Plantra
Plantra is a privately held Eagan, Minnesota manufacturer and e-commerce retailer of horticultural protection products — grow tubes, tree guards, bird netting, and planting supplies — sold direct-to-consumer and through dealers to commercial fruit growers, wildlife planters, landscapers, and hobby gardeners across the United States.
- Company typePrivate
- Founded2000
- HeadquartersEagan, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Plantra does
Plantra, Inc. (operating as Plantra Growing Supplies) is a privately held US manufacturer and direct-to-consumer e-commerce retailer of horticultural protection and growth products, headquartered in Eagan, Minnesota. The company's product portfolio is organized around two integrated systems: the SunFlex grow tube system, which pairs greenhouse-style grow tubes (with patent-pending Stem Guides) and matched Trunk Builder fiberglass support stakes to accelerate seedling establishment, and the AviGard bird netting line, which includes patented Easy-Fit square mesh and hex mesh nets for protecting vineyards, orchards, and berry crops. Supporting products include Trunk Saver solid-wall and screen-mesh tree guards, rigid mesh shrub protectors, water-saver weed mats, RTI Leapstart fertilizer paks, and C-Grip netting clips.
The business operates as a hybrid DTC and channel model: the plantra.com storefront serves individual gardeners and small commercial buyers with detailed product specifications, installation guides, and research documentation, while a formal dealer/reseller program supplies distributors and landscape professionals at wholesale volumes. Revenue is generated through one-time product sales with aggressive volume-based pricing tiers (e.g., $149.98 down to $69.98 per 10-pack of premium grow tubes at 360+ packs) and free shipping on orders over $169. The company serves four distinct segments: commercial fruit growers (vineyards, orchards, berry operations), wildlife and habitat planters, landscape professionals, and hobby gardeners, with no disclosed enterprise customers or institutional revenue concentration. IP protection is anchored by a registered US design patent (Trunk Builder Stake, US D803,017 S), a patent-pending SunFlex Stem Guides design, and a granted patent on the AviGard square mesh system.
Plantra firmographics
Firmographics- Name
- Plantra
- Legal name
- Plantra, Inc.
- Website
- https://plantra.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Plantra is a privately held Eagan, Minnesota manufacturer and e-commerce retailer of horticultural protection products — grow tubes, tree guards, bird netting, and planting supplies — sold direct-to-consumer and through dealers to commercial fruit growers, wildlife planters, landscapers, and hobby gardeners across the United States.
- Ownership category
- akta.pro rank
Plantra industry classification
Industry- Product category
- Horticultural Protection Products
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery and Floriculture Production (11142)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Forest Nursery Growing Media, Containers & Inputs Supply (AFAMADAH)
- akta.pro secondary industries
- Seed Distribution & Retail (Dealers, Co-ops, E-commerce) (AFABAFAO), Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)
Keywords
Where Plantra is headquartered
LocationHeadquarters
- HQ city
- Eagan
- HQ country
- United States
- HQ region
- North America
Markets served
Plantra business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales (E-commerce): Plantra generates revenue through direct online sales of horticultural protection products including grow tubes, tree guards, bird netting, stakes, weed barriers, and fertilizers. Sales are made directly to consumers and professionals through their e-commerce website with volume-based pricing tiers.
- Dealer/Wholesale Distribution: Plantra maintains a dealer network for bulk and wholesale purchases, allowing distributors and landscape professionals to purchase products at scale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | AviGard Easy-Fit Square Mesh Anti-Bird Net (25ft x 100ft) - Super Premium |
| Unit Pricing | Pay-as-you-go | Trunk Saver Solid Wall Tree Guard (18-in x 4-in, 10-Pack) |
| Unit Pricing | Pay-as-you-go | 6ft SunFlex Grow Tubes with Stem Guides & Trunk Builder Stakes (10-Pack) |
| Unit Pricing | Pay-as-you-go | RTI Leapstart Booster Pak Fertilizer (22-10-7 + Minors) - 10 Count Bag |
| Unit Pricing | Pay-as-you-go | 6ft SunFlex Grow Tubes - Buck Shield (10-Pack, tubes only) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Plantra product offering
Product offeringCore offering
Plantra manufactures and sells a coordinated system of horticultural protection and growth products — primarily grow tubes with patented Stem Guides, fiber-reinforced fiberglass support stakes, tree guards, rigid mesh shrub protectors, bird netting (square and hex mesh), weed barrier mats, fertilizer paks, and related accessories. The offering is engineered as an end-to-end planting-to-harvest protection system for seedlings, fruit crops, vineyards, berry operations, reforestation projects, and wildlife habitat plantings. Products are sold primarily through the company's own e-commerce site with volume-based pricing and a parallel dealer/wholesale program for bulk commercial buyers.
