS

Chemical Manufacturing (325)

SIC

Wholesale-Chemicals & Allied Products (5160), Chemicals & Allied Products (2800), Industrial Inorganic Chemicals (2810)

akta.pro primary industry

Chlor-Alkali & Derivatives (IMAEAAAC)

akta.pro secondary industry

Soda Ash & Industrial Carbonates (IMAEAAAH)

Keywords

• Phosphoric acid production
• Mineral fertilizers manufacturing
• Industrial chemicals supply
• Waste-to-energy services
• Aluminum fluoride production

Headquarters

HQ city

Novi Sad

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Chemical Products Sales: Sale of phosphoric acid, mineral fertilizers (NPK, NP, PK formulations), and aluminum fluoride. Products sold in 85+ countries globally with 70%+ exported. Major product lines include Elixir Basic, Elixir Premium, Elixir Supreme, Elixir Micro Gran.
2. Crystalline and Water-Soluble Fertilizers: New product line including crystalline fertilizers (monoammonium phosphate) with annual capacity of 50,000 tons. Distributed through K+S global distribution network.
3. Logistics and Port Services: Port operations at Prahovo and Šabac, customs and forwarding services, transport organization services.
4. Waste Management Services: Safe and efficient collection, temporary storage and disposal of hazardous and non-hazardous waste. Eco Energy division for energy recovery from waste.
5. Construction and Maintenance: Complete service in design and construction process, production support through investment maintenance, and all types of technical support for own facilities and third parties.
6. Engineering Services: Engineering services provided to own operations and potentially to third parties.
7. Animal Feed Additives Distribution: Elixir Feed operates as exclusive distributor for renowned global feed additive manufacturers, providing all components necessary for quality feed and premixes production.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Elixir Group is a vertically integrated Serbian chemical and agribusiness manufacturer that produces phosphoric acid (one of six factories in Europe), complex mineral fertilizers (NPK, NP, PK formulations) under the Elixir Basic, Premium, Supreme, and Micro Gran brands, and aluminum fluoride (AlumoFluor). The group operates six member companies spanning chemical production, fertilizer manufacturing, animal feed additive distribution, port logistics, construction and maintenance, and a waste-to-energy division (Eco Energy). Annual production exceeds 1 million tons, with over 70% exported to 85+ countries.

Product overview

Elixir Group is a business system operating in the chemical industry and agribusiness, consisting of six member companies: Elixir Prahovo, Elixir Zorka, Elixir Craft, Elixir Feed, Elixir Fondacija, and Elixir Agrar. The product portfolio centers on phosphoric acid (one of six producers in Europe), complex mineral fertilizers under the Elixir Basic, Elixir Premium, Elixir Supreme, and Elixir Micro Gran sub-brands, and aluminium fluoride (AlumoFluor). Services include integrated logistics (ports at Prahovo and Šabac, customs, transport), waste management including a waste-to-energy plant (Eco Energy), construction and maintenance, and engineering. The Industrial Chempark Prahovo is being developed as the first industrial-chemical park in Serbia. Production is vertically integrated, with most of the output exported to over 85 countries globally.

Differentiator

Problem solved

Functional benefit

Brands

• Elixir Zorka: Regional leader in production of complex mineral fertilizers (NP, PK, NPK formulations) for the Southeast European market, with high nutrient concentration, uniform granulation, and high water solubility.
• Elixir Prahovo
• Elixir Feed
• Elixir Craft
• Elixir Fondacija
• AlumoFluor (AlF3)
• Elixir Basic
• Elixir Premium
• Elixir Supreme
• Elixir Micro Gran
• Eco Energy

Products and services

• Phosphoric Acid (Fosforna kiselina) Phosphoric acid produced as industrial-grade, technical-grade, and food-grade variants at Elixir Prahovo, used as a strategic raw material for own mineral fertilizer production and for food, pharmaceutical, cosmetic, automotive (metal surface treatment), and fire protection industries.
• Elixir Basic Mineral Fertilizer Standard-grade complex mineral fertilizer (NP, PK, NPK formulations) with balanced nutrient formulation for general agricultural use, distinguished by high nutrient concentration, uniform granulation, and high water solubility.
• Elixir Premium Mineral Fertilizer Premium-grade complex mineral fertilizer with enhanced nutrient concentration and specialized formulation targeting higher-yield agricultural operations.
• Elixir Supreme Mineral Fertilizer Top-tier complex mineral fertilizer with maximum nutrient concentration and advanced formulation designed for high-yield agriculture.
• Elixir Micro Gran Mineral Fertilizer Micro-granular complex mineral fertilizer designed for precise application and uniform distribution in agricultural operations.
• Aluminium Fluoride (AlumoFluor / AlF3) High-quality aluminum fluoride with typically more than 97% concentration and low impurity content, supplied to aluminum smelters for aluminum production and other industrial applications.
• Logistics Services (Ports at Prahovo and Šabac, Customs, Forwarding, Transport) Full-service logistics including port operations at Prahovo and Šabac, customs and forwarding services, and transport organization for own cargo and industrial third-party clients worldwide.
• Waste Management and Eco Energy Waste-to-Energy Services Solutions for safe and efficient collection, temporary storage, and disposal of hazardous and non-hazardous waste, including energy recovery from waste at the Eco Energy fluidized bed facility (30 MW thermal capacity) compliant with EU BREF 2019 and BAT standards.
• Construction and Maintenance Services Complete service in design and construction, full production process support through investment maintenance, and all types of technical support for own facilities and third-party industrial clients, delivered by Elixir Craft.
• Engineering Services Engineering services supporting industrial operations, infrastructure development, and technical process improvements across the Elixir Group business system.

