Haitian
Haitian is a privately held Chinese manufacturer of plastic injection molding machines and die casting equipment, claiming one in three injection molding machines sold globally, and operating direct sales offices in Mexico, with manufacturing in China and Serbia.
- Company typePrivate
- Founded1999
- HeadquartersMexico City, Mexico
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Haitian does
Headquartered in China, Haitian is a global manufacturer of plastic injection molding machines and die casting equipment that claims one of every three injection molding machines sold worldwide is its brand. Its core product portfolio spans Generation III and the newer Generation V machine platforms under the Haitian and wholly-owned Zhafir (震雄) brands, covering full-electric (Venus V), hybrid-electric dual-template (Jenius), and electric-with-integrated-hydraulics (Zeres) series, with clamping forces ranging from 400 to 33,000 kN. The company also produces large gigacasting machines over 6,600 short tons for automotive structural aluminum components, positioning it among four global suppliers serving major Chinese EV manufacturers including Xiaomi, Zeekr, Xpeng, Li Auto, NIO, and BYD. Auxiliary equipment under the 'Haitian Smart Solutions' line — temperature regulators, grinders, automatic feeders, gravimetric and volumetric dosers, dryers, mixers, dehumidifiers, conveyors — is sold only alongside machine purchases.
Haitian sells primarily through direct sales supported by regional offices, dedicated sales teams, and CECASE service centers. In Mexico, the subsidiary HAITIAN HUAYUAN MEXICO MACHINERY operates from Mexico City, Jalisco (the main logistics and distribution hub), Monterrey, and Tijuana, with a sales team, technical training courses for customers, and a trilingual (Spanish/English/Chinese) web presence. European demand is served from a manufacturing plant in Ruma, Serbia, which soft-opened in November 2025 and is now in a Phase 2 expansion adding 50,000 square meters. A South China Headquarters was opened in January 2026 as part of the group's domestic 'dual-center' strategy to advance intelligent manufacturing capabilities.
Revenue is generated principally through hardware sales of injection molding machines, die casting/gigacasting equipment, and auxiliary equipment, with recurring technical services and spare parts supplied through CECASE. Haitian markets to four primary vertical use cases — medical devices, home appliances, electronics, and automotive/EV — with segment-tailored positioning on precision, throughput, energy efficiency, and cleanroom or gigacasting requirements. The company is privately held and does not publicly disclose revenue, ownership structure, or funding rounds.
Haitian firmographics
Firmographics- Name
- Haitian
- Legal name
- HAITIAN HUAYUAN MEXICO MACHINERY
- Website
- https://haitianmexico.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Haitian is a privately held Chinese manufacturer of plastic injection molding machines and die casting equipment, claiming one in three injection molding machines sold globally, and operating direct sales offices in Mexico, with manufacturing in China and Serbia.
- Ownership category
- akta.pro rank
Haitian industry classification
Industry- Product category
- Industrial Machinery - Plastic Injection Molding Machines
- NAICS
- Other General Purpose Machinery Manufacturing (3339)
- SIC
- Machine Tools, Metal Cutting Types (3541)
- akta.pro primary industry
- Bagging, Pouching & Sachet Packaging Machines (IMALAOAJ)
Keywords
Where Haitian is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices6 records
Markets served
Haitian business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Plastic Injection Molding Machines: Sale of plastic injection molding machines under Generation III and Generation V platforms. Machines are sold directly to customers through sales offices in Mexico.
- Die Casting/Gigacasting Equipment: Large-scale die casting machines for automotive manufacturing, particularly electric vehicle production. Haitian Die Casting is one of three Chinese suppliers of large gigacasting machines.
- Auxiliary Equipment: Peripheral equipment including temperature regulators, granulators, automatic feeders, gravimetric dosers, volumetric dosers, material mixers, dehumidifiers, conveyors, and three-in-one devices sold alongside main machines.
- Technical Services and Spare Parts: Technical support services and spare parts supply through CECASE service centers across Mexico.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Haitian product offering
Product offeringCore offering
Haitian manufactures and sells plastic injection molding machines under Generation III and Generation V platforms, including the Zhafir sub-brand full-electric (Venus), hybrid-electric dual-template (Jenius), and electric-hydraulic (Zeres, Jupiter, Mars) series. The company also produces die casting machines, notably gigacasting equipment for electric vehicle structural aluminum components. Sales are executed through direct sales offices and CECASE service centers across Mexico, with technical support and spare parts delivered as bundled services.
