Happy Paws

What Happy Paws does

Happy Paws Pet Resort is a single-location, full-service pet care provider operating from a 9,000 square foot facility at 316 Lafayette Street in Manhattan's NoHo neighborhood. Founded in 2006, the company offers an integrated suite of services including boarding (overnight stays with luxury suites and room service), daycare (half-day and full-day options in four indoor rooms staffed by pet counselors), dog walking (private and social walks plus at-home feeding visits), and grooming (baths to full grooming with add-ons). The company also retails natural and holistic pet products, including Saint Rocco's Dog Treats, and operates a community-focused dog rescue and adoption program that placed 23+ dogs in 2024 through a partnership with Waggy Tail Rescue.

The business operates a direct-to-consumer model targeting NYC dog owners, with no disclosed enterprise or B2B contracts. Customer acquisition runs through the Gingr customer portal for online booking, supplemented by phone/email reservations, social media presence on Instagram, TikTok, and Facebook, and word-of-mouth referrals. Pricing is unit-based and tiered by dog size: daycare ranges from $40 (small dog half-day) to $60 (large dog full-day) with discounted 10/20/40 packs; boarding is $85-$95 per night; grooming starts at $100; and dog walking is $20-$50 per session. Promotional pricing includes new-customer 10-visit daycare packs ($299-$349) and the Winter Special 2025 ($99 for 2 daycare visits plus 1 bath). The company is privately held by co-owners, is under new management as of 2024, and has 11-50 employees.

Name

Happy Paws

Legal name

Happy Paws Inc.

Website

https://happypawsinc.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Happy Paws is a single-location, full-service pet resort in Manhattan's NoHo neighborhood offering grooming, daycare, boarding, dog walking, and retail pet products to NYC dog owners under a private, founder-led operating model.

Ownership category

akta.pro rank

Product category

Pet Care Services (Boarding, Daycare & Grooming)

NAICS

Pet Care (except Veterinary) Services (81291)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Dog Daycare with Boarding Add-On (Daycare + Overnight) (HSANAFAM)

akta.pro secondary industries

Luxury/Suite-Style Pet Hotel Boarding (HSANADAE), Dog Walking Add-On (Scheduled Walks During Sits) (HSANAEAD)

Keywords

• Pet boarding services
• Dog daycare
• Pet grooming
• Dog walking
• Pet retail products

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Daycare Services: Indoor daycare services for small and large dogs with play packs and half/full day options
2. Boarding/Overnight Stays: Overnight boarding with room service and turn down service; luxury suites with plush beds for small and large dogs
3. Grooming Services: Professional grooming including basic bath and full grooming with add-ons; services provided by experienced groomers
4. Dog Walking Services: Private and social walks for dogs; social walks limited to three dogs for 30 or 60 minutes; at-home feeding visits available
5. Pet Retail Products: Natural and holistic pet products including Saint Rocco's Dog Treats available for in-store pickup

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Happy Paws Pet Resort is a single-location, full-service pet care facility in Manhattan's NoHo neighborhood offering overnight boarding, indoor daycare, dog walking, and professional grooming for dogs, along with natural/holistic pet retail products and a community dog rescue/adoption program. Services are priced per use (per night, per day, per walk, or per grooming), with size-based pricing for small (under 40 lbs) and large (41+ lbs) dogs, and multi-pack discounts available.

Product overview

Happy Paws Pet Resort is a single-location, full-service pet resort in Manhattan's NoHo neighborhood offering an integrated suite of pet care services. The core service portfolio consists of four main offerings: Boarding (overnight stays with luxury suites), Daycare (indoor play with pet counselors), Dog Walking (private and social walks), and Grooming (professional spa services). The company also operates a retail component selling natural/holistic pet products and featured items like Saint Rocco's Dog Treats. A community-focused adoption program partners with Waggy Tail Rescue to foster dogs in need. The company runs promotional pricing for new customers including daycare packs and seasonal specials. Services are booked through the Gingr platform app and customer portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Daycare

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• Waggy Tail RescuecoreStrategic or Co-development PartnerHappy Paws partners with Waggy Tail Rescue to facilitate dog rescue and adoption. The rescue organization assists in bringing dogs to Happy Paws for foster care, rehabilitation, and adoption matching. Dogs from various locations including Texas, Mexico, and Brooklyn are transferred through this partnership for fostering and eventual adoption.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Rover: Largest online marketplace for pet sitting and dog walking. Competes directly with Happy Paws' walking and home-visit services through a capital-intensive platform model rather than a physical facility.
• PetSmart PetsHotel: In-store pet hotel offering boarding, daycare, and grooming inside PetSmart retail locations. Broader incumbent that competes for the same boarding/daycare spend but is part of a much larger pet retail footprint.

Emerging players

• Wag!: On-demand dog walking and pet care platform. Overlaps with Happy Paws' walking and drop-in services via an app-based marketplace; represents a different distribution model for the same end customer need.

Direct peers

• Le Pet Spa: Long-established Manhattan pet care provider with daycare, boarding, grooming, and walking services. Direct competitor in the same NoHo-adjacent geography with a similar one-stop-shop positioning.
• The Dog Stop: Franchised multi-service pet care chain offering daycare, boarding, grooming, retail, and training. Comparable full-service resort model and revenue mix, though focused on suburban markets rather than dense urban infill.
• Pooch Hotel: Premium pet hotel chain with daycare, boarding, grooming, and spa services. Comparable by luxury resort positioning and full-service mix, even though Happy Paws operates at a smaller single-site scale.
• Dogtopia: Largest franchised dog daycare operator in North America. Closest scaled peer by service model (daycare-led, with optional spa/boarding add-ons), though it operates via a franchise system rather than a single corporate site.
• Best Friends Pet Hotel: Multi-location pet resort chain offering daycare, boarding, grooming, and training. Highly comparable by resort positioning and luxury suite-style boarding, which mirrors Happy Paws' premium offering.
• Camp Bow Wow: National franchised dog daycare and boarding chain with hundreds of locations. Comparable by full-service daycare/boarding offering and multi-revenue-stream model.
• Biscuits & Bath: NYC-based full-service pet care company offering daycare, boarding, grooming, walking, and retail across multiple Manhattan locations. Most directly comparable peer given shared geography, service mix, and premium urban positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/happypawssoho
• Instagraminstagram.com/happypawsresort
• TikToktiktok.com/@happypawsnyc
• Xx.com/HappyPawDaycare
• LinkedInlinkedin.com/company/happy-paws

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Happy Paws