Quantifiable outcome

• Production capacity: 1+ million tons annually
• +8 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered strategic, core and minor.

• IFC (International Finance Corporation)strategicStrategic or Co-development Partner · 29 January 2025IFC organized the Western Balkans Green Growth Alliance launch in Belgrade in collaboration with Austrian and Hungarian Ministries of Finance. Elixir Group participated as industry leader alongside HeidelbergCement, KappaStar Group, TITAN Serbia, Balfin Group to advance sustainable industries and decarbonization in the region.
• Austrian Ministry of FinancestrategicStrategic or Co-development Partner · 29 January 2025Co-organizer of Western Balkans Green Growth Alliance with IFC and Hungarian Ministry of Finance to advance sustainable industries and decarbonization in Western Balkans region.
• Hungarian Ministry of FinancestrategicStrategic or Co-development Partner · 29 January 2025Co-organizer of Western Balkans Green Growth Alliance with IFC and Austrian Ministry of Finance to advance sustainable industries and decarbonization in Western Balkans region.
• K+S (Germany)coreChannel Partner/ Reseller/ DistributorStrategic partnership with German company K+S for global distribution of crystalline fertilizers (monoammonium phosphate). K+S provides its developed global distribution network for marketing new CMAP products with annual capacity of 50,000 tons.
• Responsible Business ForumminorStrategic or Co-development PartnerElixir Group participates in CSR practice project initiated by Responsible Business Forum. Manager of Elixir Fondacija elected to Board of Directors of Responsible Business Forum in March 2022.
• Serbian Philanthropic ForumminorStrategic or Co-development PartnerElixir Fondacija has been member since its establishment. Manager Margareta Musić serves on Board of Directors since June 2021. Forum focuses on Sustainable Development Goals and affirmation of philanthropy.
• United Nations Global Compact (Serbia)minorStrategic or Co-development PartnerElixir Group participated in UN Global Compact Serbia panel on responsible and sustainable business, role of business sector in achieving sustainable development, held in Negotin.
• Municipalities of Šabac and NegotinminorOthersLocal government partners for CSR projects and community development initiatives. Partner since 2019 with 100 million RSD invested in road network in Negotin municipality.
• Serbian Chamber of CommerceminorStrategic or Co-development PartnerElixir Group participates in dual education programs supported by Serbian Chamber of Commerce. Employees from Elixir Prahovo obtained instructor qualifications through Chamber-organized training sessions.

Scale indicators18 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Yara International: Norway-based global nitrogen and phosphate fertilizer producer serving agriculture in 160+ countries. Directly comparable to Elixir through its fertilizer portfolio, agricultural customer base, and B2B industrial distribution model.
• ICL Group: Israel-based specialty fertilizers and phosphate-chemicals producer with global reach. Closely comparable to Elixir through phosphate-based fertilizers, food-grade phosphates, and integrated mining-to-finished-product operations.
• K+S AG: German potash and fertilizer producer and Elixir's distribution partner for crystalline fertilizers. Highly comparable as a fertilizer peer and explicit commercial partner for Elixir's CMAP product line.
• OCP Group: Moroccan state-owned phosphate rock and phosphoric acid producer — the world's largest integrated phosphate player. Directly comparable in phosphoric acid production scale, NPK fertilizers, and global B2B fertilizer distribution.
• CF Industries: US-based nitrogen and phosphate fertilizer producer serving global agricultural markets. Comparable to Elixir through its fertilizer manufacturing scale, B2B industrial sales, and exposure to global commodity fertilizer pricing.
• The Mosaic Company: US-based phosphate and potash producer, one of the world's largest. Comparable to Elixir through its phosphate mining-to-fertilizer integration and exposure to global crop-nutrient demand cycles.
• Prayon: Belgian specialty phosphoric acid and phosphate salts producer serving food, pharma, and industrial markets. Closely comparable as a European phosphoric acid specialist — overlapping product grades and customer segments with Elixir Prahovo.
• EuroChem Group: Vertically integrated global nitrogen, phosphate, and potash fertilizer producer. Comparable to Elixir through its integrated commodity-to-finished-fertilizer value chain and B2B agricultural sales model.
• OCI Global: Netherlands-headquartered nitrogen, methanol, and fertilizer producer with global project pipeline. Comparable to Elixir through its commodity fertilizer production, European footprint, and exposure to agricultural end markets.

Broad incumbents

• LANXESS: German specialty chemicals company with broad industrial and consumer-chemistry portfolio. Comparable to Elixir as a major European chemical producer, though LANXESS is much larger and operates across many chemistries beyond phosphates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/elixirzorka

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elixir Group