Product overview
Haitian is a global manufacturer of injection molding machines and die casting equipment, claiming one in three plastic injection molding machines sold worldwide. The product portfolio centers on two generations of machines—Generation III (established) and Generation V (latest 'Next Generation')—along with the Zhafir sub-brand covering full-electric (Venus), hybrid electric dual-template (Jenius), and electric with integrated hydraulics (Zeres) series. The Jupiter and Mars series round out the Zhafir lineup. Haitian Smart Solutions provides auxiliary equipment (temperature regulators, feeders, dryers, mixers, conveyors) available only with machine purchases. The company also produces die casting machines, notably gigacasting equipment for EV manufacturing, positioning it among major Chinese suppliers for large-scale automotive casting.
Differentiator
Problem solved
Functional benefit
Brands
- Zhafir (震雄): Electric injection molding machines - full-electric series for high precision applications. Available in Generation III and Generation V models (Venus V, Jenius V, Jupiter V, Mars V, Zeres V).
- Haitian Generation III
- Haitian Generation 5
- Haitian Smart Solutions
- Haitian Die Casting
Products and services
- Generation V (5th Generation) Injection Molding Machines Latest generation Haitian injection molding machines featuring advanced intelligent manufacturing capabilities for industrial plastic component production. Marketed as 'THE NEXT GENERATION' with technology described as power and plastic injection reaching full potential.
- Generation III (3rd Generation) Injection Molding Machines Established third-generation Haitian injection molding machines forming part of the active product portfolio alongside Generation V for industrial plastic component manufacturing.
- Venus V (Zhafir Series V) Full-Electric Injection Molding Machine Full-electric injection molding machine under the Zhafir brand with electric ejection speed up to 400 mm/s, smart mold protection, EMC anti-jamming, and Nimblex anti-drift technologies for ultra-high precision applications including medical, consumer electronics, and household appliances.
- Venus III (Zhafir Series III) Full-Electric Injection Molding Machine Full-electric injection molding machine with clamping force from 400 to 8,000 kN, servo-driven operation, smart motion control, intelligent mold protection, and Sigmatek control technology. Available in Venus p, Venus h, and Venus hs performance variants.
- Jenius III (Zhafir Series III) Hybrid Electric Dual-Template Injection Molding Machine Hybrid electric dual-template machine combining electric injection unit with hydraulic two-platen clamping system. Modular design with 400 to 13,800 kN clamping force, application-oriented injection unit up to 500 mm/s, and Sigmatek control technology. Used for automotive and household appliance applications.
- Zeres III (Zhafir Series III) Electric-Hydraulic Injection Molding Machine Electric machine with integrated hydraulic system where main movements (clamping, injection, plasticizing) are electric-driven while auxiliary movements (nozzle contact, core pulls, ejection) use hydraulics. Clamping force 400 to 13,800 kN.
- Jupiter III/V (Zhafir Series) Injection Molding Machine Zhafir brand injection molding machine series available in both Generation III and Generation V platforms, forming part of the comprehensive product lineup.
- Mars III/V (Zhafir Series) Injection Molding Machine Zhafir brand injection molding machine series available in both Generation III and Generation V platforms, forming part of the comprehensive product lineup.
- Haitian Smart Solutions Auxiliary Equipment Peripheral equipment including temperature regulators, grinders, automatic feeders, gravimetric dosers, volumetric dosers, dry hoppers, material mixers, dehumidifiers, conveyor belts, and three-in-one devices. Available only with machine purchase for process and product processing reliability.
- Haitian Die Casting / Gigacasting Machines Large-scale die casting machines producing structural aluminum components for electric vehicle manufacturing. Haitian Die Casting, alongside Yizumi and LK Technology, is one of three Chinese suppliers of gigacasting machines over 6,600 short tons.
Quantifiable outcome
- 15% cost reduction and 10% weight savings in automotive manufacturing using gigacasting technology
- +2 more outcomes
Companies that use Haitian
Customer profileSegments4 records
Ideal customer profiles2 records
Haitian technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Haitian partnerships and signals
Strategic signalScale indicators6 records
Recent moves8 records
Expansion highlights6 records
Haitian competitors and assessment
Company assessmentDirect peers
- ARBURG: ARBURG is a German family-owned manufacturer of injection molding machines, including the Allrounder and high-end electric Edrive series. It directly competes with Haitian's Zhafir/Generation V platforms for premium and high-precision applications.
