Brico Depot

What Brico Depot does

Brico Depôt (legal entity: EURO DEPOT ESPAÑA, S.A.U.) is a Spanish DIY and home improvement retailer operating under an S.A.U. (Sociedad Anónima Unipersonal) corporate form, headquartered in El Prat del Llobregat, Spain. The company runs a hybrid physical retail and e-commerce model distributed across Spain, offering products across 17 main categories spanning tools, construction materials, gardening, climate control, furniture, bathrooms, kitchens, flooring, ceramics, plumbing, electrical, and decorating. Its customer base is segmented into DIY homeowners (primary) and construction professionals (secondary), serviced through two distinct loyalty programs—Brico Club for consumers and Brico Club Pro for tradespeople.

The company has built a portfolio of eight exclusive own brands (Erbauer, Blooma, Titan, Cooke&Lewis, GoodHome, Geom, Verve, Evalux, and Magnusson) covering tools, garden, hardware, storage, and interior furnishing. Its e-commerce platform is built on Magento with integrated store locator, product comparison, and wishlist functionality, complemented by a mobile app on iOS and Android. Service features include Click & Collect (30-60 minute in-store pickup), home delivery (4-8 business days), a 3D project planning tool, free in-store project advisory, installment financing, and a price match guarantee (2x refund if a competitor offers a lower price).

Revenue is generated almost entirely through one-time point-of-sale transactions of physical products; no subscription or recurring revenue model is disclosed. Marketing is multi-channel, leveraging SEO, email newsletters, social media (Facebook, TikTok, YouTube, Instagram, Pinterest), a mobile app, content marketing, and the two loyalty programs. Pricing is product-level with no formalized tiered public pricing structure, and customer financing is offered for large purchases. The operating region is exclusively Spain, with logistics and delivery confined to the Spanish peninsula. The S.A.U. legal form strongly suggests Brico Depôt is a wholly-owned subsidiary of a larger corporate entity, though no parent is explicitly disclosed in the source material.

Name

Brico Depot

Legal name

EURO DEPOT ESPAÑA, S.A.U.

Website

https://bricodepot.es

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Brico Depôt is a Spanish DIY and home improvement retailer operating physical stores and an e-commerce platform under a Magento-based storefront, serving DIY homeowners and construction professionals with exclusive own brands, loyalty programs, Click & Collect, and home delivery across Spain.

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Full-Line Traditional Department Stores (CRAGAAAA)

akta.pro secondary industry

Garage, Basement & Utility Storage Retail (Workbenches, Cabinets, Heavy-Duty Storage) (CRAIAJAH)

Keywords

• DIY home improvement
• Home improvement retail
• Construction materials
• Garden outdoor products
• Tools and hardware

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Revenue generated from one-time sale of physical products across home improvement categories including tools, construction materials, gardening, climate control, furniture, bathrooms, kitchens, and flooring. No subscription model; all transactions are point-of-sale.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Brico Depot is a Spanish DIY and home improvement retailer selling tools, construction materials, gardening, climate control, furniture, bathrooms, kitchens, and flooring products through physical stores and an e-commerce platform. It complements its assortment with exclusive private-label brands, free project advisory services, Click & Collect, home delivery, payment installments, and a best-price guarantee.

Product overview

Brico Depot is a Spanish DIY and home improvement retail chain offering a comprehensive range of products across 17 main categories including garden and outdoor, climate control, floors and wall coverings, doors and windows, bathrooms, kitchens, furniture and storage, construction, tools, ceramics, plumbing, electricity and home automation, decoration and lighting, painting and hardware, and hardware. The company operates both physical stores and an e-commerce platform, offering services such as Click & Collect (30-60 minute pickup), free project advisory, payment installments, and price matching. Brico Depot's product portfolio includes 8 exclusive brands: Erbauer (professional power tools), Blooma (garden and outdoor), Titan (garden equipment), Cooke&Lewis (doors and windows), GoodHome (furniture), Geom (storage), Verve (decoration), Evalux (bathroom), and Magnusson (hand tools), alongside a loyalty program (Brico Club) and professional membership (Brico Club Pro).

