Happy Paws
Happy Paws is a single-location, full-service pet resort in Manhattan's NoHo neighborhood offering grooming, daycare, boarding, dog walking, and retail pet products to NYC dog owners under a private, founder-led operating model.
- Company typePrivate
- Founded2006
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Happy Paws does
Happy Paws Pet Resort is a single-location, full-service pet care provider operating from a 9,000 square foot facility at 316 Lafayette Street in Manhattan's NoHo neighborhood. Founded in 2006, the company offers an integrated suite of services including boarding (overnight stays with luxury suites and room service), daycare (half-day and full-day options in four indoor rooms staffed by pet counselors), dog walking (private and social walks plus at-home feeding visits), and grooming (baths to full grooming with add-ons). The company also retails natural and holistic pet products, including Saint Rocco's Dog Treats, and operates a community-focused dog rescue and adoption program that placed 23+ dogs in 2024 through a partnership with Waggy Tail Rescue.
The business operates a direct-to-consumer model targeting NYC dog owners, with no disclosed enterprise or B2B contracts. Customer acquisition runs through the Gingr customer portal for online booking, supplemented by phone/email reservations, social media presence on Instagram, TikTok, and Facebook, and word-of-mouth referrals. Pricing is unit-based and tiered by dog size: daycare ranges from $40 (small dog half-day) to $60 (large dog full-day) with discounted 10/20/40 packs; boarding is $85-$95 per night; grooming starts at $100; and dog walking is $20-$50 per session. Promotional pricing includes new-customer 10-visit daycare packs ($299-$349) and the Winter Special 2025 ($99 for 2 daycare visits plus 1 bath). The company is privately held by co-owners, is under new management as of 2024, and has 11-50 employees.
Happy Paws firmographics
Firmographics- Name
- Happy Paws
- Legal name
- Happy Paws Inc.
- Website
- https://happypawsinc.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Happy Paws is a single-location, full-service pet resort in Manhattan's NoHo neighborhood offering grooming, daycare, boarding, dog walking, and retail pet products to NYC dog owners under a private, founder-led operating model.
- Ownership category
- akta.pro rank
Happy Paws industry classification
Industry- Product category
- Pet Care Services (Boarding, Daycare & Grooming)
- NAICS
- Pet Care (except Veterinary) Services (81291)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Dog Daycare with Boarding Add-On (Daycare + Overnight) (HSANAFAM)
- akta.pro secondary industries
- Luxury/Suite-Style Pet Hotel Boarding (HSANADAE), Dog Walking Add-On (Scheduled Walks During Sits) (HSANAEAD)
Keywords
Where Happy Paws is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Happy Paws business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Daycare Services: Indoor daycare services for small and large dogs with play packs and half/full day options
- Boarding/Overnight Stays: Overnight boarding with room service and turn down service; luxury suites with plush beds for small and large dogs
- Grooming Services: Professional grooming including basic bath and full grooming with add-ons; services provided by experienced groomers
- Dog Walking Services: Private and social walks for dogs; social walks limited to three dogs for 30 or 60 minutes; at-home feeding visits available
- Pet Retail Products: Natural and holistic pet products including Saint Rocco's Dog Treats available for in-store pickup
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Small Dog Boarding (Under 40 lbs) |
| Unit Pricing | Pay-as-you-go | Large Dog Boarding (40+ lbs) |
| Unit Pricing | Pay-as-you-go | Small Dog Daycare (Under 40 lbs) |
| Unit Pricing | Pay-as-you-go | Large Dog Daycare (41+ lbs) |
| Unit Pricing | Pay-as-you-go | Dog Walking Services |
| Unit Pricing | Pay-as-you-go | Grooming Services |
| Unit Pricing | Pay-as-you-go | New Customer Daycare Pack |
| Unit Pricing | Pay-as-you-go | Winter Special 2025 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Happy Paws product offering
Product offeringCore offering
Happy Paws Pet Resort is a single-location, full-service pet care facility in Manhattan's NoHo neighborhood offering overnight boarding, indoor daycare, dog walking, and professional grooming for dogs, along with natural/holistic pet retail products and a community dog rescue/adoption program. Services are priced per use (per night, per day, per walk, or per grooming), with size-based pricing for small (under 40 lbs) and large (41+ lbs) dogs, and multi-pack discounts available.
Product overview
Happy Paws Pet Resort is a single-location, full-service pet resort in Manhattan's NoHo neighborhood offering an integrated suite of pet care services. The core service portfolio consists of four main offerings: Boarding (overnight stays with luxury suites), Daycare (indoor play with pet counselors), Dog Walking (private and social walks), and Grooming (professional spa services). The company also operates a retail component selling natural/holistic pet products and featured items like Saint Rocco's Dog Treats. A community-focused adoption program partners with Waggy Tail Rescue to foster dogs in need. The company runs promotional pricing for new customers including daycare packs and seasonal specials. Services are booked through the Gingr platform app and customer portal.