Product overview
Plantra is a physical goods company offering a coordinated system of growing supplies for commercial growers, reforestation projects, and hobby farmers. The core product portfolio centers on two integrated systems: (1) the SunFlex Grow Tube System comprising greenhouse-style grow tubes with Stem Guides and matched Trunk Builder fiberglass stakes, designed to protect and accelerate seedling establishment; and (2) the AviGard Bird Netting line including Easy-Fit square mesh and Hex mesh nets for protecting fruit, vineyards, and berry crops from birds. Supporting products include Trunk Saver tree guards (solid wall and screen mesh), vole guards, weed mats with anchor staples, RTI Leapstart fertilizer paks, C-Grip netting clips, and Stretch-Lock tying systems. All products are engineered to work together as a complete planting-to-harvest system, with grow tubes paired with stakes and weed control, and bird netting designed for installation on structures or directly over crops.
Differentiator
Problem solved
Functional benefit
Products and services
- SunFlex Grow Tubes with Stem Guides Greenhouse-style grow tubes with patent-pending integrated Stem Guides that protect tree seedlings from deer browse and wind while optimizing light, CO2, and moisture for accelerated growth. Includes Cross-Flow venting for proper dormancy hardening. Available in 5ft and 6ft heights in 10-packs, paired with matching Trunk Builder stakes and Twist-Lock ties.
- Trunk Builder Stakes Fiber-reinforced fiberglass support stakes (US Patent US D803,017 S) designed to flex in wind and stimulate thigmorphogenesis for stronger stems and roots. Feature 3-sided delta profile with anti-spin geometry and UV stabilization for 7+ year field life. Available in 84in lengths in 10-packs.
- AviGard Easy-Fit Square Mesh Anti-Bird Net Patented square mesh bird netting with locking design for easy hand or machine installation on vineyard rows, blueberry rows, and berry crops. Made from knitted rip-stop HDPE with 7-10 season field life. Available in multiple sizes including 17ft x 100ft, 25ft x 100ft, and 3.28ft x 500ft vineyard side net configurations.
- AviGard Hex Mesh Anti-Bird Net Hexagonal mesh bird netting for individual fruit trees and berry patches. Features interlocking strand design for maximum strength and white color to enhance fruit ripening. Rated for 7-10 season durability and available in sizes up to 328ft x 328ft.
- Trunk Saver Solid Wall Tree Guard Twin-walled corrugated tree guards that protect young sapling trunks from rodents, weed trimmers, mowers, and weed sprays. Feature UV-resistant polyethylene construction with opaque white color to reflect sunlight and reduce suckering. Available in 18-inch height with volume pricing down to $9.78/pack at 960+ packs.
- Trunk Saver Screen Mesh Guard Screen mesh tree guards that protect sapling bark from small rodents while allowing air circulation. Available in multiple heights from 21 to 43 inches in 6-packs. Designed for situations where solid-wall guards would trap too much moisture.
- Trunk Saver Vole Guard 8-inch tall guards specifically designed to protect tree trunks from voles, mice, and other small rodents at ground level. Available in 200-pack quantities for commercial orchard and reforestation applications.
- Rigid Mesh Tube Tree & Shrub Protector Ultra-wide diameter rigid mesh shelters for protecting trees and shrubs from deer, rabbits, and other chewing animals. Available in 8in and 12in open diameters on 328ft rolls for large-scale planting protection projects.
- JumpStart Grow Tube for Vines C-style grow tubes (450mm/15ft) designed specifically for vine seedlings to help establish grapes and other climbing plants in vineyards. Available in 20-packs.
- Water-Saver Weed Mat Weed barrier mats (40in x 40in) that suppress weeds around tree seedlings, reducing competition for light, water, and nutrients. Used in combination with grow tubes for complete planting systems. Sold in 10-packs.
- RTI Leapstart Booster Pak Fertilizer Slow-release fertilizer packets (22-10-7 + minors) in biodegradable tea-bag format designed for hardwood seedling establishment. Supports early root and shoot development at planting. Available in 10-count bags with volume pricing down to $7.98/bag at 625+ bags (under $1 per seedling at 25+ bag quantities).
- Crop Saver Multi-Net Versatile netting for pond protection, harvest collection, hail protection, and insect exclusion. Available in multiple sizes including 25ft x 25ft, 25ft x 100ft, and 3.28ft x 500ft configurations.