Differentiator

Problem solved

Functional benefit

Brands

• Brico Club: Customer loyalty program offering exclusive benefits, personalized coupons, and cashback rewards for DIY enthusiasts
• Brico Club Pro

Products and services

• Erbauer Exclusive private-label brand offering professional-grade power tools positioned for serious DIY users and professionals. Sold through Brico Depot's physical stores and e-commerce platform.
• Blooma Exclusive private-label brand offering outdoor and garden products including artificial grass, composite decking, and garden furniture, sold through Brico Depot's retail and online channels.
• Titan Exclusive private-label brand for garden tools and power equipment including multi-tools and handheld tools.
• Cooke&Lewis Exclusive private-label brand for doors, windows, and home hardware products sold through Brico Depot's retail and online channels.
• GoodHome Exclusive private-label brand for furniture, picnic tables, and home organization products.
• Every Private-label brand for folding garden tables and outdoor furniture.
• Geom Exclusive private-label brand for storage solutions and organization products.
• Verve Exclusive private-label brand for interior decoration and lighting products.
• Evalux Exclusive private-label brand for bathroom furniture and accessories.
• Magnusson Exclusive private-label brand for hand tools and manual hardware.
• Brico Club Customer loyalty program offering exclusive benefits, personalized coupons, and cashback redeemable in-store and online for DIY enthusiasts and home improvement hobbyists.
• Brico Club Pro Professional membership program designed for construction and DIY professionals, providing exclusive advantages and support for their daily work.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Direct peers

• Leroy Merlin: Leroy Merlin Spain is the largest DIY and home improvement retailer in Spain, offering an overlapping product range (tools, construction, garden, kitchens, bathrooms) and a comparable omnichannel model. It is the most direct domestic competitor to Brico Depot.
• Bricomart: Bricomart is a Spanish cash-and-carry style DIY and construction materials retailer with a strong B2B professional segment. It is highly comparable to Brico Depot's professional offering and Brico Club Pro positioning.
• Bauhaus: Bauhaus operates a European specialty store DIY format in Spain with similar assortment breadth across construction, tools, garden, and home categories. Closely comparable big-box DIY peer focused on professional and consumer segments.
• Hornbach: Hornbach is a German-origin DIY big-box retailer with a strong presence in Spain. Comparable assortment, professional orientation, and project-advisory model position it as a direct peer in the same operating format.
• Leroy Merlin France: Leroy Merlin France is the flagship home improvement chain of ADEO and shares the same DNA as Brico Depot in Spain. Comparable category breadth, exclusive brand approach, and omnichannel model make it a direct cross-market peer.

Emerging players

• ManoMano: ManoMano is a leading online-only DIY and home improvement marketplace in Spain. It overlaps directly with Brico Depot's e-commerce catalogue and competes especially for online DIY customers and smaller professional buyers.
• Worten: Worten is a Portuguese-origin electronics and home appliance retailer with growing presence in Spain, overlapping partially with Brico Depot in climate control, lighting, and home automation categories.

Broad incumbents

• ADEO Group: ADEO is the parent company of Leroy Merlin and a major European home improvement group with broad portfolio of DIY banners. Operates upstream of Brico Depot and is the most likely strategic reference point for ownership and capital.
• Amazon Spain: Amazon competes with Brico Depot across tools, hardware, garden, and home categories via Marketplace and Amazon Basics. It is a broad incumbent that compresses pricing economics in commodity DIY SKUs.

Regional players

• IKEA: IKEA Spain overlaps with Brico Depot in furniture, storage, lighting, and kitchen categories. While not a full DIY competitor, it competes for a portion of household project and home furnishing spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCUoUeksrDq3QKK4nWFwtSw
• Facebookfacebook.com/bricodepot.es
• Instagraminstagram.com/bricodepot_es
• TikToktiktok.com/@bricodepot_es?lang=es
• Pinterestpinterest.es/bricodepot_es

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brico Depot