Differentiator
Problem solved
Functional benefit
Products and services
- Daycare
Companies that use Happy Paws
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Happy Paws technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Happy Paws partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Waggy Tail RescuecoreHappy Paws partners with Waggy Tail Rescue to facilitate dog rescue and adoption. The rescue organization assists in bringing dogs to Happy Paws for foster care, rehabilitation, and adoption matching. Dogs from various locations including Texas, Mexico, and Brooklyn are transferred through this partnership for fostering and eventual adoption.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Happy Paws competitors and assessment
Company assessmentBroad incumbents
- Rover: Largest online marketplace for pet sitting and dog walking. Competes directly with Happy Paws' walking and home-visit services through a capital-intensive platform model rather than a physical facility.
- PetSmart PetsHotel: In-store pet hotel offering boarding, daycare, and grooming inside PetSmart retail locations. Broader incumbent that competes for the same boarding/daycare spend but is part of a much larger pet retail footprint.
Emerging players
- Wag!: On-demand dog walking and pet care platform. Overlaps with Happy Paws' walking and drop-in services via an app-based marketplace; represents a different distribution model for the same end customer need.
Direct peers
- Le Pet Spa: Long-established Manhattan pet care provider with daycare, boarding, grooming, and walking services. Direct competitor in the same NoHo-adjacent geography with a similar one-stop-shop positioning.
- The Dog Stop: Franchised multi-service pet care chain offering daycare, boarding, grooming, retail, and training. Comparable full-service resort model and revenue mix, though focused on suburban markets rather than dense urban infill.
- Pooch Hotel: Premium pet hotel chain with daycare, boarding, grooming, and spa services. Comparable by luxury resort positioning and full-service mix, even though Happy Paws operates at a smaller single-site scale.
- Dogtopia: Largest franchised dog daycare operator in North America. Closest scaled peer by service model (daycare-led, with optional spa/boarding add-ons), though it operates via a franchise system rather than a single corporate site.
- Best Friends Pet Hotel: Multi-location pet resort chain offering daycare, boarding, grooming, and training. Highly comparable by resort positioning and luxury suite-style boarding, which mirrors Happy Paws' premium offering.
- Camp Bow Wow: National franchised dog daycare and boarding chain with hundreds of locations. Comparable by full-service daycare/boarding offering and multi-revenue-stream model.
- Biscuits & Bath: NYC-based full-service pet care company offering daycare, boarding, grooming, walking, and retail across multiple Manhattan locations. Most directly comparable peer given shared geography, service mix, and premium urban positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Happy Paws social profiles
Digital presenceHappy Paws financial estimates
Financial estimateRevenue estimate
Valuation estimate
Happy Paws leadership team
Management profileNumber of profiles
Profiles1 record
Happy Paws funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Happy Paws M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Happy Paws
What does Happy Paws do?
Happy Paws Pet Resort is a single-location, full-service pet care facility in Manhattan's NoHo neighborhood offering overnight boarding, indoor daycare, dog walking, and professional grooming for dogs, along with natural/holistic pet retail products and a community dog rescue/adoption program. Services are priced per use (per night, per day, per walk, or per grooming), with size-based pricing for small (under 40 lbs) and large (41+ lbs) dogs, and multi-pack discounts available.
Is Happy Paws a public or private company?
Happy Paws is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Happy Paws founded?
Happy Paws was founded in 2006. It employs 11 to 50 people.
Where is Happy Paws based?
Happy Paws is headquartered in New York, United States, in the North America region.
How does Happy Paws make money?
Five revenue lines are on record. Daycare Services are the primary driver. The others are boarding/Overnight Stays, grooming Services, dog Walking Services and pet Retail Products.
Who are Happy Paws's main competitors?
Broad incumbents on record are Rover and PetSmart PetsHotel. Wag! is listed as an emerging player. Direct peers are Le Pet Spa, The Dog Stop, Pooch Hotel, Dogtopia, Best Friends Pet Hotel, Camp Bow Wow and Biscuits & Bath.
Does Happy Paws have an API?
No public API is recorded for Happy Paws.
What industry is Happy Paws in?
Happy Paws's product category is Pet Care Services (Boarding, Daycare & Grooming). Its primary akta.pro industry code is HSANAFAM, Dog Daycare with Boarding Add-On (Daycare + Overnight), with a secondary code of HSANADAE, Luxury/Suite-Style Pet Hotel Boarding. Its NAICS code is 81291 and its SIC code is 7000.