Weird Fish Clothing
Weird Fish Clothing is a UK-based direct-to-consumer casual apparel retailer, founded in 1993, selling men's, women's, and kids clothing, knitwear, fleece, swimwear, footwear, and accessories through its e-commerce site and physical retail stores across the United Kingdom.
- Company typePrivate
- Founded1993
- HeadquartersCheltenham, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
Weird Fish Clothing firmographics
Firmographics- Name
- Weird Fish Clothing
- Legal name
- Weird Fish
- Website
- https://weirdfish.co.uk
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Weird Fish Clothing is a UK-based direct-to-consumer casual apparel retailer, founded in 1993, selling men's, women's, and kids clothing, knitwear, fleece, swimwear, footwear, and accessories through its e-commerce site and physical retail stores across the United Kingdom.
- Ownership category
- akta.pro rank
Where Weird Fish Clothing is headquartered
LocationHeadquarters
- HQ city
- Cheltenham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Weird Fish Clothing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Weird Fish generates revenue through direct sales of casual clothing and accessories to consumers. Products include T-shirts, sweatshirts, dresses, knitwear, fleece, coats, trousers, and accessories. All sales appear to be one-time purchases with no subscription component. Promotional bundling offers (e.g., '2 for £40') drive higher transaction values.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional bundle offers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Weird Fish Clothing product offering
Product offeringCore offering
Weird Fish Clothing is a UK-based direct-to-consumer retailer of casual clothing and accessories for men, women, and children. The company sells distinctive, quirky casual wear including signature Macaroni sweatshirts (with unique triple-twist textured yarn made from sustainably sourced and recycled materials) and original Artist T-Shirts with tongue-in-cheek fish, bird, and dog designs, through its e-commerce website (weirdfish.co.uk) and physical retail stores across the UK.
Product overview
Weird Fish Clothing is a UK-based casual clothing retailer founded in 1993, offering a unified product portfolio of well-priced, well-made, and distinctive casual wear. The brand's offering centers on Men's and Women's Clothing as the core product lines, supplemented by Kids Clothing, a Holiday Shop seasonal collection, and Accessories. Signature products include the original Artist T-Shirts featuring witty fish, bird, and dog pun designs, and the iconic Macaroni Sweatshirt with its unique triple-twist textured yarn made from sustainable materials. The product range includes knitwear, fleece, dresses, t-shirts, coats, jackets, swimwear, trousers, jeans, skirts, shorts, and footwear. The company positions itself as a slow-fashion brand focused on comfort, quality, and distinctive style at accessible prices. The business operates through both online and physical retail stores.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's Clothing Full range of casual clothing for men including shirts, T-shirts, polo shirts, sweatshirts, hoodies, coats, jackets, fleece, knitwear, trousers, jeans, shorts, socks, underwear, and accessories. Available in sizes S to 5XL.
- Women's Clothing Comprehensive casual clothing range for women including dresses, jumpsuits, playsuits, trousers, jeans, tops, T-shirts, vest tops, tunics, fleece, knitwear, cardigans, coats, jackets, gilets, sweatshirts, hoodies, shirts, skirts, shorts, swimwear, changing robes, leggings, and accessories. Available in sizes 8-22.
- Kids Clothing Children's clothing range including kids fleece hoodies and other kidswear items for family buyers.
- Macaroni Sweatshirt Brand's timeless signature sweatshirt featuring unique textured triple-twist yarn, always made from sustainably sourced and recycled materials. Available for men and women.
- Artist T-Shirts Original signature T-shirts featuring tongue-in-cheek designs and endless puns on fish, birds, and dogs with distinctive printed graphics.
- Holiday Shop Collection Seasonal collection of summer clothing and accessories including swimwear, hats, sunglasses, and flip flops for men and women.
- Footwear Shoes, flip flops and footwear for both men and women.
- Accessories Wide range of accessories including scarves, hats, gloves, bags, wallets, purses, socks, tights, and sunglasses for men and women.
- e-Gift Cards Electronic gift cards available for purchase online for use across the product range.
