Wisconsin Early Autism Project

What Wisconsin Early Autism Project does

Wisconsin Early Autism Project (WEAP) is a Madison, Wisconsin-based provider of contemporary Applied Behavior Analysis (ABA) therapy for children with autism spectrum disorder, primarily ages 18 months to 6 years. Founded in 1995 as the first ABA provider in Wisconsin, WEAP operates as a subsidiary of LEARN Behavioral, a national network of ABA providers spanning 17 states and 100+ Learning Centers. WEAP delivers care through a multi-channel model: 20+ dedicated Learning Centers across Wisconsin equipped with sensory gyms and play-based environments, in-home therapy, school-district partnerships, telehealth (TeleABA), the Better Together Youth Club social skills program, Outpatient Counseling, and diagnostic services. The clinical approach is branded "contemporary ABA" — a play-based, naturalistic, family-focused methodology that treats caregivers as core partners in treatment planning and uses data-driven, individualized treatment plans grounded in evidence-based practice.

The company generates revenue by billing third-party payers — primarily private insurance and Wisconsin Medicaid — for recurring ABA therapy services, with co-pays and co-insurance collected from families at the point of service. Pricing is not publicly disclosed and contracts are negotiated on a per-family basis through an intake and insurance-verification workflow. The go-to-market motion is direct referral and inbound family inquiry, supported by content marketing (blog, videos, the All Autism Talk podcast with 100+ episodes), email newsletters, community events such as chamber-hosted ribbon-cutting ceremonies for new Learning Centers, and organic social. WEAP has supported more than 20,000 families since founding, with no public revenue disclosure, and operates with 501–1,000 employees and 54+ active job openings. The business is differentiated from peer ABA providers primarily through long-tenured clinical leadership (multiple BCBA-D and doctoral-level clinicians with 20+ years of tenure), a "contemporary" rather than traditional systematic ABA treatment model, and statewide brand recognition as Wisconsin's longest-established ABA provider.

Name

Wisconsin Early Autism Project

Legal name

Wisconsin Early Autism Project

Website

https://wiautism.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Wisconsin Early Autism Project (WEAP) provides contemporary Applied Behavior Analysis therapy and related autism services for children primarily ages 18 months to 6 years across Wisconsin, operating more than 20 Learning Centers as part of the LEARN Behavioral national network and serving families through insurance and Medicaid reimbursement.

Ownership category

akta.pro rank

Product category

Behavioral Health / Autism Therapy Services

NAICS

Educational Support Services (611710), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093), Services-Educational Services (8200)

akta.pro primary industry

Autism Early Intervention (Educational) (EDAKAKAB)

akta.pro secondary industries

Autism-Specific Schools & Programs (EDAKAAAA), Autism Diagnostic & Educational Assessment Services (EDAKAKAA), Autism Classroom & School Program Support (Inclusion/Resource) (EDAKAKAC), Autism (ASD) Support Childcare (HSAAAIAA)

Keywords

• ABA therapy services
• Autism treatment
• Behavioral health services
• Early intervention therapy
• Autism diagnostics

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices21 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. ABA Therapy Services: WEAP generates revenue through providing ABA therapy services to children with autism. Services are billed to insurance companies, Medicaid, or families directly. The company accepts most private insurance plans and Medicaid, with co-pays and co-insurance due at time of service.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Wisconsin Early Autism Project (WEAP) provides Applied Behavior Analysis (ABA) therapy and autism diagnostic services for children with autism spectrum disorder (primarily ages 18 months to 6 years). Services are delivered across more than 20 Learning Centers in Wisconsin, in homes, in schools, and via telehealth, supported by a contemporary, play-based, family-centered treatment approach and individualized data-driven plans. The company also offers social skills Youth Club programs and outpatient counseling as part of a continuum of care.

