Dnevnik

What Dnevnik does

Dnevnik.ru (ООО «Дневник.ру») is a Russian digital education platform founded in 2007 and headquartered in Saint Petersburg, providing a unified ecosystem of automated information systems (AIS) that digitize administrative and pedagogical workflows for the Russian K-12 and professional education sector. The core platform functions as an electronic gradebook, diary, attendance tracker, and homework management system, extended by specialized AIS modules for school, kindergarten, additional education, and professional education enrollment, plus a regional oversight module for education authorities. The technical stack is web-based (C#, Java, Python, TypeScript, ReactJS), cloud-hosted with 24/7 availability, secured with GOST encryption (SKZI), FSTEC-certified tools, and integrated with Russian state identity systems (ESIA/Gosuslugi), the Unified State Services Portal (EPGU), the Sferum distance-learning platform, and multiple electronic document management (EDO) operators. The product suite covers the full education lifecycle from kindergarten admission through professional education and is deployed as 13 regional digital education platforms across Russia.

The company operates a hybrid B2B2C / B2G monetization model. The base "School" service is provided free of charge to educational organizations, generating no direct revenue; monetization comes from three other streams. First, a PRO mobile subscription (annual/monthly) offers premium features such as advanced rating statistics for parents and students. Second, revenue is earned from developing and maintaining regional digital education platforms for Russian government entities under government-concession partnership (GCHP) agreements, with software rights transferred to public partners and multi-year contracts. Third, the company charges fees for technical support, maintenance, and custom software development services, priced individually per engagement. The GTM motion combines institutional direct sales (educational organizations sign agreements via EDO systems), government procurement at the regional level, and self-serve B2C onboarding via web and mobile (iOS/Android), with distribution supported by partnerships with Sferum/VK (over 22 million MAU on the partner's MAX messenger), VKontakte, and Odnoklassniki.

Dnevnik.ru is structured as a privately held Russian LLC with no disclosed parent company, no venture funding rounds since 2017, and no documented institutional investors beyond Runa Capital, Prostor Capital, and Digital Spring Ventures. The company holds FSTEC licenses for confidential information protection tool development, is registered with Roskomnadzor as a personal data operator, and attests compliance with information security requirements and Federal Law 152-FZ on personal data. Revenue, headcount within the stated 101–250 range, employee count, and valuation are not publicly disclosed.

Name

Dnevnik

Legal name

Общество с ограниченной ответственностью «Дневник.ру»

Website

https://dnevnik.ru

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Dnevnik.ru is a Russian digital education platform (founded 2007, Saint Petersburg) that provides electronic gradebooks, diaries, and enrollment systems to schools, kindergartens, and education authorities across 13 Russian regions, monetizing via government contracts, PRO subscriptions, and support services.

Ownership category

akta.pro rank

Product category

Education Technology Software

NAICS

Educational Support Services (611710), Elementary and Secondary Schools (61111)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYEDAFAEAA

K–12 SIS & District Administration Platforms

Education/Education Technology (EdTech) & Digital Learning/Student Information Systems (SIS), School ERP & Administration Software

SECONDARYEDAFAEAG

Gradebook, Transcripts, Credits & Academic Records Management

Education/Education Technology (EdTech) & Digital Learning/Student Information Systems (SIS), School ERP & Administration Software

SECONDARYEDAJAMAB

Student Information Systems (SIS) & School Administration Platforms

Education/K–12 / Primary & Secondary Education/K–12 Educational Technology Solutions

SECONDARYEDAFAEAF

Attendance, Scheduling, Timetabling & Calendar Management

Education/Education Technology (EdTech) & Digital Learning/Student Information Systems (SIS), School ERP & Administration Software

SECONDARYEDAFAEAK

Parent/Student Portals, Communications & Consent Management

Education/Education Technology (EdTech) & Digital Learning/Student Information Systems (SIS), School ERP & Administration Software

Keywords

• Digital education platform
• Electronic gradebook software
• School management system
• Student information system
• Education technology

Headquarters

HQ city

Saint Petersburg

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. PRO Subscription: Paid premium subscription for mobile application offering enhanced features for students and parents including advanced rating statistics and additional functionality. Provided on subscription basis with annual or monthly billing.
2. Government Contracts: Revenue from developing and maintaining regional digital educational platforms for Russian government entities under public-private partnership agreements. Software rights are transferred to public partners.
3. Technical Support Services: Fees for technical support, maintenance, and software development services provided to educational organizations and government partners. Pricing determined based on individual cooperation specifics.
4. Basic Platform Access (Free): Free core platform access for schools ('School' service) including electronic gradebook, diary, and communication tools. Revenue generated from premium add-ons and institutional contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Dnevnik.ru operates a comprehensive digital education platform that replaces paper-based gradebooks and diaries with an electronic system, offering scheduling, attendance tracking, homework management, and parent-teacher communication tools for Russian schools, kindergartens, and professional education institutions. The platform is delivered as a suite of automated information systems (AIS) covering the full educational lifecycle from kindergarten enrollment through professional education, with regional deployments under government-concession partnership agreements and integration into Russian state services (ESIA/EPGU).

Product overview

Дневник.ру is a comprehensive digital education platform providing a unified ecosystem of automated information systems (AIS) for the Russian educational sector. The core Дневник.ру platform serves as the primary electronic gradebook and diary system for schools, while specialized AIS modules handle enrollment across all educational levels: АИС «Зачисление в ОО» for general schools, АИС «Зачисление в ПОО» for professional education, АИС «Зачисление в ОДО» for additional education, and АИС «Зачисление в ДОО» for kindergartens. The platform also includes АИС «Контингент» for student data management, ЕИС «Геораспределение» for geographic distribution, and АИС «Государственные услуги» for government services integration. Regional variants serve 13+ Russian regions. Mobile applications extend functionality for students, parents, and staff, while the ПРО-подписка offers premium features. The platform integrates with ЕСИА for authentication, ЕПГУ for state services, Сферум for distance learning, and various EDO systems for electronic document management.

Differentiator

Problem solved

Functional benefit

Products and services

• Dnevnik.ru Core Platform Main digital education platform providing electronic gradebook, diary, scheduling, homework management, attendance tracking, parent-teacher communication, and online learning tools for Russian educational organizations.
• AIS Dnevnik-OO (Automated Information System for General Education)

Quantifiable outcome

• 170+ contest entries received in 2026 from various Russian regions demonstrating user engagement
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Sferum (Сферум)coreStrategic or Co-development Partner · 5 April 2026Sferum is an information and communication educational platform (by MAX/MAH) integrated with Dnevnik.ру for distance learning, video conferencing, and educational chat functionality. The partnership includes joint marketing activities such as the 'My Story with Dnevnik.ру' contest. Sferum is VK's educational platform serving over 22 million users.
• VK (ВКонтакте)coreGTM or Marketing Partner · 1 January 2026VK (VKontakte) is the primary social network partner for contest promotion and community engagement. Contest participants share stories on VK with hashtag #МояИстория_с_Дневникру, and public voting takes place in official VK communities.
• MAX (MAH)coreGTM or Marketing Partner · 1 January 2026MAX messenger platform serves as an additional channel for Dnevnik.ру news and updates. Dnevnik.ру maintains an official channel in MAX for platform announcements, educational content, and contest information.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Customer concentration

• YouTuberutube.ru/channel/26378258/videos
• Xx.com/dnevnik_ru
• Facebookfacebook.com/dnevnik.ru
• LinkedInlinkedin.com/company/dnevnik.ru

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dnevnik