Companies that use Weird Fish Clothing
Customer profileSegments4 records
Ideal customer profiles3 records
Weird Fish Clothing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Weird Fish Clothing partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- RAGEFLOWERminorRAGEFLOWER has signed a contract with Weird Fish. No additional details or strategic implications provided.
- RSPB (Royal Society for the Protection of Birds)minorPartnership with RSPB for conservation initiatives. Linked from the About Us section of the website as part of Weird Fish's community and ethical initiatives.
- Angling TrustminorPartnership with Angling Trust for angling-related community initiatives. Linked from the About Us section of the website.
- Newlife PartnershipminorPartnership with Newlife, a charity for disabled children. Linked from the About Us section as part of Weird Fish's community initiatives.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Weird Fish Clothing competitors and assessment
Company assessmentDirect peers
- Joules: UK-based casual lifestyle clothing and accessories brand serving men, women, and children with distinctive heritage designs — directly comparable to Weird Fish in target customer, product mix, and British casual-lifestyle positioning.
- FatFace: British casual clothing and accessories retailer with similar men's, women's, and kids assortments and a multi-channel DTC model overlapping directly with Weird Fish's core offering.
- Seasalt: Cornwall-based casual lifestyle clothing brand with coastal heritage positioning, multi-channel UK retail and online presence, and similar men's and women's casual wear ranges — especially comparable given Weird Fish's own Cornish origins.
- White Stuff: UK casual lifestyle clothing brand with quirky, design-led women's and men's apparel plus accessories; comparable DTC + store model and brand personality to Weird Fish.
- Boden: British family casual clothing brand offering men's, women's, and kidswear through DTC channels — directly comparable customer segments and product mix, though at a slightly more premium price point.
- Cotton Traders: UK casual clothing retailer focused on comfortable everyday apparel for men and women with multi-channel DTC operations, comparable to Weird Fish's positioning and assortment breadth.
- Jack Wills: British heritage casual clothing brand serving university-age and adult customers with preppy casualwear — comparable lifestyle branding and casual apparel mix, even with a slightly younger positioning.
Broad incumbents
- Next: Largest UK multi-category apparel and home retailer with significant casualwear exposure and a powerful e-commerce platform; competes broadly with Weird Fish across men's and women's casual categories at scale.
- Marks & Spencer: Iconic UK general merchandise and apparel retailer with large casual clothing and accessories ranges; competes with Weird Fish across men's, women's, and kidswear at a much broader scale.
Regional players
- Hobbs: UK-based women's casual and smart-casual clothing retailer; comparable women's product mix and DTC-plus-store model, though more weighted toward occasion-wear than Weird Fish's casual focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Weird Fish Clothing social profiles
Digital presenceWeird Fish Clothing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Weird Fish Clothing leadership team
Management profileNumber of profiles
Weird Fish Clothing funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Weird Fish Clothing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Weird Fish Clothing
What does Weird Fish Clothing do?
Weird Fish Clothing is a UK-based direct-to-consumer retailer of casual clothing and accessories for men, women, and children. The company sells distinctive, quirky casual wear including signature Macaroni sweatshirts (with unique triple-twist textured yarn made from sustainably sourced and recycled materials) and original Artist T-Shirts with tongue-in-cheek fish, bird, and dog designs, through its e-commerce website (weirdfish.co.uk) and physical retail stores across the UK.
Is Weird Fish Clothing a public or private company?
Weird Fish Clothing is a private company. It is classified as unknown and is currently operating.
When was Weird Fish Clothing founded?
Weird Fish Clothing was founded in 1993. It employs 101 to 250 people.
Where is Weird Fish Clothing based?
Weird Fish Clothing is headquartered in Cheltenham, United Kingdom, in the Europe region.
How does Weird Fish Clothing make money?
One revenue line is on record: retail Product Sales.
Who are Weird Fish Clothing's main competitors?
Direct peers on record are Joules, FatFace, Seasalt, White Stuff, Boden, Cotton Traders and Jack Wills. Broad incumbents are Next and Marks & Spencer. Hobbs is listed as a regional player.
Does Weird Fish Clothing have an API?
No public API is recorded for Weird Fish Clothing.