Product overview

Wisconsin Early Autism Project (WEAP) is a service-based organization offering a unified portfolio of autism care services centered on contemporary Applied Behavior Analysis (ABA) therapy. The core offerings include Autism Diagnostic Services, Center-Based ABA Therapy at dedicated Learning Centers, In-Home ABA Therapy, the Better Together Youth Club social skills program, TeleABA telehealth, and Outpatient Counseling. Supporting these clinical services is a suite of parent resources: a Blog, Videos, and the All Autism Talk Podcast. All services are tailored to individual children and families and are delivered across more than 19 Learning Center locations throughout Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• Autism Diagnostic Services Research-based diagnostic assessments for children between 18 months and 3 years, 11 months of age, evaluating cognitive, developmental, and adaptive functioning through parent interviews, medical examinations, record reviews, play observation, and standardized tools. Intended for families seeking early identification of autism spectrum disorder.
• Center-Based ABA Therapy (Autism Learning Centers) Play-based, personalized Applied Behavior Analysis therapy delivered in WEAP's specialized Learning Centers across Wisconsin. Includes sensory gyms, group learning areas, and pretend-play spaces with one-on-one and small group instruction guided by BCBAs for children on the autism spectrum.
• In-Home ABA Therapy Individual ABA therapy delivered by behavior technicians in the child's home and community, under BCBA supervision. Tailored to family routines, goals, and values, covering daily living skills, social skills, and adaptive functioning.
• TeleABA (Telehealth) Remote ABA therapy delivered via computer, tablet, or smartphone, enabling continued treatment and family coaching from a distance for families who cannot attend in-person sessions.
• Better Together Youth Club Social skills development program for children on the autism spectrum using small group activities to build conversation maintenance, boundary respect, empathy, sharing, and direction-following skills in a supportive peer environment.
• School-Based ABA Therapy ABA therapy services delivered in partnership with Wisconsin school districts to support students with autism in educational settings, including help developing Individual Education Programs (IEPs).
• Outpatient Counseling Outpatient mental health and behavioral counseling services provided as part of WEAP's continuum of care for children with autism and their families.

Quantifiable outcome

• Most children make meaningful progress in treatment
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• LEARN BehavioralcoreStrategic or Co-development PartnerWEAP is part of LEARN Behavioral, a national organization dedicated to nurturing the unique potential of children with autism. This partnership provides WEAP with the advantages of a national organization at the forefront of autism treatment while maintaining local services. LEARN offers access to extensive clinical support, professional development, training, and one of the largest behavioral health data sets in the country from treating more than 25,000 children over two decades. LEARN operates more than 100 Learning Centers across 17 states.

Scale indicators6 records

Recent moves11 records

Expansion highlights3 records

Direct peers

• Kadiant: Regional multi-state ABA therapy provider serving children with autism through center and home-based services. Comparable in clinical population, payor mix, and service delivery model.
• Centria Healthcare: National provider of ABA therapy for children with autism offering center-based and in-home services. Comparable across target population, therapy modality, and insurance-billed revenue model.
• Behavioral Innovations: Multi-state operator of ABA clinics focused on early intervention for children with autism. Comparable in clinical model, age range served, and center-based expansion approach.
• BlueSprig Pediatrics: PE-backed, multi-state ABA therapy provider operating clinic and home-based programs for children with ASD. Comparable in clinical model, geographic expansion strategy, and payer mix.
• Hopebridge Autism Therapy Centers: Multi-state operator of ABA therapy centers delivering center-based, in-home, and telehealth services to children with autism. Highly comparable in service mix, payor model, and clinical specialization.
• Autism Learning Partners: ABA therapy provider offering center-based, in-home, and telehealth services across multiple states. Comparable in family-centered care positioning, service modalities, and payor relationships.
• Trumpet Behavioral Health: ABA therapy provider (now part of the LEARN Behavioral network) offering center-based and in-home services. Comparable across clinical model, payer relationships, and autism specialization.
• Bierman Autism Centers: ABA therapy provider operating multiple centers with a play-based, individualized clinical approach. Comparable in pediatric autism focus, center-based delivery, and family engagement model.

Broad incumbents

• Easter Seals: Large national nonprofit providing a broad portfolio of disability services including autism therapy, early intervention, and family support. Comparable as a broader-scope incumbent serving similar families and payers.
• LEARN Behavioral: National parent organization of WEAP operating 100+ autism treatment centers across 17 states. Directly comparable as the umbrella platform with overlapping ABA clinical model, training infrastructure, and data set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wisconsin-early-autism-project

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Early Autism Project