Quantifiable outcome
- Seedlings in SunFlex grow tubes achieve faster establishment and stronger growth through optimized greenhouse microclimate
- +3 more outcomes
Companies that use Plantra
Customer profileSegments4 records
Ideal customer profiles4 records
Plantra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Plantra partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Plantra competitors and assessment
Company assessmentDirect peers
- A.M. Leonard: A.M. Leonard is a horticultural tools and supplies retailer serving nurseries, landscapers, and growers. They compete with Plantra on tree planting supplies, staking, and protection products, with overlapping professional buyer segments.
- Tubex: Tubex is a leading global manufacturer of tree shelters and grow tubes for forestry, viticulture, and orchard applications. They compete head-to-head with Plantra on the SunFlex grow tube product line, particularly in commercial and conservation plantings.
- Forestry Suppliers, Inc. Forestry Suppliers is a long-established retailer of forestry, nursery, and reforestation equipment and supplies. Their product catalog overlaps Plantra's grow tubes, tree guards, and planting accessories for professional forestry buyers.
- Gempler's: Gempler's sells agricultural and horticultural supplies to growers, farmers, and landscapers. Their category coverage on tree protection, netting, and planting supplies creates direct overlap with Plantra's core product range.
- Deerbusters (Benner Holdings): Deerbusters is a retailer of deer fencing, netting, and wildlife protection products for orchards, nurseries, and residential customers. They compete with Plantra on deer/animal protection products for the same commercial fruit grower and landscape segments.
- Ben Meadows: Ben Meadows (a division of Uline) sells forestry, arborist, and natural resource management supplies. They overlap with Plantra on tree planting and protection categories for professional and government forestry buyers.
- Bird-X: Bird-X is a manufacturer and retailer of bird control and deterrent products including netting, spikes, and visual deterrents. They are a direct peer in the anti-bird netting category where Plantra's AviGard line competes.
- OESCO, Inc. OESCO is a horticultural and orchard supply retailer serving commercial fruit growers and nurseries in the Northeast US. Their catalog overlaps Plantra's tree guards, grow tubes, and bird netting categories for orchard and vineyard customers.
- Tree Pro Inc. Tree Pro is a direct competitor that manufactures tree protection tubes, tree shelters, and stakes for nurseries, vineyards, and reforestation projects. Their product line directly overlaps with Plantra's SunFlex grow tubes and Trunk Builder stakes across the same commercial and habitat customer segments.
Emerging players
- Trellis by Lumite: Lumite manufactures woven and knitted agricultural netting including bird netting and shade cloth. They overlap Plantra's AviGard bird netting category as a bulk supply partner/competitor to commercial vineyards and growers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Plantra social profiles
Digital presencePlantra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plantra leadership team
Management profileNumber of profiles
Plantra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plantra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plantra
What does Plantra do?
Plantra manufactures and sells a coordinated system of horticultural protection and growth products — primarily grow tubes with patented Stem Guides, fiber-reinforced fiberglass support stakes, tree guards, rigid mesh shrub protectors, bird netting (square and hex mesh), weed barrier mats, fertilizer paks, and related accessories. The offering is engineered as an end-to-end planting-to-harvest protection system for seedlings, fruit crops, vineyards, berry operations, reforestation projects, and wildlife habitat plantings. Products are sold primarily through the company's own e-commerce site with volume-based pricing and a parallel dealer/wholesale program for bulk commercial buyers.
Is Plantra a public or private company?
Plantra is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plantra founded?
Plantra was founded in 2000. It employs 1 to 10 people.
Where is Plantra based?
Plantra is headquartered in Eagan, United States, in the North America region.
How does Plantra make money?
Two revenue lines are on record. Direct Product Sales (E-commerce) is the primary driver. The others are dealer/Wholesale Distribution.
Who are Plantra's main competitors?
Direct peers on record are A.M. Leonard, Tubex, Forestry Suppliers, Inc., Gempler's, Deerbusters (Benner Holdings), Ben Meadows, Bird-X, OESCO, Inc. and Tree Pro Inc.. Trellis by Lumite is listed as an emerging player.
Does Plantra have an API?
No public API is recorded for Plantra.
What industry is Plantra in?
Plantra's product category is Horticultural Protection Products. Its primary akta.pro industry code is AFAMADAH, Forest Nursery Growing Media, Containers & Inputs Supply, with a secondary code of AFABAFAO, Seed Distribution & Retail (Dealers, Co-ops, E-commerce). Its NAICS code is 444240 and its SIC code is 5200.