- Chen Hsong Holdings: Chen Hsong is a Hong Kong-listed Chinese manufacturer of plastic injection molding machines. It is a direct peer to Haitian in mid- and standard-tonnage injection molding equipment across consumer goods, packaging, and industrial applications.
- Engel Austria: Engel is one of the world's largest manufacturers of plastic injection molding machines, including all-electric, hybrid, and hydraulic systems. It is a direct head-to-head competitor to Haitian across automotive, packaging, and technical molding segments globally.
- LK Technology Holdings: LK Technology is a Chinese manufacturer of die casting and injection molding machines, including large-tonnage gigacasting equipment. Per the data, LK Technology is one of the three Chinese peers competing directly with Haitian Die Casting in gigacasting.
- Wittmann Battenfeld: Wittmann Battenfeld produces injection molding machines and complementary automation/auxiliary equipment. It is a direct peer in injection molding and offers competing integrated cell solutions that overlap with Haitian's auxiliary equipment strategy.
- KraussMaffei Group: KraussMaffei produces injection molding, extrusion, and reaction process machinery for plastics and rubber. It is a direct peer across mid- to high-tonnage injection molding and competes for similar automotive and industrial customers globally.
- Sumitomo (SHI) Demag: Sumitomo (SHI) Demag produces all-electric and hybrid injection molding machines, with strong presence in medical, electronics, and automotive. It competes directly with Haitian's electric/hybrid Zhafir lineup and Generation V platform.
- Husky Injection Molding Systems: Husky manufactures injection molding machines and hot runners, with particular strength in PET preform and beverage packaging applications. It is a direct peer for Haitian's packaging-related and high-cavity molding businesses.
- JSW Plastics Machinery (Japan Steel Works): JSW produces large-tonnage plastic injection molding machines, particularly for automotive structural parts. It is a direct peer for Haitian's high-tonnage and electric two-platen offerings.
- Yizumi Precision Machinery: Yizumi is a Chinese manufacturer of injection molding, die casting, and rubber injection machines. Per the data, it is one of three Chinese suppliers (alongside Haitian and LK Technology) of large gigacasting machines, making it a direct peer in both core and emerging segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Haitian social profiles
Digital presenceHaitian financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haitian leadership team
Management profileNumber of profiles
Profiles1 record
Haitian subsidiaries and ownership
Company hierarchySubsidiaries2 records
Haitian funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haitian M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haitian
What does Haitian do?
Haitian manufactures and sells plastic injection molding machines under Generation III and Generation V platforms, including the Zhafir sub-brand full-electric (Venus), hybrid-electric dual-template (Jenius), and electric-hydraulic (Zeres, Jupiter, Mars) series. The company also produces die casting machines, notably gigacasting equipment for electric vehicle structural aluminum components. Sales are executed through direct sales offices and CECASE service centers across Mexico, with technical support and spare parts delivered as bundled services.
Is Haitian a public or private company?
Haitian is a private company. It is classified as corporate owned and is currently operating.
When was Haitian founded?
Haitian was founded in 1999. It employs 51 to 100 people.
Where is Haitian based?
Haitian is headquartered in Mexico City, Mexico, in the Latin America region.
How does Haitian make money?
Four revenue lines are on record. Plastic Injection Molding Machines are the primary driver. The others are die Casting/Gigacasting Equipment, auxiliary Equipment and technical Services and Spare Parts.
Who are Haitian's main competitors?
Direct peers on record are ARBURG, Chen Hsong Holdings, Engel Austria, LK Technology Holdings, Wittmann Battenfeld, KraussMaffei Group, Sumitomo (SHI) Demag, Husky Injection Molding Systems, JSW Plastics Machinery (Japan Steel Works) and Yizumi Precision Machinery.
Does Haitian have an API?
No public API is recorded for Haitian.
What industry is Haitian in?
Haitian's product category is Industrial Machinery - Plastic Injection Molding Machines. Its primary akta.pro industry code is IMALAOAJ, Bagging, Pouching & Sachet Packaging Machines. Its NAICS code is 3339 and its SIC code is 3541.