Gompels

What Gompels does

Gompels Healthcare Ltd is a UK-based e-commerce wholesaler founded in 2002 and headquartered at 1 Swift Way, Bowerhill Industrial Estate, Melksham, Wiltshire. The company supplies care homes, nurseries, early years settings, primary and secondary schools, healthcare providers, and catering/hospitality businesses across mainland UK through its proprietary website gompels.co.uk. Its catalog spans more than twenty product categories including Early Years, Arts & Crafts, Paper Products, PPE, Janitorial Supplies, Catering Supplies, Washing & Bathing, Stationery, Laundry, Wipes & Infection Control, Incontinence Products, First Aid & Medical Supplies, Hand Hygiene, Care Home Equipment, Towels & Bedding, Primary Education, and Festivals & Celebrations. Gompels also markets eight own-brand labels (Artyom, Soclean, Proform, Suresy, Sanell, Swixz, Writy, and Olly and Oby) covering the bulk of its staple categories.

The underlying technology stack is a standard e-commerce retail platform — no proprietary AI, ML, or marketplace features are documented. The site supports B2B account creation, reordering, VAT-relief declaration for eligible charities and disabled customers, bulk-buy SKUs, and a free no-quibble returns policy. Gompels claims 99.2% in-stock availability, 24-hour dispatch, and free next-day mainland UK delivery on orders over £50 ex VAT. Customer acquisition is driven primarily by SEO, organic social (Facebook, Instagram, LinkedIn, TikTok), email marketing through Responsys, retargeting via Adroll and Criteo, and content/blog resources; payment processing is handled by Sagepay and PayPal, with Ravelin and Risk Guardian providing fraud prevention.

The revenue model is straightforward one-time product sales with publicly disclosed per-unit and bulk pricing. There are no subscription tiers, no disclosed enterprise contracts, and no named anchor customers. Distribution is single-country/domestic with special delivery arrangements for Scottish customers. The company is privately held with no disclosed parent entity, venture capital backing, or institutional investors; Sasha A'Court serves as Data Protection Officer. In March 2026, Wiltshire Council planning officers recommended refusal of Gompels' proposal to construct a 226,000 sq ft warehouse in Melksham, representing a setback to its capacity-expansion roadmap.

Name

Gompels

Legal name

Gompels Healthcare Ltd

Website

https://gompels.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Gompels Healthcare Ltd is a UK-based e-commerce wholesaler founded in 2002, supplying care homes, nurseries, schools, healthcare providers, and catering businesses across mainland UK with multi-category products and eight own-brand lines via gompels.co.uk.

Ownership category

akta.pro rank

Headquarters

HQ city

Melksham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Gompels generates revenue through direct online sales of a wide range of products spanning multiple categories including arts and crafts supplies, early years products, care home equipment, PPE, janitorial supplies, paper products, catering supplies, first aid and medical supplies, infection control products, incontinence products, stationery, and laundry supplies. Revenue is generated through individual product transactions as well as bulk/bulk-buy options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Gompels is a UK-based wholesale and e-commerce retailer supplying care homes, nurseries, schools, and healthcare/catering businesses with a broad multi-category catalogue spanning early years, arts and crafts, stationery, PPE, janitorial, paper hygiene, catering, first aid, incontinence, laundry, hand hygiene, care home equipment, towels and bedding, and primary education supplies. The company sells both third-party branded products and its own value brands (Artyom, Soclean, Proform, Suresy, Sanell, Writy, Swixz Melamine, Olly and Oby) through its own website and B2B accounts, with rapid 24-hour mainland UK delivery, bulk-buy options, and VAT relief for eligible customers.

Product overview

Gompels is a UK-based online and offline wholesaler supplying products primarily for the care home and children's nursery/early years education markets. The company operates as a multi-category supplier offering an extensive portfolio of own-brand products (Artyom arts & crafts, Soclean cleaning/hygiene, Proform PPE, Suresy continence care, Sanell infection control, Swixz tableware, Writy stationery, Olly and Oby early years toys) alongside third-party branded items. Product categories include Early Years educational supplies, Arts & Crafts materials, Paper & Hygiene products, PPE & Infection Control, Janitorial Supplies, Catering Equipment, Washing & Bathing care products, Stationery, Laundry, Incontinence Products, First Aid & Medical Supplies, Hand Hygiene, Care Home Equipment, Towels & Bedding, Primary Education resources, and Festival/Celebration supplies. Gompels emphasizes rapid 24-hour delivery, 99.2% stock availability, competitive bulk pricing, and VAT relief eligibility for eligible customers.

Differentiator

Problem solved

Functional benefit

Brands

• Artyom: Own-brand arts and crafts range including sugar paper, crepe paper, tissue paper, card, paints, pencils, and craft materials
• Soclean
• Suresy
• Proform
• Sanell
• Writy
• Swixz Melamine
• Olly and Oby

Products and services

• Early Years

Quantifiable outcome

• 99.2% of products in stock and ready to ship
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Bunzl Healthcare & Hygiene: Bunzl is a large UK and global distribution group supplying healthcare, hygiene, and janitorial products. It overlaps directly with Gompels' janitorial, PPE, paper, and infection control categories but at vastly greater scale and with broader geographic reach.
• VOW Wholesale: VOW Wholesale is a major UK office and janitorial supplies distributor operating at scale. It competes with Gompels in stationery, paper, and janitorial categories, with broader category reach and a strong B2B account model.

Direct peers

• Alliance Online: Alliance Online is a UK e-commerce distributor of cleaning, janitorial, catering, and hygiene supplies. It competes head-on with Gompels in janitorial, paper, and PPE categories, serving many of the same institutional B2B customers.
• Countrywide Healthcare: Countrywide Healthcare is a UK supplier of continence, hygiene, medical, and care home products. It directly overlaps with Gompels' Suresy continence range, washing & bathing, and care home equipment categories for residential care customers.
• Cater For Care: Cater For Care is a UK specialist supplier to the care home sector, providing catering, housekeeping, and care consumables. It is a direct peer to Gompels' care home catering and hygiene supply offering.
• Slingsby: Slingsby is a UK e-commerce and catalogue supplier of workplace, janitorial, and facilities supplies. It overlaps with Gompels across PPE, cleaning, and catering supply categories for institutional B2B customers.
• Nisbets: Nisbets is a major UK supplier of catering equipment and supplies. It overlaps with Gompels' catering supplies category (Swixz tableware, kitchen utensils, food service consumables) and serves similar B2B customers including schools and care homes.
• TTS (Teachers' Toy Shop): TTS is a UK specialist supplier of educational resources, early years equipment, and school supplies. It directly overlaps with Gompels' Early Years and Primary Education product categories.
• Hope Education: Hope Education is a UK supplier of educational resources, arts & crafts, and primary school supplies. It is a direct peer to Gompels' Arts & Crafts and Primary Education product categories.

Emerging players

• Hunt Office Equipment: Hunt Office is a UK e-commerce retailer of stationery, office supplies, and educational materials. It overlaps with Gompels' Writy stationery range and primary education supply categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/gompelshc
• Facebookfacebook.com/gompelshc
• LinkedInlinkedin.com/company/gompels
• Instagraminstagram.com/gompels_co_uk
• TikToktiktok.com/@gompels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gompels